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20-21 November 2019 | Hilton Guangzhou Science City, China

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“Very good event with great speakers on a range of topical issues. I’ll definitely recommend the event.”EMMANUEL N BARIHALOMEN, ASSOCIATE PRINCIPAL OF TEACHING & LEARNING, HEAD OF IB DP ULINK COLLEGE OF SHANGHAI, CHINA

“Yes, would recommend attending, would attend myself”DOUGLAS K. PRESCOTT, HEAD OF SCHOOLS/SUPERINTENDENT CANADIAN INTERNATIONAL SCHOOL OF BEIJING

NEW IN 2019Government regulatory changes and

updates for private education

Investment developments in key regions – Shenzhen, Guangzhou,

Chengdu, Fuzhou, Hangzhou, Hong Kong, Shanghai, Beijing, and more

New schools’ expansion updates for 2019 and 2020

Tapping successfully into the bilingual and iCPS market

Customising branding and marketing strategies for the China market

Teachers recruitment in spotlight – Costs, retention and staffing

Experts-led interactive roundtables comprising property acquisition to

school marketing to succeed in China

CHINA’S TOP LEADERS IN PRIVATE SCHOOL EDUCATION

Brian TaylorAssistant Principal – Cross Campus Curriculum Technology Integration Bangkok Patana School, Thailand

Richard BrodnianskyTeacher Trainer

David ShinkfieldHeadmaster Harrow International School Beijing, China

Dawid BochenPrincipal Beijing BISS International School, China

Joseph StrzempkaSenior Advisor, Whittle Learning Communities, Whittle School and Studios, China

Dr. Catherine Chu,Executive Director, Mission Hills Group, Co-Founder Bromsgrove School Mission Hills, China

Richard GaskellDirector, International Schools ISC Research Thailand

Jimmy PunChief Executive Officer Kaiyuan Education, China

Andrew TorrisHead of School Avenues: The World School, China

Richard MastHeadmaster and Curriculum Director Chenshan Schools China

Elizabeth Walker Sobhani

Managing Director The Family Learning House- Beijing China

Nick Stoneman

President Shattuck St Mary’s United States

Emmanuel N BarthalomewAssociate Principal of Teaching and Learning & Head of IB DP Ulink College of Shanghai, China

Benjamin James SimpsonCo-Founder, Director, SteamHead, High Tech Integrator, International School of Nanshan Shenzhen, China

Greg SmithHead of School Shenzhen Shekou International School, China

Dragana PopovicHead of Senior School, Mathematics Teacher Wellington College, China

FEATURING NEW SCHOOLS IN 2019 PROGRAMME

Jacqueline SoChief Executive and Co-Founder Malvern College International (Asia Pacific), Hong Kong

Rodney HarrisHeadmaster Chengdu Westminster School China

Piers MatthewsDirector Admissions and Marketing Wellington College Hangzhou, China

Kaustubh BodhankarDeputy CEO Global Schools Foundation, Singapore

08:00 Main Conference Registration and Morning Coffee

09:00 Opening Remarks

NEW SCHOOLS AND INVESTMENTS

09:00 INTERNATIONAL SCHOOLS – MARKET UPDATE• Latest data on the number of schools, students,

staff and market value• Trends, growth areas, developments of the

international schools’ market with a focus on Asia

• How are countries in Asia showcasing overseas investment opportunities?

• New schools’ entry into China the market and the impact of the new regulations

• Chinese private international schools, and their market outlookRichard Gaskell, Schools Director, ISC Research, Thailand

09:30 NEW MARKET ENTRANT PERSPECTIVE: BRINGING WESTMINSTER TO CHINA – CHALLENGES AND STRATEGIES

• Facilities and Learning spaces, teachers’ recruitment, training

• Bridging the cultures and maintaining momentum

• Measuring success Rodney Harris, Founding Headmaster, Chengdu Westminster School, China

10:00 NEW MARKET ENTRANT PERSPECTIVE: BUILDING AN INTERNATIONAL NETWORK OF SCHOOLS – PRESERVING TRADITION WHILE DRIVING INNOVATION

• Expansion, expansion and expansion for learning without boarders

• Investing in innovation and greater learning outcomes for Chinese students

• New project update in Hong Kong, and operation in Qingdao and ChengduJacqueline So, Chief Executive and Co-Founder, Malvern College International (Asia Pacific), Hong Kong

10:30 Morning Networking and Refreshment Break

11:00 THE CURRENT CLIMATE FOR SCHOOLS IN SHENZHEN

• Schools, Students and Staffing: What the trends are showing and how we can respond?

• Curriculum and the Community: How do community resources impact on curriculum?

• Facilities and Futures: What will the next generation of schools provide for families?Greg Smith, Head of School, Shenzhen Shekou International School, China

11:30 CASE STUDY OF SETTING UP A PREMIUM SCHOOL IN CHINA

• The story of 160 years old American school setting up in China

• Where do we see partnership and expansion opportunity?

• Location, market and investment assessment• Experience as an investor and new school

establishmentNick Stoneman, President, Shattuck St Mary’s, United States

THE BILINGUAL AND iCPS MARKETS

12:00 EVER-GROWING BILINGUAL KINDERGARTEN EDUCATION MARKET IN CHINA

• Importance of bilingual context for international schools to be commercially successful

• What makes a great bilingual educational program in China?

• Bilingual teachers’ recruitment and training – opportunities and challenges

• Creating an integrated team of local and foreign teachersElizabeth Walker Sobhani, Managing Director, The Family Learning House – Beijing, China

12:30 Networking Lunch

13:30 ADDRESSING OPPORTUNITIES AND CHALLENGES: OPERATING AN INTERNATIONAL BILINGUAL AND BICULTURAL SCHOOL IN CHINA

• Understanding the primary challenges for, and what approaches can be taken to resolve such challenges

• District Government’s requirements under compulsory education vs. Western Education Management

• Under the contextual and cultural differences between the East and West – where do we want to meet?

• Successful operating model - Differences in management style between Western and Chinese leadershipDr. Catherine Chu, Executive Director, Mission Hills Group, Co-Founder, Bromsgrove School Mission Hills, China

14:00 IMPORTANCE OF CONTEXTUALLY-RELEVANT RESEARCH IN INTERNATIONAL EDUCATION: A CASE STUDY FROM WELLINGTON COLLEGE CHINA

• Establish the need for relevant research for international and bilingual education

• Explore relevance for the China market• Introduce research currently ongoing within

Wellington College China and its impact to-dateJoint Presentation:Dr. Ahmed Hussain, Senior Director of Academics, Wellington College, ChinaDragana Popovic, Head of Senior School, Mathematics Teacher, Wellington College, China

14:30 NEW MARKET SEGMENT PANEL: INTERNATIONAL CHINESE PRIVATE SCHOOLS IN CHINA (iCPSs) – ADDRESSING A NEW OPTION FOR CHINESE MARKET

• Growth in major cities – Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu

• The numbers – increasing demand by Chinese families and upswing in enrollment

• Marketing strategies and fees structure – how should they work for

• Marketing with highly qualified bilingual teachers • A roadmap for iCPSs

Panelists:David Shinkfield, Headmaster, Harrow International School Beijing, ChinaEmmanuel N Barthalomew, Associate Principal of Teaching and Learning & Head of IB DP, Ulink College of Shanghai, ChinaJacqueline So, Chief Executive and Co-Founder, Malvern College International (Asia Pacific), Hong KongDr. Catherine Chu, Executive Director, Mission Hills Group, Co-Founder, Bromsgrove School Mission Hills, China

15:00 Afternoon Networking & Refreshment Break

15:30 THE VALUE OF VALUE-ADDED: IMPORTANCE AND RELEVANCE OF VALUE-ADDED MEASURES FOR SCHOOL LEADERS, GROUP MANAGEMENT AND INVESTORS

• Key principles in effective student assessment to support teaching and learning

• Complexities of establishing effective measures for schools in China and how Wellington College Group have addressed this challengeJoint Presentation:Bernard Fawcett, International Consultant, GL Education, United KingdomDr. Ahmed Hussain, Senior Director of Academics, Wellington College, China

16:00 WHAT IT MEANS TO OFFER INTERNATIONAL EDUCATION TO CHINESE STUDENTS

• What has to be understood when taking on this responsibility

• The implications for training foreign and Chinese staff

• Some of the strategies that will help the students to transition

• Recognizing that this requires building cultural bridgesRichard Mast, Headmaster and Curriculum Director, Chenshan School, China

POLICIES AND REGULATIONS IN CHINA

16:30 MANAGING EXPECTATIONS IN CHINESE PRIVATE SCHOOLS WITH INTERNATIONAL AMBITIONS

• Meeting requirements for the Chinese National Curriculum in Grades 1-9

• Developing and adopting approved teaching

and learning resources • Abiding by safety regulations • Hiring and maintaining foreign and local faculty • Home office expectations and local school

operationsJoint Presentation: Joseph Strzempka, Senior Advisor, Whittle Learning Communities, Whittle School and Studios, China Richard Kuder, Head of Middle and Lower School, Whittle School and Studios, Shenzhen Campus, China

17:00 RESPONDING TO THE CHANGING EDUCATION POLICIES IN CHINAJimmy Pun, Chief Executive Officer, Kaiyuan Education, China

EXPERT LED CHINA ROUNDTABLES

17:30 SETTING UP A SCHOOL IN SOUTHERN CHINAPartnerships, setting up schools, local authority approvals, marketing, and how can you ultimately succeed in down south! Facilitator: Joseph Strzempka, Senior Advisor, Whittle Learning Communities, Whittle School and Studios, China

IMPROVING STUDENT OUTCOMES WITH DESIGN THINKING AND EDUCATION TECHNOLOGIESHow education technologies are changing the learning and teaching landscape, and how Head of Schools need to be considering tech investments and tech-based design thinking. Facilitator: Benjamin James Simpson, Co-Founder, Director, SteamHead, High Tech Integrator, International School of Nanshan Shenzhen, China

SUPPORTING AND SUSTAINING STUDENT EXPERIENCES BEYOND THEIR SCHOOLING YEARSExploring ideas for curriculum support to prepare students for their studies overseas so that their educational experiences in your international schools can have longer lasting impacts.Facilitator: Dr. Heng Tang Tang, Assistant Professor, Curriculum, Teaching and Learning, National Institute of Education, Singapore

RETHINKING MARKETING STRATEGYDebate the role of branding, positioning and marketing in an intensely competitive market, where USPs will rule. Facilitator: Piers Matthews, Director of Admissions and Marketing, Wellington College Hangzhou, China

18:30 END OF MAIN CONFERENCE DAY 1 AND NETWORKING DRINKS

WEDNESDAY 20 NOVEMBER 2019MAIN CONFERENCE DAY 1

www.informaconnect.com.sg/event/international-bilingual-schools-china/

09:10 Chairperson’s Opening RemarksKaustubh Bodhankar, Deputy CEO, Global Schools Foundation, Singapore

MARKETING AND BRANDING

09:10 HOLISTIC MARKETING IN INTERNATIONAL AND BILINGUAL SCHOOLS: USING DATA TO IMPROVE PARENT SATISFACTION

• Applying marketing frameworks to international and bilingual schools

• Using a service-focused mentality to co-create value with parents and build a community of advocates

• How data on factors affecting parent satisfaction can be used to improve performance

• The implications of cultural differences on international and bilingual school parent satisfactionPiers Matthews, Director of Admissions and Marketing, Wellington College Hangzhou, China

09:40 MARKETING CULTURE AND STUDENT DEMOGRAPHICS: RETAINING INTERNATIONAL FLAVOUR IN LIGHT OF CHANGING STUDENT DEMOGRAPHICS

• Current trends in the increasing number of students from host country

• Exploring how the IB framework promotes international-mindednessDawid Bochen, Head of School, Beijing BISS International School, China

INNOVATIVE LEARNING SPACES & INFRASTRUCTURE

10:10 EXISTING SCHOOLS MASTERPLANNING – GROWTH & RENEWAL

• A framework for masterplanning to recognise and address these influences

• Strategies and pathways to achieve both change and renewal over time

• Case studies that Illustrate these principlesAndrew Pender, Practice Director, PMDL, Australia

10:30 Morning Networking and Refreshment Break

11:00 WHERE IS MY NEXT SCHOOL?• Tier One cities are offering limited

opportunities for expansion while many Tier Two and Three cities are growing at a faster rate than the national average, offering a lower cost of living and a higher quality of life

• Selecting the ideal site for an expanding portfolio can define the success of a schools programme, and so can the selection of investment partners who understand the unique demands and returns of a premium international school

• A structured approach to the selection of sites and investment partners is discussed to ensure informed and balanced decisions are being made in the best interests of both the school and the investorJohn Mortensen, Executive Director of Education Services, JLL, Greater China

TEACHER RECRUITMENT AND DEVELOPMENT

11:20 TEACHERS RECRUITMENT IN SPOTLIGHT• Seasons for recruitment – costs and methods • Safeguarding considerations during

recruitment • Relationship building prior to onboarding • Lessons learned regarding retention in China

David Shinkfield, Headmaster, Harrow International School Beijing, China

11:40 AMPLIFY YOUR TEACHER RECRUITMENT STRATEGY: SIMPLIFYING THE RECRUITMENT, RELOCATION AND ONBOARDING PROCESS OF FOREIGN TEACHERSJoint Presentation:Ash Pugh, CEO and Co-Founder, Skoolspot, CanadaHelen Zhang, Co-Founder and CEO, Career China, China

12:10 INTERNATIONAL EDUCATION RECRUITMENT: THE HIRING TRENDS YOU CAN’T AFFORD TO IGNORE IN 2020

• The changing international education landscape

• What candidates are looking for in their next opportunity and where they go to find it

• How to improve your recruitment process and attract candidates more easilyLloyd Ffrench, Business Development Director, China, Teach Away, China

12:30 Networking Lunch

13:30 CAREER PATHWAYS AS A MODEL FOR TEACHERS RECRUITMENT AND RENTENTION IN A GLOBAL SCHOOLAndrew Torris, Head of School, Avenues: The World School, China

14:00 TRAINING THE NEXT-GEN TEACHERS – IMPROVING OVERALL GROWTH OF A HUMAN AND ENABLING STUDENTS TO LEARN

• Teaching as a two ways process – why does it matter who will teach my child?

• Using technology and supporting the social-emotional development of youngsters

• Relationships and Awareness as the key factors to positive results of holistic education

• Supporting students with a variety of abilities – the skills taken away is what matters

• Retention of best qualified teachers – success vs. fulfilmentDr. Richard Brodniansky, Teacher Trainer, China

14:30 DEVELOPING MIDDLE LEADERSHIP TO SUCCEED IN CHINA

• What is Middle Leadership and why is it integral to effective schools?

• Empowerment for instructional and adaptive leadership

• Delegation• Conflict management • Motivation and stress management

Emmanuel N Barthalomew, Associate Principal of Teaching and Learning & Head of IB DP, Ulink College of Shanghai, China

TECHNOLOGIES & TRANSFORMATION

15:00 CASE STUDY: NEXT-GEN LEARNING AT GIIS SMART CAMPUS

• Relevance and need for NextGen learning in today’s times and how it defines the future of learning

• Incorporating Smart innovative framework to create a 21st century and NextGen environment

• Involvement of our stakeholders - students, parent community, management body, teachers and staff in the ideation of NextGen infrastructure and environment

• Challenges faced in implementation of smart innovative ideas and how we overcame those challengesKaustubh Bodhankar, Deputy CEO, Global Schools Foundation, Singapore

15:30 Afternoon Networking & Refreshment Break

16:00 STRATEGIES FOR AMPLIFYING THE DIGITAL WELL-BEING OF YOUR SCHOOL COMMUNITYBrian Taylor, Assistant Principal – Cross Campus Curriculum Technology Integration, Bangkok Patana School, Thailand

16:30 CLASSROOMS AND CAMPUSES IN 2030 – WHAT DOES THE “NEXT GENERATION” LOOK LIKE?

• 2030 skills - are we preparing our students?• Future skills vs current education • What does your community, school, classroom,

teaching look like currently? • How can we prepare our students based on

your community needs – Design thinking, leveraging tech, maker movement, PBLBenjamin James Simpson, Co-Founder, Director, SteamHead, High Tech Integrator, International School of Nanshan Shenzhen, China

17:00 End of Main Conference Day 2

THURSDAY 21 NOVEMBER 2019MAIN CONFERENCE DAY 2

www.informaconnect.com.sg/event/international-bilingual-schools-china/

• Directors of the Board and Commercial Heads

• Headmasters/Head of Schools / Principals

• Director of Schools

• Development Director

• Head of Admissions

• Marketing Director

• Academic/Curriculum Director

• Business Development Director

• Operations Director

• Human Resources Director

WHO YOU WILL MEET:

BY GEOGRAPHY

“Very much enjoyed the content, networking and organisation of the event”ANTHONY MILLWARD, FOREIGN PRINCIPAL ZIBO TOPWORTH INTERNATIONAL EDUCATION EXCHANGE LIMITED COMPANY

IBC Asia’s 5th International and Bilingual Schools China 2019 moves from Shanghai to Guangzhou, to profile a new region, and at the same time address opportunities in China as a whole.

Student enrolments have grown not only in Beijing and Shanghai but also in other Tier 1 cities. Shenzhen, Guangzhou, Chengdu and several cities throughout China are exploding with new schools.

RAISE YOUR BRAND AWARENESS AT ASIA’S TOP EDUCATION EVENT! We offer a variety of opportunities to raise your profile with some of the most influential people in the education industry

To discuss tailored opportunities, please contact Casey Ho

T: +65 6508 2470 E: Casey.Ho@informa.com

China ...................................... 70% Tier 1 and 2 Cities, and Hong Kong

SEA & North East Asia ...........10%

US/UK ......................................10%

Middle East ..............................5%

Australia ...................................5%

SHAPE THE DEBATE:

Present a keynote,

case study, or contribute to a

panel

BE AN EXHIBITOR:

Demonstrate your products

and engage with customers

HOSPITALITY AND HOSTING:

VIP Lunch, Closed door workshop,

Refreshment breaks and many other

options

BRAND AWARENESS:

Through the Smartphone App, Corporate Gifts,

etc.

BY INDUSTRYInternational Schools .........................55%

Education Suppliers & Technology Providers ...................... 10%

Education Investors & Financiers ..... 10%

Consultants ......................................... 10%

Recruiting Agencies ................................ 5%

Property Developers, Architecture, Designers ................................................ 5%

Government ........................................... 5%

Registration is not limited to conference participants and we encourage all who are in the International Schools Industry to attend.

Take advantage of this unique networking opportunity with school industry gurus!

THE NETWORKING DINNERWEDNESDAY, 20 NOVEMBER 2019 18:30 HILTON GUANGZHOU SCIENCE CITY SENSE RESTAURANT

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INTERNATIONAL & BILINGUAL SCHOOLS CHINA

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HOTEL INFORMATIONHILTON GUANGZHOU SCIENCE CITY28 Ningcai Road Central District Science City Guangzhou 510663, China

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