2.0 adoption in the enterprise - the after

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2.0 Adoption in the EnterpriseThe “After”

Engage. Evangelize. Empower.

© Copyright 2010 2.0 Adoption Council. All rights reserved.

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2© Copyright 2010 2.0 Adoption Council. All rights reserved.

Agenda g• Introduction

• Plan for Adoption (CSC)• Plan for Adoption (CSC)

• Govern and Educate (Booz Allen Hamilton)

• Deploy (Large Federal Agency) p y ( g g y)

• Questions and Answers


Introduction

• The 2.0 Adoption Council is a member‐driven peer forum of business and IT leaders from large organizations currently engaged in various stages of 2 0leaders from large organizations currently engaged in various stages of 2.0 adoption.

• NewsGator is sponsoring a 4‐week webinar series exploring adoption strategies and tactics from representative membersstrategies and tactics from representative members.

• Presenting members for today’s webinar, “The After” include: Claire FlanaganCSCCSCSenior Manager, KM and Social Collaboration Strategy@cflanagan

Megan MurrayBooz Allen HamiltonBooz Allen HamiltonProject Coordinator and Community Manger @meganmurray

Kevin JonesDynetics


ySocial Strategist@kevindjones

Planning for Adoption

5© Copyright 2010 2.0 Adoption Council. All rights reserved.http://www.flickr.com/photos/timothygreigdotcom/4170276824/in/set-72157622731643185/

Plan for AdoptionAdoption Principles

Don’t Do

Adoption Principles

Overlook executive influence Get executives involved

Match org chart taxonomy Allow collaboration patterns to emergeMatch org chart taxonomy Allow collaboration patterns to emerge

Fail to provide guidance Be ready with “What do I use when?”

Install and forget about it Locate community manager and advocates

Launch with a blank slate “Stage the house”

Think just work, no play Provide a virtual water cooler

l “ i fi ll” l il d i l fi l


Deploy “one‐size fits all” plan Tailor adoption plans to fit your culture

Plan for AdoptionMulti-tiered Advocate ProgramMulti tiered Advocate Program


"A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html

Seed Use CasesSeed Use Cases…

“Stage the House”9© Copyright 2010 2.0 Adoption Council. All rights reserved. http://www.flickr.com/photos/crschmidt/207208531/sizes/l/

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Plan for AdoptionSeed Purpose-Driven Use Cases Seed Purpose Driven Use Cases

• Where have we done this before?

• Global peer community support

• New business opportunities

• Product development

• Communities of practice

• Professional development

• Expertise location

• Learning

• Research


Plan for AdoptionSeed Purpose-Driven Use Cases (cont’d)Seed Purpose Driven Use Cases (cont d)

Virtual “Watercooler”

C t t iti f l b l k t t• Create opportunities for global workers to meet

• Relationships bridge time and distance barriers

“The value of a shared fire . . . People work better together when they know one another on a personal level.”

“Water Cooler Talk Keeps Organizational Culture Real” Published: August 13 2008 in Knowledge@W P CareyWater Cooler Talk Keeps Organizational Culture Real , Published: August 13, 2008 in [email protected]. Carey http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1653

“Workers whose group cohesion was in the top third showed an increase in work productivity of more than 10%. Workers [with a larger network of company contacts], demonstrated increased productivity . . . of 4%.”

“The Water Cooler Effect, Fewer memos, more coffee breaks?”, By Prof. Alex "Sandy" Pentland, November 22, 2009 http://www.psychologytoday.com/blog/reality‐mining/200911/the‐water‐cooler‐effect

“The ability to form, maintain, and exploit weak ties and the ability to convert potential ties into actual ones (either strong or weak) are both hugely valuable assets, both to individuals and to the enterprise in which they work.”


assets, both to individuals and to the enterprise in which they work.“Enterprise 2.0: New Collaborative Tools for Your Organization’s Toughest Challenges”, Andrew McAfee, Harvard

Business Press, 2009

Measure Progress…


Plan for AdoptionMeasure Progress: Go Viral, GlobalMeasure Progress: Go Viral, Global

• Measure Progress• Page views

Participation Ladder

• Registered, active users• Participation ladder• Global reach

30%

40%

50%

60%

70%

80%

90%

100%

• Groups or communities formed• Activities (posts, reads: documents, forums, blogs)

• Capture Success Storiesb d

0%

10%

20%

30%

• Executive, major corporate programs on‐boarding• Reduce cycle time• New business, revenue• New ideas innovation 14000

16000

Registered Users

Contributors Consumers

• New ideas, innovation

• Measure Hearts & Minds• Surveys• Testimonials 2000

4000

6000

8000

10000

12000

14000


• Testimonials• Seed thread in your tool

0

Launch Month 1 Month 2 Month 3

GovernanceGovernance

Wh t I d ?14© Copyright 2010 2.0 Adoption Council. All rights reserved. http://www.flickr.com/photos/23912576@N05/3428496207/

What can I do?

Governance

B i E2 0 G M d lB i E2 0 G M d l

Governance

Basic E2.0 Governance ModelBasic E2.0 Governance Model

Community Community

RiskRiskAssessmentAssessment

Mitigation & Mitigation & PlanningPlanning

Automated Automated Support &Support &ReportingReporting

ManagementManagement

AnalysisAnalysis

ParticipationParticipationp gp g ParticipationParticipation

EnforcementEnforcement


Who, What, HowWho, What, How

•Security

•Legal/ation

ation

•TrustLegal/Compliance/Export

•Human Resourcesd Participa

d Participa Trust

•Monitoring

•Educationage

age

•User Flagging

•Scans/Reporting

ology

ology

u a esou ces

•Marketing and Communications

ration

and

ration

and

ducat o

•Participation

•Enforcement

Enga

Enga •Nudges

•AlertsTechn

Techn

•Community ManagersIn

teg

Integ


Community Managers for E2.0Community Managers for E2.0• Community Managers manage

resources, measure, analyze andresources, measure, analyze and encourage activity, information process flows, and provide participatory governanceparticipatory governance

• Community Managers do nothttp://www.flickr.com/photos/franganillo/3553204471/

• Community Managers do not Manage people or create activity for the community artificially

• Community Managers are not “Big Brother”


Brother”

EducationEducation

More Than Training18© Copyright 2010 2.0 Adoption Council. All rights reserved. http://www.flickr.com/photos/dave_mcmt/187432802/

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EducationEducation• Ubiquitous

M i• Messaging

• Self Support

• Community SupportCommunity Support

• Representative of your learning culture

• Woven through internal trainingg g

• Built into internal help resources


Education and Training

On‐boarding for new hires


• Develop sharing as a cultural value

• Marketing should evolve with adoption over time

Awareness for existing staff

• Engage advocates to promote and contribute to learning opportunities

• Community Managers & User Groups teach by example,

Participation & Guidance


develop use strategies and elevate new information


Coaching


• Technical• Tactical• StrategicStrategic

On‐Demand Learning

• Scenario Based Examples• Technical “How To ______” Examples• Serve a variety of learning stylesy g y

Demonstrations


• Large & formal or one‐on‐one

Traditional vs. E2.0 RolloutTraditional vs. E2.0 Rollout• Focused on PEOPLE not PROCESS

• This is everyone’s rollout

• The future is unknown

• Not only top‐down, but bottom‐up

• Orchestrate


24© Copyright 2010 2.0 Adoption Council. All rights reserved."A Framework for 2.0 Adoption in the Enterprise", The 2.0 Adoption Council Research Series: Report No. 1. Gil Yehuda and The 2.0 Adoption Council, November 10, 2009 - http://info.newsgator.com/2.0AdoptionFramework.html

Staged RolloutStaged Rollout

• Specific current communities

Stage #1: Pilot• Large Reach

Stage #2: All• Specific current communities

• Passion

• Wide reach

• Large Reach

• Profiles

• Self created

• Marketing

• Established communication h l

• Marketing

• Larger communitieschannels • Videos, training, posters

• Add in process

M F i li• Move Functionality

Stage #3: Additional


• Functionality & Communities

LessonsLessons• No one right way

• Pre‐work will define rollout

• Find and use passion

• Make this EVERYONE’s project

• Learn, Learn, Learn

• You’ve only just begun


Questions and AnswersQ

• You will receive a follow‐up email within 24 hours with links to:

• The webinar recording, pdf of presentation & slide share url

l d h h f d d i h


• Download the research paper referenced during the presentation, A Framework for 2.0 Adoption in the Enterprise, by Gil Yehuda

Engage. Evangelize. Empower. gage. a ge e. po e .

2.0 adoption in the enterprise - the after

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agenda g introduction

housekeepingp g

webinar recording

planningforadoption

p q presentation