enterprise 2.0 adoption models
DESCRIPTION
An outline of various models that can be used to launch Enterprise 2.0 -- and some caveats.TRANSCRIPT
Kevin SheaKevinshea.typepad.com
1Part of the “In Black and White” series
Adoption Models for Enterprise 2.0
In Black and White
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2Part of the “In Black and White” series
There are at least three (3) different
models for Enterprise 2.0 adoption
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3Part of the “In Black and White” series
Generally, only two (2) are talked about
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4Part of the “In Black and White” series
The Standard Model
Hierarchical Top-down Information flow
Generally considered a “forced-on” approach, in which,
organizational controls manage the introduction
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5Part of the “In Black and White” series
Bottoms up, Grass roots model.
In which, a good idea is typically spread through the efforts of a
single early adopter.
Desired by most practitioners.
And, the most talked about….
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6Part of the “In Black and White” series
The grass roots model is often called the emergence model.
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7Part of the “In Black and White” series
Let’s call it the single initiation point model
“SIP model”
Arises from a single point
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8Part of the “In Black and White” series
Now….. since “a good idea has many fathers”
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9Part of the “In Black and White” series
Solutions can arise from many locations
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10Part of the “In Black and White” series
Creating a “MIP model” of adoption
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11Part of the “In Black and White” series
The Multiple Initiation Point (MIP) Model
Bottom up, Grass roots, informational flow.
In which, similar ideas are spawned simultaneously across a wide audience
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12Part of the “In Black and White” series
What can happen in a MIP Model?
A dispersed global unit can have the idea
Individual divisional units or units with less capable communication skills can come up with
the same idea, in isolation.
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13Part of the “In Black and White” series
If a MIP model is left unchecked, it can lead to
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14Part of the “In Black and White” series
A dispersed global unit can have the idea
Individual divisional units or units with less favorable communication skills can come up with
the idea.
Siloing
Competing solutions, information segmentation, confusion
Which solution is the “right” one?
???
?
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15Part of the “In Black and White” series
History shows that the MIP model contributes to problems in collaboration software installations that end up as
“messy”/“file share only” solutions.
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16Part of the “In Black and White” series
Which model would most likely occur at your company?
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17Part of the “In Black and White” series
A MIP model requires some controls or guidance to succeed.
Growth needs to be coordinated.
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18Part of the “In Black and White” series
So, there are at least three(3) different models
for Enterprise 2.0 adoption
Standard
Single Initiation Point
Multiple Initiation Point
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19Part of the “In Black and White” series
If you expect growth to occur as a result of an organically arising SIP model,
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20Part of the “In Black and White” series
And,
You don’t at least plan to respond to a MIP scenario
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21Part of the “In Black and White” series
Then,
Your execution strategy is in jeopdary.
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22Part of the “In Black and White” series
For a more detailed explanation and insight into the changing nature of Knowledge Management, visit my blog at http://kevinshea.typepad.com/
Other item in my In Black and White series.
• Enterprise2.0: a Simple Explanation in Black and Whitehttp://kevinshea.typepad.com/kevin_shea_process_collab/2008/06/enterprise-20-a.html
• Knowledge Management in Black and White
http://www.slideshare.net/kevinshea/knowledge-management-in-black-and-white/