20 ideas you can steal right now
TRANSCRIPT
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20 Ideas You Can Steal Right Now
Poke the Box: “Stop thinking outside the box; outside the box is a
vacuum. Go to the edge of the box and make a change.”~ Seth Godin ~
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A Little Seth Godin…
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Godin-ism1. Have more bad ideas
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Godin-ism:
2. Have stand-up meetings
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Godin-ism:3. Create scarcity– Accepted for Linchpin Conference– Rejected for Domino Project Street Team
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Be Remarkable4. Operation Thank-You (Medford-Jackson County OR)5. Save “remarks” (testimonials) on video6. Advertise to strangers or Reward influential referrers?7. Mass vs. Meaning: Roundtables or cattle-calls?
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8. Tell stories
If you don’t tell your story, the public will make one up• The Bank that almost didn’t invest online• Split-testing fundraising letters
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9. Own your own social media siteLet your members talk to each other free of charge• WACE, US Chamber Institute, Redondo Beach, North Mason
County Washington, Owensboro Kentucky, Mount Vernon Ohio
• Moved SalemChamber.org to #1 among chamber sites
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10. Chamber TV• YouTube will become #1 in search in 2011• Top 10 FAQ’s answered in video, transcribed
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11.
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Hey Groupon, meet TryItLocal.com12.
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13. Have the best web technologyfastChamber.com to introduce Chamber WebPro in March
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14. Discover crowd-sourcing2011 Directory cover above; +January newsletter cover story
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15. Search Engine Optimized DirectoryEarly results in Salem: SEO providing FIVE TIMES the impressions
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16. Be Social - CrowdriseIf you don’t give back no one will like you
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17. WhoCanHelp.comFree to Chambers?
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18. Promote what’s NEWWhen was the last time McDonald’s advertised the Big Mac?
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• Proactive membership renewal calls - b2bProfessionals.net
• ChamberDiscountCard.com• Bring publications in-house -
ChamberMarketingPartners.com• Convert to Tiers - ChamberThink.com
19. Out-Source Intelligence
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20. Treat members differentlyOffer choices, then offer more: Tiers and multi-year discounts; pathwaysSamples and downloadable book at ChamberThink.com
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Bonus Idea!
21. Be Generous
Digital copy FREEat KyleSexton.comfor WACE IMAGINEconference attendees