20 mistakes events make on social media and how to fix them
DESCRIPTION
Do not make these mistakes again when planning and executing social media for your event. Read the article here http://www.eventmanagerblog.com/social-media-mistakesTRANSCRIPT
20mistakes
events makeon social media
andhow to fix them
WHENIT GETSTO SOCIAL MEDIAFOR EVENTS
WE’REALL GuILTYOF MAKING MISTAKES
HERE AREA FEW
COMMON ONES&
how to fix them
1.
NOThavingsomeone
dedicatedto social media
hire someone dedicated
that gets it
-pick someone
within your team
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not Havinga social media
monitoringsoftware
2.
allocate budget
for software
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3.
b e g g i n g
make sure
there is something in it
for your audience
-ask rarely
and
for a good reason
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4.
notaddressing
mentions
just respond!
- have a plan
in place to deal
with complaints
-unanswered mentions
can escalate
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5.
ASKING ..FOR ACTIONS
ON DIFFERENTSOCIAL
NETWORKS
concentrate
on the social network
you are using
-expand your measurement
from just likes and rts
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bulk communications
6.
segmentyour email database
- organise
your twitter followersin lists
- collect segments info
with your registration system
-target communicationto different audiences
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bulkinvit e s
7.
sell more tickets
by investing
in better concept
-concentrate
on why people
should attend
-customize communications
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8.
TAKING ADVANTAGE OF
communicatethe hashtag
clearly
-limit hashtag useto the necessary
-do not confuse
the reader
-make the hashtag useful
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9.The
AutoDM
do not send
auto direct messages
-customize
communication
-retweets
are much better
ice breakers
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10.
Common Dashboards for Personal and Professional Accounts
separateyour personal
from work social accounts
-do not use
common dashboards
-tell your staffto do the same
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11.
blog posts ,callin
g
BLOGS
read this article
if you want the harsh truth
-then this one
if you want it a bit more
sweetened
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12.
ONLYADDRESSING
POSITIVECOMMENTS
have a
social media triage
in place
-
put up fAQs
with answers
to common problems
-
always reply,
fast.
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LanguageM e s s U p
13.
carefully pick
the social networks
you engage in
-
learn the language
they use
-make sure
to use dashboards
only if the language
is the same
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Not Keeping Speakers on The Team
14.
make surethe speakers
are awareof the key dates
-suggest tweets
to send
-clearly communicate
the hashtag and the handlesfor the event
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FORCINGSPEAKERSTO BE SOCIAL
15.
read this
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ViralVideos
or Memes
16.
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embark
in these projects
only if you are able
to ship timely
-make sure
the videos
are professionally made
and funny
Come, Watson, come! The game is afoot.
You’ve stumbled apon a missin g page, but the
evidence is elementary. We’re on the case.
Return To The Dashboard
Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.
Return To The Dashboard
OPT-OUT THAT DOES NOT WORK
17.
Come, Watson, come! The game is afoot.You’ve stumbled apon a missin g page, but theevidence is elementary. We’re on the case.
Return To The Dashboard
choose
reliable email software
that makes opt-out
easy
-tell your audience
how sad you are to see them go
and that you are happy
to welcome them back
at any time
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18.
choose the means
of your competition
accurately,
try to communicate
something about your event
in the process,
choose Rewards wisely
-do not devalue
your brand
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STATICWEBSITES
19.
websites
are not social networks
or social media
-they are the beginning
and end
of your social media strategy
-read this
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Lost Accounts
20.
createa year long
content strategy
-identify content hubs
that your audience may link
-curate it
for your audience
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by
Julius Solaris