[webinar] 7 nonprofit email mistakes you can fix today
TRANSCRIPT
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7 Nonprofit Email Mistakes You Can
Fix TODAY
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#WDIWebinar
Andrew Littlefield Fundraising Education & Resources | WeDidIt [email protected] blog.wedid.it
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7 Nonprofit Email Mistakes You Can
Fix TODAY
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The 3-Part Goal of Every Email
Open Read Respond
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“Agree”
“Disagree”
“Let’s Discuss”
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1. Bad Subject Lines
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1. Bad Subject Lines
Giving it all away
and not piquing
interest.
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#WDIWebinar
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1. Bad Subject Lines
Screaming
“ THIS IS A
MARKETING
EMAIL!”
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“The XYZ Org Spring 2016 Newsletter”
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No one wants to read a newsletter. They want to read news.
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1. Bad Subject Lines Sounding like a robot.
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“Recommended Pins”
“ZooMail – April 2016”
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1. Bad Subject Lines !ps and Tricks
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lower case letters
Use numbers
Ask questions
Do a resend
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2. Too Long
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2. Too Long Say it quick!
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Short online attention spans
Use the “nut graf”
7 sentence rule
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2. Too Long The Wall-of-Text
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Don’t “sell” them in the email, “sell” them on the landing
page.
The goal of most emails is to have the recipient
follow a link.
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2. Too Long Too Many Choices
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“If you have two quarterbacks, you have no
quarterback.”
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3. Too Fancy
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3. Too Fancy Distracting Design
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Is it helping your goal?
They scream “mass email”
How does it look on mobile?
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3. Too Fancy Make It Personal
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More likely to get a response
Just good #DonorLove
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4. Sending at a Bad Time
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4. Sending at a Bad Time Depends on Audience
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https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
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https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
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https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/
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Weekends = bad
Mornings = good
Generally
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5. Bad Calls to Action
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5. Bad Calls to Action Weak
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Passive
Too Many
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“Give Now!”
“Give $50 and provide a meal for a family.”
vs.
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MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months.
“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”
Sayra Havranek Program Coordinator | HelpUsAdopt.org
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wedid.it/fundraising_software_demo
#WDIWebinar
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6. Bad Audience
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6. Bad Audience Not Growing Your
Audience
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Always. Be. Growing!
Events, online, offer incentives
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6. Bad Audience Not Segmenting
Your Audience
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Donor or Non-Donor?
Event Attendees
Age
Location
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6. Bad Audience Sending to an
irrelevant audience
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7. Treating Your Email List Like an ATM
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7. Treating Your Email List Like an ATM
Add Value!
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How can you fire up their passion and
interest?
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7. Treating Your Email List Like an ATM
Mix Up Your Asks
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Volunteer
Petitions
Pledges
Call a Lawmaker
Social Share
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Questions?
#WDIWebinar
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#WDIWebinar
Blog.wedid.it/Email-Webinar-Survey
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MAY SPECIAL Sign up in May and get a 0% processing fee for 6-months.
“Once again, WeDidIt made the checkout process so easy for everyone! It's so great for our events and makes things so much more efficient.”
Sayra Havranek Program Coordinator | HelpUsAdopt.org
![Page 58: [WEBINAR] 7 Nonprofit Email Mistakes You Can Fix Today](https://reader031.vdocument.in/reader031/viewer/2022022419/58a006141a28abd40b8b5c2f/html5/thumbnails/58.jpg)
wedid.it/fundraising_software_demo
#WDIWebinar