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mLearning stats

20 Eye-Opening Stats You Probably Didn't Know About MobileLearning shiftelearning.com

Still not sure about implementing Mobile Learning? Consider theseeye-opening statistics published by different organizations such asASTD, iPass, Towards Maturity and Ambient Insight. Data from theirmost recent surveys reveal some interesting facts that you might beinterested in. 

We’ve collected to make thethese facts about mobile learningcase for why everyone needs to take notice of the power of mobile inthe learning industry. Let´s take a look: 

20 Eye-Opening Stats You Probably Didn't Know About MobileLearning from SHIFT eLearning

In 2010, 1. the top 5 adopters of mLearning were the U.S., Japan,South Korea, and Taiwan. Together these 5 countries accounted for about 70% of the 2010 market. By2015 they will account for only 40% with the highest growth rates in China, India, Indonesia, and Brazil. (

)Ambient Insight’s Market Report on mLearning

2.  By 2015, 80% of people accessing the Internet will be doing so from mobile devices. (2011)Horizon Report

3. According to were already making useAmerican Ambient Insight Report 2011, 39% of organizationsof mobile learning. Additionally they reported a growth rate of 29.3% among US corporations buying

, including the large ones, like IBM, Kraft and Pepsi.mobile learning

4.  US Leads the Global Mobile Learning Market. In the 2010 market, the US was the top MobileLearning buying country, followed by Japan, South Korea, the UK, China, and Taiwan. By 2015, the topbuying countries will be the US, China, India, Japan, Indonesia, and Brazil, respectively. (The Worldwide

)Market for Mobile Learning Products and Services: 2010-2015 Forecast and Analysis

 5. reports a surging global mobile learning market. Ambient Insight The countries with the highest (all over 60%) are China, India, and Indonesia.growth rates The countries with the lowest growth

(all under 5%) are Japan, South Korea, and Taiwan, the three most mature Mobile Learning marketsrates on the planet.

 6. Mobile Learning Market to reach $9.1billion by 2015. The worldwide market forMobile Learning products and services reached$3.2 Billion in 2010. The five-year compoundannual growth rate (CAGR) is 22.7% andrevenues will reach $9.1 billion by 2015. (Ambient Insight Mobile Learning Market Forecast

)2009-2014

  If7. Smartphone is the ultimate favorite.mobile workers could choose only one device, 46% of them would pick a smartphone over a tablet

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mLearning

growing

% of them would pick a smartphone over a tabletor a laptop as their favorite one. The iPhone stilltrumps other mobile devices, with 30% of mobileworkers selecting it if they had only one choice,followed by an iPad (22%) and a laptop (21%). (The iPass Global Mobile Workforce Report

)March, 2012

 In the final quarter of 2010 8. reportedFortunethat Smartphones outsold PC’s for the firsttime, a full two years before the prediction byMorgan Stanley. Moreover, Gartner's predicted

y 2013, bthat  mobile phones will overtake as the most common Web accessPCs

deviceworldwide. 

9. Tremendous growth in the number of new mobile devices, specifically , expected over thetabletsnext few years. predicted world wide rollout of 103.4 million in 2012 and 154.2 million in 2013. Gartner

10. Growing Mobile Workforce. It is estimated that 75% of the workforce in the US is already mobileand   that by 2015 the numbers, worldwide, will reach 1.3 billion or a staggering 37.2% ofIDC predictsglobal workforce. 

  11. Mobile is booming, and mLearning is following along. The 2011 Mobile indicates that com­panies are progressing on the mobile front,Learning Guild Research

and while the initiatives are as yet small, the trends are for more activity. They see anincrease in percentage of companies that plan to do more mLearning from 38.5% in

2007 to 51% in 2011.  12. Mobile delivery & market performance: 68% ofhigh-performance organizations still do not provide learning via a mobile device, whichfurther suggests that the market is still nascent. (ASTD research on Mobile Learning,

)2012

13. Mobile research by benchmarking company, Towards Maturity, highlights how over from the  of 50070% of companies Towards Maturity Benchmark Study 2012-2013 

organisations, are planning to implement m-learning in the next 2 years. 

14.  Poor evaluation. Less than 10% of respondents who deliver mobile learning have formal metrics in place to evaluate effectiveness. (ASTD Mobile Learning – Delivering Learning in a Connected

World. 2012)

15. According to the eLearning Guild’s Report, the number of GuildMobile Learning: The Time Is Nowmembers who say they intend to . In 2010, 45.6% of Guilduse mLearning continues to increasemembers said they intend to do more mLearning. In 2012, that figure has increased to 65.7%.

. 16 More benefits. Organizations using mobile technologies in learning are reporting more staff and than those who are not: 29% of mobile users agree that learners put what they learnbusiness benefits

into practice quickly (compared to 24% of non-mobile users). Towards Maturity Benchmark Study

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into practice quickly (compared to 24% of non-mobile users). Towards Maturity Benchmark Study2012-2013

17. Top uses of mobile in learning: Easily accessible reference material, performance support, andvideo are the top 3 usage of mobile devices.  ASTD research on Mobile Learning

18.  The mobile stack (average number of devices carried by a mobile worker) has grown to 3.5, up from2.7 in 2011. ( )The iPass Global Mobile Workforce Report 2012

19. The : Consultancy (80%);industry sectors with the highest use of mobile devices areCommercial training providers (60%); Further and higher education (55%) and IT and telecoms (55%).Private sector organizations are more likely to be using m-learning than those in the public or not-for-profitsectors. Towards Maturity Benchmark Study 2012-2013

20. The world of work is increasingly collaborative. Market intelligence firm IDC notes that about onebillion people fit the definition of mobile workers already, and projects that fully one-third of the globalworkforce — 1.2 billon workers-- will perform their work from multiple locations by 2013. (2011 Horizon

)Report