20 ways to be a compelling public speaker - univision presentation
TRANSCRIPT
20 Ways To Become A
Compelling
PresenterBy
Michelle Villalobos
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Objectives Setting
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What is your biggest challenge with public speaking?
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Fear
AnxietyContent Development
Delivery Forgetting stuff
Lack of honest feedback
What is your biggest challenge with public speaking?
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Is your main issue EMOTION-based or SKILLS-based?
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1. Get Ready For
Anxiety & Fear in Advance
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Are you focused on a negative outcome?
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• nothing = 0% improvement• practice = 24% improvement• creative visualization = 23% improvement
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Learn the skills, practice them & visualize yourself being successful
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2. Know Your Audience
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What’s In It For Me?
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What’s their ?
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How can you help?
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3. Identify The Outcome You Seek
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You could give the best presentation in the
world... but if you don’t identify the outcome you seek, you could miss a
huge opportunity!
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4. Plan Content
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TraditionalOutline
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Mindmapsallow the brain to work non-linearly, which is great for the first stages of planning
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getting exposure for corporate brands using
gifts, gimmicks, and giveaways
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choosing products
designing products
pricing products
planning & timing
the printing process
things to watch out
for
the printing process
getting exposure for corporate brands using
gifts, gimmicks, and giveaways
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choosing products
designing products
pricing products
planning & timing
the printing process
things to watch out
for
the printing process
getting exposure for corporate brands using
gifts, gimmicks, and giveaways
internet scams
shipping charges
rush fees
setup charges
bait & switch
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Now, put it in order.
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5. Establish the WHY
behind your talk...
make it IMPORTANT
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1. Objectives Setting (10 minutes)A.Why are you here?B.What do you hope to have by the end of the day?C.Where are you stuck?D.What have you tried?
2. Strategy (1 hour)A.Business ModelB.Sales Funnel
i. Chez Badeaux as an exampleii. Come up with each of their sales funnels
3. Identify Profitable Target (& How To Reach Them) (30 minutes)A.Where to find them?B.Idenitfy organizationsC.Where do they congregate?D.How can you get in there?E.Whatʼs their PAIN? What can you teach them?
opening with WHY is the best way to go - then get into WHAT, and
finally HOW
...and so on.
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1.WHY• Position why itʼs important • What do they stand to LOSE vs. what they can GAIN
2.WHAT• What youʼre offering / teaching, the overview -
introduce any “mental shifts” here (i.e., “youʼll have to change the way you think about talent”)
• Position with respect to VALUE and OUTCOMES not process
3.HOW• Teach what youʼre going to teach
4.RECAP • Highlights (VERY QUICKLY)
Easy Breezy Basic Structure
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6. Understand How The Brain Works
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Rightvs.
Left Brain
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StorySelling for Financial Advisors: How Top Producers Sell (Scott West & Mitch Anthony)
“...If you focus on logic, numbers, reasons and rationale
when you sell, you’re putting half your client’s brain to sleep... [the
half that makes decisions]”
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“Communication is the transfer of emotion.”
– Seth Godin
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7. Add Color: Stories, Metaphors, HumorAnalogies & Visuals
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example:“Survival Of The Fittest, blah, blah, blah, [long explanation....]”
OR
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“A picture is worth a thousand words”
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Google Image Search
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YouTube Search
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8. Interaction
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Confucious say...
“I hear, I forget. I see, I remember. I do, I understand.”
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People love to interact...
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...and through interaction, we are
BORN to learn – and love learning.
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Interaction
use popular references people connect with (Star
Trek is a personal fave)50
Interview your audience
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1. "Without Socrates, we
wouldn't have the Socratic Method, the
greatest way of teaching things known to man (apart from
juggling chain saws.)"
Use Questions
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9. Use PowerPoint Wisely
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Oh no Bill, they got you too?!
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One concept per slide!
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10. Make more eye contact
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1Eye contact is the most basic form of human interaction... even newborns do it
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11. Command Attention!
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Stand firm
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12. Passion trumps Perfection
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“Mirror Neurons”
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People will feel what you feel... so watch
your attitude!
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http://www.youtube.com/watch?v=qR3rK0kZFkg
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13. Microphones are Good, Use Them When Offered!
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14. Use Your Whole Body
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Practice Gesturing
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try:
“um”“you know”
“ahhh”“like”
...pausing...rhetorical question
...dramatic pause
...drop altogether
instead of:
15. Eliminate Verbal Filler
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onlyjust
you knowreally
in my opinionsort ofkind of
apparentlyI’m not an expert, but
I may not be qualified, butbut
maybeI guess
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16. Var y YourInflec
tion
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17. Look Like A Million Bucks
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Your brand is most readily conveyed by
what you wear (& how you
wear it). Make sure it’s aligned with your brand when you are in public, especially
when you’re speaking!
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By the way... that doesn’t
mean BORING. In fact, having some “flair” will make you
memorable AND approachable.
Just make sure it’s aligned with who you are
and what your target needs.
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18. Watch How The Experts Do It
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19. Practice. Practice. Practice.
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Mirror, mirror on the wall, who’s the
best presenter of them all?
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Practice over the phone
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Become familiar with your stage!91
Timing.
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20. Record Yourself!
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There’s an app for that!
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Or do even better & record
yourself on video
(tripods are cheap and
universal to all cameras)
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Copyright Michelle Villalobos, Mivista Consulting, Inc. 2009. All Rights Reserved. To Reprint, Distribute or Repurpose, visit www.MivistaConsulting.com and click “Contact Us”.
www.MichelleVillalobos.com
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