2006 summer drop

What’s Inside

Blood Banking in Armenia PAGE 3

Winning Scholarship Essays PAGES 6 & 7

2006 Award and Scholarship Winners PAGES 8 & 9

OUR MISSION: To provide education, development and resources for the donor recruitment professional.

OUR VISION: We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession. ADRP EXECUTIVE BOARD

President Susan Churchill Mayo Clinic 200 1st Street Rochester, MN 55902 507.284.9224 [email protected]

Immediate Past President John Armitage, M.D. New Jersey Blood Services New York Blood Center 167 New Street New Brunswick, NJ, 08901 732.220.7046 [email protected]

President-Elect Gavin Evans National Blood Services 75 Cranmer Terrace London, SW17 ORB, United Kingdom 020 8258 8482 [email protected]

Secretary Juanamarie Harris National Marrow Donor Program 612.627.5858 [email protected]

Treasurer Marilyn Hughes Carter BloodCare 817.412.5602 [email protected]

Volume 20 Summer 2006

From the association of donor recruitment professionals

Hello All!

It is with great pleasure and enthusiasm that I am writ-ing this letter for the summer issue of ‘the Drop.’ I am deeply honored by the confidence you have placed in me to serve as President of the Association of Donor Recruitment Professionals (ADRP). I extend

my heartfelt thanks to our more than 500 members, all committee chairs and their members and the entire

Board of Directors. We are all playing witness to the many successes that have come from ADRP’s shared, abid-

ing commitment to shape the future of donor recruitment in the blood banking industry.

ADRP has been led by a succession of great leaders who have made it un-necessary to “reinvent” the direction of this organization. They have given us plenty to build on and plenty of opportunities to strike out in new directions. This reminds me of quote from another great leader who said,“The pessimist sees difficulty in every opportunity. The optimist sees the op-

portunity in every difficulty.” -Winston Churchill

ADRP experienced yet another record breaking conference this past April in Fort Worth, Texas, USA. It is exciting to see this kind of participation because it confirms the faith I have in my two favorite words in the English dictionary: enthusiasm and passion. These two ideals enable us to learn from each other and continue building a strong network which is the foundation of our great organization! This year, ADRP will focus on the enhancement of our website, developing global programs and creating a recruitment certification program. Of course, we are already busy planning for a fabulous conference next year. It will be co-hosted by the American Red Cross’ Headquarters in Washington, D.C. as well as their Greater Chesapeake & Potomac Region locations. I hope all of you who read this issue of ‘the Drop’ will draw from its pages the ideas and encouragement of ADRP. An organization dedicated to advancing the donor recruitment profession. Sincerely,

Sue Churchill ADRP PresidentL

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A quarterly newsletter from ADRP


Recently, my wife, Jocelyn Bessette-Gor-lin and I had the honor of visiting Armenia as part of a medical twin-ning program developed by the World

Federation of Hemophilia (WFH). Established comprehensive hemophilia treatment centers typically in the US or Europe are paired with programs in develop-ing countries. The goal is to educate medical staff about hemophilia so they can provide modern care in their country.

I gave two presentations at the hematology center on transfusion risks and indications for transfu-sion as well as showing pictures and describing how my own blood center, Memorial Blood Centers in Minneapolis worked. During the initial presentation, the director of immunohematology became quite agitated as I showed pictures of an automated ABO and antigen typing machine (Olympus 7200). As a former Soviet block country, they strived toward full employ-ment, but not necessarily efficiency or economy. Hence this physician’s entire job was to phenotype the 5 or so donations they had daily! Not surpisingly, she phenotyped each unit for every antigen she had reagents for. Many tasks performed by technical staff at US blood

centers are performed by physi-cians. The educational system is free, so they have a higher literacy rate than the US (98%) and more physicians and engineers than there are jobs. The irate lab director was noticeably absent at my second talk. Questions were raised about the role of fresh whole blood. I discussed the NEJM study show-ing that it was not superior to component use and suggested that its extra effort did not justify its use. Conversely, in a place where platelets are uniformly unavail-able, fresh whole blood may be the most practically way to provide hemostatic therapy. I discussed the importance of thoroughly testing the donor prior to collecting the unit if it was to be used for imme-diate transfusion. They would like to implement nucleic acid testing (NAT) for donors but cannot af-ford it. I suggested consideration of HCV antigen testing since their highest positive infectious disease marker is HCV.

My recommendations included:

• Centralizing the blood system including collection and eventually testing of donors

• Establish blood regulations in-cluding guidelines for donor collec-tion, testing and patient transfusion.

• While it is normal to want the latest technology, such as NAT screening, investing in marketing to establish volunteer blood donation may be their most cost efficient investment.

• Prioritize investments in technol-ogy in those areas with greatest benefit. With their high proportion of directed donations and many patients getting high dose chemo-therapy obtaining technology to perform blood irradiation may be a higher priority than PCR screening of donors.

Friday, September 9, 2005

The blood bank in Vanadzor.

I had the opportunity to visit with the medical director of the blood bank for the city and the hospital there. During the earthquake of 1988 the entire blood bank was destroyed, as was the hospital, so I was visiting a building that was the new home of the blood bank. About 1000 units were collected in Yerevan following the earthquake and brought over the moun-tain with much difficulty as the roads were destroyed. Eventually, Medicine Sans Frontiere (Doctors without borders) built temporary structures that acted as the hos-pital for over a year until it could be rebuilt with British and other assistance. It contained a small room with two old gynecological examining chairs as blood donor chairs. Two holes were cut into the walls with curtains for the blood donor to stick their arms through. The medical director personally does the phlebotomy with a nurse assisting. They use conventional plastic bags that are held off the floor in a wooden box. They do not use a spring scale because “he has collected so many units he

Hemophilia and Blood Banking in Armenia Part III S u b m i t t e d b y J e d G o r l i n , M . D . , M e m o r i a l B l o o d C e n t e r s

Jed Gorlin, M.D.

continued on page 5


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ADRP Only1 06.indd 1 5/26/06 1:35:19 PM


knows when they are full.” After the collection they weigh the unit and put it in a refrigerated centri-fuge, where they separate most units into plasma and red cells. They showed me two freezers full of plasma, each labeled by hand, with color-coded labels designating ABO and Rh type. Testing is per-formed manually for both patients and blood donors using similar kits to those in Yerevan. Whether they perform positive and negative controls with each testing run is uncertain, but it sounded like they do perform some sort of proficien-cy testing and they are inspected annually by Dr. Yuri Sergeivitch, the national director of blood bank-ing who directs the blood bank in Yerevan. Similar to Yerevan, virtually all donations are family volunteer.

Saturday, September 10, 2005

Our hosts held a dinner for us before our departure that was full of many thought provoking and thankful toasts. In the US we are so busy with our own activities, but spend little time expressing our feelings. How wonderful it is to take the time to thank and express appreciation for others.

A D R P ’ s I M M E D I A T E P A S T P R E S I D E N T A P P O I N T E D A T N E W

J E R S E Y B L O O D S E R V I C E S

John Armitage, MD, ADRP’s Im-mediate Past President, has been named Executive Director of New Jersey Blood Services, one of five operating regions of New York Blood Center. He was also named a Vice President of New York Blood Center, one of the nation’s largest communi-ty-based blood collection and distribution organizations.

As Executive Director, Dr. Armitage, 41, will oversee recruitment, collection and distribution of blood to over 60 hospitals in 14 New Jersey counties.

Since 2005, Dr. Armitage served as Chief Executive Officer of the American Red Cross’ Greater Al-leghenies Region. His career with

the American Red Cross (ARC) began in 1996 in its Carolinas Region, where he served as both

Medical Director and Chief Executive Offi-cer until 2002 before moving on to ARC’s Appalachian Region as Medical Director and Chief Executive Officer from 2002-2005. Prior to that, Dr. Armitage was a Transfusion Medicine Fellow and Chief Resident in Pathol-ogy at Parkland Me-

morial Hospital/UT Southwestern Medical Center in Dallas, Texas.

Congratulations, Dr. Armitage. We wish you all the best in your new position and sincerely thank you for your continued service to ADRP.

John Armitage, M.D.

Blood Banking in Armenia

(cont. from page 3)

ADRP 2006-7 Board Members (L-R): Andrea Cefarelli, John Hagins, Christine Foran, Gavin Evans, Sue Churchill, Marilyn Hughes, Dr. John Armitage, Annetta Morris, Juanamarie Harris, Christi Hopkins, Devon Roupe, Scott Caswell, Mary Jane Thomsen and Marsha Belgrade (missing from photo Vicki Thomas and Carol Mitchell)


ADRP President Dr. John Armitage presents the

Presidential Scholarship Award to Lisa Starzyk.

Guys, Younger Brother made it out of the car and lived -- for 8 hours. His name was

Eric, and every time I tell his story I say “Thank you, Eric.”

I pass Older Brother in the grocery store every now and then, but our eyes never meet. Once was enough. Once, while dialing 9-1-1, standing side by side looking into the car that was wrapped around the tree outside my playroom window, Older Broth-er and I looked into each others eyes and said nothing. We knew his little brother was not going to make it. We were watching him bleed to death in front of our eyes. He asked if he could use my phone to call his Father. I tried to hand it to him, but it fell.

I have them now; I can see it in their faces. They get it, they understand the need - it now has a name and a face. They will donate for Eric, because of Eric, and because deep down they are grateful that they are still living and still enjoying teenager things. I brought them down, but now it’s my job to help them climb back up again. We talk about giv-

school blood drives during their study hall or lunch periods. Missed work must always be made up, and some skeptical teachers often visit the drive “checking up” on their students. Due to large turnouts, many must stay past dismissal and take a late bus home. Some experi-ence reactions and must stay even longer. Still, they come. They ask about their donor cards. They look enviously at the ones who already have them and want to know how long it will take for theirs to come. They love the Cheese Nips, and take Oreos for the road. They thank me on their way out. By graduation, many will be eligible to join the gal-lon club. I can’t thank them enough.

But what happens to these do-nors after high school and college? We’ve worked hard to establish a good habit with them, but many of them disappear. I believe we need to explore follow up procedures and focus on retention of these new and willing donors. I’m just not sure how to do that.

It is my hope that other recruit-ment professionals may have some answers. Maybe there will be some new questions too. I believe we be-come better in our daily jobs when we have the opportunity to pool

PRESIDENTIAL SCHOLARSHIP - Established in 1995

Encouraged by the growth of membership and industry reputation of ADRP, the Board of Directors voted to expand the scholarship program. The Presidential Scholarship was established to recognize excellence among the membership and provide another opportunity for a member to participate in the education and networking opportunities of attending an ADRP conference.

ing blood and saving lives. We talk about how quickly things can go wrong and how we manage to keep going when that happens. I offer them helping strategies as a way to cope, and as a way to feel good when everything else seems bad. Someone raises his hand and asks if he could give two pints. Their high school blood drive is next week and I want to hug this child of 16 years.

These young donors mean so much to me. Their leap of faith to save lives is inspiring. But how can I keep them in the “system” after they are out of high school and college? What can I do to turn them into regular donors and keep them giving in the future? I know where their hearts are now, but how can I reach them after they are gone?

My name is Lisa Starzyk and I am a recruiter with the New York Blood Center. The story I shared with the high school kids is true. I experienced first hand the multi-faceted impact of a fatal car accident involving two teenage brothers. When I speak in the schools, the kids listen. They want to help. I have tremendous respect for these donors. Their lives are busy with school, jobs, sports, and teenager things. Many must donate at the

WINNING ESSAY: Presidential Scholarship

Lisa Starzyk, Account Manager, New York Blood Center, Hudson Valley Region

“


ideas, discuss strategies, and share stories. Our profession is about help-ing people and needing people to help us. Our ability to communicate, and to reach out to one another with the best of intentions, is paramount. I believe the solutions will come, if the desire to reach them is genuine.

My experiences as a recruiter have been exhilarating, frustrating, joy-ful, sad, inspiring, exhausting, and through it all, rewarding. I have been fortunate to have a team of fellow re-cruiters and management staff to rely on for advice, problem solving ideas, encouragement and guidance. When we gather in a room, there is a col-lective wealth of information derived from years of recruiting, and it has been my experience that this “well” never runs dry. My colleagues care deeply about our mission and their generosity in sharing their knowl-edge and experience is priceless.

I am looking to gain new insights and learn new techniques in donor recruitment. I look forward to shar-ing experiences, listening to new ideas and collaborating on pertinent issues in our profession. I intend to expand my thinking and percep-tion of our daily activities, and I’m hoping this will significantly increase my ability to bring in, and retain new blood donors. Each new idea, technique, process or strategy that I learn will go into my “toolbox” where it can be taken out and used when needed. The more “tools” I have, the better prepared I will be to meet the demands of our unique profession. And the better prepared I am? Watch out world, Lisa is on a new and improved mission!

NANCY J. CHAPMAN SCHOLARSHIP - Established in 1991 Nancy Chapman was born on April 25, 1948 in Enid Oklahoma and she died in an automobile accident on her way to work on August 15, 1988. Nancy joined the Oklahoma Blood Institute as a donor recruiter and was named director of do-nor resources in 1982. She was named the outstanding Donor Recruiter by the American Association of Blood Banks (AABB) in 1988, was president of ADRP in 1987 and was a district director of the South Central Association of Blood Banks (SCABB) in 1987-1988. Nancy, who is survived by a daughter Jennifer, was known for her dedication to the goals of donor recruitment, for her great sense of humor and the joy she got from playing practical jokes.

ADRP President Dr. John Armitage presents the Nancy J. Chapman Scholarship Award to Susan Parmer.

F or 23 years, I have been employed by the American Red Cross Blood Services,

working in progressively responsible positions in blood collections and donor recruitment.I have had no formal donor recruit-ment training. In lieu of such profes-sional preparation, I have learned the process based on my observa-tions from a collections perspective, intuition and, most importantly, by seeking out mentors from successful business people within my commu-nity.I attended my first ADRP confer-ence in 2003 and found it to be invaluable. The next step in my professional development is to learn more about marketing strategies and measuring marketing initiatives. I believe attending ADRP will assist me in this effort, directly through conference presentations and through contacts and relation-ships built with other attendees.While we continue to enjoy successful recruitment within the New England Region, I am deeply concerned about the ongoing, system-wide shortage of blood throughout the United States. Based on our success in New England, my short term goal is to transfer these successful practices around the country.My ultimate goal is to help ward off a public health crisis sur-rounding our ongoing blood shortage. I would like to do this by working on a national “think tank” to develop a root cause analysis on why such a small

segment of the population chooses to give blood. Attending ADRP will be one way to begin this process as I seek out opportunities to work with donor recruitment leaders. I would like to network with the best and the brightest within the blood banking industry to come up with a plan that would proactively examine what our next steps need to be to change the mindset of the American people.

WINNING ESSAY

NANCY J. CHAPMAN SCHOLARSHIPSusan Parmer, R.N.,Executive Director, American Red Cross

Blood Services, New England Region


DONOR RECRUITER OF THE YEAR AWARDCindy JamesSenior Donor Recruitment Representative, United Blood Services, Farmington, New Mexico

MANAGEMENT AWARDDunstan MacDonaldRegional Manager, Donor Services - Prairies, Canadian Blood Services

ORGANIZATION AWARDAir Products & Chemicals Inc., Nominated by Miller-Keystone Blood Center, Allentown, Pennsylvania

MEDIA AWARDKSHE 95, St. Louis, Missouri (an Emmis Communications Station) - nominated by American Red Cross, Missouri Illinois Blood Services Region

ADRP President Dr. John Armitage presents the Donor Recruiter of the Year Award to Cindy James

CONGRATULATIONS ADRP 2006 AWARD & SCHOLARSHIP WINNERS!

On Friday, April 28, the Association of Donor Recruitment Professional’s 2006 Awards and Scholarships were presented during the Annual Conference in Fort Worth, Texas with fanfare and fun. Awards Co-Chairs Marsha Belgrade of LifeSouth Community Blood Center and Christine Foran of New York Blood Center enjoyed an-nouncing the honors in four different categories: Scholarships, Awards, Daniel J. Eberts Film/Radio Awards and Tools of the Trade Awards. ADRP President Dr. John Armitage presented the awards to the deserving mem-bers and supporting organizations. This was the first year the “Tools of the Trade” competition was a part of this ceremony. In total 19 awards were presented.

ADRP President Dr. John Armitage presents the Manager of the Year Award to Dunstan MacDonald

ADRP President Dr. John Armitage presents the Media of the Year Award to Tony Busekrus, Marketing Director of KSHE 95 (an Emmis Communications station)

ADRP President Dr. John Armitage pres-ents the Organization of the Year Award to Rosemary Hardy, RN and Diane Shoemaker, Administrative Assistant of Air Products & Chemicals, Inc.

PRESIDENTIAL SCHOLARSHIPLisa Starzyk Account Manager, New York Blood Center, Hudson Valley Region(note: Please see Lisaʼs Presidential Scholarship essay and photo in this edition of The Drop)

HUGHES SCHOLARSHIPTracy Lamoureux Community Development Coor-dinator, Canadian Blood Services Winnipeg, Manitoba (note: Please see Tracyʼs Hughes Scholarship essay and photo in the next edition of The Drop)

CHARLES DREW SCHOLARSHIPHarvey Heather Community Development Coor-dinator, Canadian Blood Services, Winnipeg, Manitoba (note: Please see Harveyʼs Charles Drew Schol-arship essay and photo in the next edition of The Drop)

NANCY J. CHAPMAN SCHOLARSHIPSusan Parmer, R.N. Executive Director, American Red Cross Blood Services, New England Region (note: Please see Susanʼs Nancy J. Chapman Scholarship essay and photo in this edition of The Drop)


BEST RECRUITMENT VIDEO: Eternally Grateful - submitted by New York Blood Center

ADRP President Dr. John Armitage presents the Ronald O. Gilcher, MD Award to Ian Mumford

BEST DIRECT MARKET VIDEO:Leona Alone – submitted by National Blood Service

ADRP President Dr. John Armitage (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Television Public Service Announcement to Gail-Anne Nothard, Market-ing Manager, South African National Blood Service

BEST PUBLIC SERVICE ANNOUNCEMENT/ COMMERCIAL: Life Less Ordinary – submitted by South African National Blood Service

BEST RADIO PUBLIC SERVICE ANNOUNCEMENT:Give a Little Bit – submitted by American Red Cross– Greater Alleghenies Region

ADRP President Dr. John Armitage (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Radio Public Service An-nouncement to Meghan Stahl, Donor Recruit-ment Marketing, American Red Cross-Greater Alleghenies Region

ADRP President Dr. John Armitage (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Recruitment Video to Linda Levi, New York Blood Center Director of Communications

ADRP President Dr. John Armitage (left) and Dan Eberts (right) present the ADRP Daniel J. Eberts Award for Best Direct Market Video to Gavin Evans, National Blood Service Head of Donor Marketing

ADRP PRESENTS IAN MUMFORD OF CANADIAN BLOOD SERVICES WITH MOST PRESTIGIOUS AWARDIan Mumford, Chief Operating Of-ficer for Canadian Blood Services (CBS), was this yearʼs recipient of the Ronald O. Gilcher, M.D. Award. This award recognizes senior executives at blood centers, multi-center systems and other organizations who have promoted the recruitment profession within their own institu-tions and beyond. Mumford is responsible for all core national activities essential to providing Canadians with a continual supply of safe, high quality blood products. CBS partners with 730 hos-pitals across Canada. Mumford joined CBS at its founding in 1998 as a Vice President responsible for increasing collections, rebuilding the donor base and ensuring public trust in the blood system. In this role, he initiated mar-keting and communications programs

built on a foundation of customer ser-vice, public involvement and internal teamwork. His successful programs have received numerous national and international awards. Mumford serves on the Board of Directors of the Canadian Nurses Foundation, the Hospice at Maycourt and the Ottawa Health Research Institute.

“Mr. Mumford has done so much to support the field of donor recruitment,” said John Armitage, M.D., Executive Director, New Jersey Blood Services and ADRPʼs im-mediate past

president. “It is imperative that senior executives in blood banking educate, develop and nurture their donor recruitment teams, and Mr. Mumford has been a pioneer in doing so at Canadian Blood Services.”This award was created in 2004 and named in honor of Dr. Gilcher, who is President, Chief Executive Officer and Medical Director of the Okla-homa Blood Institute. Throughout

his illustrious career, Dr. Gilcher had championed the donor recruit-ment profession and inspired donor recruiters, marketing professionals and other key recruitment staff both within Oklahoma Blood Institute and throughout the global community of blood banking.


From April 25-29, 2006, donor recruit-ment professionals from all over the world came together for ADRP’s 28th Annual Con-ference. This year’s confer-ence was held in Forth Worth, Texas, USA and boasted the largest in attendance in ADRP history, with 399 in attendance.

Conference host, Carter BloodCare, showed attendees down home Texas hospitality with an incredible host-city

event which took place at the historic Fort Worth Stockyards. At opening ceremonies, Dr. Merlyn

Sayers, President & CEO of Carter BloodCare, invited attendees to take

advantage of all aspects of the conference and to also enjoy the beautiful city of Fort Worth.

Conference topics were educa-tional, diverse and entertaining. General sessions offered insight into special event blood drives, high school programs and ap-proaches to achieving diversity in recruitment. Breakout sessions

included sub-jects such as leadership for success, donor retention and a donor recruitment round table.

Thursday’s keynote speaker Brian Dodge charged up the audience with an inspiring and entertaining presenta-tion on “How to Build a Better You.”

On Friday, 2005/06 ADRP president John Armit-age, M.D., of New York Blood Center, passed the gavel to Susan Churchill, of Mayo Clinic, who will serve as ADRP’s 2006/07 president.

Saturday’s session had attendees fasci-nated as several speakers from Africa discussed “The African Experience: The Challenges facing Donor Recruit-ers in Africa.”

Indeed, ADRP’s 28th Annual Conference was a huge success and we look forward to seeing you all next year!

ADRP Conference 2006 – Rootin Tootin Recruitin!

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CBS team members celebrating multiple awards

Steve Murrin, unofficial Mayor of the Fort Worth Stockyards

poses with participants

Dr. Armitage passes the gavel to Sue Churchill

Group of ADRP members after conference session

Keynote Speaker - Brian Dodge

A quarterly newsletter from ADRP A quarterly newsletter from ADRP Page 11

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OUR MISSION: To provide education, development and resources for the donor recruitment professional.

OUR VISION: We are the worldwide industry leader in the field of do-nor recruitment with an ongoing commitment to shape international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

Mailing permit information

For additional copies of ‘the Drop’ or to inquire about ADRP memberships, please contact:

Bob Hughes Administrative Assistant

ADRP PO Box 540524 Grand Prairie, TX 75054-0524 972.642.0100

e-mail: [email protected]

‘the Drop’ is printed and distributed quarterly by the ADRP Communications Committee. We welcome articles, comments, questions and suggestions.

Correspondence for ‘the Drop’ should be forwarded to:

Mary Jane Thomsen, Communications Committee Co-Chair/Newsletter Editor MEMORIAL BLOOD CENTERS 5115 Burning Tree Road Duluth, MN 55811 218.723.8080, ext. 3113 e-mail: [email protected]

Best Poster/Flyer: “Are You My Type” - A high school recruitment campaign - submitted by the American Red Cross Penn-Jersey Region

Best Brochure: “Life Force” - Illustrates reasons to join and encourages members to donate - submitted by the Armed Services Blood Program/Lockheed Martin Corp

Best Postcard Mailer: “Hometown Heroes” - Four examples of a donor recruitment campaign - submitted by the American Red Cross Appalachian Region

Best Newsletter: “Blood Beat” - Quarterly newsletter sent to donors - submitted by South African National Blood Service

Best Advertisement: “What Else Does He Need? YOU” - Soldier ad designed to promote the blood program - submitted by the Armed Services Blood Program/Lock-heed Martin Corp

Best Educational Materials: “Blood Donor Representatives-Peer Promotion Manual” - Campaign for high school peer promoters - submit-ted by South African National Blood Service

Tools of the Trade Awardnote: Please see photos & samples of submissions in the next edition of The Drop

The winning “Tools of the Trade” poster / flyer award was submitted by American Red Cross Penn-Jersey Region. “Are You My Type” was part of a high school campaign.

2006 summer drop

Documents

eld of donor recruitment

future of donor recruitment

encouragement of adrp

great organization

new street new brunswick

new directions

blood banking industry

great pleasure