2007-06-04 mobile video. interaction is key to success - gianluca ferranti - reitek

8/14/2019 2007-06-04 Mobile video. Interaction is Key to Success - Gianluca Ferranti - Reitek

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Sponsored by

Mobile Messaging & EntertainmentMonaco Monte Carlo 4th of June 2007

www.mobilemondaymc.com


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Mobile VideoMobile Video

Interaction isInteraction isKey to SuccessKey to Success

Mobile Monday Monaco

Juneth 2007


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About Reitek

Founded in 1990, Reitek provides Advanced Multimedia

Communication solutions to the Enterprise, Telco and Vas

markets.

ContaCT Video Platform is a host based software platformdeveloped with the aim of making easier, quickerand more

profitable the creation of Mobile Video Applications which

combine different types of streams - audio and video - coming from

different sources used by different end points.

It is a real innovation able to change the users experience in the

Video Interaction.


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The Converged Services Challenge

Telcos fixed and mobile are increasingly

developing from being Network Operatorsto

becoming Service Providers

Richly bundled, creatively pricedvoice, data andapplicationsDelivered over anychannel(fixed broadband, 3G, wireline, WLAN)

To anydevice (PC, laptop, handheld, phone)

At anytime, seamlessly and at high quality.

Its about the services delivered to the end-user


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Demand Evolution

Multimediaadoption

MusicGames

VideoPhoto

MMS

RingtonesRing-back

Presence+ chat

MP3

Mobile TV

Push tovideo

time2.5G

wireline & wireless

IP broadband

Movieclips

SMS+

Voiceportal

Conte

nt

Person

al/Co

mmunity

conference

Blogingmessaging

IPTV

Image source : 3 UK at 3GSM


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Scenario

MySpace, eBay, Yahoo, and YouTubeare all going mobile.

That's because new web applications arebringing popular online activities likevideo .. to cell phones.

As a result, the mobile services market isexpected to reach $13.1 billion by 2011

Red Herring 16.4.07


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The Opportunity to Exploit

Drivers

Consumers are ready-to-entertainEnabling technologies are growing

Availability of compelling contents and services

An opportunity to increase revenue (ARPU) for:

Telcos (Wireline e Wireless) and MVNO

BroadBand ISPsMedia Companies Content providers

Barriers

Competing technologies

DRM, IPR and billing solutionAffordable quality handset

Available bandwidth and spectrum

Good business model for all parties in the value chain !


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Market Background

Lots of hype around broadcast Mobile TV - no proven businessmodels; early adopter phase; standards still competing; supporting

handsets not widely available

Video-related services are already offered over a mix of channels

Mobile Video/TV camps:

Broadcast : DVB-H, DMB, MediaFlo

3G network-based : IP-based streaming

3G network-based : 3G-324MDownloads (Pull Push)


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Pricing Models

Monthly subscription

Per channel/month for fixed feeBundle of channels/month for fixed fee

Bundle of TV minutes/month for fixed fee

Bundling with Overall calling plan

Premium channels

Pay-per-view

Per minute or per session (of ,say, 5 minute chunks)

Per clip/mobisode

InteractivityCombine TV experience with innovative value-added services such asvoting, betting, quiz and commerce

Advertising


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Key To Success

User Generated Content

users are eager to be part of the show

Participation TV Rush in the programs

Video Blogs

Dynamic Content Creation

one size fits all doesnt workAd-funded services

Branding

One2One Ads

Fun & Viral

Interactivity

User can create their own experience

Cross selling opportunities

What about turning mobile into an innovative video media!innovative video media!


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Target Markets

Mobile

Marketing & Advertising

Interactive

3G Mobile TV

Mobile VAS

Community services


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Live Demo

First hand experiencethe services that can be offered on

CONTACT VIDEO PLATFORMCONTACT VIDEO PLATFORM

+39 02 25291731 Video T9 and Web2Video

You can watch the weather forecast, choosing via video T9 among the main European towns.

After the intro you will see the list of tows.Press 1 9 as using T9 to enter the first letters, press * to delete a letter, 0 to cycle thematches, # to select the town. The weather forecast is retrieved online from Yahoo viaWeb2Video.

+39 02 25291794 Music Star Video Karaoke

You can record your karaoke performance and watch the best ones. In the main menu press 2

to record, 3 to watch the best clips (they are demo clips) and 5 (it is not said in the prompt)to watch tour recorded performances.

* To access the demo you need a 3G handset that support video callingYour MNO must support video calls

This is a demo service


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Live Demo

+39 02 25291797 I-Screen Video Chat

It is a copy of the I-Screen live service. In the main menu press 1

to watch girls profile, 2 to watch boys profiles and 3 to record your profile. The online chatsession is not available in the demo.

+39 02 25291795 MSA features slideshow

Slideshow demonstrating many MSA features like stretching, zooming, letter boxing, textoverlay, alpha blending, logo insertion, picture in picture, Web2Video, . Please note thatthe main clip is never interrupted while applying the filters.

+39 02 25291745 Reitek Video Portal

Enter 355# as password. From the main menu you can choose among:

Video Chat (it is a one to one chat), bank portal, movies, video messages, webcams

(the first two ones need a live agent, call us for a live demo)

* To access the demo you need a 3G handset that support video callingYour MNO must support video calls

This is a demo service


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Feel free to call me to schedule a meeting at MEM

Gianluca Ferranti

Marketing Director

[email protected]

Mobile:+39 335 6500035

Skype: g.ferranti.reitek.com


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3G Subscribers

-

2.000.000

4.000.000

6.000.000

8.000.000

10.000.000

12.000.000

14.000.000

16.000.000

18.000.000

4Q05 1Q06 2Q06 3Q06 4Q06

Data: Informa 4Q06


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3G Subscribers

Data: Informa 4Q06

3G Share: 23% (17.8 vs 78M subscribers)

The indications are that this might just be a very good yearfor next

generation in Western Europe (Wireless Intelligence Director Garner)

The shift from GSM to WCDMA in the net additions picture has been

particularly remarkable. Although WCDMA was always going to begintaking a greater share of the market during 2006, ajump of this significance

has come two or three quarters earlier than expected.

Attractiveness of WCDMA terminals and growing awareness of3G

multimedia services as key factors driving rapid migration to 3G/UMTS by

European mobile subscribers.

We are also seeing must-have services like mobile TV encouraging

European consumers to opt for 3G/UMTS when they make their mobile

purchasing decision.

2007-06-04 mobile video. interaction is key to success - gianluca ferranti - reitek

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