paulaclasses.design.ucla.edu/.../sebin/paulascher/paula.pdf · 2007. 3. 6. · paula scher...

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PAULA SCHER introduction Citibank The New York Public Theater The American Museum of Natural History. American Typographer / Graphic Designer background Born in Washington D.C. in 1948 Tyler School of Art in Philadelphia and the Corcoran College of Art and Design in Washington D.C., earning a Bachelor of Fine Arts 1970s a record cover art director at both Atlantic and CBS Records 1984 co-founded Koppel & Scher Since 1991 a principal at the New York office of the Pentagram design consultancy Currently involved in the planning of a new multi-use “urban center” in the Mount Vernon Square neighborhood of Washington D.C. Teaches at the School of Visual Arts in New York.

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  • PAUL

    A SC

    HER

    introduction

    Citibank TheNewYorkPublicTheater TheAmericanMuseumofNaturalHistory.

    AmericanTypographer/GraphicDesigner

    backgroundBorninWashingtonD.C.in1948TylerSchoolofArtinPhiladelphiaandtheCorcoranCollegeofArt andDesigninWashingtonD.C.,earningaBachelorofFineArts1970sarecordcoverartdirectoratbothAtlanticandCBSRecords1984co-foundedKoppel&ScherSince 1991 a principal at the New York office of the Pentagram design consultancyCurrentlyinvolvedintheplanningofanewmulti-use“urbancenter” intheMountVernonSquareneighborhoodofWashingtonD.C.TeachesattheSchoolofVisualArtsinNewYork.

  • works

  • achievements

    PAUL

    A SC

    HER

    1998ArtDirectorsClubHallofFame2000ChryslerDesignAwardforInnovationinDesign2001GoldMedalfromtheAmericanInstituteofGraphicArts1998-2000PresidentoftheNewYorkChapteroftheAmericanInstitute ofGraphicArtsSomeofherworkisinthepermanentcollectionoftheMuseumof ModernArtandtheCooper-Hewitt,NationalDesignMuseum, theZurichPosterMuseum,theDenverArtMuseum,andtheCen treGeorqesPompidou,Paris.FourGrammyAwardnominations

    discussionFastCompanysay“YoumayneverhaveheardofPaulaScher,butit’snearlyimpossiblenottoknowherwork.EverytimeyoupassaCitibankATMorhandoveroneofitscreditcardswiththeiconicred-arched“Citi”logo,you’reinherorbit.WhenyouopenaboxfromTiffany,withitsslender,eleganttypeface,you’redecodingamessageshehassentyou.Ifyou...arecharmedbythesignsontheNewYorksubwayfortheMet-ropolitanOpera...you’reunderthespellofthisastonishinglyversatile,formidablytalenteddesigner.”

    successfulwomandesigner

  • Noisy Decent Graphicshttp://noisydecentgraphics.typepad.com/design/2006/09/paula_scher.html

    Pentagram http://www.pentagram.com/en/partners-scher.htm

    Typographicahttp://typographi.com/001046.php

    Wikipediahttp://en.wikipedia.org/wiki/Paula_Scher

    Sheisamongaprivilegedfewwhohavedirectlycontributedtothecityscapethroughdesignsformuseums,schools,institutions,andstores.

    PAUL

    A SC

    HER conclusion

    .

    references