paulaclasses.design.ucla.edu/.../sebin/paulascher/paula.pdf · 2007. 3. 6. · paula scher...
TRANSCRIPT
-
PAUL
A SC
HER
introduction
Citibank TheNewYorkPublicTheater TheAmericanMuseumofNaturalHistory.
AmericanTypographer/GraphicDesigner
backgroundBorninWashingtonD.C.in1948TylerSchoolofArtinPhiladelphiaandtheCorcoranCollegeofArt andDesigninWashingtonD.C.,earningaBachelorofFineArts1970sarecordcoverartdirectoratbothAtlanticandCBSRecords1984co-foundedKoppel&ScherSince 1991 a principal at the New York office of the Pentagram design consultancyCurrentlyinvolvedintheplanningofanewmulti-use“urbancenter” intheMountVernonSquareneighborhoodofWashingtonD.C.TeachesattheSchoolofVisualArtsinNewYork.
-
works
-
achievements
PAUL
A SC
HER
1998ArtDirectorsClubHallofFame2000ChryslerDesignAwardforInnovationinDesign2001GoldMedalfromtheAmericanInstituteofGraphicArts1998-2000PresidentoftheNewYorkChapteroftheAmericanInstitute ofGraphicArtsSomeofherworkisinthepermanentcollectionoftheMuseumof ModernArtandtheCooper-Hewitt,NationalDesignMuseum, theZurichPosterMuseum,theDenverArtMuseum,andtheCen treGeorqesPompidou,Paris.FourGrammyAwardnominations
discussionFastCompanysay“YoumayneverhaveheardofPaulaScher,butit’snearlyimpossiblenottoknowherwork.EverytimeyoupassaCitibankATMorhandoveroneofitscreditcardswiththeiconicred-arched“Citi”logo,you’reinherorbit.WhenyouopenaboxfromTiffany,withitsslender,eleganttypeface,you’redecodingamessageshehassentyou.Ifyou...arecharmedbythesignsontheNewYorksubwayfortheMet-ropolitanOpera...you’reunderthespellofthisastonishinglyversatile,formidablytalenteddesigner.”
successfulwomandesigner
-
Noisy Decent Graphicshttp://noisydecentgraphics.typepad.com/design/2006/09/paula_scher.html
Pentagram http://www.pentagram.com/en/partners-scher.htm
Typographicahttp://typographi.com/001046.php
Wikipediahttp://en.wikipedia.org/wiki/Paula_Scher
Sheisamongaprivilegedfewwhohavedirectlycontributedtothecityscapethroughdesignsformuseums,schools,institutions,andstores.
PAUL
A SC
HER conclusion
.
references