PaulaScherA Giant

HighlightsAmerican graphic designer and artist Born in 1948 Washington D.C.

For over four decades Scher has been at the forefront of graphic design.

Iconic, smart and unabashedly populist, her images have entered into the American vernacular.

TypeIn the 1970’s and early 80’s her eclectic approach to typography became highly influential.

IdentityHer graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration

of classic American brands.

In the mid-1990s her landmark identity for The Public Theater fused high and low into a wholly new symbology for cultural institutions

EnvironmentHer recent architectural collaborations have re-imagined the urban landscape as a dynamic environment of

dimensional graphic design.

Bio

Tyler School of Art in Philadelphia, Pennsylvania, earning a Bachelor of Fine Arts

Doctor of Fine Arts Honoris Causa by the Corcoran College of Art and Design in Washington D.C

In the 1970s she designed album covers for CBS Records and Atlantic Records

Art direction for magazines

She worked at Time Inc. And Her own design firm, Koppel & Scher.

Since 1991, she has been a principal at the New York office of the Pentagram design consultancy.

Teaches at the School of Visual Arts in New York, Cooper Union, Yale University and Tyler School of Art.

Scher married designer Seymour Chwast in 1973, divorced him 5 years later, then remarried him in 1989.

Awards

Scher has been inducted into the Art Directors Club Hall of Fame (1998),

Chrysler Design Award for Innovation in Design (2000)

Gold Medal from the American Institute of Graphic Arts (2001)

Some of her work is in the permanent collection of the Museum of Modern Art

Some of her work is in the Cooper-Hewitt, National Design Museum

Some of her work is in The Library of Congress, and the Centre George Pompidou Paris

Her album designs have earned her four Grammy Award nominations.

Movie - Helvetica

Helvetica is an independent feature-length documentary film about typography and graphic design, centered around the typeface of the same name.

Helvetica – Like the Vietnam War to Type - Protest

Large Corporations Standardised with Helvetica - Authority

Aiga Annual – Regan votes representing Helvetica use

Album Art – Serious Play

Postmodernist

Paint type over acetate

Mechanicals before computer

4 Grammy Nominations

Type Is Image - Illustrate The Type

Typeography has Personality – Communicate - Conveying Spirit And Mood

Toulouse Lautrec Noise Funk - Noisy type - Popularised style Dingbats Font

Public Theatre – Serious Play

Ballet Tech

Branding and Identity

Instinctive - Big bold strokes citi bank logo

Other Brands

Pure Art

She is known for her large-scale paintings of maps 8 foot by 5

Covered with dense hand-painted labelling and information

Opposite of design 6 months – craft

Incredibly laborious and obsessive

Urban Design – Serious Play

Public Spaces – Environmental Graphics

Book - Make it Bigger

Autobiographical

Experiences of work

Inspirations and Craft

Famous Quote

Be Culturally Liberate Because If You Don't Have Any Understanding Of The World You Live In And The Culture You Live In, You're Not Going To Express Anything To Anybody Else.

Paula Scher

http://noelie-thelionheart.blogspot.com/