Paula Scher

Born 1948 Washington DC

Studied at the Tyler School of Art in Philadelphia, Pennsylvania

Doctor of Fine Arts - Corcoran College of Art and Design - DC

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CBS Records - 1970’sAtlantic Records

Magazine Art DirectionTime Inc.

Koppel and Scher Design Firm

Pentagram design consultancy

New York

Paula acted as art director for the first album by Boston

1976

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Herbert Matter 1932

Swatch Watch poster1985

Book Jacket Covers

1995 New York Shakespeare Festival poster

Public Theatre

“The Public Theatre Identity was based on being extremely loud, visible, and urban.”

“…the first American Shakespeare posters.”

Poster for Bring in ‘da NoiseBring in ‘da Funk1995

Designed to be seenthroughout all the streets ofNew York City

Type was made to look like noise as well as reflecting the visual style of poster snips

Sniping - the act of plastering the poster on New York City construction barricades.

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1998

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Citibank was shortened to “citi” to compete with other logo brands

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2001

Toulouse Lautrec 1893

Type as imageTypography is used as an illustration for the dancing figure

“If I don’t get in the first crack, I get it in the second, and if I don’t get it in the second I almost never get it….” “…I’ve never been a refiner. My best work are kind of big bold strokes that (come) very quickly…”

“That’s the thing that I kind of live for…you know like there’s this one moment where you figure it out, and you get it, and you think it’s going to be the best thing you ever did. And it’s really exciting…”

Paula Scher

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New Jersey Performing Arts Center exterior2000Cathedral House

The Duke42nd Street Studios

auditorium seats

Painted mapsEscape from the business world6 months to complete