Italy - 16 April 2008

Giovanni CiampagliaWeb Marketing Manager

Workshop Osservatorio Business TV 2008Welnness TV - Technogym – The Wellness Company

Video & Comunicazione dal punto di vista del Web Marketing

CONTEXT: WEB 2.0

Web 2.0:

The Internet as a platform

Web 2.0: a story of participation

Web 2.0: a story of Interaction…

Web 2.0: a story of YOUniverses

MARKETING & COMMUNICATIONS CHALLENGE

Opportunity: talking to people who want to hear from you

Real people…

Real attention

THE ROLE OF VIDEO:

EXPRESSION & PARTICIPATION

THE ROLE OF VIDEO:

A NEW STANDARD

THE ROLE OF VIDEO:

UNIVERSAL SEARCH

TECHNOGYM & VIDEO

WellnessTV – www.wellnesstv.tv

Internal & External Communication

SUMMARY

• The Web 2.0 is about (real) people

• Video is the new standard for communications

• Video is everywhere (internet, mobile, etc.)

• Video is real

• Video is effective

• Video is NOW

GrazieGiovanni Ciampaglia

Technogym – The Wellness Company

www.technogym.com