seo mimec bocconi - ale agostini

Ale Agostini

Al A ti iAleAgostini.comGrow Your Business withGrow Your Business with Search Engines Marketing

© 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.itInternet Marketing Optimisation

19

Corporate BackgroundCorporate Background

Bruce Clay is a Digital Marketing Optimizer consultancy specializing in p y p gorganic Search Engine Optimization (SEO) , Pay-per-Click (PPC), Analytics, SEO W b A hit t /D i d SEO Web Architecture/Design and Conversion.

The company started in 1996 and it has International Offices in USA, Italy, Switzerland, South Africa, India, Japan, Brazil and Australia.

© 2011 Bruce Clay ILS All Rights Reserved www.BruceClay.itInternet Marketing OptimisationInternet Marketing &

Website Promotion© 2009 Bruce Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900

3

Our Digital Marketing Partners Our Digital Marketing Partners Our Digital Marketing Partners Our Digital Marketing Partners


http://searchmarketingexpo.com/west/workshops

4

Our Digital Marketing Partners Our Digital Marketing Partners Our Digital Marketing Partners Our Digital Marketing Partners


http://www.searchenginestrategies.com/newyork/training‐bruce‐clay.php

Global Global Integrated Media Company owned by Rupert Murdoch


Website Promotion© 2009 Bruce Clay, Inc. All Rights Reserved www.BruceClay.com • (866) 517-1900 5

N C R 2005 2010 N C R 2005 2010

News Corporation (NWS)

News Corp. Revenues 2005>2010 News Corp. Revenues 2005>2010 (Mio USD) (Mio USD)

30 000

35.000

News Corporation (NWS)

20 000

25.000

30.000

10 000

15.000

20.000News Corporation (NWS)

0

5.000

10.000

02005 2006 2007 2008 2009 2010


Revenue in MIO usd

Leading Search Engine Named Google Leading Search Engine Named Google



G l VS N C R 2005 2010 G l VS N C R 2005 2010

35 000

Google VS News Corp. Revenues 2005>2010 Google VS News Corp. Revenues 2005>2010 (Mio USD) (Mio USD)

30.000

35.000

20.000

25.000

Google Inc

10.000

15.000 News Corporation (NWS)

0

5.000

02005 2006 2007 2008 2009 2010


Revenue in MIO usd

Where does Google makes its living ?Where does Google makes its living ?



Source: Google – January 2011

S d/P id R ki ( G l S d/P id R ki ( G l Ad dAd d ))Sponsored/Paid Ranking ( Google Sponsored/Paid Ranking ( Google AdwordsAdwords))



2

S E R CSEARCH ENGINE RELATIONSHIP CHART®



3

S E R CSEARCH ENGINE RELATIONSHIP CHART®



G l O M k i l h N kG l O M k i l h N k

13

Google: One Marketing tool to reach N marketsGoogle: One Marketing tool to reach N markets

Quote di Mercato Google nei vari paesi Marzo 2011*Quote di Mercato Google nei vari paesi – Marzo 2011*



14

http://www.youtube.com/watch?v=uFzoM59bIQ8

HOW DOES GOOGLE ADWORDS WORKS…


O i R ki if l i iblO i R ki if l i iblOrganic Ranking: if you are relevant > you are visibleOrganic Ranking: if you are relevant > you are visible



<description<description><title>



The goals of most SEO programs is to assist

Why SEO ? Why SEO ?

The goals of most SEO programs is to assist clients in their internet marketing efforts:

Ranking (everybody wants to be in page 1)

Highly Targeted TrafficHighly Targeted Traffic

Conversion and Revenue

Reputation

Branding


Click Through Rate by Position in Google:

Why Page 1 matters Why Page 1 matters

g y g

78 % of all clicks are organic

Position 1 gets +/- 42% of all clicks

Top 4 positions get 68% of all ClicksTop 4 positions get 68% of all Clicks

The only time People go over page 1, is h h h h i when they search their own content…


DOES GOOGLE INDEX IMAGES?VIDEOS?DOES GOOGLE INDEX IMAGES?VIDEOS?



Universal Search (Images, News, Video, Maps, etc) i BIG d k SEO t h

Universal Search increases SEO complexity Universal Search increases SEO complexity

is BIG and makes SEO tougher


DOES GOOGLE KNOWS WHEN YOU SEARCHDOES GOOGLE KNOWS WHEN YOU SEARCH



Focus on Google:

Focus on Google Focus on Google

g

Google is market leader in Italy with more than 90% of share90% of share

Google has at least 64% of market share in all biggest world economy ( expect China & Russia)biggest world economy ( expect China & Russia)

What is the most searched word in Bing and Y h ? Yahoo? ….

Keep in mind that Your brand is what is Keep in mind that Your brand is what is shown by Google in page 1, NOT what you say it is


say it is

Branding on Google Branding on Google –– Instant Search for ENEL Instant Search for ENEL


Branding on Google Branding on Google –– Blue Chip Company Blue Chip Company


SUM UPSUM-UPGOOGLE HAS BECOME A “MUST” MARKETING GOOGLE HAS BECOME A “MUST” MARKETING TOOL FOR ANY SMART COMPANYTOOL FOR ANY SMART COMPANY

IF YOU TAKE ADVANTAGE OF GOOGLE GLOBAL IF YOU TAKE ADVANTAGE OF GOOGLE GLOBAL REACH REACH YOU CAN GROW YOUR DOMESTIC & YOU CAN GROW YOUR DOMESTIC & REACH, REACH, YOU CAN GROW YOUR DOMESTIC & YOU CAN GROW YOUR DOMESTIC & INTERNATIONAL BUSINESS INTERNATIONAL BUSINESS !!

IF YOU’D LIKE WORKING IN SEARCH MARKETING IF YOU’D LIKE WORKING IN SEARCH MARKETING ENGINE IN ITALY OR ABROAD CONTACT ME!ENGINE IN ITALY OR ABROAD CONTACT ME!



seo mimec bocconi - ale agostini

Documents

rights reserved2009

bruce clay ils

internet marketing efforts

google inc15

google index images

g google vs n

n news ccorp

seo programs