2009 09 24 ctam corporate social responsibility (panel)

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CTAM Cable Conference Jan de Grave, VP Sustainability Lisbon September 24, 2009

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CTAM on Corporate Social Responsibility: An Engine to Create Long-Term Value? (Panel)

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Page 1: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

CTAM Cable Conference Jan de Grave, VP Sustainability

Lisbon – September 24, 2009

Page 2: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

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Rapid growth over the past few years

1996

BB Internet

dec 2003

PayTV

aug 2002

Analogue TV

aug 2006

TelenetMobile

sep 2005

LaunchiDTV

aug 1997

Telephony

dec 2007

HDTV &Hosting

okt 2008

Acquisition Interkabel

juni 2009

Acquisition Belcompany

Page 3: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

Serving over 2,5 million digital customers(s ervicedpremises)

Page 4: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

“When a company grows, so does its social responsibility.”

Page 5: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

1,600 employees + 1,000 subcontractors Awarded Top Employer 2009 Recruit outside the industry

Engaged in various programmes (e.g. MyZonein hospitals)

Telenet Foundation committed almost €1 million into 50 projects

20% reduction of CO2, 100% renewable energy, 50% of customer premises equipment by 2012

Our brand beyond cable

Human Capital

SocialResponsibility

EnvironmentalResponsibility

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Page 6: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

CR is about how we make our profits not how we give away our profits

‘Triple Bottom Line’: economic, social, environmental

‘Voluntary’: over and above compliance

‘Win-win’: address the interests of business and wider society

What’s Good for Society

What’s Good for Business CR

Page 7: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

Harvard’s Michael Porter on the new model for CSR

Where to focus ?

Address social and economic goals simultaneously by improving company’s competitive context

How to invest ?

Give not just money but leverage the company’s unique capabilities in support of social causes, far exceeding the impact by individuals

Source: Presentation Michael Porter to TNTASMM 2004

Page 8: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

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Page 9: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

Core focus digital inclusion socially & economically underpriviliged youth

Page 10: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

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1. Incorporation

of social responsibility

in brand sponsorships

2. Leveraging

our core capabilities in

building platforms

with partners

3. Direct

investment in communities

Community investment:a continious step function

Page 11: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

1. Incorporation of social responsibility in brand sponsorships:

Fundraising through brand sponsorships

Page 12: 2009 09 24 Ctam Corporate Social Responsibility (Panel)
Page 13: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

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2. Leveragingourcore capabilitiesin building platforms withpartners:

Page 14: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

Improving competitive contextin B2B Telenet Solutions

Page 15: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

Donations on demand-showcasing digital TV platform

Raise funds for social causes via Telenet Digital Television

Showcase Telenet product and technology

whilst promoting the brand’s community role

Based on current VOD product

Content is provided by the charity partners

Generate real social value within local communities

Page 16: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

3. Direct investmentin communities:

Telenet Foundation connecting people to the Digital Age

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Page 17: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

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3. Direct investmentin communities:

Independent Board key in building credibility

Page 18: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

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Conclusion

As a major player in the Belgian telecom landscape Telenet is committed to re-investing in its local community.

Page 19: 2009 09 24 Ctam Corporate Social Responsibility (Panel)

Thank you.

TelenetLiersesteenweg 42800 Mechelen, Belgiumwww.telenet.be

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