2009 jobvite social recruitment survey[1]

9
2009 Social Recruitment Survey Results

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Page 1: 2009 Jobvite Social Recruitment Survey[1]

2009 Social RecruitmentSurvey Results

Page 2: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

2Copyright ©2009 Jobvite, Inc.

Executive Summary

This report contains results of the second annual Jobvite Social Recruitment Survey, which found that employers are not just

recruiting on professional online networks now, but also recruiting extensively on social networks like Facebook and Twitter.

The survey also found that employers are more satisfi ed with the quality of candidates from employee referrals and social

networks than those from job boards. As a result, companies intend to invest more in these cost-effective candidate sources

in 2009, rather than job boards and other traditional sources, including search fi rms.

The majority of those surveyed are planning to invest more in social recruiting. 76 percent plan to invest in employee referrals

and 72 percent plan to increase their use of social networks while a majority say they will invest less in more costly sources,

including job boards, third-party recruitment and campus recruiting. This echoes the results of Jobvite’s 2008 Social Recruit-

ment Survey, in which 68 percent of recruiters said they would increase their use of referrals and employees’ networks.

The survey results showed that 80 percent of companies use or are planning to use social networking to fi nd and attract

candidates this year. Among those using social network sites for recruiting, LinkedIn is now used by 95 percent of respondents

and Facebook use grew from 36 percent in 2008 to 59 percent in 2009. A new addition, Twitter, ranks third with 42 percent

of recruiters using the tool to source candidates.

Employee referrals and internal transfers are the most highly rated sources in terms of quality of candidates generated.

However, employee involvement in referrals is still low. Only 15 percent of respondents said that they extensively tap

employees’ social and professional networks for hiring, while the majority said they “somewhat” utilized employee networks.

An average of one-third of employees participate in referrals, indicating there is untapped potential for employee referrals.

The 2009 Jobvite Social Recruitment Survey was conducted online between April 30 and May 15, 2009. The survey was

completed by individuals responding to an invitation on the Jobvite website or to an invitation emailed to human resource

and talent management professionals. 438 individuals completed the 23 question survey. Respondents answered

questions using an online survey tool. Response data is available only in aggregate form.

About Jobvite

Jobvite is used by companies to manage all aspects of hiring in an easy to use Web 2.0 platform. Jobvite is the only eRecruit-

ment application that powers word of mouth marketing for jobs. Jobvite engages people to send targeted job invitations to

contacts in their social networks and helps companies make high quality hires at lower cost. Customers of the Software-as-

a-Service application include leading edge companies like Advent, Infi nera, SupportSoft, TiVo and Zappos.com. For more

information, visit www.jobvite.com.

Page 3: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

3Copyright ©2009 Jobvite, Inc.

1. Do you or your company use social networking or social media to support recruitment efforts?

Don't Know2%

Plan to BeginThis Year

13%

No17%

Yes68%

2. Which social networking sites do you or your company use to find candidates? Check all that apply.

None

Ning

MySpace

Other

Twitter

Facebook

LinkedIn 95%

59%

42%

13%

11%

10%

1%

Don't Know12%

No22%

Yes66%

4. Have you successfully hired a candidate through an online social network?

3. Why do you use online social networks for recruiting? Check all that apply.

Other

Promote Jobs or Employment Brand to a Target

Identify Potential Candidates Before a Requisition Opens

Good Way to Find Our Target Candidates

Source of Hard-to-Find Skills or Experience

Low Cost Candidate Source

Reach Passive Jobseekers

Don't Use Them

77%

74%

72%

72%

60%

59%

3%

2%

Social Networks

Questions 2, 3, and 4 were completed only by the respondents who answered affi rmatively that they are using or planning to use social networks to support recruitment in question 1.These respondents account for 81% of the total responses.

Page 4: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

4Copyright ©2009 Jobvite, Inc.

Other

Other Social Networking Sites

Twitter

Facebook

Call References

Search Engine

LinkedIn

None

MySpace

76%

67%

61%

44%

21%

14%

11%

10%

5%

Not applicable

Don’t know

C-level

Executive / VP

Senior-level / Director (7-10 years of experience)

Entry-level (1-2 years of experience)

Mid-level / Manager (3-6 years of experience) 77%

76%

62%

44%

28%

5%

3%

Traditional

Don’t know

Not applicable

C-level

Executive / VP

Entry-level (1-2 years of experience)

Senior-level / Director (7-10 years of experience)

Mid-level / Manager (3-6 years of experience) 51%

43%

34%

27%

13%

7%

5%

Online

6. What tools do you use to research candidates? Check all that apply.

7. What type of candidates does your company find through traditional employee referrals and online social networking referrals? Check all that apply.

Disclose24%

5. What percentage of candidates disclose their social networking presence to you?

Page 5: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

5Copyright ©2009 Jobvite, Inc.

10. What percentage of your company’s total vacancies are listed on paid job boards?

8. In what candidate sources are you/your company investing more and less this year? Check all that apply.

Job boards

Campus recruiting

Internal transfers

Direct sourcing

Corporate career site

Social networks

Employee referrals

Other

3rd party recruiters/search firms

76%

72%

64%

58%

55%

29%

26%

9%

7%

More

Other

Corporate career site

Internal transfers

Direct sourcing

Campus recruiting

Job boards

3rd party recruiters/search firms

Employee referrals

Social networks

72%

57%

45%

21%

18%

17%

12%

11%

8%

Less

9. Rate your satisfaction with the quality of candidates from these sources. 1 is the least satisfaction and 10 the most.

3rd Party Recruiters/Search Firms

Job Boards

Campus Recruiting

Other

Social Networks

Corporate Career Site

Direct Sourcing

Employee Referrals

Internal Transfers

8.1

7.8

7.2

6.7

6.7

6.2

5.8

5.7

5.4

Candidate Sources

Listed57%

Not Listed43%

Page 6: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

6Copyright ©2009 Jobvite, Inc.

Referrals

15. Did your company conduct layoffs during the past 12 months?

Hiring Plans

Yes59%

No41%

11. How extensively do you feel you tap into your employees’ social and professional networks for hiring?

Not At All25%

Somewhat60%

Extensively15%

12. What percentage of your employees participate in referring candidates?

average 31%

13. What percentage of total vacancies do you fill by referral?

average 29%

14. What percentage of jobs at your company carry a referral bonus?

average 63%

Page 7: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

7Copyright ©2009 Jobvite, Inc.

16. What are your hiring plans in 2009? Check all that apply.

17. How many hires (new or replacement) is your company planning to make in the remainder of 2009?

Over 250

51 to 250

11 to 50

1 to 10

10%

18%

38%

34%

18. If you are hiring, what level of experience will you hire? Check all that apply.

C-Level

All Levels

Executive/VP

Senior-Level

Entry-Level

Mid-Level 76%

55%

47%

15%

15%

5%

Not hiring at all

Adding contractors or part-time hires

Plans are uncertain/Don’t know

Making only full-time replacement hires (no new growth hires)

Making new (growth) full time-hires 50%

35%

27%

24%

5%

The next three questions were completed by the 66% of respondents that are either making new (growth) full-time hires,making only full-time replacement hires (no new growth hires) or adding contractors or part-time hires.

19. Do you plan on hiring employees to fill recruitment, staffing or talent acquisition positions?

Yes, adding new contract or part-time staffing positions

Yes, making replacement hires only

Yes, making new full-time hires

Plans are uncertain/Don’t know

No, not hiring at all 50%

24%

12%

10%

4%

Page 8: 2009 Jobvite Social Recruitment Survey[1]

2009 Social Recruitment Survey Results

8Copyright ©2009 Jobvite, Inc.

20. How many employees does your company have?

5,000+

1,001 to 5,000

501 to 1,000

251 to 500

101 to 250

1 to 100

15%

21%

12% 15%

17%

20%

Demographics

21. What’s your role in recruiting at your company?

Other 12%

CXO 2%

HR VP 5%

HR ManagerDir. Of Staffing18%

HR Director 12%

Hiring Manager 2%

HR Generalist 10%

Consultant 4%

Sourcer 4%

Recruiter 31%

23. What industry do you work in?22. What type of organization do you work for?

Independent Consultant5%Recruitment Agency

6%

Employer89%

Technology33%

Public Service,Education, Recreation

10%

Communication8% Manufacturing

8%

Finance andInsurance

8%

Healthcare6%

Retail andWholesale

6%

RecruitmentAgency

6%

IndependentContractor

5%

Services4%

Other4%Transportation Energy

and Storage2%

Page 9: 2009 Jobvite Social Recruitment Survey[1]