2009 season ticket information …grfx.cstv.com/photos/schools/cinn/sports/m-footbl/auto... ·...
TRANSCRIPT
WELCOMEWELCOME
• Thank you for attending this important session regarding season ticket pricing for 2009 Cincinnati
Bearcats Football– Bearcats Athletics belongs to you g y– Your support is critical to our success
• We are sensitive to both the emotional and financial We are sensitive to both the emotional and financial implications of ticket pricing
• Forum Agenda• Forum Agenda– Short Presentation by key staff and volunteers– Opportunity to speak / Q & A
TODAY’S PANEL
Brian Kelly Head Football Coach
Jeff Smith Assistant Athletic Director/UCATSJeff Smith Assistant Athletic Director/UCATS
Chris Pyles Manager, Ticket Sales & Special Events
h C C S d bJohn Courter UCATS Board Member
Greg Wolf UCATS Board MemberFormer UC football player o e UC ootba p aye
ChrisPyles
John Courter
GregWolf
Jeff Smith
Brian Kelly
EXECUTIVE SUMMARYThis presentation outlines the 2009 pricing structure for Cincinnati Bearcats Football.
• Pricing was established based on numerous market factors and a comprehensive comparative analysis of the BIG EAST Conference, Regional Competitors, and BCS Member Schools.
• The 2009 pricing structure provides improved competitive positioning and optimal revenue generation given capacity constraints and economic pressures, without sweeping season ticket pricing changes for the 2009 season.
Presentation Overview– The Capacity Consideration– Understanding your Bearcats Football
Season Ticket Package
– A Look Ahead: 2009 Pricing Structure (Package-by-Package Overview)
– 2009 Pricing OverviewSeaso c et ac age– A Look Back: 2008 Comparative
Analysis
2009 Pricing Overview– Important Dates– Questions?
THE CAPACITY CONSIDERATIONREVENUE CONSTRAINTS FACING THE UNIVERSITY OF CINCINNATI
• Challenge: Offer competitive pricing while maximizing revenue to remain competitive in the BCS given capacity restrictions. – Smallest capacity in the BIG EAST Conference (5,000 fewer seats than
closest competitor)S ll t it i BCS R i l C i (Ohi St t L i ill– Smallest capacity in BCS Regional Comparison (Ohio State, Louisville, Kentucky, Purdue, Indiana. 7,000 fewer seats than closest competitor)
– Capacity Rank 63/65 in the BCS (exceeding only Duke and Wake Forest)Forest)
• Result: UC operates at a competitive disadvantage with regards to the potential for revenue generation.
– 2009 Structure offers competitive balance and increases revenue potential
UNIVERSITY OF CINCINNATI ATHLETICS TEAM SUPPORTATHLETICS TEAM SUPPORT
MISSIONTo provide financial support to fund student-athletes scholarships and special
p pp p pneeds of the athletics department; while fostering camaraderie, sportsmanship and school spirit among students, faculty & staff, alumni and friends of the University of Cincinnati athletics programs.
Making a Difference…since 1979
UCATS Membership at all-time high, but still lags Big East football members
Private giving is one of key differentiators for athletics fundingPrivate giving is one of key differentiators for athletics funding
UNDERSTANDING YOUR BEARCATS FOOTBALL SEASON TICKET PACKAGE
BOWL CREDITS
FOOTBALL SEASON TICKET PACKAGE
UCATS Reserved, Non-UCATSReserved, Faculty/Staff, Family Plan, andBearcat Lair each include $50 credittowards the purchase of a bowl tickettowards the purchase of a bowl ticket.
• One credit per seat
• Example: Fed Ex Orange Bowl tickets were $125, resulting in a $75 per-seat end-cost to season ticket holders with credit application.
• Credits are non-refundable and non-transferrable
• Unused credits are applied to your UCATS account.
THE PURPOSE OF BOWL CREDITS
TICKET SALES
BOWL ALLIANCES
SALES
FAN TRAVELALLIANCES TRAVEL
POSITIONING
NON-BCS
NIPPERT STADIUM SEATING CHART
• UCATS RESERVED
• NON-UCATS RESERVED
• FACULTY-STAFF
• FAMILY PLAN
• BEARCAT LAIR• BEARCAT LAIR
• YOUNG PROFESSIONALPROFESSIONAL
2008 BIG EAST REVIEWSid li R d S tiSideline Reserved Seating
325
$0 $50 $100 $150 $200 $250 $300 $350
WEST VIRGINIA
Package Price
46.43
$0 $10 $20 $30 $40 $50
WEST VIRGINIA
Per Game Price
320
280
232
220
LOUISVILLE
RUTGERS
CINCINNATI
SOUTH FLORIDA
40
40
38.67
36 67
LOUISVILLE
RUTGERS
CINCINNATI
SOUTH FLORIDA220
210
205
144
SOUTH FLORIDA
UCONN
SYRACUSE
PITTSBURGH
36.67
35
34.17
24
SOUTH FLORIDA
UCONN
SYRACUSE
PITTSBURGH
2008 BCS REGION AT A GLANCE2008 BCS REGION AT A GLANCE
$0 $100 $200 $300 $400 $500
PACKAGE COST$0 $10 $20 $30 $40 $50 $60 $70
PER GAME COST
434.00
320 00
$0 $100 $200 $300 $400 $500
OHIO STATE
LOUISVILLE
62.00
40 00
$0 $10 $20 $30 $40 $50 $60 $70
OHIO STATE
LOUISVILLE320.00
312.00
LOUISVILLE
INDIANA
40.00
39.00
LOUISVILLE
INDIANA
259.00
232.00
PURDUE
CINCINNATI
38.67
37.00
CINCINNATI
PURDUE
230.00KENTUCKY 32.86KENTUCKY
2008 BIG EAST REVIEWFACULTY & STAFF SEASON TICKETS
(APPLICABLE SCHOOLS ONLY)
$0 $50 $100 $150 $200 $250 $300 $350
PACKAGE PRICE$0 $10 $20 $30 $40
PER GAME PRICE
304.00
164.00
LOUISVILLE
SYRACUSE
38.00
27.33
LOUISVILLE
SYRACUSE
160.00
158.00
115 20
SOUTH FLORIDA
CINCINNATI
PITTSBURGH
26.67
26.33
19 20
SOUTH FLORIDA
CINCINNATI
PITTSBURGH115.20PITTSBURGH 19.20PITTSBURGH
2008 BIG EAST REVIEW2008 BIG EAST REVIEWFAMILY PLAN SEASON PACKAGES
(APPLICABLE SCHOOLS ONLY)
$0 $200 $400 $600 $800 $1,000 $1,200 $1,400
PACKAGE PRICE$0 $10 $20 $30 $40
PER GAME PRICE
1,216.00LOUISVILLE 38.00LOUISVILLE
350.00
249.00
SOUTH FLORIDA
CINCINNATI
14.58
10.37
SOUTH FLORIDA
CINCINNATI
2008 BIG EAST REVIEW2008 BIG EAST REVIEWDISCOUNTED END ZONE SEASON TICKETS
(APPLICABLE SCHOOLS ONLY)
$0 $50 $100 $150 $200 $250
PACKAGE PRICE$0 $5 $10 $15 $20 $25 $30 $35
PER GAME COST
210.00
147.00
RUTGERS
SOUTH FLORIDA
30.00
24.50
RUTGERS
SOUTH FLORIDA
100.00
99.00
SYRACUSE
PITTSBURGH
16.67
16.50
SYRACUSE
PITTSBURGH
90.00CINCINNATI 15.00CINCINNATI
2009 AT A GLANCE…SCHEDULED OPPONENTS
HOME (6) AWAY (6)CONNECTICUT* MIAMI OHCONNECTICUT MIAMI, OHFRESNO STATE OREGON STATE
ILLINOIS PITTSBURGH*LOUISVILLE* SYRACUSE*LOUISVILLE* SYRACUSE*
SOUTHEAST MISSOURI SOUTH FLORIDA*WEST VIRGINIA* RUTGERS*
* BIG EAST CONFERENCE GAME
Sideline Reserved OverviewSideline Reserved Overview• 2009 Price
– $282 UCATS Reserved$282 UCATS Reserved(Inclusive of Bowl Credit & Cushioned Chairback Seat)
– $262 Non-UCATS Reserved (Inclusive of Bowl Credit)
• 2008: $232/Seat (Inclusive of Bowl Credit)
• THE BEST SEATS IN NIPPERT STADIUM
• Improved competitive positioning within BIG EAST Conference, Region, and BCS Competitors.
• Increased visibility and participation in UCATS
UNDERSTANDING YOUR BEARCATS FOOTBALL SEASON TICKET PACKAGE
NIPPERT STADIUM
FOOTBALL SEASON TICKET PACKAGE
CHAIRBACK SEATING
All UCATS-Reserved SeatingAll UCATS Reserved Seatingwill include a Cushioned SeatBack for the 2009 Season(replacing the current red,(replacing the current red,plastic seat backs) Available for other packages for additional cost
• Benefits– Clearly defines your seat– Waterproof– Increased Comfort & Leg Room– Enhanced appearance for NippertEnhanced appearance for Nippert
Stadium
YOUNG PROFESSIONAL OVERVIEW• New offering in 2009
– $150/seat– $150/seat ($50 UCATS Membership Required)
– 40% savings on regular Sideline Reserved
– Reduced price-point for recent graduates and young professionals (Under 30)
T t M k t– Target Market
Faculty & Staff OverviewFaculty & Staff Overview• 2009 Price
$218/seat (UCATS Reserved Area)$218/seat (UCATS Reserved Area)- Inclusive of Bowl Credit & Cushioned Chairback Seat- Applicable UCATS Tier Donation R i dRequired
$198/Seat (Non-UCATS Reserved Area)- Inclusive of Bowl Credit
– 2008 Price: $158/seat (Inclusive of Bowl Credit)$ ( )
• 1 of 5 BIG EAST Programs to offer discount
• 30% Discount on Sideline Reserved Price– Largest discount in BIG EAST
• South Florida 27%• Syracuse 20%• Syracuse 20%• Pittsburgh 20%• Louisville 4%
FAMILY PLAN OVERVIEWFAMILY PLAN OVERVIEW• 2009 Price: $499 (4 Seats)
(Inclusive of 4 $50 Bowl Credits) ($50 UCATS Membership Required)
– 2008 Price: $249 (Included $50 UCATS Membership)$ p)
• 1 of 3 BIG EAST programs to offer a Family Plan Discount
• Per Game cost per ticket equals the individual game youth rate ($20)
• 57% savings per ticket/per game vs. regular Sideline Reserved.
BEARCAT LAIR OVERVIEWBEARCAT LAIR OVERVIEW
• 2009 Price: $160/seat (Inclusive of $50 B l C dit)$50 Bowl Credit)
– 2008 Price: $90/Seat
• 1 of 5 BIG EAST programs to offer a1 of 5 BIG EAST programs to offer a discounted end-zone season ticket package
43% di t l Sid li• 43% discount vs. regular Sideline Reserved pricing
• 2nd Largest discount in the BIG EAST gfor comparable packages
– Syracuse 51%– South Florida 33%
Pitt b h 32%– Pittsburgh 32%– Rutgers 25%
2009 SEASON TICKET PRICING OVERVIEWLOCATION 2008 2009
UCATS RESERVED1 $232 $282NON-UCATS RESERVED2 $232 $262UCATS FACULTY/STAFF1 $158 $218NON-UCATS FACULTY/STAFF2 $158 $198YOUNG PROFESSIONAL3 NA $150BEARCAT LAIR2 $90 $160YOUTH RESERVED4 $90 $140YOUTH RESERVED $90 $140FAMILY PLAN5 $249 $4991 INCLUDES $50 BOWL CREDIT & $20 CUSHION SEAT (PLUS APPLICABLE UCATS DONATION)2 INCLUDES $50 BOWL CREDIT2 INCLUDES $50 BOWL CREDIT 3 $50 UCATS MEMBERSHIP REQUIRED (BASED ON 2 SEATS – ADDITIONAL SEATS REQUIRE ADDITIONAL $25/SEAT DONATION)4 AGE 12-UNDER/APPLICABLE IN ALL SEATING AREAS5 $50 UCATS MEMBERSHIP REQUIRED, INCLUDES (4) $50 BOWL CREDITS
UNDERSTANDING YOUR BEARCATS FOOTBALL SEASON TICKET PACKAGEFOOTBALL SEASON TICKET PACKAGE
SEAT IMPROVEMENT PROCESS
• Squatters Rights
• Purposep
• Structure
• Timetable
IMPORTANT DATES• MARCH 2009
– RENEWAL PACKET DISTRIBUTION BEGINS FOR SEASON TICKETS AND UCATS PLEDGES• APRIL 25, 2009
– BEARCAT BOWL III @ NIPPERT STADIUMPAYMENT DEADLINE FOR SEASON TICKET RENEWALS UCATS PLEDGES AND 2009 FOOTBALL– PAYMENT DEADLINE FOR SEASON TICKET RENEWALS, UCATS PLEDGES, AND 2009 FOOTBALL SEAT IMPROVEMENT REQUESTS
– DEADLINE FOR 2009 SEASON TICKET DEPOSITS• MAY 5, 2009
– LETTER DISTRIBUTION BEGINS COMMUNICATING SEAT IMPROVEMENT APPOINTMENT DATES AND TIMES
• MAY 11, 2009– SEAT IMPROVEMENT PROCESS BEGINS FOR PATRONS REQUESTING A SEAT IMPROVEMENT OR
ADDITIONAL SEATS• MAY, TBDMAY, TBD
– SEAT SELECTION BEGINS FOR NEW DEPOSIT HOLDERS (FOLLOWING COMPLETION OF SEAT IMPROVEMENT PROCESS)
• JUNE 15, 2009– NEW SEASON TICKETS ON SALE FOR NON-DEPOSIT HOLDERS
AUGUST 17 2009• AUGUST 17, 2009– INDIVIDUAL HOME GAME TICKETS ON SALE FOR UCATS MEMBERS
• AUGUST 24, 2009– INDIVIDUAL HOME GAME TICKETS ON SALE TO THE GENERAL PUBLIC