2010 07 19 social media
TRANSCRIPT
Social MediaEd Hart
Your Financial Business Support
Agenda
• What is your Web Site for?• What is Social Media?• Who uses Social Media?• How does Social Media work?• Twitter• Other forms of Social Media• Google Analytics
How do we promote our businesses?
• Newspapers• Flyers• Magazines• Billboards/Posters• Radio• TV
• say hello to “Social Media”, the best way to promote your website!
What is your Website for?
1. To generate sales(direct benefit)
2. To promote your business(indirect benefit)
Websites – what is yours for?
What is Social Media?
Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
What is Social Media?
Social Media is a way of marketing your business online.
Social Media is a way of driving traffic to your website.
Who uses Social Media
Age Profile:
Who uses Social Media• Facebook claims that 50% of active users log into the site each day. This would mean at least
175m users every 24 hours…• More than 35m Facebook users update their status each day. This is 5m more than in July 2009.• Facebook currently has in excess of 350 million active users on global basis. Six months ago, this
was 250m… meaning around a 40% increase of users in less than half a year.• Back in 2009, the average Facebook user had 120 friends. This is now around 130.• Mobile is even bigger than before for Facebook, with more than 65m users accessing the site
through mobile-based devices. In six months, this is over 100% increase. (Previously 30m). Users who access Facebook through mobile devices are almost 50% more active than those who don’t.
• LinkedIn has over 50m members worldwide. This means an increase of around 1m members month-on-month since July/August 2009.
• Flickr now hosts more than 4bn images.• Wikipedia currently has in excess of 14m articles. It’s 85,000 contributors have written nearly a
million new posts in the last six months.• Twitter now has 75m user accounts, with around 15m regular users globally. A few months ago,
there was an estimated 6-10m regular users.
Who uses Social Media
Male v Female:
Which is the most popular website?
Facebook reached an important milestone in the week ending 13 March 2010 by surpassing Google to become the most visited US website.
Pause for thought
• Any surprises?• Is your audience/customer using Social
Media?• Are you?
• so, how do we use Social Media...
How does Social Media work?
Social Media is a fusion of sociology and technology; transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.
Social Media is also described asuser-generated content (UGC) or consumer-generated media (CGM).
Introduction to Twitter
• Some facts...
How many people use Twitter globally? Feb 2009
How many people use Twitter globally? April 2010
How many people use Twitter in the UK – Feb 09?
How many people use Twitter in the UK – April 2010?
How does Twitter work?
• Best way to explain it, is to try it:TWITTER
A STARTERS GUIDE
Step 1 – Join
Step 2 – Follow
Step 3 – Listen
Step 4 – Contribute
Step 5 – Advise
Ed Hart – www.yourfbs.co.uk – 07913 895798
Tweetdeck
How does Twitter work?
Blog
Does it work?
• How do you know if your website is working?• If you do something different, how do you
measure the impact on your website?
• Google hunts for text in web pages.• Several hundred million searches are
performed by Google every day.• How do you know if anyone is
looking at your website?
Google Analytics
Where are they coming from?
Where are they coming from?
Where are they coming from?
Final Thoughts
• Ideas that are spread through and by groups of people are far more powerful than ideas delivered to an individual, or by an individual.
• Don’t think of Social Media as something that only happens online – it’s a mesh of online activities and physical meetings.
• Learn to lose some control – in return for greater reach.
• Real engagement is when people do things for you that you didn’t ask them to.
See you in the clouds!Ed Hart
Your Financial Business Support07913 895798
www.yourfbs.co.uk