More

More SpeakersBe inspired as leaders from inside and outsidepublic horticulture share new initiatives, innovativeideas, and best practices. More plenary sessionsmean more opportunities to hear from some oftoday’s top professionals.

More SessionsFive days of sessions encompassing seven distincttracks mean there are more opportunities forlearning than ever before. Delve into more relevanttopics, experience more session formats to shareyour ground-breaking ideas, and gain more valuableinsights to put to work.

More NetworkingThe people you meet and the contacts you make arean integral part of your conference experience.Many of today’s public garden leaders andprofessionals trained or began their careers in thePhiladelphia region. Come reconnect with friends,meet new friends, and interact with peers andthought leaders from around the country.

More GardensWith one of the greatest concentrations ofpublic gardens anywhere, get ready for a stellarweek of eclectic garden treasures. Enjoy toursof rarely seen private gardens and behind-the-scenes looks at dearly loved public favorites.Optional tours focus on conservation, urbangreening, education, marketing, and more.

More TheRevolutionary APGAConferenceinPhiladelphia June 21–25,2011

Get Ready for the Revolution —and More

Public gardens share roots as places ofinspiration, beauty, education, andpreservation. But public gardens are muchmore. They are sources of creative ideas,new approaches, and innovative thinkerswho are moving the world of horticultureinto the future. The 2011 APGAConference, scheduled for June 21–25 inPhiladelphia, Pennsylvania, will be theplace for us to spark a revolution in publicgardens — to think differently andinnovatively about how we cultivate notonly our gardens, but our guests, staffs,donors, and communities.

Our new ideas are so radical that thetraditional conference format would notsuffice. The 2011 Conference will featurefive days of informative sessions instead ofthree; seven thought-provoking tracksinstead of six, and five plenary sessionsinstead of two to hear from some of themost forward-thinking leaders of ourtime. Built to meet the changing needs ofpublic garden professionals, the conferenceallows you more options to tailor yourexperience to your interests and schedule.Immerse yourself in five days ofunmatched professional enrichment orfocus on a single topic or track. Eitherway, you will be armed with an arsenal ofinnovative ideas to take home with you.

With more days, more tracks, moresessions, more networking opportunities,more to learn, and more gardens toexperience, the 2011 Conference definitelyoffers more — but not more of the same.This Call for Sessions is asking presentersto bring their most ground-breaking ideasand revolutionary approaches for movingpublic gardens forward. Let’s tackletoday’s toughest issues with tomorrow’svisionary ideas. Please come and share thenew and exciting ways your garden iscultivating innovation.

More TheRevolutionary APGAConferenceinPhiladelphia June 21–25,2011

Explore Revolutionary Roots

By definition, Philadelphia means “City ofBrotherly Love.” But there are many reasonsto love Philadelphia: its rich history, opulentcultural attractions, diverse dining options,and spectacular sports teams. Perhaps thebest reason to love Philadelphia and itscountryside is its abundance of riches; morethan 30 public gardens and arboreta toexplore — it’s the birthplace of publichorticulture, in fact! From the historic rootsof Bartram’s Garden, where John Bartramled America’s pioneering family of naturalists,botanists, and explorers, to the ground -breaking work that began 30 years ago bythe Philadelphia Green program, the regionis a mecca for garden lovers.

Given Philadelphia’s history as a city thatvalues its natural environment, it shouldbe no surprise that the city is now a leaderin the burgeoning environmental sustain-ability movement. One of the largest car sharing programs in the world is righthere, as is the tallest LEED-certifiedgreen building in the country, the ComcastCenter. Philadelphia’s commit ment tosustainability is surging to even greaterheights, as Mayor Michael Nutter haspledged to make Philadelphia the greenestcity in America.

The eclectic neighborhoods, iconiclandmarks, and engaging culturalattractions of this vibrant, welcoming cityawait you.

2011 APGA Conference Program Tracks

More Horticulture

Keri Leymaster, Education and Outreach Coordinator, SeaWorld Parks and Entertainment, 407.370.1442,keri.leymaster@seaworld.com

Jim Salyards, Greenhouse Manager, Filoli Center, 650.364.8300 x223,jsalyards@filoli.org

Horticulture is the root of any garden.Share your garden’s innovative approachesto landscape design and plant display;reveal your most effective strategies formanaging your plant collection and yourexperience with the newest recordkeepingtechnologies. Explain the integral role offacilities management, from parking toplumbing, from vehicles to venues, andhow your institution is managing thefacility front- and back-of-house. Thistrack invites you to share your garden’srevolutionary ideas and best practices tocreate unforgettable people-plantinteractions.

More Conservation

Andrea Kramer, Executive Director,Botanic Gardens Conservation InternationalU.S., 847.835.6971, andrea.kramer@bgci.org

Ray Mims, Conservation Horticulture andSustainability, United States BotanicGarden, 202.226.4067, rmims@aoc.gov

Tackle the challenges and opportunities ofsustainable and conservation practices as gardens from across the country sharetheir innovative programs. Show theimpact your garden is making in landstewardship and plant conservation viainformative case studies that share leading-edge approaches. Shed light on whichsustainable structures, practices, andpolicies work best at your institution, andtell the story of how public gardens andarboreta are charting the way to a moreearth-friendly future.

More Leadership and Advocacy

Jim McDaniel, Executive Director, ArlieGardens, 910.798.7701,jmcdaniel@nhcgov.com

R. William omas, Executive Director,Chanticleer Foundation610.687.4163, rwt@chanticleergarden.org

Cultivate the leaders of tomorrow as youhighlight the programs, strategies, andvisions that have positioned your gardento thrive in challenging times. Share yourideas for doing more with less, andaddress the skills needed to effectively leadand advance an organization whenresources are limited. Describe howinspiring staff to “think outside of thebox” resulted in bold, brave, andrevolutionary initiatives.

More Education

Sara Lowe, Education Director, The DawesArboretum, 740.323.2355 x221,sblowe@dawesarb.org

Jennifer Rothman, Associate Vice Presidentfor Children’s and Public Education, The New York Botanical Garden718.817.8128, jrothman@nybg.org

Spark a revolution in learning by sharingyour novel approaches to cutting-edgeinternships, intriguing continuingeducation programs, extraordinary tourdesign, and meaningful visitor interpre -tation. Reveal how your institution isbuilding on its unique strengths to developone-of-a-kind learning opportunities.Explain how new technologies areenabling you to expand and engage abroader public garden audience.

More Volunteers

Christopher Lowe, Horticulture Director,Franklin Park Conservatory, 614.645.1815,clowe@fpconservatory.org

Dave ompson, Volunteer Coordinator,Longwood Gardens, 610.388.5270,dthompson@longwoodgardens.org

An active volunteer corps is one of themost important assets of any garden,however, mobilizing them effectively canbe challenging. Spotlight the ways youhave energized your volunteer program tomake it an enriching experience for yourinstitution, guests, and the volunteers.Divulge techniques for identifying andusing your volunteers’ special talents mosteffectively, and highlight the creativerecruiting methods and the details thatkeep your volunteer program going andgrowing.

More Marketing and Public Relations

Madeline Quigley, Director of Marketing,APGA, 610.708.3011,mquigley@publicgardens.org

Robin Doerr, Director, Marketing andP.R.,720.865.3581DoerR@botanicgardens.org

How do you market plants and gardens inan ever-more digital world? Share thecutting-edge campaigns that use the latesttechnologies to effectively marketattractions. Offer insight into where tospend your limited dollars for the

maximum marketing results. Explain whatyou can learn from websites statistic andhow to use that knowledge to create yournext forward-thinking campaign. Lookinto your crystal ball, and answer thequestion: Is paperless public relations andmarketing really viable?

More Philanthropy

Beverly Duzik, Director of Development,Desert Botanic Garden, 480.481.8111,bduzik@dbg.org

Jill Koski, Vice President of Development,The Morton Arboretum, 630.719.2449,jkoski@mortonarb.org

Guide attendees down the path tofinancial stability. Propose ways to expandbeyond tried-and-true practices fordevelopment programs includingmembership recruitment and retention.Show how emerging technologies canreach and engage donors like never before.Reveal innovative ways to nurturemembers and donors so that they growwith your organization and invest in your mission. Share your developmentsuccess stories that achieved positiveresults in spite of obstacles or challenges.

A Word from Your Host Gardens

Explore three of the region’s great gardens,each offering an inspiring, yet uniqueexperience.

Romantic and imaginative, Chanticleer isa 35-acre pleasure garden in suburbanWayne, Pennsylvania. It is a study oftextures and forms, where foliage trumpsflowers, the gardeners lead the design, andeven the drinking fountains are sculptural.Staff members emphasize an environ -mental approach to the property and amulti-century look at maintenance.Chanticleer was the home of theRosengartens, whose pharmaceutical firmmerged with Merck in the 1920s. Whilethe estate had impressive trees and lawns,most of the floral and garden developmenthas occurred since 1990, designed byChanticleer staff and consultants.

Opened to the public in 1993, Chanticleermaintains the feeling of a private garden.Instead of labeling every plant, whichwould distract from the visual effect, itposts plant lists and photographs in hand -made boxes andencourages guests to speakwith the gardeners. Staff-made furniture,

fences, gates, and bridges add a personaland artistic touch to the experience.

Longwood Gardens, a jewel situated inthe heart of the Brandywine Valley 30miles west of Philadelphia, is a place ofunparalleled beauty. Often referred to asthe world’s premier horticultural show -place, Longwood’s 1,077 acres of naturalwoodlands, majestic gardens, opulentconservatory and dancing fountainsenchant visitors with every visit. From itshistoric collection of trees, to the splendorof its ever-changing horticulture displays,a visit to Longwood is a leisurely strollaround the world as you encounter plantsfrom nearly every continent, both rare andfamiliar, grown in extraordinary ways.

Recent additions to Longwood includethe Indoor Children’s Garden, whereyoung visitors (and the young at heart)discover the simple joy of being in agarden. “Nature’s Castles,” a permanentexhibit featuring three large-scale treehouses, celebrates the importance of trees.Most recently, Longwood commissionedrenowned UK landscape architect KimWilkie to create his first terraced lawndesign in the U.S. The East ConservatoryPlaza opened in 2010 and is a dynamicgathering space to welcome guests toLongwood’s historic Conservatory.

The 92-acre Morris Arboretum of theUniversity of Pennsylvania in ChestnutHill is an ever-changing horticulturaldisplay garden featuring a spectacularcollection of rare and mature trees in aVictorian landscape. The Arboretumboasts many exceptional features such as aformal rose garden, a swan pond, openvistas, and an elegant Fernery, the onlyrestored free-standing fernery in NorthAmerica. The Morris Arboretum is listedon the National Register of HistoricPlaces and is the official arboretum of theCommonwealth of Pennsylvania.

In 2009, Morris Arboretum opened apermanent Arboretum-wide exhibit called“Tree Adventure,” intended to showvisitors why we need trees and why theyneed us. It features the iconic “Out on aLimb” canopy walk which takes visitors 50feet up into the treetops for a bird’s eyeview of the forest. The MorrisArboretum’s new Horticulture Center,slated for Platinum LEED® designation,illustrates the Arboretum’s commitment tothe highest level of sustainability. Morris Arboretum

Longwood Gardens

Chanticleer

The following information is needed forall moderators:� Name� Title, Institution� Address, City, State, Zip/Postal Code,

Country� Phone, Fax, E-mail� Moderator/Workshop Leader

Qualifications (50 words or fewer)

Presenter/Panelist InformationProposals are evaluated partly on thestrength of the presenters, and their parti -ci pation must be confirmed. The followinginformation is needed for all presenters:� Name� Confirmed: Yes/No� Title, Institution� Address, City, State, Zip/Postal Code,

Country� Phone, Fax, E-mail� Presenter Qualifications (50 words

or fewer)� Major points to be covered (or

contribution to be made to a paneldiscussion)

BudgetIf applicable, attach a separate budget (inUS dollars). APGA tries to keepconference fees as low as possible and hasa limited speaker budget. An average of100–120 speakers participate in theconference each year. Those from withinpublic horticulture do not receivehonoraria or travel reimbursements. Forall others, support will be considered anddepends upon the number of requests.Cash support for presentations is awardedonly in exceptional circumstances.If you request f inancial support, pleasesubmit a detailed budget with your proposal.Requests for support submitted after aproposal is accepted will not be considered.

The online submission process is easy andwill allow you to compose abstractssecurely and collaboratively with colleaguesthroughout the world, simplifying theauthoring and submission process.

Call for Sessions and Proposals OpensJune 15, 2010, 10:00 a.m. ET

Websitehttp://apga2011.abstractcentral.com

Submission Deadline: October 21, 2010, 11:00 p.m. ET

Moderator/Workshop Leader Information Moderators will be expected to:� Coordinate logistical details� Organize the session including presen -

ters, focus, format, and handouts� For workshops, work with APGA

Meetings Manager on food, audio visual,and other costs

� Notify speakers when proposal isaccepted

� Specify room/site set-up andaudiovisual needs

� Ensure you and all speakers register forthe Conference

� Develop session content� Introduce session and provide an

overview of the topic and the format� Introduce presenters including the

presentation’s major points � Provide interim and summary remarks � Facilitate question and answer period

Give Us More

FundingRequests for funding will be strengthenedby demonstrated efforts to help covercosts including:� Asking outside speakers to waive their

fees or at least partially cover their ownexpenses

� Encouraging your institution or yourspeaker to sponsor your session (or any session) and receive recognition as a Session Sponsor. For details aboutbecoming a session sponsor, visit theAPGA conference website atwww.publicgardens.org.

� Listing prospective funding sources

Workshop BudgetsWorkshop proposals must include abudget listing all costs: presenters’ travelexpenses, handouts, meals/breaks, andaudiovisual needs. Pre-conference work -shops are expected to cover all coststhrough registration fees. Typical workshopattendance is ten to twenty participants.Full-day, pre-conference workshop feesrange from $100 – $125. Contact theAPGA Meetings Manager to obtain foodand audiovisual cost estimates. Do notinclude conference registration in thebudget. If funding or sponsorship is notavailable, presenter fees/honoraria mayneed to be reduced or waived.

Proposals must be submitted online by11:00 p.m. ET, October 21, 2010.

Instructions for Submitting Your Proposal

The APGA 2011Call for Sessions and Papers

Questions?

Who should present at APGA? Anyone with an interest in publichorticulture is welcome to participate inthe program. Presenters from disciplinesor organizations outside public horti -culture are strongly encouraged toparticipate. Membership in APGA is not a prerequisite.

Can I make changes to my abstract with the online submission?Full instructions for submitting abstractsonline will be available in a step-by-stepprocess within the online submissionsystem. In addition to these instructions,you will be provided with online supportpages and phone support throughScholarOne, Inc.’s Abstract® Centralcustomer support team. You will have theability to update or make changes to yourabstract until the abstract submissiondeadline.

How do I get help in developing a strong proposal?Contact the track representative orProgram Selection Chair, Casey Sclar,Plant Health Care Division Leader,Longwood Gardens, Inc., atcsclar@longwoodgardens.org or610.388.5230.

For any other information, contact Sharon Malgire APGA MeetingsManager, at smalgire.@publicgardens.orgor 610.708.3008.

Evaluation and Notification

How are proposals evaluated?Members of the Program Committeeevaluate proposals using the followingcriteria:� Topic, intent, and learning outcomes

(for workshops and organized sessions)that are focused, well presented, andthoughtfully articulated

� A clear and convincing presentation ofideas, organization, and rationale forchoosing speakers/presenters

� Confirmed speakers/presenters � A diverse selection of speakers/presenters

who offer a wide range of perspectives,regions, garden size/budget/mission(speakers from outside publichorticulture are welcome.)

� An appropriate format that contributesto the exploration of the topic

� Important or timely topic � Realistic and affordable budget (if any)

with funding sources identified

NotificationIn January you will receive notification ofthe status of your proposal. If acceptance iscontingent on changes, you will have twoweeks to make those changes and get theamended proposal back to the ProgramSelection Committee. Punctuality andcooperation are appreciated. APGA willdetermine the specific timeslots for sessions.

Presentation Formats

15- or 30-Minute Individual PresentationsStructured discussions or presentationsbased on a single focused topic. Only oneauthor (on multi-author papers) willpresent at the meeting. Two to sixindividual presentations will be groupedper time slot.

90-Minute Panel Discussion Three to five panelists provide briefintroductions; a moderator poses preparedquestions to the panelists followed byquestions from the audience. The talkshow format allows for an in-depth focuson a single topic, offers multiple points ofview, and allows interaction amongpanelists, moderator, and audience.

90-Minute Multi-Speaker Presentation Moderator gives an overview of the sessionand introduces one to three consecutivespeakers. Presentations are generallyfifteen to twenty minutes long and includePowerPoint presentations and otheraudiovisuals. Multiple speakers can providea diversity of perspectives or featuredifferent aspects of a topic.

Workshop Full- or Half-dayThe perfect venue for experienced work -shop leaders to pass on their knowledge ina targeted learning opportunity. Pleasenote that proposals for workshops mustinclude a complete budget.

PosterDisplayed throughout the conference,posters showcase a single program orspecial project in a graphic format usingphotographs, diagrams, plans, sketches, orcharts with limited text on a bi-fold ortri-fold presentation board. Posterpresenters have a specific time to discusstheir projects and answer questions.Posters are an excellent way to presentnew ideas, concepts, and programs.