2010 census: an overview
DESCRIPTION
2010 Census: An Overview. 2/9/2010. The Dallas Region: Focus on Texas. 2009 Most Current Population Estimate of TX: 24,782,302 2006-2008 ACS Most Current Housing Unit Estimate for TX: 9,417,981 Total of 51 Local Census Offices (LCOs) in Dallas Region: 38 in Texas. - PowerPoint PPT PresentationTRANSCRIPT
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2010 Census: An Overview2010 Census: An Overview
2/9/2010
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The Dallas Region: The Dallas Region:
Focus on TexasFocus on Texas • 2009 Most Current
Population Estimate of TX: 24,782,302
• 2006-2008 ACS Most Current Housing Unit Estimate for TX: 9,417,981
• Total of 51 Local Census Offices (LCOs) in Dallas Region: 38 in Texas
2006-2008 ACS Most Current Estimate of Race & Hispanic
Origin for TX:
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TexasTotal
PopulationPercent
Total Pop 23,845,989 100%
White Alone Non Hispanic
11,397,884 47.8%
Black Alone Non Hispanic
2,691,832 11.3%
AIAN* Alone Non Hispanic
75,268 0.3%
AsianNon Hispanic
795,368 3.3%
Some Other Race
Non Hispanic44,720 0.2%
Hispanic or Latino (of any
Race)8,566,395 35.9%
*AIAN … American Indian & Alaskan Native * NHOP … Native Hawaiian & Other Pacific Islander
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Steps in Conducting a Steps in Conducting a DecennialDecennial
1. Find out where people live
2. Get questionnaires to them
3. Encourage them to fill it out & return it
4. Chase after the ones that don’t respond
5. Ensure we got the numbers right & everyone was counted
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1. Finding out where people live1. Finding out where people live
• By Geography– Master Address File– LUCA– Post office– Canvassing operations
• Places where people live or could live
– New construction
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2. Getting questionnaires to 2. Getting questionnaires to peoplepeople
• Delivery methods– Mail Out – Mail Back … 89% of the
population of TX – Update Leave … 10% of the
population of TX– Update Enumerate … 1% of the
population of TX
• Be Counted program– March 19- April 19
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3. Encourage them to fill it out & return it3. Encourage them to fill it out & return it• Outreach
– Partnership: TX • 75 Partnership Specialists and 160 Partnership Assistants for a total of 235• In TX, we have 13,178 Partner Organizations• In TX, we have 329 Complete Count Committees
– Special Programs: TX• Census in the Schools: 1160 public, private, & charter schools & 648 school districts
participating in the program• Religious Program: 4,153 Faith Based partner organizations• Language materials Dallas RCC has produced: Spanish, Vietnamese, Korean,
Japanese, and Chinese • In-language questionnaires (6) & 59 language guides
– 6: English, Chinese, Simplified Korean, Russian, Spanish, & Vietnamese
• Questionnaire Assistance Centers : TX will have around 2,090 ( about 55 per LCO)
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Examples of In-Language Posters
Arabic Action Poster Vietnamese Awareness
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Examples of In-Language Posters
Chinese Awareness Spanish Confidentiality
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Outreach cont… MediaOutreach cont… Media
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• National Media Campaign– Contracted out to DraftFCB out of New York
along with a dozen subcontractors reaching out to different race/ethnic audiences
– Advertising will be available in 28 languages with a mix of national and local buys
– Web site for paid advertising plan:
http://2010.census.gov/partners/materials/paidbuy.php
– Slogans:• “It’s in our hands”• “We cannot move forward, until you mail it back”
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Outreach cont… Media in TXOutreach cont… Media in TX
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• Media Team– Five Media
Specialists and two Content Writers
– Proactive and Reactive Media Relations across the state to heighten the awareness of the census
Snow's BBQ Vignette
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Outreach cont… Road Tour Outreach cont… Road Tour
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• A rolling civics lesson– Allowing the public to view
the 2010 Census questionnaire and information firsthand
– Traveling 2,000 miles from January through April with efforts to reach hard-to-count populations spanning all extremes of economic, philosophical and political spectrums
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Outreach cont…Take 10 ProgramOutreach cont…Take 10 Program
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• Response Rate Feedback– Online resource giving
tract-level updates on mailback response rates
– Daily results– Encourages tracking of
2010 Census participation in their communities and comparisons to neighboring areas.
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4. Chase after the ones that don’t 4. Chase after the ones that don’t respondrespond
• Non Response follow-up (NRFU) on approximately 30 percent of the nations households depending on response rate
• Largest operation or peak of Decennial activities
• 111,000 enumerators in the field in my region alone.
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5. Ensuring Accuracy5. Ensuring Accuracy
• Standardized verbatim training and same timeline nationwide
• Quality control operations throughout
• Quality assurance operations running parallel to regular field operations throughout
• Coverage measurement to produce error rates
• Undercount … state level numbers
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What will be different from What will be different from Census 2000?Census 2000?
• Technology used• Short form only Census• Bilingual questionnaire
– Of the 254 counties in State of
Texas, 120 are within the
Bilingual Questionnaire Universe
(47% of the counties)
• Robust partnership program• Expanded paid advertising• Different people, different times
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TimelineTimeline
• January – April is maximum partner/advertising effort
• March, questionnaires begin to go out – 7 pieces of mail
• April 1 is Census DayApril 1 is Census Day• April 10 is National Blitz Day• Mid April is questionnaire deadline• May is Non-response Follow-up
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Other Census PointsOther Census Points
• Recruiting … 866-861-2010
• Group quarters …
• Military …
• Overseas …
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