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2010 Fall Conference End‐to‐End Reliability: Mission Critical Facilities ‐ Leveraging Change

Sunday, November 14th

9:30 a.m. – 9:00 p.m. (Sonoran Foyer)Registration

Tab A 10:00 a.m. – 12:00 p.m. (Sonoran ABC)Managing, Measuring and Driving DC Performance Workshop David Schirmacher, Chief Strategy Officer, FieldView Solutions and VP, 7x24 Exchange International

Tab B Concurrent Tutorials:2:30 p.m. – 5:00 p.m. (Sonoran HI) Tutorial A: Fluid Mechanics 101: Fundamentals of Cooling Airflow in a Data Center Suhas V. Patankar, Ph.D., Professor of Mechanical Engineering, University of Minnesota and President, Innovative Research, Inc.

Tab C 2:30 p.m. – 5:00 p.m. (Sonoran JK)Tutorial B: Fire Protection Game Changers Steve Carter, Vice President Engineering, Orr Protection

6:00 p.m. - 9:00 p.m. (Sunset Lawn)Welcome Reception

Monday, November 15th

7:00 a.m. – 8:00 a.m. (Saguaro NS & Sonoran Foyer)Registration & Breakfast

Tab 1 8:00 a.m. – 8:30 a.m. (Sonoran EFG)Welcome and Opening Remarks Robert (Bob) Cassiliano, President, Business Information Services and Chairperson, 7x24 Exchange

Tab 2 8:30 a.m. – 9:30 a.m. (Sonoran EFG)Conference Keynote: Game Plan for Success Joe Theismann, NFL Legend

9:30 a.m. – 10:00 a.m. (Sonoran Foyer)Refreshment Break

Tab 3 10:00 a.m. – 11:30 a.m. (Sonoran EFG) Update From the Data Center Metrics Coordination Task Force Moderator: David Schirmacher, Chief Strategy Officer, FieldView Solutions, and Vice President, 7x24 Exchange International Panelists: Alexandra Sullivan, Technical Development Manager, ENERGY STAR for Commercial Buildings, EPA; Paul A. Mathew, Ph.D., Staff Scientist, Lawrence Berkeley National Laboratory; Dan Azevedo, SSG Director - Data Center Architecture Strategy and Innovation, Symantec Corporation; W. Pitt Turner, IV, P.E., Executive Director, Uptime Institute

Tab 4 11:30 a.m. – 12:30 p.m. (Sonoran EFG)HP - The Anatomy of a Server Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard Company

12:30 p.m. – 1:45 p.m. (Ballroom Lawn)Lunch & Networking

Tab 5 12:30 p.m. – 1:45 p.m. (Pinnacle Peak 1) End-User Interactive Exchange Luncheon David Schirmacher, Vice President, 7x24 Exchange

Tab 6 1:45 p.m. – 2:45 p.m. (Sonoran EFG)Syracuse University/ABB - The Modern Economics of Data Centers with Direct Current Chris Sedore, Chief Information Officer, Syracuse University; Dave Sterlace, Critical Power Segment Manager, ABB; Rudy Kraus, Chief Executive Officer, Validus DC

2:45 p.m. – 3:15 p.m. (Sonoran Foyer)Create Your Own Sundae BreakConcurrent Breakout Sessions

Tab 7 3:15 p.m. – 4:00 p.m. (Saguaro E) Breakout A: Building Damage Assessment Teams James K. Staufenberg, Director Facilities and Network Operations, Quest Diagnostics

Tab 8 3:15 p.m. – 4:00 p.m. (Saguaro W)Breakout B: Leveraging the Cloud to Deliver Affordable High-Availability Shawn Mills, President, Green House Data

Tab 9 3:15 p.m. - 4:00 p.m. (Sonoran EFG) Breakout C: IBM - Power Redundancy in Data Centers Using Distributed Generation Dr. Roger R. Schmidt, P.E., Chief Engineer on Data Center Energy Efficiency, IBM; David R. Blair, P.E., President, BHP Energy LLC; Sam Brewer, General Manager, BHP Energy LLC

Tab 10 4:10 p.m. - 5:20 p.m. (See Tab 10 for Rooms)Vendor Knowledge Exchange Silver partners of the Corporate Leadership Program will present informational sessions on various products and services. Presentations will be given by: ABB, Active Power, Caterpillar, Eaton, GigaPark, PDI, S&C Electric, Schneider Electric, Siemens, Syska Hennessy, Thomas & Betts Power Solutions

Tuesday, November 16th

7:00 a.m. – 8:15 a.m. (Saguaro EW & Sonoran Foyer)Registration & Breakfast

Tab 1 8:15 a.m. – 8:45 a.m. (Sonoran EFG)Opening Remarks- Day 2 Robert (Bob) Cassiliano, President, Business Information Services and Chairperson, 7x24 Exchange

Tab 11 8:45 a.m. – 9:45 a.m. (Sonoran EFG)Keynote: MTechnology - Quantitative Reliability Analysis of Tier-Like Data Center Topologies Stephen A. Fairfax, President, MTechnology


Tab 12 10:15 a.m. – 11:15 a.m. (Sonoran EFG)Cloud Computing: An Information Security Perspective Stephen T. Whitlock, Information Security Chief Strategist, The Boeing Company

Tab 13 11:15 a.m. – 12:30 p.m. (Sonoran EFG) Data Center Containers Give End Users New Options

**Following this session attendees will be able to enjoy lunch and view authentic containers provided by PDI and Chil-Pak.

Moderator: Kevin Heslin, Editor, Mission Critical Magazine Panelists: Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard Company; Steve Wetter, Global Solutions Manager Electric Power Division, CAT; Sam Macrane, Product Manager, Chil-Pak; Kevin Timmons, GM, Data Center Services, Microsoft Data Centers; Tim Cortes, Chief Technology Officer, PDI

12:30 p.m. – 1:45 p.m. (Ballroom Lawn)Lunch & Networking

Concurrent Breakout Sessions

Tab 14 1:45 p.m. – 2:45 p.m. (Sonoran EFG)Breakout A: Enhancing Data Center Efficiency with Modular Containment Jack Underwood, IT Manager Healthcare, University of Michigan Medical Center Data Center Operations; Mike Mallia, Chief Executive Officer, AFCO

Tab 15 1:45 p.m. – 2:45 p.m. (Sonoran HI)Breakout B: HPC Supercomputing - Is it in Your Future? Dr. Phil Bording, Associate Professor & Chairperson, Dept. of Computer Science, Alabama A&M University; Kevin McCarthy, Vice President, EDG2

Tab 16

1:45 p.m. – 2:45 p.m. (Sonoran JK) Breakout C: Cisco - Using the Network Infrastructure to Monitor and Manage Energy Efficiency Luis Suau , Consulting Engineer, Cisco; Jon Inaba, Director Power Management Solutions, Raritan

2:45 p.m. – 3:15 p.m. (Sonoran Foyer)Refreshment Break

Tab 17 3:15 p.m. – 4:15 p.m. (Sonoran EFG)Uptime Institute - Tier Standard: Operational Sustainability David Humphrey, Senior Consultant, Uptime Institute

Tab 18 6:30 p.m. – 9:30 p.m. (The Venue of Scottsdale)Vendor Sponsored Event: "Fat Tuesday" in the Desert! (Buses depart Ballroom driveway at 6:00p.m. SHARP! Please arrive by 5:45p.m.) Who says you need to go to New Orleans to experience the famous Mardi Gras festivities?

7x24 Exchange and our sponsors will take you and your guest on a short trip to the Venue of Scottsdale where we have planned a Mardi Gras experience like no other. Located in the heart of Old Town Scottsdale the venues' 19th century-style facades, cypress trees and wrought iron balconies, uniquely capture the classic style of the vintage French Quarter and the atmosphere of Bourbon Street. We invite you to join us for another one of a kind experience that will include food and beverage, casino games, comedy, live musical entertainment and much more…after all it is Tuesday.

This event has been made possible thanks to the following partners: Balfour Beatty, Data Aire, DPR Construction, FieldView, GE, GigaPark, Gilbane, IBM, Id Group, IntelliBatt, Kling Stubbins, Kohler, Mitsubishi Electric, MTU, PDI, Russelectric, S&C Electric, Schweitzer Engineering Labs, Siemens, Stulz ATS, Synapsense, Starline, Syska Hennessy, Virginia EDC, Walker Engineering, Whiting Turner, Wright Line

Wednesday, November 17th

7:00 a.m. – 8:30 a.m. (Saguaro East West)Breakfast

Tab 1 8:30 a.m. – 8:45 a.m. (Sonoran EFG)Opening Remarks - Day 3 Robert (Bob) Cassiliano, President, Business Information Services and Chairperson, 7x24 Exchange

Tab 19 8:45 a.m. – 9:45 a.m. (Sonoran EFG) Innovate or Die! A Thought Provoking Look at Innovation in General Kevin B. Kealy, Security Architect, AT&T


Tab 20 10:15 a.m. – 11:15 a.m. (Sonoran EFG) Adobe Beyond Leed: From Compact Fluorescents to Fuel Cells! Randy H. Knox, III, Senior Director, Global Workplace Solutions, Adobe Systems; George Denise, Sr., CFM, CPM, FMA, RPA, LEED AP, Client Solutions, Cushman+Wakefield on behalf of Adobe Systems;John Reuter, Enterprise Account Executive, Bloom Energy

Tab 21 11:15 a.m. – 12:15 p.m. (Sonoran EFG)Using 277V Power Supplies in Servers in the Data Center Jerry Sumrell, Senior Associate, Syska Hennessy Group; Paul Marcoux, SVP, Facilities Group Manager, Branch Banking & Trust Co.

12:15 p.m. Conference Adjourns

7x24 Exchange 2010 Fall ConferenceEnd‐to‐End Reliability:

ʺMission Critical Facilities: Leveraging Changeʺ

Tab A

WORKSHOP:Sunday, 10:00 a.m. Managing, Measuring and Driving DC Performance Workshop David Schirmacher, Chief Strategy Officer, FieldView Solutions and Vice President, 7x24 Exchange International David Schirmacher is Chief Strategy Officer of FieldView Solutions, a software firm that develops management and operational software solutions for the mission critical industry. He is a globally recognized leader in the mission critical field having designed and constructed high‐performance data centers, trading facilities, and corporate headquarters serving the technology and financial services sectors for nearly 30 years. Prior to joining FieldView Solutions, David was Vice President and Global Head of Engineering and Critical Systems for Goldman Sachs & Company. In this role he was globally responsible for development and implementation of the firmʹs design strategies relating to data centers, trading operations and critical business operations. During his nearly 12 years at Goldman, David directed engineering design, execution, commissioning and transitioned to operations projects throughout the US, EMEA and Asia. David is a regular speaker in the mission critical industry and serves on several industry task forces. He is vice president of the 7x24Exchange International and represents that organization on the EPA/DOE sponsored task force evaluating the metrics for measurement of data center infrastructure performance along with the Green Grid, ASHRAE, SVLG, Uptime Institute and USGBC. He is on the technical advisory board of Mission Critical Magazine, and has been a featured speaker at numerous industry events.



Tab B

TUTORIAL A:Sunday, 2:30 p.m. Fluid Mechanics 101: Fundamentals of Cooling Airflow in a Data Center Suhas V. Patankar, Ph.D., Professor of Mechanical Engineering, University of Minnesota and President, Innovative Research, Inc. Dr. Suhas V. Patankar is the founder and president of Innovative Research, Inc. For the last 25 years, he has also worked as a Professor of Mechanical Engineering at the University of Minnesota. His research activities include the development of computational techniques for fluid flow and heat transfer and their application to industrial problems. Suhas has authored or co‐authored four books on the subject, published over 100 papers, advised 35 completed Ph.D. theses and lectured extensively in the USA and abroad. Dr. Patankarʹs teaching and research contributions have been recognized by a number of awards. For excellence in teaching, he received the 1983 George Taylor Distinguished Teaching Award and the 1989‐90 Morse‐Alumni Award for Outstanding Contributions to Undergraduate Education. For his research contributions to computational heat transfer, he was given the 1991 ASME Heat Transfer Memorial Award, the 1997 Classic Paper Award, and the 2008 Max Jakob Award, which is considered to be the highest honor in the field of heat transfer.



Tab C

TUTORIAL B:Sunday, 2:30 p.m. Fire Protection Game Changers Steve Carter, Vice President Engineering, Orr Protection Steveʹs professional career has revolved around the fire protection industry for the past 18 years. Steve is a frequent speaker and presenter at corporate meetings, workshops, and conferences. Currently, Steve serves as a member of both the NFPA 72 Chapter 14 Technical Committee on Testing and Maintenance of Fire Alarm Systems and NFPA 909/914 Technical Committee on Fire Protection of Cultural Resources. He also serves as a member of the Fire Suppression Systems Association Board of Directors and Technical Committee. Steve presently serves as the Vice President of Engineering for ORR Corporation. He is a graduate of the University of Louisville Speed Scientific School with a Bachelor of Science in Engineering Science degree. Steve presently resides in Louisville, Kentucky, is married and has 2 sons, 10 and 4 years old.

7x24 Exchange 2010 Fall Conference End‐to‐End Reliability

Mission Critical Facilities: Leveraging Change

Tab 1

General Information

• 7x24 Exchange Officers and Board Members

• Board Member Biographies

• Guiding Principles for Energy Efficiency Metrics

• Exchange Tables

• Call For Presentations

• Call For Articles

• Newslink Advertising Rate Card

• Corporate Leadership Program

• International Chapters

• Member Forum / Career Center

• Map of the JW Marriott Resort

• Conference Evaluation Form

• CEU Application Form

• Attendee List © Copyright 2010 7x24 Exchange, Inc. Opinions and information contained in each presentation tab section of this workbook are solely those of the presenter(s) and do not necessarily reflect the opinions of 7x24 Exchange, Board, staff or members. This workbook is for educational/reference purposes only and is not intended to promote or sell any product, service or consulting organization, nor to provide final authoritative guidance on issues covered/discussed. 7x24 Exchange believes the information contained herein to be reliable, but offers no warranty, explicit or implicit, as to its accuracy.



7x24 Exchange Officers and Directors

Chairman

Robert J. (Bob) Cassiliano

President / Director‐Chapter Representative

William (Bill) Leedecke

Vice President / Director David Schirmacher

Director/Vendor Representative

Juli Ierulli

Director Cyrus J. Izzo, P.E.

Administrative Director Kathleen A. Dolci

Membership / Education

Tara Oehlmann, Ed.M.

Conferences Brandon A. Dolci, CMP



Board Member Biographies Robert J. Cassiliano Chairman Bob, president and CEO of Business Information Services (ʺBIZʺ) a technology services company, began his career in information processing with IBM, where he held various technical and management positions in IBMʹs National Service Division. He was the New York brokerage branch manager for Wall Street securities firms from 1984 to 1988, responsible for customer satisfaction with IBM products and services. Bob joined Salomon Brothers in 1988 as Vice President of Data Center Operations, and in 1993 was promoted to Senior Operating Officer, with global responsibility for Salomonʹs Technology Operations, including Contingency Services, Human Resources and management of the New Jersey technology facility. He joined Exchange Resources (“ERI”) as the firm’s president and CEO in 1995 and remained in that position until January 1997, when he completed the sale of the firm to Comdisco. Bob is chairman of 7x24 Exchange and a member of the New Jersey Business and Industry Association. William Leedecke President / Director‐Chapter Representative Since 1989, William ʺBillʺ Leedecke has held various positions of increasing responsibilities with Vanguard (Mutual Fund). In his current position as Manager of Technology Operations, Hardware/Facilities, Bill has responsibilities for all data center operations and Information Systems environments nationwide that support Vanguard’s Mutual Funds. He is responsible for maintaining high availability of critical data center support systems to ensure maximum availability of all corporate mission critical computer systems. While managing a multimillion dollar budget supporting the information systems network, Bill is directly responsible for coordinating all scheduled maintenance programs with the internal staff and the external strategic mission critical vendors and contractors. Bill is also responsible for the overall hardware management for the entire operations area and he has developed and documented standard practices for testing and maintaining of electrical systems in a high availability environment. Bill is also a founding Board member of the 7x24 Exchange Delaware Valley Chapter.

David Schirmacher Vice President / Director David Schirmacher is Chief Strategy Officer of FieldView Solutions, a software firm that develops management and operational software solutions for the mission critical industry. He is a globally recognized leader in the mission critical field having designed and constructed high‐performance data centers, trading facilities, and corporate headquarters serving the technology and financial services sectors for nearly 30 years. Prior to joining FieldView Solutions, David was Vice President and Global Head of Engineering and Critical Systems for Goldman Sachs & Company. In this role he was globally responsible for development and implementation of the firmʹs design strategies relating to data centers, trading operations and critical business operations. During his nearly 12 years at Goldman, David directed engineering design, execution, commissioning and transitioned to operations projects throughout the US, EMEA and Asia. David is a regular speaker in the mission critical industry and serves on several industry task forces. He is vice president of the 7x24Exchange International and represents that organization on the EPA/DOE sponsored task force evaluating the metrics for measurement of data center infrastructure performance along with the Green Grid, ASHRAE, SVLG, Uptime Institute and USGBC. He is on the technical advisory board of Mission Critical Magazine, and has been a featured speaker at numerous industry events. Juli Ierulli Director Juli Ierulli is a Marketing Consultant for Caterpillar and has responsibility for Electric Power North America’s marketing communications. She joined Caterpillar in 2005 and has held several marketing consultant positions within the organization focusing on web applications, CRM, and lead generation. Prior to joining Caterpillar, she worked for State Farm Insurance, initially as a fire claims adjuster and then in a variety of marketing positions where she had accountability for the direct mail program, multiple line initiatives, and the launch and growth of several financial products. She received her Communications degree from Bradley University in 1991 and resides with her husband and two children in Peoria, Illinois. Cyrus J. Izzo Director Mr. Cyrus Izzo is the Co‐Chief Executive Officer /Co‐President of Syska Hennessy Group. Mr. Izzo has over 20 years of management level client experience, including extensive involvement in all aspects of major building systems projects, incorporating a comprehensive approach blending facilities management, MEP design, IT, security, and construction. In 2005, Mr. Izzo accepted the challenge of conceptually designing and managing the formation of the first major market focused business unit for Syska, the Critical Facilities practice. Under Mr. Izzo’s leadership, the Critical Facilities practice has become a market leader in technical thought leadership within the International mission critical market. The prominent clients developed under Mr. Izzo’s

leadership have significantly reduced our overall business concentration risk. Under his leadership, a highly successful strategic platform has been created that has served as a business model for our future growth and profitability. Since then, Mr. Izzo has accepted the role of Co‐Chief Executive Officer/Co‐President of Syska Hennessy Group. In this role, he supports the development of a management team that is more diverse in practice, and that will contribute even more to the long term growth and profitability of the firm. Mr. Izzo holds a BSEE from Manhattan College, and is a licensed Professional Engineer in New York, New Jersey, Massachusetts, Michigan, Connecticut and Pennsylvania. He is a Board member of the National 7x24 Exchange, a Board member of the ACEC Metro NYC Chapter, a member of the IEEE and a member of Corenet Global.

Data Center Industry Leaders Reach Agreement on Guiding Principles for Energy Efficiency Metrics

As business demands and energy costs for data centers rise, owners and operators have focused on the energy efficiency of the data center as a whole, frequently using energy efficiency metrics. However, the metrics are not always applied clearly and consistently. To address these inconsistencies, a group of leaders from across the industry met on January 13, 2010 to agree on data center energy efficiency measurements, metrics, and reporting conventions. Organizations represented were the 7x24 Exchange, ASHRAE, The Green Grid, Silicon Valley Leadership Group, U.S. Department of Energy’s Save Energy Now and Federal Energy Management Programs, U.S. Environmental Protection Agency’s ENERGY STAR Program, U.S. Green Building Council, and Uptime Institute.

The following guiding principles were agreed to:

• Power Usage Effectiveness (PUE) using source energy consumption is the preferred energy efficiency metric for data centers. PUE is a measurement of the total energy of the data center divided by the IT energy consumption.

• When calculating PUE, IT energy consumption should, at a minimum, be measured at the output of the uninterruptible power supply (UPS). However, the industry should progressively improve measurement capabilities over time so that measurement of IT energy consumption directly at the IT load (i.e. servers) becomes the common practice.

• For a dedicated data center, the total energy in the PUE equation will include all energy sources at the point of utility handoff to the data center owner r operator. For a data center in a mixed-use building, the total energy will be all energy required to operate the data center, similar to a dedicated data center, and should include IT energy, cooling, lighting, and support infrastructure for the data center operations.

This guidance is meant to help the industry have a common understanding of energy efficiency metrics that can generate dialogue to improve data center efficiencies and reduce energy consumption. Member organizations are committed to applying and promoting these guidelines to their programs.

A task force, consisting of the organizations listed below, has been created to further refine these metrics and to identify a roadmap for the future. The group also aspires to address IT productivity and carbon accounting in the future.

If you are a member of one of groups listed below, please contact them directly for further details. • 7x24 Exchange: [email protected] • ASHRAE: http://tc99.ashraetcs.org • The Green Grid: [email protected] • Silicon Valley Leadership Group: [email protected] • U.S. Department of Energy Save Energy Now Program:

http://www1.eere.energy.gov/industry/datacenters/contacts.html • U.S. Environmental Protection Agency’s ENERGY STAR Program: [email protected] • U.S. Green Building Council: [email protected] • Uptime Institute: http://www.uptimeinstitute.org

On January 13, 2010, 7x24 Exchange Chairman Robert Cassiliano and Vice President David Schirmacher met in Washington, DC with representatives from the EPA, the DOE and 7 leading industry organizations that set or use data center energy efficiency metrics, in an effort to assist data center operators wishing to assess the energy efficiency of their facilities.

The outcome of the meeting was an agreement to three guiding principles for measuring energy efficiency in data centers at the present time. These guiding principles are meant to help the industry establish a common understanding of energy efficiency metrics that can generate dialogue to improve data center efficiencies and reduce energy consumption. Each of the participating organizations has agreed to promote these guiding principles to their members and stakeholders in an effort to bring uniformity to the measurement of data center energy efficiency, while the dialogue continues to advance existing metrics.

We hope that these principles will assist you in your efforts to improve the efficiency of data centers, and welcome your questions by e-mail to [email protected].

Recommendations for Measuring and Reporting Overall Data Center Efficiency

Version 1 – Measuring PUE at Dedicated Data Centers

15 July 2010

Table of Contents 1 Introduction ......................................................................................................................................... 1

1.1 Purpose – Recommendations for Measuring and Publishing PUE at Dedicated Data Centers......................................................................................................................................... 1

1.2 Background – Guiding Principles for Data Center Efficiency Metrics ............................... 1 1.3 Scope of Recommendations ...................................................................................................... 2

2 PUE Metric Calculation in Dedicated Data Centers....................................................................... 2 2.1 Definitions ................................................................................................................................... 4 2.2 Weighting of Energy Types Based on Source Energy ........................................................... 5 2.3 Renewable Energy Sources ....................................................................................................... 6 2.4 Combined Heat and Power Plants........................................................................................... 6 2.5 Reused Data Center Energy...................................................................................................... 7

3 Publishing Format and Related Resources...................................................................................... 7 3.1 Related Resources and Tools .................................................................................................... 7

4 Next Steps ............................................................................................................................................ 8 Appendix A. Example PUE Calculation Using Source Energy Weighting Factors............................ 9

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15 July 2010

Recommendations for Measuring and Reporting Overall Data Center Efficiency

Version 1 – Measuring PUE at Dedicated Data Centers

1 Introduction

1.1 Purpose – Recommendations for Measuring and Publishing PUE at Dedicated Data Centers

The purpose of this document is to provide recommendations on measuring and publishing values for PUE at dedicated data center facilities. These recommendations represent the collective work of a task force representing 7x24 Exchange, ASHRAE, The Green Grid, Silicon Valley Leadership Group, U.S. Department of Energy Save Energy Now Program, U.S. Environmental Protection Agency’s ENERGY STAR Program, United States Green Building Council, and Uptime Institute. The recommendations are prepared in accordance with the guiding principles, presented in the following section. The task force continues to work towards a Version 2 document, which will provide corresponding guidance for mixed-use buildings.

1.2 Background – Guiding Principles for Data Center Efficiency Metrics

As business demands and energy costs for data centers rise, owners and operators have focused on the energy efficiency of the data center as a whole, frequently using energy efficiency metrics. However, the metrics are not always applied clearly and consistently. To address these inconsistencies, a group of leaders from across the industry met on January 13, 2010 to agree on data center energy efficiency measurements, metrics, and reporting conventions. Organizations represented included the 7x24 Exchange, ASHRAE, The Green Grid, Silicon Valley Leadership Group, U.S. Department of Energy Save Energy Now and Federal Energy Management Programs, U.S. Environmental Protection Agency’s ENERGY STAR Program, U.S. Green Building Council, and Uptime Institute.

The following guiding principles were agreed to: • Power Usage Effectiveness (PUE) using source energy consumption is the preferred

energy efficiency metric for data centers. PUE is a measurement of the total energy of the data center divided by the IT energy consumption.

• When calculating PUE, IT energy consumption should, at a minimum, be measured at the output of the uninterruptible power supply (UPS). However, the industry should progressively improve measurement capabilities over time so that measurement of IT energy consumption directly at the IT load (i.e. servers) becomes the common practice.

• For a dedicated data center, the total energy in the PUE equation will include all energy sources at the point of utility handoff to the data center owner or operator. For a data center in a mixed-use building, the total energy will be all energy required to operate the data center, similar to a dedicated data center, and should include cooling, lighting, and support infrastructure for the data center operations.

This guidance is meant to help the industry have a common understanding of energy efficiency metrics that can generate dialogue to improve data center efficiencies and reduce energy consumption. Member organizations are committed to applying and promoting these guidelines to their programs.

2

A task force was created to further refine these metrics and to identify a roadmap for the future. The group also aspires to address IT productivity and carbon accounting in the future.

1.3 Scope of Recommendations

The purpose of this document is to provide recommendations from this task force on how to measure and publish overall data center infrastructure energy efficiency, based on the agreed upon guiding principles. This document does not address IT efficiency. It also does not directly address system-level metrics for cooling or heat rejection, air flow management, power distribution, lighting, etc.

The task force recognizes that many data centers operators may not currently have the capability to measure all energy consuming components within their facility accurately. The task force therefore recommends four (4) categories of measurement, which represent a subset of The Green Grid’s (TGG) measurement methods1. These categories range from relatively simple measurements that provide a performance snapshot to more sophisticated measurement means that provide highly detailed performance data.

The intent is to encourage operators with limited measurement equipment to participate while also defining a framework that allows operators to add additional measurement points to increase the accuracy of their measurement program. The goal is to recommend a consistent and repeatable measurement strategy that allows data center operators to monitor and improve the energy efficiency of their facility. A consistent measurement approach will also facilitate communication of PUE among data center owners and operators. It should be noted that caution must be exercised when an organization wishes to use PUE to compare different data centers, as it is necessary to first conduct appropriate data analyses to ensure that other factors such as levels of reliability and climate are not impacting the PUE.

At present the scope of these recommendations is limited to dedicated data center facilities. Version 2 of this document will include recommendations for data centers that are part of larger mixed-use facilities.

These recommendations can also be used in the planning phase for a new data center or a major renovation of an existing facility to assist in the placement and number of measurement points and monitoring equipment.

This document provides an overview of how to measure and report PUE per this task force’s recommendations. This document is not intended to serve as a detailed technical reference. Further specific details and requirements on how to measure PUE are available in The Green Grid white papers (http://www.thegreengrid.org/).

2 PUE Metric Calculation in Dedicated Data Centers Power Usage Effectiveness (PUE) is the recommended metric for characterizing and reporting overall data center infrastructure efficiency. The task force strongly recommends annual energy consumption (kWh) for all energy types as the unit of measure for PUE calculation. However an entry level measurement category has been included in the recommendations to allow operators that do not have consumption measurement capability to utilize demand based power readings.

PUE is defined by the following formula:

PUE = (Total data center energy consumption or power / IT energy consumption or power)

1 The Green Grid nomenclature and supporting information: http://www.thegreengrid.org/en/Global/Content/white‐papers/Usage%20and%20Public%20Reporting%20Guidelines%20for%20PUE%20DCiE

3

The task force recommends four (4) measurement categories for the measurement of PUE within a data center facility:

PUE Category 0

This is a demand based calculation representing the peak load during a 12-month measurement period. IT power is represented by the demand (kW) reading of the UPS system output (or sum of outputs if more than one UPS system is installed) as measured during peak IT equipment utilization. Total data center power is measured at the utility meter(s) and is typically reported as demand kW on the utility bill. As this is a snapshot measurement, the true impact of fluctuating IT or mechanical loads can be missed. However consistent measurement can still provide valuable data that can assist in managing energy efficiency. PUE category 0 may only be used for all-electric data centers i.e. it cannot be used for data centers that also use other types of energy (e.g. natural gas, district chilled water, etc.).

PUE Category 1

This is a consumption based calculation. The IT load is represented by a 12-month total kWh reading of the UPS system output (or sum of outputs if more than one UPS system is installed). This is a cumulative measurement and requires the use of kWh consumption meters at all measurement points. The total energy is typically obtained from the utility company bills by adding the 12 consecutive monthly kWh readings as well as annual natural gas or other fuel consumption (converted to kWh) if present. This measurement method captures the impact of fluctuating IT and cooling loads and therefore provides a more accurate overall performance picture then PUE Category 0.

PUE Category 2

This is a consumption based calculation. The IT load is represented by a 12-month total kWh reading taken at the output of the PDU's supporting IT loads (or sum of outputs if more than one PDU is installed). This is a cumulative measurement and requires the use of kWh consumption meters at all measurement points. The total energy is determined in the same way as Category 1. This measurement method provides additional accuracy of the IT load reading by removing the impact of losses associated with PDU transformers and static switches.

PUE Category 3

This is a consumption based calculation. The IT load is represented by a 12 month total kWh reading taken at the point of connection of the IT devices to the electrical system. This is a cumulative measurement and requires the use of kWh consumption meters at all measurement points. The total energy is determined in the same way as Category 1. This measurement method provides the highest level of accuracy for measurement of the IT load reading by removing all impact of losses associated with electrical distribution components and non-IT related devices, e.g., rack mounted fans, etc.

Table 1 summarizes the four categories.

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Table 1: PUE measurement categories recommended by this task force.

PUE Category 0* PUE Category 1 PUE Category 2 PUE Category 3

IT energy measurement location

UPS output UPS output PDU output Server input

Definition of IT energy

Peak IT electric demand

IT annual energy IT annual energy IT annual energy

Definition of Total energy

Peak Total electric demand

Total annual energy

Total annual energy

Total annual energy

*For PUE Category 0 the measurements are electric demand (kW).

2.1 Definitions

Dedicated data center: In this context, a dedicated data center is a facility in which all the spaces and supporting infrastructure (HVAC, lighting, electrical) are directly associated with the operation of the data center. Dedicated data centers are stand alone buildings whose exclusive purpose is IT operations and their support functions.

UPS Output is defined as the output of the UPS that serves IT equipment loads. UPS output does not include efficiency losses from the UPS system but does include losses from downstream electrical distribution components such as PDU's. It may include non-IT ancillary devices installed in IT racks such as fans. If there is non-IT equipment supported by the UPS system, (e.g., CRAC, CRAH, In-row coolers, etc.) it must be metered and subtracted from the UPS Output reading (the metering approach should be consistent with the metering required for the PUE category e.g. continuous consumption metering for PUE categories 1,2 and 3).

PDU Output is defined as the output of the PDU that serves IT loads. PDU output does not include efficiency losses of any transformation that occurs within the PDU but may include downstream non-IT ancillary devices installed in IT racks such as fans. If there is non-IT equipment supported by the PDU system, (e.g., CRAC, CRAH, In-row coolers, etc.) it must be metered and subtracted from the PDU Output reading (the metering approach should be consistent with the metering required for the PUE category e.g. continuous consumption metering for PUE categories 1,2 and 3).

Server input is defined as the IT load as measured at the point of connection of the IT device to the electrical power system, e.g., the power receptacle(s). Server input captures the actual power load of the IT device exclusive of any power distribution losses and non-IT loads such as rack mounted fans.

Peak IT electric demand (kW) is the annual peak electric demand for the IT load.

Peak Total electric demand (kW) is the annual peak electric demand for the entire data center including IT and supporting infrastructure measured at the point of utility handoff.

IT annual energy is calculated as annual electrical consumption of the IT. IT includes all IT equipment, servers, networking and storage as well as telecom equipment typically installed in telecom data centers.

Total annual energy is calculated as the weighted sum of the annual energy consumption for all energy types serving the data center at the point of utility handoff. This includes electricity, natural gas, fuel oil, and district utilities such as supplied chilled water or condenser water. All energy types must be converted into the same units before they are summed. Total annual energy must include supporting infrastructure (see definition below). Section 2.2 describes how to

5

weight different energy types. (Note that weighting only applies for data centers that have energy types in addition to electricity.)

Supporting infrastructure includes the following:

• Power systems: Transfer switch, UPS, DC batteries/rectifiers (non UPS – telco nodes), generator, transformer (step down), power distribution unit (PDU), rack distribution unit (RDU), breaker panels, distribution wiring, lighting.

• HVAC systems: Cooling towers, condenser water pumps, chillers, chilled water pumps, computer room air conditioners (CRAC’s), computer room air handlers (CRAH’s), dry cooler, supply fans, return fans, air economizer, water-side economizer, humidifier, in-row, in-rack, & in-chassis cooling solutions.

• Physical security: Fire suppression, water detection, physical security servers/devices.

• Building management systems: Server/devices used to control management of data center, probes/sensors.

2.2 Weighting of Energy Types Based on Source Energy

For data centers that have electricity as well as other energy types, the different energy types must be weighted according to their source energy. Source energy represents the total amount of raw fuel that is required to operate the building. It incorporates all transmission, delivery, and production losses, thereby enabling a complete assessment of energy efficiency in a building. Table 2 provides the weighting factors for each energy type, normalized to electricity. These weighting factors are based on national average source factors used by EPA in their building energy benchmarking.

Weighted energy for each energy type = (Annual energy use X source energy weighting factor).

Note that all energy types must be converted into the same units before they are summed2. For example, if electricity is in kWh and natural gas is in kBtu, both must be converted to a common unit.

Table 2: Source energy weighting factors3

Energy Type Weighting Factor

Electricity 1.0

Natural gas 0.31

Fuel oil 0.30

Other fuels 0.30

District chilled water 0.31

District hot water 0.40

District steam 0.43

Appendix A has an example of PUE calculation using source energy Weighting Factors.

2 For conversion factors, see: http://www.energystar.gov/ia/business/tools_resources/target_finder/help/Energy_Units_Conversion_Table.htm 3 The EPA source energy factor methodology is available at: http://www.energystar.gov/ia/business/evaluate_performance/site_source.pdf. The weighting factors presented in this recommendation document are obtained by dividing each EPA source factor by the reference source factor for electricity, 3.34.

6

2.3 Renewable Energy Sources

Electricity from renewable energy (RE) sources should be included in the total energy or power and assigned the same source factor as grid electricity. In other words, RE sources are outside the PUE calculation boundary (figure 1). Therefore, the installation of RE sources does not change the PUE i.e. an all-grid building and all-RE building would have the same PUE. The rationale for this is that the purpose of the PUE is to evaluate how efficiently energy is used in the data center, regardless of the energy supply. Renewable energy in this context includes solar and wind power.

Misc ElecUse

IT HVAC

RE

Grid Electricity

Figure 1: Data center PUE calculation boundary with renewable energy

2.4 Combined Heat and Power Plants

If the data center facility has a dedicated combined heat and power (CHP) plant, the inputs to the CHP should be included in the total energy or power (figure 2) and assigned the same source factors as those shown in table 1. The outputs from the CHP should not be included in the total energy or power. The use of CHP (like the use of more efficient cooling or other equipment) should lower the PUE. The rationale for this is that CHP is considered to be an efficiency measure rather than an alternative source of energy.

Figure 2: Data center PUE calculation boundary with CHP.

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2.5 Reused Data Center Energy

The concept of reusing waste energy (generally in the form of heat) is receiving a lot of study as part of an overall effort to improve energy efficiency. The value of this energy may or may not affect PUE, depending on the location of the re-use.

• If the energy is reused within the datacenter, the value of the reused energy will already be contained within the PUE calculation and needs no special consideration. An example will be reusing waste heat to warm a battery space in a cool climate. The PUE would generally be lower because the HVAC system does not have to add as much energy to heat that battery space, thereby reducing the PUE when energy is measured and PUE calculated.

• If the energy is reused outside the data center (e.g. re-using heat to warm a lab that is not part of the data center), the PUE of the data center is not affected. While the effort to conserve energy is laudable, it cannot be accounted for in the calculation of the data center PUE due to the strict definition of PUE used in these recommendations. Currently there are on-going industry efforts to define a metric that could be used to account for this beneficial use, but it is specifically excluded from PUE.

3 Publishing Format and Related Resources When publishing PUE, the category must clearly be indicated using a subscript e.g. PUE0, PUE1, PUE2, PUE3. A PUE reported without the subscript is not considered to be in compliance with these recommendations.

Note that PUE0 may only be used for all-electric data centers i.e. it cannot be used for data centers that also use other types of energy (e.g. natural gas, district chilled water, etc.). An all-electric data center can utilize any of the PUE categories.

When publishing PUE calculated in accordance with these guidelines, users may state that “PUE was calculated in accordance with the recommendations of the Data Center Metrics Coordination Taskforce, sponsored by 7x24 Exchange, ASHRAE, The Green Grid, Silicon Valley Leadership Group, U.S. Department of Energy Save Energy Now Program, U.S. Environmental Protection Agency’s ENREGY STAR Program, United States Green Building Council, and Uptime Institute.”

3.1 Related Resources and Tools

The Green Grid (TGG) white paper #224 provides a range of options for calculating PUE, as well as an annotation system to indicate how PUE was calculated. The recommendations of this task force are essentially a subset of the options in TGG framework, as shown in Table 2, and are therefore consistent with TGG framework.

Table 2: Mapping of PUE categories to TGG framework

PUE category TGG annotation

PUE0 PUEL1,Y--

PUE1 PUEL1,YC

PUE2 PUEL2,YC

PUE3 PUEL3,YC

4 The Green Grid nomenclature and supporting information: http://www.thegreengrid.org/en/Global/Content/white-papers/Usage%20and%20Public%20Reporting%20Guidelines%20for%20PUE%20DCiE

8

The U.S. EPA Energy Star Portfolio Manager tool utilizes a PUE definition that is consistent with PUE1.

The U.S. DOE’s DC Pro tool uses PUE definitions that are consistent with PUE2.

The forthcoming LEED Data Centers standard has information related to the amount and type of monitoring equipment that are either prerequisites or for achieving additional points in the monitoring and verification credit category. The PUE definition used is consistent with PUE2.

4 Next Steps The task force will work to refine these recommendations so that they maybe applied at mixed use buildings, which will be presented in Version 2. In the interim it is recommended that dedicated data centers begin to adopt these recommendations when publishing PUE values. When publishing PUE calculated in accordance with these guidelines, users may state that “PUE was calculated in accordance with the recommendations of the Data Center Metrics Coordination Taskforce, sponsored by 7x24 Exchange, ASHRAE, The Green Grid, Silicon Valley Leadership Group, U.S. Department of Energy Save Energy Now Program, U.S. Environmental Protection Agency’s ENERGY STAR Program, United States Green Building Council, and Uptime Institute.”

9

Appendix A. Example PUE Calculation Using Source Energy Weighting Factors PUE should be based upon Source Energy as described in Section 2.2 of this document as well as the EPA source energy factor methodology as described in: http://www.energystar.gov/ia/business/evaluate_performance/site_source.pdf.

Table 2 from the main document is reproduced here for convenience

Energy Type Weighting Factor

Electricity 1.0

Natural gas 0.31

Fuel Oil 0.30

Other fuels 0.30

District Chilled water 0.31

District hot water 0.40

District steam 0.43

Each component of the PUE calculation needs to be multiplied by the appropriate Weighting Factor.

Recall the definition of PUE: Total Energy divided by IT Energy.

ITEnergyyTotalEnergPUE =

Total energy should include all fuel sources. For an example data center that purchases electricity and district chilled water, the equation can be expressed as:

EnergyITWaterChilledDistrictElectrictyPUE +

=

To compute a PUE in accordance with these recommendations it is critical to include all fuels. For illustrative purposes, consider two fictitious data centers: Case A is an all electric data center, while Case B purchases chilled water from a local utility. The following tables show the input fuels, the end uses, and the approximate energy use for each end use. In order to compute the PUE it is not necessary to have the energy for each end use separately. The total energy is simply summed across all energy inputs to the data center (at the point of utility hand-off). The IT energy is the only end use that must be sub-metered within the building.

Case A – All Electric Data Center

Energy Input to Data Center End-use Energy Use

IT Load 1,000,000 kWh

Power delivery loss 250,000 kWh

Lighting 50,000 kWh

Cooling 400,000 kWh

Electricity

(1,705,000 kWh total)

Other 5,000 kWh

10

The PUE for Case A would be computed as:

70.1)0.1(*000,000,1)0.1(*000,705,1==PUE

Case B – Data Center with District Chilled Water

Energy Input to Data Center End-use Energy Use

IT 1,000,000 kWh

Power system loss 250,000 kWh

Lighting 50,000 kWh

Electricity

(1,305,000 kWh total)

Other 5,000 kWh

District Chilled water

(1,300,000 kWh total) Cooling 1,300,000 kWh

(4.44 M BTUs)

In Case B, district chilled water is used to provide cooling (remove excess heat). The PUE for Case B would be computed as:

70.1)0.1(*000,000,1

31.0*000,300,1)0.1(*000,305,1=

+=PUE

It is informative to consider that the PUE for each case is 1.70. The implication of this is that the efficiency of the cooling system in the all electric data center is identical to the efficiency with which the District Chilled Water is produced. If the Case A’s cooling system was more efficient, then it would have required less than the 400,000 kWh in the example and the PUE would be lower. If Case A’s cooling system is less efficient then it would have used more than the 400,000 kWh to cool the data center (including distribution losses and lighting) and the PUE would be higher.

EXCHANGE TABLES

Exchange Tables are available throughout various meal functions during the conference facilitated by speakers and joined by attendees to foster informal dialogue on presentation topics. Tables will be marked with the presentation topic and speakers(s) name among other facilitated and non-facilitated tables.

Monday, November 15th

Breakfast – 7:00 A.M.

Topic Facilitated by: First Time Attendees Bill Leedecke, Vanguard

Tuesday, November 16th

Lunch - 12:30 P.M.

Topic Facilitated by: Chapters Bill Leedecke, Vanguard Tier Standard Steve Fairfax, MTechnology Metrics Task Force Alexandra Sullivan, EPA; David Schirmacher,

FieldView Solutions Containers Panel Steve Wetter, Caterpillar; Sam Macrane, Chil-Pak

confirmed at press time

7x24 Exchange Speaker Guidelines Page 1

Call for Presentations Submit a Presentation Proposal Today! All proposals are due January 7, 2011.

2011 SPRING CONFERENCE June 12‐15, 2011 Hilton Orlando Bonnett Creek Orlando, FL What is 7x24 Exchange? Formed in 1989, 7x24 Exchange is the leading knowledge exchange for those who design, build, use and maintain mission‐critical enterprise information infrastructures, aiming to improve end‐to‐end reliability by promoting dialogue among these groups. Founded on the belief that most professionals involved with End‐to‐End information infrastructures work in isolation when dealing with technical, budget, political, and career issues, 7x24 Exchange creates communications vehicles designed to promote dialogue among these groups and to advance the state‐of‐the‐art in infrastructure reliability. With the information from these dialogues members can alert top management to the importance of proactive measures and help protect their companiesʹ information lifeline. Open, trusting, formal and informal dialogue between members is key to achieving 7x24 Exchange’s mission. Newsletters, Fax alerts, National Conferences, chapter meetings and a web‐site at www.7x24ewxchange.org, are the primary vehicles used to promote this dialogue. Conference Goals In keeping with its founding assumptions and mission 7x24 Exchange believes new approaches, products, ideas, solutions and techniques related to improving End‐to‐End reliability emanate from varied functions, vendors, consultants and user/operators in structured and unstructured exchanges. As such, 7x24 Exchange Conferences include a broad variety of topics that impact End‐to‐End reliability in formal and informal settings. The content and structure of 7x24 Exchange Conferences are designed to encourage and facilitate such valuable dialogue and idea exchanges. 7x24 Exchange Conference Presentations ‐ General Application Process: 1. Review Conference Presentation Guidelines. 2. Submit a completed Proposal to 7x24 Exchange. 3. If necessary discuss/review presentation outline with 7x24 Exchange and, its Board of Directors. 4. Fulfill the requirements outlined in 7x24 Exchange Conference Presentation Guidelines. 5. Review selection criteria


Conference Presentation Proposal Presentation Title: __________________________________________________________________ Instructional Method: Lecture Case Study Business Case Analysis Presentation Description: (attach 75‐100 words describing session content and format. Be as specific as possible.) Descriptions are subject to editing for use in the final conference program. Presentation Outline: (attach 1‐2pages including major topics covered, who will cover, how, etc.) Speaker Biography: (attach a short 50‐100 word biography for each presenter) Has presentation been delivered elsewhere? Yes No

If yes, where and when? _______________________________________________________________

Are you interested in presenting to 7x24 Exchange Chapters on a local level? Yes No User, vendor and consultant participation in 7x24 Exchange Conferences is acknowledged and encouraged. However, in keeping with 7x24 Exchange’s mission, presentations must be educational, not promotional, in tone and content. The group is primarily driven by user interest; overt selling is inappropriate and must be avoided. The audience is largely composed of problem‐solvers. Experience indicates they respond best to real‐world, case‐study‐type presentations, but are receptive to new ideas or concepts, if they are well‐presented and relevant. It is 7x24 Exchange's policy that speakers are guests of 7x24 Exchange for this conference and therefore the conference fee is waived. This policy applies to one speaker per organization. Additional speakers from the same organization must submit the appropriate conference registration fee. All travel and additional expenses are the responsibility of the speaker.

Primary Speaker: Title: Organization: Address: City: State: Zip: Phone: Fax: email:

Co‐presenter #2: Title: Organization: Address: City: State: Zip: Phone: Fax: email:

Co‐presenter #1: Title: Organization: Address: City: State: Zip: Phone: Fax: email:

7x24 Exchange will correspond with the primary

speaker only. It is the primary speaker’s responsibility to notify all co‐presenters regarding the state of the

proposal. Please list yourself as the primary speakers and any list any co‐presenters. Remember that all co‐presenters must sign the proposal or attach a statement indicating their agreement to participate. No more than one primary and two co‐presenters may participate in

any presentation.


Audio for all conference sessions are recorded and 7x24 Exchange may decide to use or sell these recordings. By signing this agreement you grant 7x24 Exchange permission to use/sell/duplicate any such tapes. You also agree to release 7x24 Exchange from any loss you may encounter in conjunction with participation in this event not resulting from 7x24 Exchange’s gross negligence. I have read, understand and will adhere to 7x24 Exchange Presentation Guidelines. Primary Speaker Signature:

__________________________________ Co‐presenter #1 Signature: (if applicable)

__________________________________ Co‐presenter #2 Signature: (if applicable)

__________________________________ Send complete proposal by January 7, 2011 to: Tara Oehlmann, Ed.M 7x24 Exchange International 322 Eighth Avenue, Suite 501 New York, NY 10001 Phone: 646‐486‐3818 x104 Fax: 212‐645‐1147 e‐mail: [email protected]


Conference Presentation Guidelines Logistics: 2011 SPRINGCONFERENCE

June 12‐15, 2011 Hilton Bonnett Creek Orlando, FL CONTACTS: 7x24 Exchange: Tara Oehlmann, Ed. M., 646‐486‐3818 x104, [email protected]

Audience 7x24 Exchange conferences are designed for professionals involved in providing uninterruptible uptime — IT, data center, disaster recovery and network managers; computer technologists; facility or building supervisors, engineers and managers; and, vendors and consultants concerned with these areas. Conference attendees benefit in three ways: professional development/advancement; increased recognition of their functionʹs importance; and, exposure to new ideas, contacts and resources.

Guidelines OVERALL

In keeping with 7x24 Exchange’smission, all presentations must be educational in tone and content. The audience is largely made up of problem‐solvers. Experience indicates they respond best to real‐world, case‐study‐type presentations, but are receptive to new ideas or concepts, if they are well‐presented and relevant. Vendors and consultants are encouraged to participate in 7x24 Exchange. However, the group is primarily driven by user interest. Overt selling is inappropriate and must be avoided. Any vendor who uses 7x24 Exchange for direct sales will forfeit membership. Tables are provided for the distribution of product literature, educational material and other useful information.

PRESENTATION Our responsibilities: • All sessions will begin and end on time. • Most presentations are 45 minutes in length including Q&A. • A 7x24 Exchange moderator will introduce each session/speaker. • Provide all needed AV systems, equipment and support. • Portable mics will be available to the audience for Q & A periods. • Edit/Prepare/Reproduce/Distribute Handout Material

Your Responsibilities: • Aim your presentation at the audienceʹs interest (see audience breakdown above). Call if

you have questions or wish to discuss. • Be prepared, rehearsed, ready and on time. • Provide us with your FINAL presentation no later than April 8, 2011. • Prepare handout and AV material appropriate to the audience make‐up and size and the

location — Clear, concise, uncluttered (6 or fewer bullets per frame) and professional. Call if you have questions or need help.


• Always face and speak to the audience.• Use the audio equipment; itʹs a big group and all of them wish to hear you. • Expect and provide time for questions and answers. • Repeat all questions. This will assure that everyone in the audience has heard each

question and give you more time to consider each answer. • Signal the end of your presentation by summarizing and/or indicating there is time for

two more questions. • To facilitate a productive Q & A session, provide us with 3 or 4 interesting questions so

we can prime‐the‐pump/get things started, as necessary.

HANDOUTS

Bound books including a table of contents are provided for each attendee which include:• A short (100‐to‐300 word) biography for each presenter. • Copies of all slides and discussion visuals unless they contain proprietary information. − Handout material should be appropriate for inclusion in the conference binder:

⇒ can be printed in black and white — colors/shades/photographs may create problems. − If your presentation is in PowerPoint or another popular presentation package please

provide us with a copy of the disk. − A title page and, if necessary, a disclaimer/copyright on this page (1).

• A list and explanation for all acronyms, bibliographies, references, etc., if appropriate.

Audience Evaluation

Attendees are continually encouraged to evaluate all aspects of the conference, including rating each sessionʹs content and presentation. In addition to rating each aspect on a scale of 1 (poor) to 7 (excellent), attendees are encouraged to enter comments. About 65 percent of attendees submit evaluation forms. These evaluations are used to prepare a summary report, including a ranking of the content and presentation ratings for each session and a summary listing of attendee comments for each presentation. The primary presenter receives a copy of the overall session ranking matrix and comments for their session.

Selection Criteria

7x24 Exchange receives more presentation proposals than presentations slots for each conference. Therefore proposals are reviewed with the following criteria in mind:

• The topic must relate to the theme of the conference • Any proposal with sales overtones will be eliminated • Proposals in the following formats will be given priority:

o Case studies with customer participation o Multiple vendor presentations on future technology without discussing

particular products/services o Presentations provided by users o Panel presentations which portray many different perspectives of a particular

topic o Proposals that demonstrate the ability to discuss a technology, concept or

problem in as generic of terms as possible. o Topics which are timely and compelling to members’ interest

7x24 Exchange Call for Articles Page 1

Call for Articles

Spring 2011 Magazine Editorial Deadline: February 11th

What is 7x24 Exchange? Formed in 1989, 7x24 Exchange is the leading knowledge exchange for those who design, build, use and maintain mission‐critical enterprise information infrastructures, aiming to improve end‐to‐end reliability by promoting dialogue among these groups. Founded on the belief that most professionals involved with End‐to‐End information infrastructures work in isolation when dealing with technical, budget, political, and career issues, 7x24 Exchange creates communications vehicles designed to promote dialogue among these groups and to advance the state‐of‐the‐art in infrastructure reliability. With the information from these dialogues members can alert top management to the importance of proactive measures and help protect their companiesʹ information lifeline. Open, trusting, formal and informal dialogue between members is key to achieving 7x24 Exchange’s mission. Magazines, Fax alerts, National Conferences, Chapter Meetings and the website at www.7x24exchange.org, are the primary vehicles used to promote this dialogue.

Author/Article Information: Proposed Article Title: __________________________________________________________________ Proposed Article: Please attach a copy of the article for review. Articles should be kept under 2500 words. Final articles are subject to editing for use in the magazine. User, vendor and consultant participation in 7x24 Exchange Publications is acknowledged and encouraged. However, in keeping with 7x24 Exchange’s mission, articles must be educational, not promotional, in tone and content. The group is primarily driven by user interest; overt selling is inappropriate and must be avoided. Send complete article w/ this application by February 11, 2011 to: Tara Oehlmann, Ed.M 7x24 Exchange International 322 Eighth Avenue, Suite 501 New York, NY 10001 Phone: 646‐486‐3818 x104 Fax: 212‐645‐1147 email: [email protected]

Author: Title: Company: Address: City: State: Zip: Phone: Fax: email:

Member Advertising Rate Card

NEWSLINK OPPORTUNITIESFollowing are the Editorial Guidelines for Newslink together with the Member Advertising Rate Card. Advertisersinterested in placing an ad may fax the insertion order to 7x24 Exchange at 212.645.1147 or email [email protected]. Questions? Please call Jeremy O’Rourke at 646.486.3818x109.

Advertiser indemnifies 7x24 Exchange against losses or liabilities arising from this advertising. 7x24 Exchange assumes no liability whatsoever, except to the extent of a one time paid advertisement ofthe same specification, in the next or similar publication, if any proven or admitted errors or omissions have occurred. Payment is due upon receipt of the invoice. Interest shall be charged at 2% permonth compounded to yield 26.82% per year on overdue accounts. Revisions to previously submitted ad copy are subject to additional charges. A charge of $30.00 will be levied for returned checks.In the event of a contract cancellation, the advertiser or agency agrees to repay 7x24 Exchange any discounts granted for multiple insertions less any discount applicable for the number of insertionscompleted in the contract. All cancellations must be received in writing prior to the advertising sales deadline. All premium positions are non-cancelable. Prices are net of agency commission.

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EDITORIAL GUIDELINES FOR NEWSLINKManuscript specifications: Feature articles vary in length from 500 to 2,000words. While Newslink accepts articles in a variety of formats, it prefers toreceive materials on CD. All articles must be received by the deadline to beconsidered for a specific issue. Material submitted after the deadline will beconsidered for the following issue.

Bylines: All articles should include a brief (1-2 sentence) author biographicalsketch at the end of the article, that includes the author’s name, title, affiliation,address, and phone number. Photos of authors are never used. Newslink doesnot pay authors for contributions.

Visuals: Authors are encouraged to submit photographs and charts, graphs, orother illustration that will help readers understand the process being described,though it does not guarantee that visuals will be used with the article. Submitall charts, graphs, and other artwork separately; do not incorporate them in thebody of the article. Indicate caption material separately. Newslink reserves theright to publish submitted visuals.

Editorial proceduresAll articles are reviewed for suitability. Accepted materials are then edited forgrammar and to conform with Newslink’s editorial style. All attempts are madeto preserve the author’s writing style, however, Newslink has the right to edit forstyle, clarity, and to fit space allotments, and to make final selection onheadlines, subheads, and graphic treatment. Manuscript submission impliesauthor agreement with 7x24 Exchange’s Editorial Policies.

CopyrightNewslink requires first serial rights for submitted articles. This means theauthor(s) grant Newslink the right to publish the article for the first time. Wealso request permission for electronic distribution on 7x24 Exchange’s web site,www.7x24exchange.org.

DisclaimerThe responsibility for accuracy remains with the author. The opinions andinformation in bylined articles in this publication are those of the authors anddo not necessarily reflect those of the Officers and Board of Directors of 7x24Exchange.

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Attention end users and vendors...

INTERNATIONAL CHAPTERS INCLUDE:

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The Premier Organization Serving theUptime Industry is Getting Even Better.

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MEMBER FORUM:Post ideas...solutions...ask industry related questions!Both end users and vendors are welcome to use this discussion forum that wasbuilt with the 7x24 Exchange Mission in mind, to promote end-to-end reliabilityamong those individuals who design, build, use and maintain mission critical

enterprise information infrastructures.

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MemberForum.grx:Member Forum 4/30/09 11:22 AM Page 1

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7x24 Exchange, Inc. Fall 2010 Conference Evaluation Form

End-to-End Reliability: Mission Critical Facilities: Leveraging Change

TAB A Managing, Measuring and Driving DC Performance Workshop 1 2 3 4 5 6 7 Comments: Content Presentation

TAB B Fluid Mechanics 101: Fundamentals of Cooling Airflow in a Data Center 1 2 3 4 5 6 7 Comments: Content Presentation

TAB C Fire Protection Game Changers 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 2 Game Plan for Success 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 3 Update from the Data Center Metrics Coordination Task Force 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 4 HP – The Anatomy of a Server 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 5 End‐User Interactive Exchange Luncheon 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 6 The Modern Economics of Data Centers with Direct Current 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 7 Building Damage Assessment Teams 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 8 Leveraging the Cloud to Deliver Affordable High‐Availability 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 9 IBM – Power Redundancy in Data Centers Using Distributed Generation 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 10 Vendor Knowledge Exchange 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 11 MTechnology – Quantitative Reliability Analysis of Tier Like Data Center Topologies 1 2 3 4 5 6 7 Comments: Content Presentation

Please take a moment to complete this form. Your feedback is critical in helping us improve conference quality. Drop off this completed form in the box provided in the registration area to be

eligible to win a Kodak Digital Underwater Camera. or mail it to: 7x24 Exchange, 322 Eighth Avenue, Suite 501, New York, NY 10001

Evaluation Form – Page 2

TAB 12 Cloud Computing: An Information Security Perspective 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 13 Data Center Containers Give End Users New Options 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 14 Enhancing Data Center Efficiency with Modular Containment 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 15 HPC Supercomputing – Is it in Your Future? 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 16 Cisco – Using the Network infrastructure to Monitor and Manage Energy Efficiency 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 17 Uptime Institute – Tier Standard: Operational Sustainability 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 18 Vendor Sponsored Event: ʺFat Tuesdayʺ in the Desert! 1 2 3 4 5 6 7 Comments: Content Presentation TAB 19 Innovate or Die! A Thought Provoking Look at Innovation in General 1 2 3 4 5 6 7

Comments: Content Presentation

TAB 20 Adobe Beyond LEED: From Compact Fluorescents to Fuel Cells! 1 2 3 4 5 6 7 Comments: Content Presentation

TAB 21 Using 277V Power Supplies in Servers in the Data Center 1 2 3 4 5 6 7Comments: Content Presentation

Name (optional):

Title/Department:

Primary Job Function: IT Facilities Combined IT/Fac. Other

Organization type: User Vendor Consultant Other

Evaluation Form – Page 3

1. How do you feel about the balance between IT and facilities? Too much IT Too much Facilities Good Balance

Comments: 2. How do you feel about this conference location? Good Poor Choice

Other Location Ideas:

3. What were the strongest and weakest parts of this program?

Strongest:

Weakest: 4. In which format would you prefer conference materials? Printed Book Memory Stick 5. Other comments/suggestions about how to improve the conference or 7x24 Exchange.

Poor Good Excellent CommentsPlease evaluate conference logistics and materials. 1 2 3 4 5 6 7

Hotel Hotel Registration/Check-in Guest Sleeping Rooms/Prices Hotel Overall Conference Meeting Rooms (Main and Breakout) Food and Beverages (receptions/lunches/breaks) Conference Print Material (Conference Brochure/Workbook/etc.) quality Welcome Reception Exchange Tables On-Site Administration Conference Registration, Process/Area 7x24 Exchange Support Staff Other (please specify)

Overall Conference Evaluation 1 2 3 4 5 6 7 Please indicate your overall impression/evaluation of the conference

CEU APPLICATION FORM Please complete this form to receive Continuing Education Credits. Completed forms should be returned to the Registration Desk at the end of the program on Wednesday, November 17th. Certificates will be mailed to the address provided on your conference registration form.

Indicate the sessions you attended by placing a check mark on the appropriate line. Duration

√ Session Title Time Location (minutes) DC Performance Workshop 10:00 a.m. – 12:00 p.m. Sonoran ABC 120

Fluid Mechanics 101 2:30 p.m. – 5:00 p.m. Sonoran HI 150

Fire Protection Game Changers 2:30 p.m. – 5:00 p.m. Sonoran JK 150

Game Plan for Success 8:30 a.m. – 9:30 a.m. Sonoran EFG 60

Update from the DCM Coordination Task Force 10:00 a.m. – 11:30 a.m. Sonoran EFG 90 HP – The Anatomy of a Server 11:30 a.m. – 12:30 p.m. Sonoran EFG 60

The Modern Economics of Data Centers… 1:45 p.m. – 2:45 p.m. Sonoran EFG 60

Building Damage Assessment Teams 3:15 p.m. – 4:00 p.m. Saguaro E 45 Leveraging the Cloud to Deliver Affordable… 3:15 p.m. – 4:00 p.m. Saguaro W 45 IBM – Power Redundancy in Data Centers… 3:15 p.m. – 4:00 p.m. Sonoran EFG 45 Vendor Knowledge Exchange 4:10 p.m. – 5:20 p.m. (See Tab 10 for Rooms) 70

MTechnology – Quantitative Reliability Analysis… 8:45 a.m. – 9:45 a.m. Sonoran EFG 60

Cloud Computing: An Information Security… 10:15 a.m. – 11:15 a.m. Sonoran EFG 60

Containers Panel: Data Center Containers… 11:15 a.m. – 12:30 p.m. Sonoran EFG 75 Enhancing Data Center Efficiency with Modular… 1:45 p.m. – 2:45 p.m. Sonoran EFG 60

HPC Supercomputing – Is it in Your Future? 1:45 p.m. – 2:45 p.m. Sonoran HI 60

Cisco – Using the Network infrastructure to Monitor… 1:45 p.m. – 2:45 p.m. Sonoran JK 60 Uptime Institute – Tier Standard 3:15 p.m. – 4:15 p.m. Sonoran EFG 60 Innovate or Die! A Thought Provoking Look at… 8:45 a.m. – 9:45 a.m. Sonoran EFG 60 Adobe Beyond LEED… 10:15 a.m. - 11:15 a.m. Sonoran EFG 60

Using 227V Power Supplies in Servers… 11:15 a.m. – 12:15 p.m. Sonoran EFG 60

Note: One full hour equates to .1 Continuing Education Unit (CEU)

I certify that I have participated in the sessions listed and checked above. TOTAL DURATION

TOTAL CEUs EARNED Signature Date

Name:

Title:

Company:

Phone:

7x24 Exchange, Inc. Attendee List 2010 Fall Conference

End-to-End Reliability - Mission Critical Facilities: Leveraging Change (As of 10/20/2010)

7x24 Exchange International (Dolci Management Services) Brandon A. Dolci, CMP Joel A. Dolci, CAE Jeremy O'Rourke Tara Oehlmann, EdM ABB Inc. Nicholas M. Hein Mark N. Reed Kevin Sims David J. Sterlace AHA Consulting Engineers Conleth J. O'Flynn Affiliated Engineers, Inc. Paul Petska B and S Electric Supply Company Anthony D. Morgan BHP Energy David R. Blair Sam Brewer BTECH Inc. Thomas Leonard Michael D. Phillips Balfour Beatty Mission Critical Matt Cavalline Chrisopher Frye Timothy P. Garrison Robby Lowe Timothy D. Miller Joe Robertson Keith Rossi Barnett Consulting Engineers, Inc. John E. Barnett Mihai Sterescu Bass Electric Scott E. Fray Jason M. Yee Jeffrey Yee Bechtel Marine Propulsion Corporation Richard Doud William Roper Craig K. Severance Bloomberg LP Thomas P. Faenza

Blue Cross Blue Shield of Minnesota Louis F. Bohlig William G. Reppe, Jr. Blue Cross and Blue Shield of Alabama Larry M. Beck Business Information Services, Inc. Robert J. Cassiliano Caterpillar Juli Ierulli CAT Switchgear & ATS Bart C. Cranford CB Richard Ellis Michael S. Harris Terry L. Rennaker CH2M - Hill - IDC Architects Timothy G. Meier David W. Seger, PE CRB Consulting Engineers, Inc. Tom A. Brink CSXIP Jeremy P. Hicks Tim R. Pyne James P. Rohan Cache Valley Electric Company Bill Carnell Jeff Herman Jody T. Jenkins Caterpillar Donald D. Dentino Joel T. Martin David P. Rockwell Jason P. Tucker Citadel Investment Group, L.L.C. Donald L. Sands Clark Construction Group Stephen P. Hughes Clune Construction Company Richard D. Hall

ComRent International LLC Shane Franklin Raul Martinez Bruce Ogden Clay W. Taylor Terrence Whalen Critical Power Consultants, Inc. Gary L. Butcher Cummins Power Generation Richard J. Hallahan Douglas B. Lewis Cummins Power South Michael T. McKeon Cupertino Electric, Inc. Rudy G. Bergthold Ronald J. Wilson DAS Associates, Inc. David A. Sjogren DVL, Inc. John A. DeFlores Robert M. Ricci Data Aire Inc. John W. Martin Data Power Monitoring Corp./ IntelliBatt Steve D. Cotton Department of Defense Richard C. Gestrich Mark A. Poe Digital Realty Trust Frank Burchi Larry Ciccone Jay Forester John A. Kuchachik Stephen B. Kundich James Smith Jennifer D. Weitzel Disney Worldwide Services, Inc. George T. Irwin Duke Energy Corporation John C. Geib Stuart N. Heishman Joe M. Price Dunham Associates Lee K. Offerdahl

Dupont Fabros Technology Brian O'Hara David Tayman E1 Dynamics, Inc. Gary Gagliano Robert A. Suchon ECS, Ltd. Raul J. Peralta EYP Mission Critical Facilities, Inc. James L. Warren East Penn Manufacturing Co. Doug V. Dethmers Shahjahan C. Mathias Robert L. Scinto Eric Slay Eaton Robert P. Bokma, Jr. Emerson Network Power Donald A. Bachman Jeffery A. Evans Matthew J. Mannell Kenneth H. Martin Ed Remington Jerry Sawczak EnerSys Inc. James P. Gordon Enercon Engineering Rocky Hofstetter Jeffery P. Randolph Environmental Air Systems William N. Bullock Charlie M. Dick Envirotrol Jeffery C. Farlow Fannie Mae Robert F. Haggerty Sean B. McKinnon Federal Reserve Bank of NY Ravi R. Mehrotra Fidelity Investments Peter Manzoni Kevin J. McColgan

Fieldview Solutions Vamsi Aryasomayajulu John Consoli David Schirmacher Fike Corporation Kevin B. Kenny Foley Inc. Joseph Amabile Michael J. Kubas Fortis Construction, Inc. David Aaroe Freddie Mac Richard A. Biddle David R. Pendergraph GE Digital Energy Jack C. Bohner Daniel Divis Larry Hess Greg K. Johnson Spas Lazarov Yasir Shinaishin George Butler Associates, Inc. Alan L. Lehman Gilbane Building Company Courtney E. Behm William H. Choquette Glumac, Inc. Michael L. Steinmann Greater Des Moines Partnership David L. Maahs H&R Property Management Ltd. Raymond J. Isabey Elmar Janssen Kelvin MacDonnell H.F. Lenz Co. Richard A. Madzar H.H. Angus & Associates, Ltd. Rodney Mons Craig Sievenpiper HP Critical Facilities Services, delivered by EYP MCF Peter Gross David M. Sukinik, PE Harris Companies Frank Dorhofer Hitec Power Protection Frank W. Feeney John R. Sears

Holder Construction Company Thomas Dobson Richard W. Morgan John P. Redmond Tony TeVault Samuel Westbrook Hood-Patterson & Dewar, Inc. Donald H. Barnwell Hunt Electric Corporation LaMont Herman Bryce S. Staudinger IBM Corporation Jerrod K. Buterbaugh Roger R. Schmidt, PE Innovative Research Suhas V. Patankar, Ph.D. Integrated Design Group Thomas Ames Matt Giddings Gary Murphy Interstate PowerCare Terrence J. Cummings Iowa Department of Economic Development Bret Weber JDC Power Systems, Inc. Richard L. Corbin JE Dunn Construction Jeffrey A. Campbell Michael E. Haverty Doug O'Neill Elizabeth Scarano Kaiser Permanente Ronald J. Talaska Kajima Building & Design David Misiaszek KlingStubbins John Brockwell Bruce C. Myatt, PE Kohler Power Systems Michael J. Bosela Kraus-Anderson Construction Company Mark A. Miller Lee Technologies Tuan D. Hoang Robert L. Kirby Lockheed Martin Corp. Cruz Montanez MTU Onsite Energy David Pitzer

MTechnology, Inc. Stephen A. Fairfax Mainstream Technologies, Inc. Mark M. McClelland Ed H. Smith Mazzetti Nash Lipsey Burch John Pappas McGough Companies - Construction Timothy J. Nagle MechWave Engineering, Ltd. Brian Calverley Derrick Chan Preston M. Lee Michaud Cooley Erickson Dean A. Rafferty Midtronics, Inc. Michael Pettit Miratech Corporation Scott A. McBryde Mission Critical Magazine Kevin Heslin NDSL, Inc. Ann Eberlein NOVA Corporation Kelly Aaron Frank B. Gialanella National Geospatial Intelligence Agency Stephen P. Mathis Nebraska Public Power District Keith D. Ellis Orr Protection Systems, Inc. Steve Carter Page Southerland Page, LLP Michael J. Mace Parsons Electric LLC Keith B. Rosdahl Pepper Construction Tim Weidman PermAlert ESP Inc. Art Giesler Piller Group GmbH Frank Herbener Power Cabling Tom J. Olmscheid Terry G. Sistad

Power Distribution, Inc. Patrick J. Boyle Timothy M. Cortes John C. Day Power Solutions Thomas A. Inscoe Progressive Insurance Jack E. Faught QHi Group Inc. Ross Kennedy Douglas H. Sandberg Ken Schmidt Quest Diagnostics Charles J. Groux Andrew D. Hills James K. Staufenberg Qwest Corporation Howard Cooper Laurie J. Daniels Tony Montgomery RMH Group, Inc. Terry G. Autry Max Billington RX Monitoring Services, Inc. Robert T. Thomas Rosendin Electric, Inc. Matthew Englert William P. Mazzetti, Jr. Daren J. Shumate Justin Tinoco Royal Bank of Canada Stephan Abraitis Michael A. Jump Russelectric Jim Ballard Ed Malley Steve M. McQuaid John Meuleman George J. Whittaker S&C Electric Co. Anthony M. Franden Troy Miller Bradford P. Roberts James W. Sember Gary E. Wetzel SRP Ryan Johnson Samet Corporation Lane J. Moncourtois Schneider Electric Donald L. Mitchell Sealco Ronald Miglini

Shelco, Inc. David J. Pope Siemens Jeffrey Jerome John Kovach Laurence M. Kuhlman Dan Weisberg Sigma Six Solutions Gregory W. Baughman Southern Company Vicki Gamble Kenneth R. Sipsy Star-Lo Electric, Inc. Michael Cirlincione Structure Tone, Inc. Joseph J. Cribbin Kevin O'Brien Stulz Air Technology Systems Erik S. Crawford Sundt Construction Martin R. Hedlund Systecon, Inc. Terry Moses James G. Riesenberger Syska Hennessy Group Cyrus Izzo, PE Telcordia Technologies Ron Marts The Martin Group Limited Liability Company Patrick DeMarco Patrick Hynes Gerald Martin The United Illuminating Company Patrick E. Reavey John F. Sigona The Uptime Institute, Inc. David A. Humphrey W. Pitt Turner, IV, PE Thomas & Betts Power Solutions Richard E. Draper Toshiba International Corp./UPS Jon Fayard Greg A. Mack Kenji Williams Turner Construction Company Damon Barnett UGL Unicco Ronald A. Parrotte

United Healthcare Landan W. Hagert Russell T. Livingston University of Alaska Dale Denny Validus DC Systems, LLC Frank Catapano Ronald M. Croce Ron Ranaldi Vanderbilt University Medical Center Thomas L. Knight Vanguard William Leedecke John J. Samanns John Swiderski Visa, Inc. David J. McDonald Walker Engineering, Inc. Dutch E. Wickes Wellington Management Ronald E. Hathaway Whiting-Turner Contracting Co. Greg Botteon Michael Chlopek Eric Murphy Dale Smith XL Construction Company John Boneso Mario Wijtman



Tab 2

CONFERENCE KEYNOTE:Monday, 8:30 a.m. Game Plan for Success Joe Theismann, NFL Legend Joe Theismann is an entrepreneur and the former star quarterback for the Washington Redskins. Most recently, he spent the last decades working for ESPN on their NFL broadcast. Currently, Theismann is the host of The Joe Theismann Radio Show on ESPN 980 in Washington DC and he is also working as an analyst for the NFL Network doing a show called Playbook. The former Washington Redskins quarterback joined ESPN in April 1988, reuniting with play‐by‐play voice, Mike Patrick. Theismannʹs first television experience came in 1976 when he served as analyst alongside Patrick for University of Maryland basketball telecasts. Theismann joined ESPN after spending two seasons as an NFL analyst for CBS Sports. A 12‐year NFL veteran, Theismann played in 163 consecutive games from 1974‐1985 and holds Redskinsʹ records for passing yardage (25,206), completions (2.044) and attempts (3,602). A two‐time Pro Bowl selection, Theismann led Washington to a 27‐17 victory over the Miami Dolphins in Super Bowl XVII. Theismann was selected the NFLʹs Man of the Year in 1982 for his community service and dedication to the health and welfare of children. He won the leagueʹs 1983 Most Valuable Player Award for leading the Redskins to an NFL‐recorded 541 points and a second consecutive Super Bowl appearance. His career ended abruptly in 1985 after sustaining a broken leg during a game against the New York Giants on national television.



Tab 4

SESSION: Monday, 11:30 a.m. HP – The Anatomy of a Server Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard Company Baker was an early member of the original Compaq team, hiring on in November of 1982, while Compaq was still fewer than 100 employees. He was responsible for the formation of a number of organizations in those formative years, including the original Reliability Test Lab, and Field Service Repair Facility. Baker has held numerous other Engineering and Marketing positions within HP/Compaq since then, including program and product management for a variety of hardware and software products. Baker was also responsible for engineering development and advanced technology planning for HPʹs Infrastructure Product Group, which includes all rack, UPS, PDU, Console, and related products. Currently he serves as Datacenter Infrastructure Technologist, evangelizing the latest in energy conservation and efficiency technologies, and helping customers worldwide better understand how these technologies can lower energy costs and extend the life of their datacenter infrastructure. He is a frequent keynote speaker at various datacenter engineering events, such as the Uptime, 7 x 24 Exchange, and Datacenter Dynamics conferences. He is a recognized industry expert with respect to power, cooling, and the datacenter infrastructure. With the dramatic growth in datacenter power density requirements, Ken has been focused in recent years on developing new power distribution and cooling technologies. He provides consulting services to ensure customers and OEMsʹ of what to expect in the Industry Standard Server market with respect to power and cooling directions and trends. He also is active in industry groups such as ASHRAE and the 7x24 Exchange group.



Tab 5

Lunch: Monday, 12:30 p.m. End‐User Interactive Exchange Luncheon David Schirmacher, Vice President, 7x24 Exchange International In response to the many requests from conference participants, the 7x24 Exchange is pleased to offer an “End User Only” venue designed to encourage in‐depth discussion and debate on the latest challenges in data center planning, design and operation. Topics will include; trends in infrastructure design resiliency, energy efficient design and operational practices, capacity planning and management and the day‐to‐day challenges in managing data centers operations. The moderator will guide the discussion with the use of PowerPoint slides and handouts however the real stars of this session will be you – the end user! Bring your appetites, but more importantly, be ready to engage your peers for an exciting interactive discussion on the latest challenges of our industry. Don’t forget those business cards as this will be a great opportunity to meet your peers in the industry! David Schirmacher David Schirmacher is Chief Strategy Officer of FieldView Solutions, a software firm that develops management and operational software solutions for the mission critical industry. He is a globally recognized leader in the mission critical field having designed and constructed high‐performance data centers, trading facilities, and corporate headquarters serving the technology and financial services sectors for nearly 30 years. Prior to joining FieldView Solutions, David was Vice President and Global Head of Engineering and Critical Systems for Goldman Sachs & Company. In this role he was globally responsible for development and implementation of the firmʹs design strategies relating to data centers, trading operations and critical business operations. During his nearly 12 years at Goldman, David directed engineering design, execution, commissioning and transitioned to operations projects throughout the US, EMEA and Asia. David is a regular speaker in the mission critical industry and

serves on several industry task forces. He is vice president of the 7x24Exchange International and represents that organization on the EPA/DOE sponsored task force evaluating the metrics for measurement of data center infrastructure performance along with the Green Grid, ASHRAE, SVLG, Uptime Institute and USGBC. He is on the technical advisory board of Mission Critical Magazine, and has been a featured speaker at numerous industry events.



Tab 6

SESSION: Monday, 1:45 p.m. Syracuse University/ABB ‐ The Modern Economics of Data Centers with Direct Current Chris Sedore, Chief Information Officer, Syracuse University; Dave Sterlace, Critical Power Segment Manager, ABB; Rudy Kraus, Chief Executive Officer, Validus DC Chris Sedore Christopher Sedore was named Vice President for Information Technology and Chief Information Officer in 2009 after a brief term as Interim Vice President for Information Technology and Chief Information Officer. Sedore is responsible for Syracuse Universityʹs Information Technology and Services (ITS) department, which provides central technology support and services for the academic and administrative functions of the University. ITSʹs portfolio includes the campus network and Internet connectivity, enterprise academic and administrative systems, information technology security, telecommunications, and telephone and walk‐in service centers. In addition to leading the central computing organization, as CIO Sedore has responsibility to provide and promote cost effective and strategic application of information technology at the University; oversee IT disaster recovery, security, and privacy; and ensure that the University makes appropriate technology investments to support teaching, research, learning, and administration. Mr. Sedoreʹs leadership in IT at Syracuse began in 1994. He served first in the Maxwell School as Manager of Network Services, then as their Advanced Technology Director, and finally as Director of the Information and Computing Technology group. Sedore joined ITS in 2005 to become SUʹs Director of Network and Systems Management and Chief Technology Strategist. He was promoted to Associate Chief Information Officer in 2007, a position he held until being named to his current position in late 2008.

Sedore is an avid technologist and has contributed to the development of open‐source operating systems and network applications, and more recently has focused on ʺgreeningʺ datacenter operations. In his various roles at the University, he has worked on the broader application of technology to collaboration, education and research with University partners in the United States, Democratic Peopleʹs Republic of Korea, Israel, Italy and Peru. Dave Sterlace Dave Sterlace is the Critical Power Segment Manager for ABB Low Voltage Products North America, located near Philadelphia, PA. Additionally, he is the Global Critical Power Segment Manger for ABBʹs LV Breaker and Switch business and Global Account Manager for ABB business with Emerson. He has 10 years of experience at ABB with increasing responsibility across several regions, functional areas and product groups. Dave has over 20 years of industry experience including sales, project management, and commissioning of LV automatic transfer and generator paralleling switchboards for a leading critical power manufacturer. Dave holds a Bachelor of Science Degree in Industrial Distribution from Clarkson University in Potsdam, NY. Rudy Kraus Mr. Rudy Kraus is the founder and Chief Executive Officer of Validus DC Systems, LLC. Mr. Kraus brings over 20 years of innovative engineering design and entrepreneurial expertise to Validus. He has worked closely with Fortune 500 companies on the design, engineering, installation and commissioning of power, environmental, and monitoring systems aimed to enhance the longevity and availability of mission‐critical data and telecommunication centers. Mr. Kraus holds a number of patents and has several patents currently pending for both electrical and mechanical applications. He is a retired Captain in the United States Marine Corps., where he served for eight years as Logistics Division Head and Naval Aviator.



Tab 7

BREAKOUT SESSION A:Monday, 3:15 p.m. Building Damage Assessment Teams James K. Staufenberg, Director Facilities and Network Operations, Quest Diagnostics Jim Staufenberg has been an IT Professional for 27 years with versatile experience as a Field Service Engineer, Operations Analyst, Data Center Operations Manager, and for the last 10 years as Director of Facilities and Network Operations. Jim also has 30 years experience in emergency management serving in various roles as a Fire Chief, Deputy Fire Marshal, Fire Service Instructor, EMT‐B, US&R Program Manager and Rescue Specialist, and working to complete his Position Task Book for Planning Section Chief with the Pennsylvania Incident Management Team (Type 3). Jim has also served a 4 year term as a Township Supervisor.



Tab 8

BREAKOUT SESSION B:Monday, 3:15 p.m. Leveraging the Cloud to Deliver Affordable High‐Availability Shawn Mills, President, Green House Data Shawn Mills is the President of Green House Data. Shawn has been chosen as a featured speaker for his industry leadership at events, including Data Center World and the National Center for Super Computing Applications. He has built his broad experience in the technology and telecommunications industry since 1999. He was the founder of a Voice Over Internet Protocol company in 2001 that raised $4.5 million in venture capital. After being acquired in under a year during the Internet boom, Mr. Mills subsequently developed the voice over broadband strategy for the ensuing company. Since, that time Mr. Mills has held roles as the Senior Vice President of Product Development and Product Marketing for iDial Networks(now GlobalNet technologies) based in Houston, Texas. Shawn was a founding member of the Cerento, Inc. management team and Director of Marketing at Wyoming.com. Before founding Green House Data, he launched Wyomingʹs first tech‐based advocacy association, the Wyoming Technology Organization.



Tab 9

BREAKOUT SESSION C:Monday, 3:15 p.m. IBM – Power Redundancy in Data Centers Using Distributed Generation Dr. Roger R. Schmidt, P.E., Chief Engineer on Data Center Energy Efficiency, IBM; David R. Blair, P.E., President, BHP Energy; Sam Brewer, General Manager, BHP Energy Dr. Roger R. Schmidt, P.E. Dr. Roger R. Schmidt, IBM Fellow, National Academy of Engineering Member, IBM Academy of Technology Member and ASME Fellow, has over 30 years experience in engineering and engineering management in the thermal design of IBMʹs large scale computers. He has led development teams in cooling mainframes, client/servers, parallel processors and test equipment utilizing such cooling mediums as air, water, and refrigerants. He has published more than 100 technical papers and holds over 100 patents/patents pending in the area of electronic cooling. He is a member of ASMEʹs Heat Transfer Division and an active member of the K‐16 Electronic Cooling Committee. He has been an Associate Editor of the Journal of Electronic Packaging and an Associate Editor of the ASHRAE Research Journal and is now an Associate Editor of the ASME Journal of Heat Transfer. He has taught extensively over the past 25 years Mechanical Engineering courses for prospective Professional Engineers and has given seminars on electronic cooling at a number of universities. He is a past Chair of the ASHRAE TC9.9 committee on Mission Critical Facilities, Technology Spaces, and Electronic Equipment. David R. Blair, P.E. David R. Blair, P.E., is President of BHP Energy LLC. His career spans over thirty (30) years in the electric power and metals industry. He has directed the design of systems that include power generation, exhaust heat recovery, chilled water production, AC/DC power distribution, substations, protective relaying, process control and automation.

In 2002, Mr. Blair co‐founded BHP with a business focus on tri‐generation projects (CCHP) using gas turbine and other advanced technologies. BHP is a leader in the integration of multiple technologies for mission‐critical applications. A licensed Professional Engineer in Ohio, Mr. Blair graduated with a BSEE from Purdue University and served in the U.S. Navy. Mr. Blair is a published author and speaker. Sam Brewer Sam Brewer is the General Manager for BHP Energyʹs New York operations. Sam has held engineering, sales, and managerial positions in the energy and power generation industry for the past 5 years. Sam is a former United States Air Force officer and pilot and graduated from Rensselaer Polytechnic Institute with a degree in Nuclear Engineering. Sam and his family reside in Saratoga Springs, NY.



Tab 10

VENDOR KNOWLEDGE EXCHANGE:Monday, 4:10 p.m. 4:10 P.M. – 4:40 P.M. Giga Park (Sonoran Ballroom A) New Trends in Site Selection and Development Tad Deriso, President and CEO, Mid‐Atlantic Broadband Cooperative We will cover new trends in data center site selection due to cloud computing, data center consolidation, and economic trends. Aspects will cover real estate, telecommunications, power and mission critical infrastructure. Caterpillar (Sonoran Ballroom B) Data Center Power Modules Steve Wetter, Electric Power Global Solutions Manager, Caterpillar Caterpillarʹs Electric Power Global Solutionʹs Manager will present the latest technology in data center power modules. Syska Hennessy Group (Sonoran Ballroom C) Data Center Energy Study Service Paul Liesman, Senior Vice President, Syska Hennessy Group This session will review low and no cost energy efficiency measures for data centers.

Schneider Electric (Sonoran Ballroom H) Transforming 400V Power Distribution in the Data Center Domenic Alcaro, VP Data Center Solutions, Schneider Electric Final power distribution for a data center has risen to a main topic for organizations seeking to increase safety and efficiency while reducing costs. This session will focus on how to recapture both costs and space: through the implementation of a new breed of 415Y/240V modular power distribution units. Featuring hot‐swappable modular breakers, this PDU allows electricians, facilities engineers, and IT managers to add and replace circuit breakers, cordset and branch current monitoring without disruption.

PDI (Sonoran Ballroom I)Whose Bus Do You Want Driving Your Datacenter? Rob Sweaney, President, PDI & John Day, Executive VP Sales, PDI PDI’s executive team will outline the unique advantages that PDI’s Powerwave™ Bus System has over existing competitors and how it can be used and reused to drive down the cost of adds and changes and capture critical power measurements with PDI’s patented BCMS. This Powerwave™ Bus System can also be used with PDI’s Icon Modular Datacenter for scalable rapid deployment of a complete IT solution. Eaton (Sonoran Ballroom J) Incorporating 3D Building Information Modeling (BIM) into Data Centers Jon VanDeCar, Director, Global Clients, Eaton & Jon Wehrli, Director of Marketing, Power Distribution Assemblies, Eaton An open discussion on BIM in the data center segment and how to integrate this data into IT and Facilities work processes including Information Technology Information Library (ITIL) to increase system reliability and reduce costs. 4:50 PM – 5:20 PM ABB (Sonoran Ballroom A) Arc Flash Dave Sterlace, Critical Power Segment Manager, ABB, Inc. A look at the hazards of arc flash, the regulations for arc flash protection and mitigation techniques for new and existing equipment in your data center. S&C Electric (Sonoran Ballroom B) Medium‐Voltage UPS – The Cost Effective Solution for Large‐Scale Data Centers Brad Roberts, Power Quality Systems Director, S&C Electric Company Meeting goals of lower PUE in very large data centers (10 MWs and larger) combined with achieving very high power reliability levels is challenging data center designers to apply different UPS system approaches. The S&C Medium‐Voltage UPS solutions applied in 2N configurations have proven to be the most cost‐effective UPS alternative in these applications. This presentation will examine how these modular UPS designs have helped new facilities achieve PUEs at or below 1.30 while maintaining six “nines” of reliability. The presentation will identify different system configurations that are currently being installed to achieve Tier III and IV designs.

Active Power (Sonoran Ballroom C) The Whole Story Behind the Virtualized Datacenter – Breakthrough Economics and Eco Responsibility Martin Olsen, Vice President, Global Channels, Active Power, Inc. Energy consumption and facility space continue to be pain points for datacenter operators. The challenge lies in how to help end users reduce their energy consumption with green products that don’t consume a lot of space. With more and more suppliers offering IT containers (or datacenters “in a box”), capacity can now be added virtually anywhere and scaled as needed to expand the operator’s infrastructure as business and IT needs change. But is there truly a cost savings to deploying a containerized datacenter as compared to a conventional brick and mortar approach? What about power/cooling infrastructure to ensure 7x24 availability of the system? This presentation will draw together three strands of operational and environmental “hot topics” in the datacenter and how the IT container with modular power/cooling infrastructure can provide operators a breakthrough in economics and eco responsibility. This would be presented around a power consumption model that takes into account all the consumers – the IT load, cooling, provision of power protection, lighting, heating, ventilation, access security control and building services and controls – with different versions for low, medium and high power density IT deployments. Thomas & Betts Power Solutions (Sonoran Ballroom H) Proper Grounding and Surge Protection Techniques for your Data Center Jonathan Rodriguez, Senior Product Manager, Thomas & Betts Power Solutions This comprehensive educational session provides an overview of proper methods for grounding your data center for safety and reliability of the system. Additionally, the discussion will present various techniques to protect your critical equipment from transient voltage anomalies that may occur within or external to your facility. SIEMENS (Sonoran Ballroom I) Automation Techniques in Power Systems Jeff Jerome, Consulting Application Engineer, Siemens Industry Inc. In today’s age of SMART systems, automation is becoming a bigger part of reliable power system design. This session will give a brief overview of different PLC topologies used in automating power systems. It will go over the advantages and disadvantages of the different layouts and PLC types.



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KEYNOTE: Tuesday, 8:45 a.m. MTechnology – Quantitative Reliability Analysis of Tier Like Data Center Topologies Stephen A. Fairfax, President, MTechnology Steve Fairfax is President of MTechnology, Inc., consulting engineers specializing in power system engineering for demanding 21st century enterprises. MTechʹs clients include manufacturers, designers, and users of power systems for the 7x24 world. MTech performs Probabilistic Risk Assessment (PRA) of data center power and cooling systems, LNG liquefaction facilities, and hazardous process industries. MTech engineers conduct reliability analyses, failure investigations, failure modes and effects analyses, and provide expert testimony in patent, customs, and personal injury litigation. MTech develops and demonstrates highly reliable power systems for fuel cell power plants, battery replacements, DC microgrids, magnetic levitation track and vehicles, ore transportation systems, and semiconductor processing applications. Steve joined MTech in 1997, but he has been working with multi‐megawatt power systems since his undergraduate days at MIT. He began full‐time study of power system reliability while working as Managing Engineer at Failure Analysis Associates. He served as head of Engineering and Operations for the Alcator C‐MOD nuclear fusion reactor during its design and initial operation at the MIT Plasma Fusion Center, and as principal engineer in several Boston‐area firms. Steve holds Masterʹs Degrees in both Electrical Engineering and Physics from MIT.



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SESSION: Tuesday, 10:15 a.m. Cloud Computing: An Information Security Perspective Stephen T. Whitlock, Information Security Chief Strategist, The Boeing Company Steve Whitlock is chief strategist for Boeing IT Information Security. In this role, he provides strategic support for Boeingʹs long term information security capabilities. This includes the tracking of emerging technologies and the changing threat landscape, as well as helping to influence the direction of the information security industry in support of Boeingʹs global presence. With more than twenty‐five years of research in information security and cryptography, Whitlock has provided strategic input to numerous global agencies, and has served on writing committees for the Intelligence and National Security Association, Internet Security Alliance, and Enduring Security Framework Activity. Currently, Whitlock is industry lead for the Defense Information Baseʹs Technology and Architecture Working Group. He also serves on the Jericho Forum Board of Management and co chairs the Open Group Security Forum. He has a masterʹs degree in software engineering from Seattle University.



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CONTAINERS PANEL:Tuesday, 11:15 a.m. Data Center Containers Give End Users New Options Moderator: Kevin Heslin, Editor, Mission Critical Magazine

Panelists: Ken Baker, Datacenter Infrastructure Technologist, Hewlett Packard Company; Steve Wetter, Global Solutions Manager Electric Power Division, CAT; Sam Macrane, Product Manager, Chil‐Pak; Kevin Timmons, GM, Data Center Services, Microsoft Data Centers; Tim Cortes, Chief Technology Officer, PDI Kevin Heslin Kevin Heslin is editor of Mission Critical, a bi‐monthly magazine serving the data center and back up services markets. Mission Critical also produces webinars, e‐newsletters, and other information products for industry professionals. Mission Critical is a BNP Media publication. Previously, Heslin covered the data center industry for Energy and Power Management and Energy User News, also BNP Media publications, before leading a redesign process that led to the launch of Mission Critical. In a 25‐year career, Heslin has edited a number of publications, having first covered a data center application in 1987, when he first wrote about an American Express application for CEE. Ken Baker Baker was an early member of the original Compaq team, hiring on in November of 1982, while Compaq was still fewer than 100 employees. He was responsible for the formation of a number of organizations in those formative years, including the original Reliability Test Lab, and Field Service Repair Facility. Baker has held numerous other Engineering and Marketing positions within

HP/Compaq since then, including program and product management for a variety of hardware and software products. Baker was also responsible for engineering development and advanced technology planning for HPʹs Infrastructure Product Group, which includes all rack, UPS, PDU, Console, and related products. Currently he serves as Datacenter Infrastructure technologist, evangelizing the latest in energy conservation and efficiency technologies, and helping customers worldwide better understand how these technologies can lower energy costs and extend the life of their datacenter infrastructure. He is a frequent keynote speaker at various datacenter engineering events, such as the Uptime, 7 x 24 Exchange, and Datacenter Dynamics conferences. He is a recognized industry expert with respect to power, cooling, and the datacenter infrastructure. With the dramatic growth in datacenter power density requirements, Ken has been focused in recent years on developing new power distribution and cooling technologies. He provides consulting services to ensure customers and OEMsʹ of what to expect in the Industry Standard Server market with respect to power and cooling directions and trends. He also is active in industry groups such as ASHRAE and the 7x24 Exchange group. Steve Wetter Steve has been with Caterpillar for 32 years, in a variety of assignments related to generator sets and on‐site power generation. He is responsible for value added solutions to compliment Caterpillarʹs generator set product line. These solutions include a variety of modular data center packages, with installations in a number of countries. Sam Macrane Mr. Sam Macrane leads a product development team applying modular cooling solutions in industrial markets throughout the world. In this role Sam is also responsible for nurturing strategic alliances and relationships that extend Chil‐Pak’s modular capabilities in key vertical markets in North America, the Middle East, and soon the South American data center market. Sam is a systems engineer from the University of Illinois at Urbana‐Champaign with a Bachelors in Engineering and graduate work in Strategic Technology Management. He began his industrial career

with York International following several years serving as an officer in the United States Marine Corps. He went on to obtain a broad business and technical background in HVAC and alternative energy systems including periods growing energy solution business units in the Phoenix, Arizona and Chicago, Illinois. During that period he qualified as a Certified Energy Manager through the Association of Energy Engineers. Sam joined Chil‐Pak in 2006 and has contributed to product development efforts including a multi‐module centrifugal cooling solutions, modular combined heating cooling systems, and data center Tier level specific modular solutions. He often speaks to engineering and trade organizations on the future of modularity in system design and the strategic implications of modular cooling in the marketplace. When not traveling on business to the Middle East or throughout North America, he lives in Phoenix, Arizona with his wife and five children. Kevin Timmons General Manager of Datacenter Services Global Foundation Services, Microsoft Corporation Kevin Timmons is general manager of Datacenter Services for the Global Foundation Services (GFS) team within Microsoft. GFS is the engine that powers Microsoftʹs Software plus Services strategy, hosting more than 200 of the companyʹs online, live and cloud services and web portals. Kevin joined Microsoft in June 2009 and he manages the team that is responsible for the design, development, and operation of Microsoftʹs worldwide datacenter assets. His team is focused on smart growth, high efficiency, and delivering a trusted experience to customers and partners worldwide. Known as a hands‐on leader, Kevin has deep experience in managing the global operations of customer‐facing networks, datacenters, and supporting infrastructure. One of his major areas of focus is on increasing energy efficiency, in large part by closely measuring efficiency at each Microsoft datacenter and using Power Usage Effectiveness (PUE) as a key metric. He also applies his extensive experience and knowledge in the field of datacenter design and site selection to help Microsoft expand capacity to meet growing demand for its wide array of online services. Previously Kevin was a vice president at Yahoo!, leading various aspects of their production operations teams. Prior to that, he was the fourth employee hired at GeoCities, where he served as a director of Operations. Kevinʹs background also includes over 10 years experience in realtime embedded systems software development with several leading aerospace firms such as Lockheed and Marconi Dynamics. He was

instrumental in the development of the avionics display systems for the YF‐22 fighter program, which was later selected by the Air Force as their next‐generation fighter platform as the F‐22 Raptor. He received a Bachelor of Science Degree in Computer Science from the Engineering Department at the University of Illinois at Urbana ‐ Champaign. Tim Cortes Tim Cortes is chief technical officer of PDI. In his position as CTO, Tim is responsible for leading the R&D and product development organizations. Tim brings almost 20 years of power experience. As director of Engineering at ESS Technologies, Tim successfully built and managed the companyʹs product development organization. As part of his role, Tim was deeply involved in the implementation of the product development process as well as the development of product and technology roadmaps. Prior to ESS Technologies, Tim was at Exide Technologies where he led the product development for stationary, motive, and next generation large format lithium batteries for Exideʹs Industrial Energy Group.



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BREAKOUT SESSION A:Tuesday, 1:45 p.m. Enhancing Data Center Efficiency with Modular Containment Jack Underwood, IT Manager Healthcare, University of Michigan Medical Center Data Center Operations; Mike Mallia, Chief Executive Officer, AFCO Jack Underwood Jack Underwood is currently the IT Manager, Healthcare for the Data Center Operations at the University of Michigan Medical Center. He recently led the Universityʹs North Campus Data Center (NCDC) implementation which provides up to ~2.5MW computing capacity in an approximately 15,000 gross square foot data center. The building is constructed to be tornado‐resistant, and includes redundant power and on‐site backup generators, redundant cooling and water storage to allow continuous operations if local utility supplies are interrupted. Prior to this, he has held field and networking management positions at AT&T, SBC Communications, Ameritech, and Anixter. Jack holds a BS, Computer Aided Design Technology from Eastern Michigan University and is an avid amateur astronomer. Mike Mallia Mike Mallia is currently AFCO Systemʹs CEO. Under his leadership, AFCO Systems has evolved from an engineering oriented sheet‐metal fabricator to a high tech manufacturer and solution provider for the global information technology market. After graduating from the SUNY school system with a business degree in economics, he spent a brief time on Wall Street where he discovered his passion as an entrepreneur for creating companies focused on solving specific industry problems. His thought leadership has been publicly recognized for support of skills training; spearheading a program which led to the largest federal grant in New York State for training of factory workers; been recognized by local universities for his entrepreneurial contributions; and received the

corporate leadership award of excellence. Mike was also nominated as a finalist for the prestigious Ernest and Young entrepreneurʹs award in 2004.



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BREAKOUT SESSION B:Tuesday, 1:45 p.m. HPC Supercomputing – Is it in Your Future? Dr. Phil Bording, Associate Professor & Chairperson, Dept. of Computer Science, Alabama A&M University; Kevin McCarthy, Vice President, EDG2 Dr. Phil Bording Dr. R. Phillip Bording is a Manager of Computational Science for the Computer Sciences Corporation working at NASA Goddard in the NASA Center for Computational Sciences. He received his computer science Ph.D, from the The University of Tulsa in 1995. His dissertation was titled, Wave Equation Difference Engine. He has an M.S. degree in Computer Science from the University of Alabama in Huntsville and a B.S. in Applied Mathematics from the University of Missouri at Rolla. He is a pioneer in computing having worked on finite element methods in the 1960ʹs for the design of gas turbine engines, parallel equation solvers in the 1970ʹs, seismic array expert systems using artificial intelligence in the 1980ʹs, and application specific computers in the 1990ʹs. Kevin McCarthy Kevin has 24 years of experience in the design and development of Data Centers. His experience includes managing design of major national Data Centers, and he is a technical advisor for Data Center support equipment manufacturers. He is responsible for assisting the Development Teams with technical expertise in site selection, design, construction management, commissioning, and operational phases of critical facilities. Kevin has published many articles for national Data Center magazines, and technical white papers for equipment manufacturers. He is a member of IEEE, 7x24Exchange and AFCOM.



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BREAKOUT SESSION C:Tuesday, 1:45 p.m. Cisco – Using the Network Infrastructure to Monitor and Manage Energy Efficiency Luis Suau, Consulting Engineer, Cisco; Jon Inaba, Director Power Management Solutions, Raritan Luis Suau Luis Suau is a Consulting Engineer in Ciscoʹs Office of the CTO. He has been working on ICT technologies to reduce Energy Consumption in Buildings and Data Centers; areas of work which may be referred to as Building‐to‐Grid, Control‐Planes for Intelligent Buildings, and/or Building Automation. He works as a trusted advisor for various Cisco Switching and Data Center Technology Groups, Emerging Technologies, and the Smart Grid Business Unit. Prior to his current work in Energy, Luis has worked with Video Distribution, IPv6, DOCSIS Cable, and Enterprise Networking Technologies throughout his 18 year career at Cisco. He holds a Bachelor of Business Administration degree from Florida International University in Management Information Systems and has been employed in the IT field since 1980. Jon Inaba Jon Inaba is a Director of Power Management Solutions for Raritan. Jonʹs vision for power management and sustainable datacenter operations has evolved from 9 years of experience designing and implementing data center management solutions. He has been a featured speaker at many data center best practices events, including Ciscoʹs 2008 Power Summit, Teladataʹs 2009 Technology Convergence Conference, and local and national events for both AFCOM and the 7x24 Exchange. Jon is an active member of Big Brothers and Big Sisters where he has participated as a committee member, fundraiser and ʺBigʺ for the last 19 years.



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SESSION: Tuesday, 3:15 p.m. Uptime Institute – Tier Standard: Operational Sustainability David Humphrey, Senior Consultant, Uptime Institute David Humphrey is a Senior Consultant with Uptime Institute Professional Services. He performs audits, custom strategic‐level consulting engagements, and Operational Sustainability Certifications. Mr. Humphreyʹs work in critical facilities includes responsibilities ranging from Program Manager of a major facility infrastructure service contract for a data center, Project Manager for the design/construct for several large data centers, Chief of maintenance for a major industrial complex, and the Chief of an engineering branch. As a consultant for the Department of Defense, Mr. Humphrey has provided planning, design, construction, operation, and maintenance of world‐wide mission critical facilities. Mr. Humphreyʹs 29‐year career includes 16 years as a U.S. Air Force Officer, 10 years managing data centers, and 3 years as a consultant. Before joining Uptime Institute Professional Services, Mr. Humphrey was a Senior Consultant to the U.S. Government for Welkin Associates. He provided facilities consulting services to a government customer on a System Engineering and Technical Assistance (SETA) contract for five data centers located around the world. Mr. Humphrey developed business cases for several major data center upgrades and supported the customer in briefing these projects to high‐ranking government officials for approval. He created procedures and a database to track and prioritize projects through the planning, programming, design, and construction process. Mr. Humphrey worked as a Program Manager for Lockheed Martin from 2001 to 2006 managing a contract which provided facilities infrastructure services for a large government data facility. He was responsible for approximately 170 employees who provide the facilities engineering and maintenance, logistics, ESH, property

control, janitorial, and 24/7 site protection to the facility. Working for Lockheed Martin from 1997 to 2000, Mr. Humphrey was a Facilities Engineering Manager. He managed 54 personnel responsible for the facility engineering, maintenance, and space allocation for a 750,000‐ft2 computer facility. From 1993 to 1996, Mr. Humphrey was a Project Manager for the U.S. Air Force. He served as the Air Force Project Manager for over $80 million of critical data center design/construction projects. Projects consisted of 360,000 ft2 of highly reliable and complex computer facilities with increases in the chiller plant capacity from 4,000 to 8,000 tons and the power plant from 15 to 25 mega watts. Mr. Humphreyʹs holds a Bachelor of Science degree in Civil Engineering from the Virginia Military Institute and a Master of Science in Engineering Management from the Air Force Institute of Technology.



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VENDOR SPONSORED EVENT:TUESDAY, 6:30 P.M. ‐ 9:30 P.M. (Buses depart Ballroom driveway at 6:00p.m. SHARP! Please arrive by 5:45p.m.) ʺFat Tuesdayʺ In The Desert! Who says you need to go to New Orleans to experience the famous Mardi Gras festivities? 7x24 Exchange and our sponsors will take you and your guest on a short trip to the Venue of Scottsdale where we have planned a Mardi Gras experience like no other. Located in the heart of Old Town Scottsdale the venuesʹ 19th century‐style facades, cypress trees and wrought iron balconies, uniquely capture the classic style of the vintage French Quarter and the atmosphere of Bourbon Street. We invite you to join us for another one of a kind experience that will include food and beverage, casino games, comedy, live musical entertainment and much more…after all it is Tuesday. This event has been made possible thanks to the following partners:

Balfour Beatty, Data Aire, DPR Construction, FieldView, GE, GigaPark, Gilbane, IBM, Id Group, IntelliBatt, Kling Stubbins, Kohler, Mitsubishi Electric, MTU, PDI, Russelectric, S&C Electric, Schweitzer Engineering Labs, Siemens, Stulz ATS, Synapsense, Starline, Syska Hennessy, Virginia EDC, Walker Engineering, Whiting Turner, Wright Line



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KEYNOTE: Wednesday, 8:45 a.m. Innovate or Die! A Thought Provoking Look at Innovation in General Kevin B. Kealy, Security Architect, AT&T The self described ʺPrince of security weirdnessʺ, Kevin claims mass pollution of Google and says that heʹs not the vet or the police captain, and definitely not the dead guy. He holds a Ph. D and a Masterʹs degree in Information Security from the University of London, where he is also an Associate Lecturer on the topic of Internet Security. He has one book in print, with another on the way. He speaks often ‐ some might say too often ‐ on the subjects of security and technology, and is a sought‐after pundit on these and other topics. Kevin holds CISSP status and is a member in good standing of the IEEE and ISC2. Kevin has worked in the Internet field for many years, with side trips into the weird worlds of, among many others, Voice over IP, ethical hacking, network architecture and audit mitigation. With two patents to his name for developments in VoIP security, he seems unable to concentrate on anything for too long unless itʹs security related. Heʹs co‐authored several books on topics related to the Internet, forensics and the admissibility of digital evidence. Working in both customer‐facing and development roles, Kevin has served as the Chief Security Officer for a major fitness chain and a major outdoor retailer, and acts as the Interim Chief Security Officer for several other companies. From managing PCI and other audit woes to designing and implementing a security strategy, Kevin has amassed a formidable set of credentials for someone who claims he still doesnʹt know what he wants to do when he grows up. His current main assignment is as the Security Scientist for AT&T Laboratories. Among his hobbies, Kevin lists flying his airplane, riding his motorcycle, collecting pinball machines and taking his Husky for long walks.



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SESSION: Wednesday, 10:15 a.m. Adobe Beyond LEED: From Compact Fluorescents to Fuel Cells! Randy H. Knox, III, Senior Director, Global Workplace Solutions, Adobe Systems; George Denise, Sr., CFM, CPM, FMA, RPA, LEED AP, Client Solutions, Cushman+Wakefield, on behalf of Adobe Systems; John Reuter, Enterprise Account Executive, Bloom Energy Randy H. Knox, III Randy Knox oversees all aspects of real estate, facilities and physical security worldwide for Adobe Systems Incorporated. In addition to Adobeʹs corporate headquarters in San Jose, Calif., the companyʹs real estate portfolio includes major software development centers in San Francisco, Calif.; Seattle, Wash.; Newton, Mass.; Minneapolis, Minn.; Ottawa, Canada; Noida, India; Bangalore, India; Beijing, China; Hamburg, Germany and Bucharest, Romania. Adobe has approximately 75 sites worldwide. Adobeʹs headquarters is one of the largest corporate facilities in the San Francisco Bay Area, comprised of nearly 2 million square feet of office and parking space. Spearheading Adobeʹs efforts in conserving resources and increasing building efficiencies, Knox introduced state‐of‐the‐art technology enabling Adobe to achieve U.S. Energy Star qualification in 2005 ‐ a status Adobe has achieved every year since. More recently, Adobe became the first company in the world to receive four platinum certifications under the U.S. Green Building Councilʹs prestigious Leadership in Energy and Environmental Design for Existing Buildings (LEED‐EB) program. Knox is an active member of CoreNet, an association for corporate real estate and related professionals, and in 2008 he was awarded the CoreNet Global, Executive of the Year for Northern California. He has a masterʹs degree in business from the University of Redlands and a bachelorʹs degree in political science from the University of Delaware. He is a member of the Sustainability Roundtable and has spoken at Greenbuild and other prestigious venues around the world on the subject of green buildings and sustainability.

George Denise, Sr., CFM, CPM, FMA, RPA, LEED AP George Denise is Global Account Manager for Cushman & Wakefield, providing facility management services for Adobe Systems Incorporated overseeing a portfolio of 65 properties totaling 2.5 million square feet. He has been a property manager for 33 years, working for Cushman & Wakefield for the past 21, and assigned to the Adobe account for the past nine years. Mr. Denise is a LEED Accredited Professional through the U.S. Green Building Council and was instrumental in the certification of five Adobe headquarters buildings through the USGBCʹs LEED program, four at the platinum level, as well as the recent re‐certification of the initial five, all at the platinum level, plus he is currently pursuing certification of three additional Adobe properties on behalf of Adobe. He is past‐President of Building Owners and Managers Association (BOMA) Silicon Valley, was a member of the US Green Building Councilʹs Leadership in Energy and Environmental Design for Existing Buildings Core Committee, Version 2, a member of the BOMA Energy Efficiency Program (BEEP) Task Force, and a member of BOMA Internationalʹs Green Lease Task Force. John Reuter John Reuter has been at Bloom Energy for almost 4 years as an Enterprise Account Executive responsible for evangelizing the Bloom Energy story at Fortune 100 organizations. Before joining Bloom, he was a sales executive at Cisco Systems and at Foundry Networks. Prior to that, he sold semiconductors for IBM, Cypress Semiconductor, and other companies. John graduated from the US Naval Academy with a BS in Electrical Engineering and served as a submarine officer in the Pacific and with the submarine force of the Royal Navy in the United Kingdom.



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SESSION: Wednesday, 11:15 a.m. BB&T/Syska ‐ Using 277V Power Supplies in Servers in the Data Center Jerry Sumrell, Senior Associate, Syska Hennessy Group; Paul Marcoux, SVP, Facilities Group Manager, Branch Banking & Trust Co. Jerry Sumrell Jerry Sumrell, P.E. Senior Associate Jerry has experience in management and leadership of engineers and designers in multi‐discipline projects. He has successfully managed numerous multi‐million dollar design projects in the mission critical industry. In addition, he has experience in power generation and distribution design and testing as engineer for major electric utility, and he has an extensive background as an electrical designer for projects related to office upfit. Jerry is a registered professional engineer in 18 states, and holds a BEE and MSEE from the Georgia Institute of Technology. He is an active member of the 7x24 chapter in the Washington DC area. Paul Marcoux Paul A. Marcoux is the SVP of Mission Critical Services for Branch Banking & Trust in N.C. and the former VP of green engineering and founder of the Cisco Systems, Sustainability Science Center and Cisco ʺGreen Czarʺ. Paulʹs career highlights includes executive IT and Facilities positions in Financial, Healthcare and Manufacturing Technology industries, where he provided operations and sustainability consulting, construction and organizational design services. Paulʹs global IT experience includes executive management of 3 plus million square feet of domestic and international data centers, from small LAN rooms to a state‐of‐the‐art 2N data center. Paul has tremendous industry presence and vision, w/many publications, white papers, patents and public presentations on topics like Data Center Technology & ʺGreeningʺ. He has authored two subject matter books, Small / Medium Data Center System Specification & Project Manual and Telecommunications Rooms

System Specifications & Project Manual. Paul holds a BS in electrical engineering, an AS in mechanical engineering, and a Masters in Business Administration. He is a founding member of The Green Grid Organization and The Green Grid Technical Committee. Paul has been highlighted in articles by the New York Times; Washington Post; International Herald Tribune; BBC2 News Night; Plenty Magazine; Libération. Paul has also delivered presentations to such prestigious groups as: United Nations ITU on Climate Change, Forbes Energy Conference, 7X24 Exchange, CTO Forum, Datacenter Dynamics; Connected Urban Development Global Conference; Clean‐Tech Investors Summit, and the CIO Impacts Forum, UCLA WINMEC.

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