2010 sfsp outreach assessment & results
DESCRIPTION
Assessment and results from the Florida Partnership to End Childhood Hunger's 2010 Summer Food outreach work in Orange & Palm Beach counties.TRANSCRIPT
Children’s Summer Nutrition
2010 Marketing Pilot
Florida Partnership to End Childhood Hunger
This marketing pilot combines Points 7 and
10 of the Florida Partnership’s
Ten Point Plan…
Expand the Reach of Summer Meals Programs
Florida Partnership to End Childhood Hunger
Provide Comprehensive Public Education About Available Assistance
Florida Partnership to End Childhood Hunger
Florida Partnership to End Childhood Hunger
•Anquan Boldin Foundation
•Baltimore Ravens
•CBS Advertising
•Community Foundation for Palm Beach and Martin Counties
• Florida Dairy Farmers
• Fun and Fit as a Family
• PBCTV Channel 20 (Palm Beach County Board of County Commissioners)
•Share Our Strength
UNDERWRITERS & CONTRIBUTORS
Underwriters & Contributors
Anquan Boldin Foundation
•Orlando Magic
•Publix
•Signal Outdoor Advertising
•WKMG Local 6
Orlando Magic/Publix PSAs
Florida Partnership to End Childhood Hunger
30-second PSAs produced by Orlando Magic paid for by Publix
Supermarkets, Inc.aired on WKMG Local 6 and LATV
CLICK HERE to view online(opens in Windows Media Player)
English Versionfeat. Rashard Lewis
NEW! in 2010
CLICK HERE to view online(opens in QuickTime Player)
Spanish Versionfeat. Joey Colón
Anquan Boldin / Share Our Strength PSA
Florida Partnership to End Childhood Hunger
Click here to view onlineopens in Windows Media Player
BILINGUAL BUSINESS CARDS
Florida Partnership to End Childhood Hunger
Distributed in various public service venues throughout both counties and the source of 83% of helpline referrals.
English CreoleSpanish
(in three languages)
Bus StopsGeneric(8.5 “ x 11”)
Available in English, Spanish, and Creole Florida Partnership to End Childhood Hunger
POSTERS
Community Foundation for Palm Beach & Martin Counties
WEBSITES & NEWSLETTERS
Florida Partnership to End Childhood Hunger211 Palm Beach County
Children’s Services Council of Palm Beach County
as well as: City of West Palm Beach Community Food Alliance CROS Ministries Palm Beach County PBC League of Cities Palm Beach County Office of Community Revitalization Community Link The Glades Initiative and others…
WKMG Home Page Takeover
WEBSITES & NEWSLETTERS
Florida Partnership to End Childhood Hunger
What Went Well
Reporting theSUCCESSES!
The Summer Nutrition Programs
brought nearly
$3.6 million into the project counties
TOTAL FEDERAL FUNDS
LEVERAGED
An additional $130,000+ over An additional $130,000+ over 2009 2009
(in Orange County)(in Orange County)Florida Partnership to End Childhood Hunger
2,400 morechildren!
ADDITIONAL CHILDREN SERVED
a 33% increase over 2009! a 33% increase over 2009! (in Orange County)(in Orange County)
Florida Partnership to End Childhood Hunger
over
54,000additional lunches
and
70,000additional breakfasts
ADDITIONALMEALS
SERVED
Florida Partnership to End Childhood Hunger
Nearly 7,300 first time visitors
WWW.SUMMERFOODFLORIDA.ORG
2010
BusinessCards83%
Other
3%
Website
1%
PSA
8%
Flyers
2%Bus
2%
Poster
1%
Florida Partnership to End Childhood Hunger
Outreach Media
HOW did you hear about us?
WIC/Health Dept.
36%
Television8%
OTHER13%
Goodwill4%
Friend13%
Food Pantry3%
County Human Services
3% DCF6%
Church6%
Bus2%
Workforce & Unemployment
6%
Outreach Media
WHERE did you hear about us?
Florida Partnership to End Childhood Hunger