2010.03.01 wizzair chrismas casestudy
DESCRIPTION
Maximize – CEMP:Wizz Air Christmas CampaignEffectiveness improvement with retargetingOnline campaign case-studyTRANSCRIPT
Márkaérték- és multiplatform kutatás 2009
Ziegler Gábor
2009. szeptember
Maximize – CEMP:Wizz Air Christmas Campaign
Effectiveness improvement with retargetingOnline campaign case-study
01. March 2010
The retargeting
The essence of retargeting is that, those users who
showed interest during the campaign period towards the
advertised product, in this case they visited wizzair.com,
but did not purchase, we show them uniquely targeted (retargeted) advertisements.
During Wizz Air’s Christmas campaign together with their
agency Maximize, we used retargeting to maximize the
airplane tickets order.
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More information regarding retargeting: http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel
The benefits of retargeting
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demographically and thematically
targeted advertisement
uniquely retargeted
advertisement
Reaching the consumer in the consideration phase
Improving conversion rate Decreasing the cost of
obtaining a client Increasing ROI Connecting with the consumer
Give a city as
present!
Are you sure you do not
give a city as present?
Retargeting Offer
from the 1st of March 2010: If an order exceeds 2,5
million HUF (advertised price) you will get 50.000 retargeted Ad Views without any additional charge, every other AV is 7 HUF each.
If an order exceeds 500.000 HUF (advertised price) every retargeted AV is 7 HUF (advertised price)
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Prices exclude VAT, and it is valid until further notice.More information regarding retargeting:http://cemp.hu/hu/reklamhatekonysag-novelese-retargetinggel