Wizz Air

September 2007

Onboard Advertising

Media Offer

- Passengers (last 12 months): ~ 3,5 million

- Fleet: 13 Airbus A320s (180 seats)

- Employees: 500 people

- Bases: 6 – 7 from January ‘08Poland: Katowice, Warsaw, Gdansk, Poznan (Jan’08)

Hungary: BudapestBulgaria: SofiaRomania: Bucharest

- Airports: 48

- Routes: 100+

Wizz Air company overview

7 bases 48 airports 100+ routes

Wizz Air – route network

Passenger profile

56,30%

43,70%

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

%

Male Female

Gender - Total sample

Age, total sample (%)

0

1

2

3

4

5

6

13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 74 78 85

4,24

29,66

66,09

0

10

20

30

40

50

60

70%

Grammar school High school Collage or university

degree

Highest education - total sample (%)58.66

4.98

12.4 14.48

2.34 1.84 1.134.18

0

10

20

30

40

50

60

%

Full-time empl.

Part-time empl.

Entrepreneur

Student

Pensioner

Don't work

Unemployed

Other

Employment status (total sample)

40,23

11,57

48,20

0,00

10,00

20,00

30,00

40,00

50,00

%

tourist business, work other ("non-tourist")

Passenger types (primary purpose of the journey)

Source: Wizz Air online survey summer 2006. Sample size: 7,519 pax

• Leisure travellers

– weekend breaks (singles/couples/group of friends)

– annual holidays (families)

• Visiting friends and relatives (VFR) or working abroad

• Self-financing business entrepeneurs (small and medium sized companies)

Brand Guidelines

• Wizz Air is the airline brand that provides a young, friendly, enthusiastic, straightforward (easy), and reliable air travel service so that people can enjoy more of the opportunities and freedom that travel provides.

• It has a unique style in the low cost sector, differentiating from more traditional design language of other carriers.

• The compelling, memorable & distinctive identity creates a strong recall of the Wizz Air brand.

The advertisers we are looking for

• Has to fit our brand positioning.

• Preferably has a similar colour scheme.

• No more than 2 different advertisers are allowed onboard at the same time.

• Prior approval required for all advertising layouts and copy.

Overhead bin Tray tables Headrest covers Uniforms

Onboard advertising options

ad

• excellent tools for building brand awareness

• long advertising recall in consumers mind

• „in your face” location that passengers are exposed to all way during the flight

• zero clutter with 2 hours average dwell time

• average number of contacts (estimated pax number ‘08): 520,000/month

advertising

LL

ad ad

Overhead bin doors

• clearly visible during the whole flight(especially during boarding/off boarding)

• one of the first and last message that passengers are exposed to

• sticker format: 140 x 15 cm

• exposure on every hand luggage compartment door

• full colour graphics

• minimum exposure: 1 month

advertising adverti

sing

Cost of 1 month campaign

€8 000

Price / Aircraft

€0,29520 000€152 00019 pcsCompartment cover

Cost / Impression

No. of passengers

Price / FleetUnits / Aircraft

The prices shown here do not include production and distribution costs.

Tray tables

• advertising is placed on the seat table in front of the passenger

• long contact allows for more complicated advertising message

• sticker format: 33 x 11 cm

• exposition on every seat table

• full colour graphics or ad

• minimum exposure: 1 month

advertising

Cost of 1 month campaign

€5 000

Price / Aircraft

€0,18520 000€95 000180 pcsTray tables

Cost / Impression

No. of passengers

Price / FleetUnits / Aircraft

The prices shown here do not include production and distribution costs.

Headrest covers

• „in your face” location that passengers are exposed to all way during the flight

• exposure on every headrest - 174 seatback/aircraft = total 3,306 pcs (19 aircraft)

• headrest cover is made from the grey/pink colour fabric

• headrest cover format: 20 x 34 cm

• max. logo size: 5 x 15 cm

• 4c graphics, slogan or logo can be embroiled

• minimum exposure: 6 months

logo

Cost of 6 months campaign

€7 200

Price / Aircraft

€0,043 120 000€136 800174 pcsHeadrest covers

Cost / Impression

No. of passengers

Price / FleetUnits / Aircraft

The prices shown here do not include production and distribution costs.

Uniforms

• a personal contact with the brand

• exposure on every cabin crew uniform - total 456 crew (estimated crew number for ‘08)

• 4c graphics, slogan or logo to be embroiled in - shirts- T-shirts- pulovers- jackets

• minimum exposure: 1 yearL

L L

Cost of 1 year campaign

€10 000

Price / Aircraft

€0,036 240 000€190 0004 personUniforms

Cost / Impression

No. of passengers

Price / FleetUnits / Aircraft

The prices shown here do not include production and distribution costs.