2011 02 february

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Dollars and Sense pg 8

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Why We Love Fr e Papers

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S E M I N A R T I M E S A N D L O C AT I O N S :

Last summer a UNM student ap-proached us and asked to be given an investigative project to work

on in order to fulfill his course work for a degree in Communications and Jour-nalism. According to Prime Time's editor this was not the first occasion where Prime Time had mentored and published the work of UNM students, so we were happy to oblige this budding journalist.

We looked at a variety of topics that he might be able to dig his teeth into and decided that taking a look at the lo-cal newspaper industry in Albuquerque would be interesting. At the time, as you may recall, there were a number of big daily papers shutting down or going strictly to the web. So the big question loomed about what was going to happen to newspapers in Albuquerque. What we

found was encouraging. Albuquer-que has got something for every-one when it comes to newspapers. See for your-self inside.

We have another of our ongoing reports from John Cacciatore, this time talking about his trek to a carpet bazaar that has been in continuous business for over 3,000 years. Now that's some institutional his-tory.

As always enjoy the issue and keep in touch.

February 2011 3PRIME TIME

GLOSS

Dear Readers

Dave

Oops: Last month I extended an invitation for you to attend Prime Time's 50+ Celebration and heard back from readers that I forget to tell you the location. My apologies. Here are the dates, time and location.

Saturday April 2nd from 8:30 AM to 3 PM at the Embassy Suites Conference Center see promos inside this issue and hear details on KHFM.

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Visit the Balloon Museum

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Regular Museum admission fees will be charged - $3 for NM residents, $2 for seniors 65+ $1 for children ages 4-12 and children ages 3 and under are free.Balloon Museum Foundation members, ICOM, AAM, and NMAN members are also free!

Info: www.cabq.gov/balloon/current-events • 768.6020 (Relay NM or 711)Open 9AM to 5PM, Closed Monday 9201 Balloon Museum Dr. NE, Albuquerque, NM 87113

Departures Salon SeriesTakes Learning to New HeightsInteractive Conversations, Classes and ConcertsJoin us and other like minded folks for a “Mix & Mingle” socialstyle presentation that offers a fascinating look at topics relatedto the world of ballooning and other lighter-than-air flight. • Wednesday, March 30 - 5 PM • Gliding in Space

with Astronaut Mike Mullane

Curator's Coffee and Gallery ToursEnjoy a cup of 'Joe' with the Museum’s Curator of Collectionsand tour the Museum's changing exhibitions learning the fascinating process that goes into them.

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Volunteer • Donate

Ronald McDonald House Charities of NM rmhc-nm.org • 505-515-3038 • [email protected]

The House that LOVE Built - Please remember us in your planned gifts!

Prime Time Publishing, LLCHome of

Prime Time Monthly News Senior Living Choices New Mexico

Family Caregivers Guide Annual Fall Fling Dance

50+ Celebration April 2, 2011

Visit us at ptpubco.com

925 Luna Circle NW Albuquerque, NM 87102

505.880.0470

Publisher David C. Rivord

[email protected]

Editor Maria Elena Alvarez Luk

[email protected] [email protected]

Sr. Advertising Executive Joe Herrera

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Advertising ExecutiveJennifer P. Muller

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Art Director/ Production Manager Ashley Benjamin

[email protected] VanderVoord

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Executive AdministratorVivian Rivord

Copy Editor Betty Hawley

WebmasterTyler Rivord

[email protected] Editor

Liz Otero

Contributing WritersCris Abbott

John CacciatoreRichard Fagerlund

Linda Lopez McAlisterDr Gerard Muraida

Shellie Rosen James C. Sandefer

Joshua SecorHeather E. ShoreMarc Simmons

Terri Tobey

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Why We Love Free Papers

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Table of Contents

EvERy MonThRestaurant Review

Classifieds

Events Calendar

Crossword

17182021

CoLuMnsMagic Carpets

Fashion Maven

Bees & Cell Towers

Keeping health sexy

6121326

WEB EXCLusIvEsarchives of back issues

Photos and events

ptpubco.com•••

Family of Publications and events


In the early 1860s, the wife of a Union soldier, Ellen Williams, became a first-hand witness to

some of the stirring events sur-rounding the Civil War in New Mexico.

A quarter century after the ordeal, she published her recollec-tions in vivid detail. They revolve around the service of her husband who was the bugler, Company A of the Second Colorado Volunteers.

With her two small children, Mrs. Williams followed him to his first post at Ft. Garland, Colo., located not far north of the New Mexico border. Soon reports reached there that the rebels were marching from El Paso to New Mexico taking all forts on the route.

In February word was received at Ft. Garland of the battle of Valverde on the Rio Grande below Socorro. “It was a fierce and des-perate fight and our boys in blue were dauntless and brave,” wrote Williams with obvious pride.

The Union troops, though, had been defeated, allowing the Confederates to surge northward. Shortly came marching orders for the troops at Ft. Garland, directing them to move south and aid in the defense of Santa Fe.

Williams and her children rode in an ox-drawn wagon. Deep snows and and intense cold made the trip a nightmare. But she was

Dr. Marc Simmons is New Mexico’s best known and most distinguished historian.

He has written more than 40 books, several of which won awards including

“Albuquerque: A Narrative History.”Comments to him can be posted at

ptpubco.com under his columns.

historyMarc Simmons

determined to stay as close to her husband as possible.

After 28 days in the wilderness, the marchers arrived at Santa Fe. But with approach of the enemy, the Federal soldiers were ordered on to Ft. Union beyond Las Vegas.

Mrs. Williams was forced to stay behind in a small adobe room her husband had found for her and the youngsters. “I dared not think what the war might bring to me,” she lamented. “I was penniless, for

we had taken no pay, although six months in the army. But I never thought of the dark side. I only lived with the hope that my hus-band would be spared.”

Rumors were flying around that the enemy was headed for Santa Fe in large numbers, terrifying the residents. Before long a Confeder-ate force occupied the capital.

Another wing of their army had branched off toward the east and Glorieta Pass. Ellen Williams late in the morning of March 28 heard the thundering distant cannon. A full-scale battle had erupted 18 miles away at the Glorieta Summit.

“The din of war reverberated through the adjacent countryside,” as she recalled it later. Ever the devoted wife, her prayers were for her husband that he might not be among the slain.

The rebels actually won the bitterly fought battle. But it was a hollow victory, since in a flanking movement their foes had destroyed the Confereate supply train in the rear. That forced the invaders to begin a retreat toward El Paso.

The hostile invasion had failed, never to be resumed. Ellen Wil-liams in a matter of days was joy-ously reunited with her husband. “We joined in raising the flag of the free once more in the city of Santa Fe,” as she phrased it in her recol-lections.

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To arrive at our destination we took a plane, a train, a car, a three-wheeled motorcycle,

a donkey cart, a camel, and then walked the rest of the way. The destination? Xinjiang the western province of China.

Xinjiang seemed very much like New Mexico; an arid alluvial plain sparsely populated with adobe houses. The people are mostly Muslim Uyghur of Turkic origins, not the Han Chinese we mostly think of when we think of Chinese people.

We went to a market in Kash-gar, the city in China close to the borders with Pakistan and Afghani-

stan. This is the place where the Silk Road moves through the fa-mous Khyber Pass in Afghanistan. There we found a carpet market that has been in continuous op-eration for about 3,000 years. The place was huge with every size and pattern of oriental carpet you could imagine.

What we saw were patterns that looked very similar to weavings you see in Truches or Chimayo in New Mexico. Nancy realized that the patterns probably traveled from China to Spain where the Moors dominated for about seven centu-ries, then on with the Conquistado-res and Spanish settlers when they brought sheep and looms to New Mexico in the 16th century.

We bought a couple of carpets. The salesman rolled them up and put them in a plastic cloth suitcase very common in China. Excited to see our new carpets when we arrived home back in Beijing, we opened the suitcase to find about 20 pounds of sunflower seeds but no carpets. At first I thought the carpet sellers in Kashgar pulled a fast one on us. But on closer inspec-tion I realized I grabbed the wrong suitcase when I was gathering our luggage at the airport. Some poor sunflower seed salesperson was missing their inventory. After many phone calls our carpets were found in the airport and we returned the seeds to their rightful owner. Nancy and I are now a small part of the long history of those who migrate designs from one part of the globe to another.

guestcolumn

John Cacciatore

Magic CarpetsIn China

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John Cacciatore and Nancy Kozikowski on the way to a carpet bazaar 3,000 years in business


Moving. Music.

The Glenn Miller Orchestra Sunday, February 20, 3pm

Swinging,

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Dance Theatre of Harlem Ensemble Thursday, march 3, 7:30pm

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Marching,

The Aluminum Show Friday, march 18, 8pm Saturday, march 19, 3pm & 8pm

&Jumping into Spring!

A local fishing club will soon begin teaching classes about fly fishing to patients of the

Raymond G. Murphy VA Medical Center in Albuquerque that in-cludes a series of fishing trips.

Members of New Mexico Trout Asso-ciation will sponsor the fly tying and casting classes and day trips, in cooperation with Project Healing Waters Fly Fishing, Inc., a non-profit organization dedi-cated to the physical and emotional rehabilitation of disabled active duty military personnel and Veter-ans through fly fishing and fly tying education and outings. Support is provided to VA hospitals and War-rior Transition Units nationwide and includes active duty, reservist, guard, and Veterans of all conflicts and disabilities of all types.

Fly tying classes will be held Feb. 9, 16 and 23, March 9, 16, 23 and 30, and April 13 and 20 from 6-7:45 PM in the Recreation Hall

(Bldg. 2) of the medical center grounds, 1501 San Pedro Dr. SE, Albuquerque.

Fly casting classes will begin in April at times/dates still to be determined. Fishing outings (day-

time only) will start in June and run through mid-September at local desti-nations still to be deter-mined.

Fly fishing trips nor-mally depart

the VA grounds at 7 AM and return around 4 PM.

There is no cost to participate in this special program project but Veterans must pre-register, since space is limited. If needed, the use of flying fishing supplies and equipment will again be provided by the New Mexico Trout Associa-tion.

To sign up or for more informa-tion, please call Michelle McKen-zie at 265-1711, ext. 4160 or email her at [email protected].

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Most retirees are unaware that six out of 10 of them will fail to meet their retirement goals.

Which means most will “outlive their money,” and have no idea what to do next. In the past 10 years I have been helping others plan and reorganize their retirements and have found that few of them have ever seen a “financial picture” going into the future. Many are shocked that they run out of money too soon and never reach their goals. It’s heartbreaking to hear them say, “why didn’t they tell me it wouldn’t last?”

There is a need today for every person to examine their present plans. I am here today offering a $500 “Fi-nancial Picture,” for a limited time, to qualified individuals to see for them-selves how long their income will last. This “Financial Picture” will include all assets, Social Security benefits, stocks, real estate, inflation, etc. If you qualify, what you will walk away with is a comprehensive report of your future income.

Another concern in today’s economic downturn is “safety of your money.” I broker with A-rated companies offering guarantees as high as 10 percent to provide “Lifetime Incomes.” These re-

turns do not require you be in high-risk markets.

The best time to make a change in investments is when circumstances change in your life. Like poor health. One in three individuals may need long-term care. Many people are dis-covering that they may need to work into their 70s because of the market downturns that affected 401K and/or IRA accounts.

Another opportune time to think about financial planning is when you receive a windfall by way of inheri-tance. These windfalls can be turned into tax deferred accounts for the indi-vidual or their children. It is important to know that 401K and IRA accounts take huge lump sum tax hits. These are just a few examples we face with the changing circumstances. I can help you find the answers without any cost to you, no loads, no fee’s, just choices to make an informed decision about your future.

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One reason for the population decline in honey bees is the electromagnetic radiation

that is emitted from cell phones and wireless towers. A study in Kerala, India found that after cell phone towers had been installed a rapid decline in their honey bee popula-tion was observed and projected that the cell tow-ers could cause a complete collapse of the bee popula-tion in 10 years. The mo-bile phone companies installed towers to expand their network and the bee population declined. Dr. Sainuddin Pattazhy conducted the study and he concluded that the electromagnetic waves from the towers shorted-out the navigational abilities of the worker bees so they couldn’t find their way back to their hive after collecting pollen. The radiation also caused damage to their nervous system making them unable to fly.

Medium- and short-wave fre-quencies have been around for decades with no evidence of them effecting birds. But since the mo-bile phone networks went up, there have been more reports of birds, especially homing pigeons, getting lost.

If the electromagnetic radia-tion can effect birds, then there is no doubt in my mind it can effect insects as well, including honey bees. Whatever the cause of CCD in honey bees, we have to try to stop it. Along with their value as pollinators, the honey they produce is very beneficial.

The enormity of this problem is hard to even understand particu-larly as people can be affected also. Illnesses linked to electromagnetic radiation exposure include many cancers, neurological conditions,

ADD, sleep disorders, depres-sion, autism, asperger’s syndrome, cognitive problems, cardiovascular irregularities, hormone disruption, immune system disorders, me-tabolism changes, stress, fertility impairment, increased blood brain barrier permeability, mineral dis-ruption, DNA damage and more.

Prolonged exposure to radiofre-quency and microwave radiation from cell phones, cordless phones, cell towers, WI-FI and other wire-less technologies has been linked to interference with short-term memory and concentration, sleep disruption, headache and dizzi-ness, fatigue, immune disruption, skin rashes and changes in cardiac

function. How-ever, “These effects can hap-pen with even very small levels of exposure if they occur on a daily basis. Cell phone

use is likely to be more harmful in children whose brain and nervous system development can last into late adolescence,” says Cindy Sage of Sage Associates, “The public health implications of billions of people who are exposed makes this a matter of critical concern to policy-makers around the world.”

Recent studies have found that cell phone users are 240 percent more likely to develop brain tumors, and a study in 2004 found that your risk of acoustic neuroma (a tumor on your auditory nerve) was near four times greater on the side of your head where you held your cell phone. The evidence suggests that the number of brain tumors will increase to 500,000 per year in 2010 and will double to one million every year by 2015. We need to address this problem. "It is generally not appreciated that there is a cumulative effect (on our bodies) and that talking on the cell phone for an hour a day for 10 years can add up to 10,000 watts of radiation. That's 10 times more than you get from putting your head in a microwave oven," says Dr. Paul Rosch, clinical professor of medi-cine and psychology at the New York Medical College. "A two-

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minute call can alter brain function in a child for an hour," he says, "which is why other countries ban their sale or discourage their use under age 18."

Cell phones and wireless inter-net connections aren’t going to go away, but there are some things we can do to help the situation. We should not allow cell phones or wireless computers in schools, day care centers, senior citizen facilities, hospitals and similar

environments. We may not be able to eliminate the electromagnetic radiation field, but we can limit exposure to our children and senior citizen’s.

It won’t be easy as the telecom-munications industry is even more powerful than the pesticide and pharmaceutical industries and they have a lot of power (meaning money) in Washington D. C.

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Niche papers like the one you are now reading have been making important inroads

in the print industry over the last 20 years. They have been steadily chipping away at ad revenue and circulation from daily papers be-cause of the unique niche they have carved out for themselves and their readers.

Niche publications now typically scoop the daily in their target mar-kets. If you are an outdoor enthu-siast, a patron of the arts, a young family, a boomer or senior, there is a free niche paper dedicated to you.

This does not mean that dailies do not have their share of the mar-ket, what it means is that they are having to re-indentify themselves.

Niche community publications in New Mexico, like in many other markets in the country are compre-hensive and deeply vested in the market they are serving. Because of this focus they have a strong advantage over the daily paper in that they are catering directly to a known reader.

For this article, which was an In-dependent study I conducted under the guidance of veteran journalist Maria Elena Alvarez, a number of publishers, advertising agen-cies, and readers were interviewed to discover the drive and passion behind this growing industry of newspaper entrepreneurs in Albu-querque.

The revenue source for all free niche papers come from advertis-ers. The only difference between paid and free papers is in how the

readers get the product. Publishers were

interviewed to get an

insight into what and why they were doing what they do. Readers were interviewed to better under-stand the value of the free papers and advertising agencies executives were interviewed to get a glimpse of their observations about the cur-rent market.

What quickly became apparent is that all the publishers were 100 percent vested in their businesses and serving their market share of readers. Most of them also had a strong say in the creative direction of the papers. And all of the pub-lishers were deeply committed to public service. They were all also committed to the making the com-munity a better place to live. Many are community volunteers, sit on non-profit boards, and are generous philanthropists.

Whether it was to keep a paper like Albuquerque ARTS alive, because it was the only one of its kind, as did Stephanie Hainesfurth or start from scratch as did Ken Orth, publisher of Duke City Fit, these publishers are in the business to serve the needs of readers who were not previously being served in any depth.

For Maria Elena Alvarez, former publisher of Prime Time Monthly and third generation journalist, it was the ink in her blood that led her to cash in all her savings in 2001 to buy a community paper, which had been serving the boomer and senior market for 10 years. In August 2010 she sold the paper to another newspaper veteran. "When I bought the paper it was well established. Today it is in its 20th year. Nothing has been more rewarding in my professional life than being the paper's second stew-ard and being able to pass it on to an experienced newspaper veteran like, Dave Rivord, who is commit-ted to continue its service to Prime Time readers, writers and advertis-ers who make it all possible."

Rivord had been in the newspa-per business for 30 years. "When the opportunity presented itself, I felt like I was ready to manage my own paper. Prime Time is poised for growth due to its demographic. People are living longer and having more active lifestyles, which it is all about. Its readers and advertis-ers are loyal so for me this was a no-brainer," said Rivord.

Nancy Plevin, publisher of New

Mexico Kids, said purchasing her paper was a perfect fit. “I was a journalist and my family owned a print shop. So this perfectly combined all my skills. Our readers do not have to scrounge around for information, it’s all here, we wanted to provide a capsule of real basic information for New Mexi-cans with young families and that’s been our formula. It’s about having all the information in one place, organized for the reader and giving them the freedom of not having to research all over the city, where to find what, for the kids.”

Orth, publisher of Duke City Fit, said “I think that what works for me is that I dig for the unusual angle. I try to find a different di-rection. It is in finding that weird angle to approach the story from, that makes my paper work.”

For Hainesfurther owner of Albuquerque ARTS, “We are a special interest publication. I’m a baby boomer with some discretion-ary income who loves the arts and I have changed the tagline to reflect the idea that ‘arts’ is a lifestyle.”

The unique content of free niche papers is the basis of their foothold for newspaper readers. In all cases the articles and advertisements represent the wants and needs of the reader. As long as niche publi-cations engage their readers with up-to-date relevant content, and grow with the social media, print will hold onto their market.

These publishers are the readers of the publication; they are patrons of the arts, they are active boom-ers and seniors, they are outdoor enthusiasts. This brings a differ-ent feeling to the publication and engages readers differently than the traditional daily that has a shotgun approach. They all have an intima-cy with their readers and clients.

Del Esparza, owner of Esparza Advertising, concludes that all print is niche and his company is about breaking down the walls. Regarding niche papers he says there are probably “more pros than cons. An agency has to know the objective of the papers. In Albu-querque we have a number of dif-ferent clients and if their objective is to target a specific niche, like for example New Mexico Kids, which is geared to female’s probably 24+ years, and family focused. If we have a client that has a need to be

in front of that demographics and will result in higher revenue or higher sales or better perception of that company then certainly that niche publication would be a consideration. I think to a certain degree every publication is niche. Even the Albuquerque Journal or the New York Times. They’re all niche, they all hit a certain demo-graphic but you can micro niche or micro target through some of those niche publications like New Mexico Kids, like Alibi. But I don’t think the Journal is losing circula-tion to niche publications. I think the Journal and niche publications are losing circulation to bloggers, and to online resources. That’s really where the masses are going but I don’t think print will ever go away,” he said. “However, there are a lot of niches that are dying on a vine, in the last year I can think of five. There’s a huge difference as far as overhead is concerned. It’s more expensive to do a daily then it is to do a niche. Niche papers are able to use freelance writers. The business model is completely dif-ferent. So, purely from a business standpoint it’s going to be easier for a niche publication to survive versus something like a Chicago Times, or the Albuquerque Journal, where they have a huge press, a lot of staff, writers that are on staff. Niche publications are less expen-

sive to advertise in many cases."Debbie Johnson, former owner

of one of New Mexico’s oldest and largest advertising agencies - Rick Johnson Advertising/RJC, was a reader before the dawn of the

Why We Love Free PapersAnd the People Behind Them

By Joshua Secor


Internet. “I think you get a local flavor you don’t from anywhere else from community papers. And the same is true if you live in a dif-ferent place. I think one of the rea-sons I like Prime Time is it’s a local publication. I’m involved in the community and I like the localized experience. The Internet is too big, too impersonal, and too different. I also think the publications have to stay on top of the content. A publi-cation can’t live off of localization and familiarity, unless they also

respond to the content.” As a lead-ing advertising agency, RCJ, had to be aware of the different growing media’s available on the internet,

but they also see traditional medi-ums, such as print; print still serves as a relevant avenue for successful advertising campaigns. Much of this is due to relevant content that isn’t available anywhere else.

Because free niche publications have a longer shelf life than the daily, they also carry added value. Niche publications also have a more defined audience or target market, making it appealing to ad-vertise in. Advertising agencies are known on the surface, for building marketing campaigns for products and services and they have found value in the free community niche papers. According to Johnson, who is now leading the satellite office of Reister Advertising Agency headquartered in Phoenix, there will always be a place for newspa-pers “because the physical element is very different when you read a paper than when you read material online.”

According to Jan Turri, owner of Turri Consulting, “one of the chal-lenges of an advertiser is making sure the majority of their dollar is going to speak to the most targeta-ble audience, and that’s the benefit of a niche market newspaper. It has a narrow focus compared to a daily, which has a very broad reach but

not a niche market. Niche papers hold their audience better than the bigger daily newspapers.”

Readers are responding posi-tively to these publications as well. Over the last 20 years, readers have adapted naturally to picking up free papers.

Bryan Wilcox picks up the Alibi regularly to see what’s happening in town. “I’ll pick up the Alibi if I want to read about the music scene or movies. They have some stuff that people object to because the Alibi comes across as an outside-the-box type thing.”

For Melanie Wagner who reads New Mexico Kids it’s because, “it’s in so many different places and pretty much covers what I need.” Jeanette Candelaria who reads Prime Time says, “As I get older, I’m more selective of what I read and it has a community feel.”

When one thinks about the growth in niche papers it is not hard to see it akin to grocery stores and supermarkets. Small grocers went the way of small papers 50 years ago. Large dailies like large supermarkets swallowed the market. Today one does not have to go very far to spot a small grocery store and find a wide variety of free niche papers to take home.

Having seen first hand how these publishers mentioned in this article, respond to the task of building a unique publication is a testament to success through service. At this point print is unlikely to go away as long as publishers find success in the passion of building a publi-cation and staying current with the needs of their readers and advertis-ers.

Editor's note: This article was an Independent Study project by UNM Communications/Journal-ism student Joshua Secor.

Contact the mobility professionals at

Roberts Bus Center

Zia Bus Sales1623 Aspen Ave. NW Abq, NM 87104

(800) 999-8653 [email protected]

The New Mexico Symphony Orchestra presents:

Haydn’s

Saturday • February 26, 2011Popejoy Hall 6:00 p.m.

Sunday • February 27, 2011National Hispanic Cultural Center-ABQ Journal Theater2:00 p.m.

For more information call (505) 881-8999 or visit NMSO.org

FEATURINGGuillermo Figueroa, Conductor • Roger Melone, Chorus Director

Martha Guth, Soprano • Michael Colvin, Tenor • Ricardo Lugo, Bass& the NMSO Chorus


Spend your time caring, not caregiving.

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With the invention of the Polaroid camera years ago anyone could capture

pictures and process them immedi-ately. While people were snapping pictures of their children on a fam-ily vacation, one painter and print-maker in New Mexico was using his SX-70 Polaroid camera to snap photos of the world around him.

Almost by accident, H. Joe Waldrum became an owner and lover of Polaroid cameras. One

evening, as Waldrum was complet-ing a trip in New Mexico, he real-ized the sun was falling too quickly for him to make sketches of his beloved churches, sketches that he would later need when putting these churches to canvas. He ran to a nearby supermarket and pur-chased a Polaroid “OneStep” cam-era, instantly giving him the ability to capture these churches. Upon returning to his New York studio Waldrum reviewed his hurriedly

snapped pictures and saw that he was able to capture more than just images, these images documented his thinking and looking process.

From the late 1970s until his death in 2003 in Truth or Conse-quences, NM, Waldrum carried a Polaroid camera with him every-where. He used his cameras to not only capture the churches he would later bring to life on canvas, but also images of the world around him. His collection of SX-70 Pola-roids includes photos of places and things Waldrum found compelling.

H. Joe Waldrum was born in 1934 and raised in Texas, but lived and made art in New Mexico from 1971 until his death. Waldrum is best known as a painter of churches in Northern New Mexico. He loved the lines, angles and shadows that each unique church showed him.

In the spring of 2010, the Palace of the Governors/New Mexico His-tory Museum in Santa Fe, NM was made a gift of more than 7,000 of Waldrum’s SX-70 Polaroids by the Waldrum Estate.

The Albuquerque Museum of Art and History and the New Mexico History Museum is showing a por-

tion of this collection of Polaroids in an exhibi-tion titled A Passion-

ate Light: Polaroids by H. Joe Waldrum through April 10, 2011. The Albuquerque Museum will exhibit 938 Polaroids and the New Mexico History Museum will ex-hibit 264 Polaroids.

Mary Anne Redding, guest cura-tor for this exhibition and Curator of Photography for the Palace of the Governors/New Mexico His-tory Museum helped develop a unique and conceptual exhibition that “forces the viewer to have a relationship with the Polaroids.” Each Polaroid, each “little jewel” as Waldrum called his Pola-roids, allows visitors to step into Waldrum’s shoes and see the world as he saw it, through his Polaroid photos.

In addition to seeing the exhi-bition, there are other programs taking place throughout the exhibi-tion and more details can be found online at www.cabq.gov/museum or by calling 505-243-7255.

Polaroids By H. Joe WaldrumBy Heather E. Shore


Solutions on page 26

CROSSWORD


Notice an increase in a variety of personal pressures. Sud-den changes and expanded

opportunities in your career de-mand evaluation and time sensitive decisions. Do whatever is neces-

sary to avoid controversy during this time of review and introspec-tion. As the saying goes, it’s out with the old and in with the new. Your past diligence is starting to pay dividends as a fresh array of adventures begins to emerge.

Your luck continues to improve as the year progresses. There are times when you question your openness and honesty because others are not always comfortable with your candor and straight-forward nature. Continue your zest for exploring and learning without an expectation for imme-diate reward. In the long run your genuine friendliness and likability prevail.

Caution, your ardent desire for independence may cause some people to view you as too elusive and overconfident. But that’s not your problem; you are comfort-

able choosing and walking your own path. Other people tend to need you more than you need them, and this can impede your sincere desire for personal relationships. Sustain your commitment that love can bring happiness in a current relationship.

Aquarius, expect 2011 to be a smooth and peaceful journey for you in virtually all areas of your life. The diligence of your previ-ous labors will be acknowledged toward the end of the year in favor-able ways that you never imagined a year ago.

Aquarius (The Water Carrier) Jan 20 to Feb 19James C. Sandefer

No, he’s not famous. But thanks to Santa Ana Star Search even he now has a shot at stardom. Come see New Mexico’s most talented singers, dancers, actors and comedians battle it out for a chance at $10,000 and a development contract with a national talent agency. Your vote will even help determine the winner. Learn more at SantaAnaStarSearch.com. They’re not famous, yet.

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Red is supposedly the first color perceived by Man. It is also the color of fire and

blood, so it is associated with en-ergy, war, danger, strength, power, determination as well as passion, desire, and love.

Studies show that red is a very emotionally intense color, the hot-test of the “warm colors” and can have a stimulating physical effect, increasing the rate of respiration and raising blood pressure.

Brain-injured persons suffering from temporary color-blindness start to perceive red before they are able to discern any other colors. It has very high visibility, which is why stop signs, stoplights, and fire equipment are usually painted red. In heraldry, red is used to indicate courage.

Red connotes power hence the red “power tie” for business people and the red carpet for celebrities and VIPs (very important people).

In ancient times hunters and warriors would paint their axes and spears red to give their weapons special pow-ers. A red rose is the symbol of love and fidelity. Ac-cording to Greek legend red roses arose from the blood of Adonis who was killed by a wild boar on a hunt. In Greek mythology the red rose was a symbol for the cycle of growth and decay, but also for love and affinity. The red rose is dedicated to Aphrodite, the Greek goddess of love and daughter of Zeus as well as to the Roman god-dess Venus. In Christianity the red rose is associated with the Cross and the bloodshed in its defense.

Bloodshed or the loss of blood

by whatever means requires that an ample supply of blood be available for replacement/ transfusion. Every two seconds someone in the U.S. is in need of blood. An average red blood cell transfusion consists of

approximately 3 pints. More than 38,000

blood donations are needed daily. A total of 30 million blood components are transfused each

year in the U.S. (2006). A single

car accident victim can require as many

as 100 pints of blood.Although the do-

nor to recipient ratio is almost two to one, less than

40% of the American popula-tion is eligible to donate. Donat-

ing blood is an easy and very safe. After a brief registration process, a mini-history/physical is performed, followed by the donation and some refreshments. An average adult has about 10 pints of blood in his/her body. Roughly 1 pint is given during a donation. All donated

blood is tested for HIV, hepatitis B and C, syphilis and other infectious diseases before it can be released to hospitals.

"I’m a senior; how can i help?" you say? A person may donate up to age 75. At age 76 the donor must provide a letter yearly from his/her private physician indicating that he/she is in good health and capable of donating a pint of blood. What if a heart condition or diabetes is present? If cardiac problems exist, discuss donation with your physi-cian, and as long as your diabetes is controlled, donation is safe. Blood cannot be manufactured – it can only come from generous donors.

I’m not asking the seniors to carry another burdensome load but to enlighten them and ask their as-sistance in educating those who are younger and healthier to consider donating blood.

In some cultures, red denotes pu-rity, joy, and celebration. February is American Heart Month. What better way to celebrate the gift of life than to consider donating blood for a loved one in need.

Red is the true color of love.

Red: The True Color of Lovethe docis in

Dr. Gerard Muraida

Dr. Gerard Muraida specializes in geriatric medicine and family practice.

He is the senior medical director for VistaCare in Albuquerque.

Don your waders.

Cast ‘til sundown.

Embellish, embellish, embellish.

Live passionately.


In 2011, the oldest members of the postwar baby boom will turn 65. Currently, there are

over 40 million Americans age 65 and older, but in 2020 the U.S. Census Bureau estimates there will be close to 55 million seniors.

The Executive Director of the National Association of Profession-al Gerontologists is concerned that the number of academic programs dedicated to the study of aging is

decreasing, not increasing. If this is indeed the case, there will not be a sufficient number of caregivers specializing in senior services.

The most severe threat to se-niors' quality of life is dementia caused by Alzheimer's disease. It is the fastest growing disease in the developed world. By age 65, one in eight Americans is afflicted. Ac-cording to the Alzheimer's Associa-tion by age 85, half the population

By Terri Tobey

Train the Aging Brain will be afflicted.What can we do about it? We

can take responsibility for our own health starting with brain fitness. A combination of the aspects of daily living listed below are essential for maintaining healthy brain function: physical exercise, mental exercise, nutrition, sleep, socialization, stress reduction, and positive attitude.

In the following months I will address each aspect in greater depth so you can adopt a regimen that will improve your own indi-vidual lifestyle.

Future trends indicate brain fit-ness and training programs will be-come more mainstream. The U.S.

government is launching initiatives to explore ways to delay the onset of Alzheimer's-related symptoms of our aging population. Companies are creating and testing reliable diagnostic assessments of cognitive ability, and developing technologi-cal tools to assist in brain training. Insurance companies and health care professionals are changing their practices to adapt to this new reality by encouraging programs that focus on brain health.

Terri Tobey is a Gerontologist and teaches "Memory Academy" at Osher Institute through UNM's continuing education program.

On December 15, 2010, La Vida Llena (LVL) held an Open House

celebrating the completion of a 10-month construction re-positioning of its Health Care area; specifically the Assisted Living, Memory Support Care, and Health Care. This proj-ect increased the number of suites and private rooms for its residents. In addition to adding much needed office space for the Health Care Administrator and other departments, four dining rooms were added pro-

viding “meals to order” service. Bathing areas were added to provide spa-like environments so residents could bathe in a calm and relaxing ambiance. Walls were removed to provide an open and spacious living atmosphere.

LVL’s focus is on patient cen-tered care. Meal plans, fitness programs, activities, and per-sonal care are customized to the patient. “We pride ourselves on caring with our hearts.” said Sabina Basham, Director of Marketing. “We celebrate the

longevity of our residents and their aging in place. We credit this largely due to the professionalism and passion of our staff where we currently have 250 to 400 residents.”

The Architect for this project was Pancake Architects of Newport Beach, CA. Bradbury Stamm, LVL’s original builder was responsible for the con-struction. This team of profes-sionals is also responsible for the expansion Nueva Vista,

featuring 58 residential living apartment homes which will open spring 2012.

Editor’s Note: A similar article published in the January Prime Time incorrectly published.

La Vida Llena Completes $3.5 Million Upgrade

Founded by four area churches: St. John’s Episcopal Cathedral, First Presbyterian, First United Methodist

and St. Paul’s Lutheran.

We’ve Broken Ground.You can celebrate by not breaking the bank.

Construction is under way on Nueva Vista. This modern, new and beautiful addition to La Vida Llena is being built just across the street from the main campus, so you will have

convenient access to everything we have to offer. With so much, so close, you may never find a

reason to cross the road:

There’s no better way to free yourself from the daily demands of home upkeep and give yourself the time to pursue the next adventure on your list.

Call 866-779-4927 today to take advantage of this special, limited-time offer.

Albuquerque’s only Lifecare community

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Albuquerque, NM 87111[ ]

• An impressive array of dining options, from casual to formal

• A modern Fitness & Aquatics Center with indoor pool and spa

• Multiple areas for social gatherings, performances and lectures

• Just 58 new apartment homes, so there’s no time to waste

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LVL100030 Nueva VISTA[9.25x6.15][PT]_V4.indd 1 1/26/11 11:42:30 AM


By Eva Lujan

There are a number of rea-sons you may need written verification of your Social

Security benefit amount. You may need to provide it to an energy as-sistance program or for subsidized housing. Perhaps you’re ready to make a major purchase and you’re trying to get a loan from a bank or financial institution. Or maybe you’re applying for state benefits or moving into a new apartment or home.

Whatever your reason, if you need verification of your income from Social Security, obtaining it is easy and convenient. Please go to www.socialsecurity.gov. Then look in the left column under “Top Services,” open the “Services for people currently receiving ben-efits” section, and select “Request a Proof of Income letter” to get a letter that verifies your Social Security benefit information.

You can use this letter for any reason that someone requires proof of your income. In addition to offering proof of your income, the letter is an official document that verifies your Medicare cover-age, retirement or disability status, and age.

From the time that you complete the online request, it will take about 10 days for you to receive the proof of income letter in the mail. If you need one sooner, you’ll want to call us at 1-800-772-1213 (TTY 1-800-325-0778) or visit your local Social Security office.

For most people, requesting the proof of income online is the most convenient way to get what you need. Get your benefit verification by visitingwww.socialsecurity.gov/beve.

SocialSecurityVerificationEASY

"There's a new telephone 800 or 900 number where you can call and test your IQ. It costs $3.95 a minute. I understand the test ispretty simple: If you call at all you're an idiot; if you stay on for three minutes or more you're a moron."

-Jay Leno


Solutions to crossword

Often I see folks in my clinic that experience diminished or nonexistent libido.

Many believe this is part of the aging process. Romantic life may change with aging, and the hips may not move like they used to, but a healthy libido is possible at any

age. This is an important issue to consider, despite the uncomfortable feelings may surface. A low libido can signal poor health, unhealthy drug side effects or physical and emotional changes.

Hormones are a key factor in sexual interest for both men and women. When testosterone levels are low, for example, supple-mentation may bring balance and increase libido. Using the libido as a barometer to the body is wise. Conditions such as high blood pressure, high cholesterol, diabetes and decreased circulation can also cause decreased libido.

Many medications including antidepressants and antihistamines are commonly known libido killers. Smoking decreases circulation and alcohol impairs the nervous system and both lead to poor performance and low libido. These are good reasons to kick bad habits. Diet also plays a factor. Studies show men with high cholesterol diets are twice as likely to report erection problems.

If you are ready to bump up your drive and balance your body naturally, try this: How about a sexy meal of chocolate, oysters and yams? Chocolate contains phe-nylethylamine (PEA), a chemical known for treating depression that mimics feelings of "love". Oysters increase libido by supplying men with zinc deficiencies ample sup-plies. Wild yams contain dios-genin, a hormone similar to female sex hormones. It is debatable if the wild yam is strong enough unadul-terated to be used as hormone re-placement therapy, but it nourishesthe female reproductive system gently and the lubrications made of it are lovely. For herbal power, begin taking ginseng daily. It will take time to notice results, but I recommend this to both my male and female patients.

Saw palmetto is a wonderful diuretic; use a couple of grams per day for a bothersome enlarged prostate. A popular herb for hor-mone balancing and increasing libido is maca. Maca contains the

amino acid argentine, and can be used by both sexes to balance hormones, increase energy and stimulate libido. Consult with your doctor before beginning any herbal therapy, especially if you are currently taking medication. I love maca, but have found some of my patients can't tolerate it at all. Some of us need more gentle herbal pushes.

Low libido is a common issue and occurs equally among both genders. If there are deeper issues that you have yet to resolve that may contribute to your lack of interest, I urge you to take this time to seek a therapeutic path for heal-ing. Emotional wounds can affect the body and overall health. Self esteem is a major component as well, if you need to invest in your physical body to be more comfort-able with your partner don't delay. Try some of these ideas and have some fun with your beautiful won-derful body!

Abundant Blessings!

Sex Barometer For Good Health

Shellie Rosen is a Doctor of Oriental Medicine. She can be reached at 505.999.9468 or via her web site

at Bodyvolve.com

herbdoc

Shellie Rosen, DOM

505-243-7255 • 311 • Relay NM or 711 • www.cabq.gov/museumCultural Services Department, City of Albuquerque. Richard J. Berry, MayorPhotos courtesy Palace of the Governors Photo Archives (NMHM/DCA)

19th and Mountain Road NW (in Old Town)

A AP S S O N A T E L I G H TI

Through April 10Polaroids by H. Joe WaldrumTalk: ansel adams and Polaroid Sunday, February 13, 1 p.m.

Panel discussion: How Polaroid sHaPed Fine arT PHoTograPHy Sunday, February 27, 1 p.m.

museum admission required. members receive free admission.

ADMIT ONE

Bringing the Best in Classical Music to Albuquerque

Since 1942

268-1990

268-1990

CYPRESS QUARTET

CYPRESS QUARTET

Fri. Feb. 4th, 7:30PM

Sun. Feb. 6th, 3PM Students Just $10! Tickets Available: at the door Online: www.cma-abq.org Or by Phone: (505) 268-1990


Probably everyone reading this has come into contact with William Shakespeare’s

“The Taming of the Shrew” at some time or another. Maybe you read it in high school, or saw it performed in a Shakespeare Fes-tival (perhaps even in the Vortex Theatre’s “Will Power” festival here in Albuquerque last summer). Or at the very least you’ve encoun-tered it as the play-within-a-play in “Kiss Me, Kate.” So you probably have a pretty clear idea of what the play’s about. Or so you think. But the Duke City Repertory Theatre, whose production of “The Taming of the Shrew” opens February 3, may change all that.

For one thing, there are 20+ char-acters in the play as Shakespeare wrote it and in this production there will be just six actors, some obvi-ously playing multiple roles, and the transitions, which you see hap-pen before your eyes, are revealing and surprising. For another, don’t be so sure this is a comedy about misogyny. According to Hardy, all preconceived notions about the play and the characters have been thrown out and he and the actors are starting afresh, finding the meaning in each individual mo-ment and allowing them to find new meanings, new life in the play. Don’t get me wrong, it’s still going to be a hilarious battle of wills as cocksure Petruchio, who has ac-cepted the challenge of wooing and

Rethinking the Shrew

Linda López McAlister is an actor, director, producer of stage and radio plays and is

President of Camino Real Productions.

theatrepreview

Linda López McAlister

Frank Green as Petruchio and Elizabeth Dwyer Sandlin as Kate]

Taming of the ShrewFeb 3-13th Thursday through

Saturday at 8 PMSunday at 2 PMThe Filling Station, 1024 4th

St. SWAdults $20 Seniors/Students/

Military $12Due to the nature of this show

and venue, DCRT will not seat late-comers.

winning the shrewish Kate, stops at little to succeed.

The lead roles of Petruchio and Kate are played by Frank Green, DCRT’s Associate Artistic Director and Elizabeth Dwyer Sandlin, both of whom were seen in DCRT’s inaugural production, “Trust” last summer. Director John Hardy was seen as John in DCRT’s production of “Oleanna.” He has been associated for many years with the famed Barter The-atre in Abingdon, Virginia where he worked with Frank Green on various projects.

"I don't plan to grow old grace-fully. I plan to have facelifts until my ears meet."

-Rita Rudner

The Skill to Heal. The Heart to Care.

New Mexico's Only Physician-Owned Cancer Treatment Center

Albuquerque • GallupRuidoso • Silver City

www.NMCancerCenter.org 505-842-8171

The New Mexico Cancer Center is a place where a dedicated team puts their expertise to work for every individual who walks through our doors. Our caring staff works together for our patients to deliver medical and radiation oncology, clinical trials, imaging and pharmacy services.

Every patient we treat has a story and loved ones, and that is why we constantly deliver cancer care that’s part technology, part medicine and all heart. If you or someone you love is facing a cancer diagnosis, put your trust in the New Mexico Cancer Center.

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