2011-11 uw foster school of business - community development
TRANSCRIPT
Community DevelopmentWhen Personal & Corporate Values Merge
GlobalEIM
Gillian Muessig, President & Co-founder, SEOmoz
Novmeber, 2011
The Story of ‘Moz
STEADFAST
STEADFAST
GENEROSITY
GENEROSITY
http://en.fotolia.com/id/10119250
EXCEPTIONALhttp://www.nitro-digital.co.uk/blog/2011/03/09/internet-revolution-in-publishing/
AUTHENTICITY
http://www.motherboard.tv/2010/3/10/silicon-silliness-the-bubble-burst-10-years-ago-today--2
TENACITY http://alburywebdesign.com/
TENACITY http://www.articlesbase.com/elderly-care-articles/social-media-provides-needed-sunshine-for-seniors-and-shut-ins-4790859.html
PERSERVERANCE
RESULTS
GENEROSITY
TENACITY & AUTHENTICITY
http://gloriarand.wordpress.com/category/blogging-2/
TENACITY & AUTHENTICITY
http://gloriarand.wordpress.com/category/blogging-2/
TENACITY & AUTHENTICITY
http://gloriarand.wordpress.com/category/blogging-2/
TENACITY
“No matter how much you plan, it is tenacity, unyielding desire to succeed, and the ability to cope with change that will eventually prevail.”.Perry Payne (born 1966), Rugby Player, Father, Executive
GENEROSITY BREEDS GENEROSITY
http://searchenginewatch.com/article/2054740/Schedule-optimization-for-SES-New-York
AHA!
MysteryGuest’s Stroke of Genius
GENEROSITY SQUARED
RESULTS
TRANSPARENCY & COURAGE
RESULTS
TRANSPARENCY IS STICKY
SOCIAL CLOUT INCREASES
Empower Your Members
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99
• Ducati, blogs have superseded formal research methods
• The company embracse its customer community in an ongoing, real-time, informal feedback loop.
Community Provides Feedback on…
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.htmlhttp://unlimited.co.nz/unlimited.nsf/columns/98828DD955FBEFC3CC257204007A9A99
• Design• Performance• General customer experience
Tactical Assaults
TAGFEETransparency – Authenticity – Generosity
Fun – Empathy - Exceptional
Yummy!
LEVERAGE FUN
LEVERAGE FUN
LEVERAGE FUN
http://www.youtube.com/watch?v=e-Kd6gAXmLs
Watch this video:
LEVERAGE FUN
EXCEPTIONAL WORK
http://www.seomoz.org/linkscape_comic.html
TRANSPARENCY
TRANSPARENCY HAS ITS PRICE
EMPATHY
How to Build Your Own Community
Identify Your Best Customers
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
• Buy the most• Buy often• Read your news
Ask them to engage with you
It’s Just a Game, Love
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
I Wanna be ME-E-E-E-E!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Help! I’m Drowning!
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Make A Great Noise-Put a Face On It
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Make It Exclusive
http:/googleblog.blogspot.com/2010/06/our-new-search-index-caffeine.html
Top 5 Advanced Tactic Tips
AUTHENTICITY
Top Tip #5
THINK LIKE A DOT-ORG
PIRATE SHIPS
Top Tip #5
YOUmoz
Top Tip #4
BE PREPARED TO PAY THE PRICE
Top Tip #3
FOLLOW THE MONEY BACKWARDS
Top Tip #2
ASK RAND – HE’S NOT BUSY! ;-)
Top Tip #1