using social media to foster community and mobilise supporters
DESCRIPTION
Presentation to the EULAR Annual European Congress of Rheumatology in Berlin June 2012.TRANSCRIPT
Jona Hölderle | Dolziger Str. 39 | 10247 BerlinT +49 163 697 696 4 | [email protected] | pluralog.de
Using Social Mediato foster community and mobilise supporters
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Über
Jona Hölderle
• Online Marketing for NGOs - pluralog.de
• Fundraising and Social Media | NABU
• Founder Pluragraph.de & Youthmedia.eu
• Author sozialmarketing.de
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
What are Social Media?
• Social Media are technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals!
• It‘s a culture that changes the web.It‘s not about one platform!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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By Brian Solis & JESS3
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Why you should use Social Media
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
1 | e people are already there!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Facebook-Usage
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52 % 48 %
Facebook Online
360 Mio Onliner
Users/Total (EU)
Que
lle: i
nter
netw
orld
stat
s.co
m
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
2 | To create Pluralog!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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http
s://w
ww
.face
book
.com
/art
hriti
swar
rior
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
3 | To support Campaigning
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Build your community before you need it!
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
To go viral, you need a homebase!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
4 | To solve Problems
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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http
://w
ww
.nab
u.de
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
5 | To tell the World!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Give an inside view!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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http
://bl
indp
r.com
/
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Why you should not use Social Media
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
1 | Social Media is only for Youngsters!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Demographics
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0
750.000
1.500.000
2.250.000
3.000.000
3.750.000
4.500.000
5.250.000
6.000.000
13-17 18-24 25-34 35-44 45-54 55-64 65+
Active Usera 2010Active Users 2012
Que
lle: F
aceb
ookm
arke
ting.
de |
Face
book
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Differences
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
2 | What about my privacy?
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Social Media collecting data
Pict
ure:
flic
kr s
how
bizs
uper
star
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Spread the word
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Pict
ure:
flic
kr R
enat
o G
anoz
a
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Have your own homebase!
„In Social Media, the internet is not your own
anymore.“
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
3. Social Media is only for personal matters
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
Dual use: Private & Business
• You need to have personal accounts, but you can hide your identity.
• Working contacts become friends
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
4 | at‘s a hell of work!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Resources
Pict
ure:
flic
kr S
cott
McL
eod
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
e perfect Setup!
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Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
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Homepage
FacebookTwitter
Specia
ls...YouTube
Google+
Community / Forum /
Support-Group
Plu|ra|logEULAR 2012 – Using social media to foster community and mobilise supporters
ank you! Questions?
Jona Hölderle
• www.pluralog.de
• twitter.com/pluralog
• slideshare.com/pluralog
• xing.com/profile/Jona_Hoelderle
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