NBA BROADCASTING BEST PRACTICES

February 2012

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TABLE OF CONTENTST I C K E T S•Det ro i t ( FSD) : To ta l l y 90 ’s N igh t•Go lden S ta te (CSN-BA) : Season Ti cke t s w i th $25 G i f t Ca rd

•Mi lwaukee (FSWI ) : Guys N igh t Ou t

•Or lando Mag ic (SunSpor t s - O) – Ro ta t ing Fu l l Sc reen Drops•Sac ramento K ings (CSN-CAL) – B lack Thursday PromoS O C I A L M E D I A•Miami Hea t (SunSpor t s -M) – Facebook Ti cke t Off er•New Je rsey Nets (YES ) – Ask the Announcers•New Or leans Hornet s (CST ) – Tw i t t e r Ques t i ons•Phoen ix Suns (FS A) – Suns Facebook N igh t

P R O D U C T I O N E L E M E N T S•Char lo t te Bobca ts (SSO -CHA) – Kev in McHa le F lashback• I nd iana Pacers (FS I ) – Tw i t t e r Fans•Por t l and Tra i l B laze rs (CSN-POR) – Ca r l ’ s J r. S ta r t i ng L ineups•Toron to Rapto rs (SNET ) – Fac ing the Ce l t i c s Open•Utah Jazz (ROOT) – Enes Kan te r Dra f t Day Recap

C O M M U N I T Y R E L AT I O N S•Boston Ce l t i c s (CSN-NE) – Sea t s fo r So ld ie rs N igh t•Miami Hea t (SunSpor t s -M) – L i ve Fi t Week•New Yo rk Kn icks (MSG) – Kn i cks L i ve Fi t Week•Phoen ix Suns (FS A) – Jo sh Ch i ld ress K i cks & F l i cks

R E M E M B R A N C E•C leve land Cava l i e r s (FSN- O) - Doug Se l l a r s Tr ibu te

TICKETSDetroit Pistons (FSD) - Totally 90’s Night

Every Friday night at the Palace is a theme night and FSD does a nice job of showcasing some fun loving fans to promote their 90's night.

TicketsYour text here

Golden State Warriors (CSN-BA) - Season Tickets with $25 Gift CardAnnouncer follow-up is a vitally important part of executing a ticket drop and Bob

Fitzgerald does a nice job selling the team during this promotion.

TICKETS

Milwaukee Bucks (FSWI) – Guys Night Out‘Guys Night Out’ is a common and proven successful promotion that Milwaukee makes their

own by offering two tickets to their courtside club and a post-game photo op with the Energee.

TICKETS

Orlando Magic (SunSports-O) – Rotating Full Screen DropsThe Magic have debuted a new look for their ticket drops this year and result is impossible

for any viewer to ignore.

TICKETS

Sacramento Kings (CSN-CAL) – Black Thursday PromoThe Kings wants the crowd to be rocking for their national TV appearance and ask fans to

help them fill the Pavilion and proudly wear black as they host the Thunder.

TICKETS

Miami Heat (SunSports-M) – Facebook Ticket OfferIn an effort to drive both tickets and increase their social media presence, Miami asks fans to ‘Like’

them on Facebook to receive a special online offer to purchase tickets for an upcoming game.

SOCIAL MEDIA

New Jersey Nets (YES) – Ask the AnnouncersAlways a fan favorite, the Nets wish Kris Humphries a happy birthday and promote some

upcoming Hardwood Classics Nights in this edition of ‘Ask the Announcers’.

SOCIAL MEDIA

New Orleans Hornets (CST) – Twitter QuestionsCST makes good use of a 20 second timeout allowing Gil McGregor to answer a fan's

Twitter question about Kevin Durant

SOCIAL MEDIA

Phoenix Suns (FSA) – Phoenix Suns Facebook NightFSA dresses up their broadcast for the 3rd Annual Facebook Night, putting Tom Leander

and Eddie Johnson on a mock Facebook page during the opening standup.

SOCIAL MEDIA

Charlotte Bobcats (SSO-CHA) – Kevin McHale FlashbackA frequent element on the Fox networks this year, Charlotte uses their version of the NBA

Flashback to highlight the playing career of Houston Head Coach Kevin McHale.

PRODUCTION ELEMENTS

Indiana Pacers (FSI) – Twitter FansA couple of Pacers diehards sludged their way through snow to welcome the team back to Indy

after a road trip. FSI’s Brooke Olzendam deemed them worthy of a special in-game interview.

PRODUCTION ELEMENTS

Portland Trail Blazers (CSN-POR) – Carl’s Jr. Starting LineupsCSN-POR’s lineups this year are a sight to behold. Of particular note are the skylines

embodying the opponent of that night’s home city.

PRODUCTION ELEMENTS

Toronto Raptors (SNET) – Facing the Celtics OpenToronto’s been producing some stellar opens and this one is no exception. Long-time Raptor

Jose Calderon talks us through what it means to come in as a visitor and play the storied Celts.

PRODUCTION ELEMENTS

Utah Jazz (ROOT) – Enes Kanter Draft Day RecapUtah introduces their rookie import from Turkey with a roll-in chronicling NBA Draft day

for Kanter. An informative bio-graphic follows up nicely.

PRODUCTION ELEMENTS

Boston Celtics (CSN-NE) – Seats for Soldiers NightWith what is a great initiative practiced in several markets around the league, the Celtics thank

soldiers by asking fans to donate tickets so they can attend a Celtics game free of charge.

COMMUNITY RELATIONS

Miami Heat (SunSports-M) – Live Fit WeekMiami showcases Erik Spoelstra, Udonis Haslem, and Jason Jackson meeting with some

children from a local YMCA to promote NBA Fit Live Healthy Week.

COMMUNITY RELATIONS

New York Knicks (MSG) – Knicks Live Fit WeekNew York combines their Garden of Dreams Foundation with NBA Fit Live Healthy Week to host

100 children at their practice facility to teach the benefits of healthy living.

COMMUNITY RELATIONS

Phoenix Suns (FSA) – Josh Childress Kicks & FlicksSmiles all around as Josh Childress treats local kids to a night at the movies, a pair of shoes, and some fun and games at Dave & Busters during his fourth annual "Kicks and Flicks" holiday event.

COMMUNITY RELATIONS

Cleveland Cavaliers (FSO) – Doug Sellars TributeFox Sports and the NBA lost a television pioneer in 2011 with the passing of Doug Sellars. As Fox Sports Chairman David Hill’s eloquent V/O states, "Doug Sellars, gone far too soon, respected and loved by so many, he will be missed by us all.".

REMEMBRANCE