2011 Ad Capabilities

LeaderboardDimensions: 728x90Placement: Top of PageFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh50/50 split with National

Supported Pages:

Home

Section

Story

Medium RectangleDimensions: 300x250Placement: Middle or Right Hand ColumnFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh50/50 split with National

Supported Pages:

Home

Section

Story

Home, Section and Story Pages

Two Displays Available

Half Page Ad

Dimensions: 300x600Placement: Top Display Formats: .jpg, .gif, .swfFunctionality: Rotates upon refreshPosition may contain StandardDisplay (300x250) or Double Display (300x600)50/50 split with National

Supported Pages:

300x600Half

Page Ad

Home

Section

Story

ExpandableLeaderboard

Dimensions: 728x90, 728x180Placement: Top of PageFormat: .swfFunctionality: Expands down upon user initiationRotates upon refresh50/50 split with National

Supported Pages:

*Not available on video page.

Home

Section

Story

728x180 Expanded

ExpandableMedium Rectangle

Dimensions: 300x250, 600x250Placement: Bottom display positionFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh50/50 split with National

Supported Pages:

*Not available on video page

Home

Section

Story

600x250 Expanded

IB Countdown AdsDimensions: 300x250 and 728x90Placement: Top of page, middle and right

columnFormat: .swfFunctionality: Show how many days, hours,

minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the sites visitor’s computer clock to ensure accuracy and create a personalized experience.

Rotates upon refreshSupported Pages:

Home

Section

Story

To see the Countdown Ad animate, please Click Here.

Synchronized AdsDimensions: 300x250 and 728x90Placement: Top of page, middle and right

columnFormat: .swfFunctionality: consist of two IAB ads that are

scheduled to run simultaneously on a page (i.e. "roadblocked"). The animation in each of them is timed to give the appearance that the ads interact with each other.

Rotates upon refreshSupported Pages:

Home

Section

Story

To see Synchronized Ads in action, please Click Here.

Click-to-Print Coupon IAB Ad

Dimensions: 300x250 and 728x90Placement: Top of page, middle and right

columnFormat: .jpeg or .gifFunctionality: non-flash IAB ad that links

directly to a click-to-print coupon instead of linking to the client’s website. When the visitor clicks on the IAB ad, a pop-up window appears, showing the coupon and instructions for printing.

Rotates upon refreshSupported Pages:

Home

Section

Story

To see a Click-to-Print Coupon IAB Ad, please Click Here.

Weather-Triggered Ads

Dimensions: 300x250, 728x90Placement: Top of Page, Middle and Right Column, up to 5 sectionsFormats: .jpg, .gif, .swfFunctionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh 50/50 split with National

Supported Pages:

*If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.

Home

Section

Story

PushdownDimensions: 1000x300 expanded1000x40 unexpandedPlacement: Top of PageFormat: .swfFunctionality: Pushes the page downOne ad per page, displays once per user per dayWhen requesting, please specifydate and section

Supported Pages:

Home

Section

Story

1000x300 Expanded

1000x40 Unexpanded

IB Hover AdDimensions: 120 pixels high x browser

window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors

itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.

When requesting, please specifydate and section

Supported Pages:

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

To see this Hover Ad, please Click Here.Home

Section

Story

IB Hover Ad with Animation

Dimensions: 120 pixels high x browser window width

Placement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors

itself to the bottom of your browser window on any section you target and includes simple animation. As you scroll up and down on your site’s page, the Hover Ad follows.

When requesting, please specifydate and section

Supported Pages:

Home

Section

Story

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

To see the animated Hover Ad, please Click Here.

IB Hover Ad with Video

Dimensions: 120 pixels high x browser window width

Placement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors

itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.

When requesting, please specifydate and section

Supported Pages:

Home

Section

Story

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

To see the Hover Ad with Video, please Click Here.

FloatingRich Media

Dimensions: Maximum size 500x300 Placement: Varies but will be above foldFormats: .swfFunctionality: Rotates upon refreshLocal only position

Supported Pages:

Home

Section

Story

500x300Floating

Rich Media

Floating Rich Media with IAB Leave-Behind

Dimensions: Floating Rich Media: Maximum size is 500x300.

Leave-Behind: 300x250 or 728x90.Placement: Varies but will be above foldFormat: Floating Rich Media: swfLeave-Behind: .jpeg or .gifFunctionality: includes a Floating Rich Media Ad

and an IAB Ad Unit (Medium Rectangle OR Leaderboard). The Floating Rich Media ad begins moving over the main content of a site when the page first loads. The Floating Rich Media ad then disappears after a maximum of 10 seconds while the IAB Ad Unit remains on the page.

Supported Pages:

Home

Section

Story

500x300Floating

Rich Media

To see a Floating Rich Media with IAB Leave-Behind, please Click Here.

Video MediumRectangle AdDimensions: 300x250Placement: Top and/or Bottom display positionFormat: .swfFunctionality: Two parts: a teaser and the video player. The teaser is a standardMedium Rectangle Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh50/50 split with National

Supported Pages:

Home

Section

Story

Titlebar Drop-Down Ad

Dimensions: 100x34 Logo Ad,320x130 Drop Down ElementPlacement: Prominent content area on the home page Format: Logo ad - .pngDrop Down Element - .swfFunctionality: When the page loads, an animated Flash ad drops down from the title bar for eight seconds before pulling back up and leaving behind a 100x34 pixels logo ad in the title bar.

Supported Pages:

Home

Section

Story

320x130 Drop Down Element

Site Sponsorship

Dimensions: 100x34Placement: Top right hand cornerFormats: .png Functionality: Rotates upon refresh or exclusiveMay be scheduled by section orCan carry through entire site Local only position

Supported Pages:

Home

Section

Story

240x180Flash Video

80x60

Section Sponsorship

Dimensions: 100x34 and 300x100Placement: 100x34 at the top ofthe middle column, 300x100beneath headlinesFormats: 100x34 - .png, 300x100 -.jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusiveLocal only position

Supported Pages:

Home

Section

Story

Story Page Sponsorship

Dimensions: 250x120 and 100x34Placement: 250x120 at the top of story, 100x34 at the bottom of storyFormats:100x34 - .png, 250x120- .jpg, .gif static or animatedFunctionality: Rotates upon refresh or exclusiveLocal only position

Supported Pages:Home

Section

Story

240x180Flash Video

Content Integration Module

Dimensions: 100x34 and 80x60

Placement: Top Right Column

Formats: .gif and .jpg

Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text

Rotates upon refresh or exclusive

Local only position

Supported Pages:

Home

Section

Story

80x60

Weather Section Dual Sponsorship

Dimensions: 100x34 and 300x100Placement: 100x34 at the top ofthe Live Radar Titlebar, 300x100beneath Radar graphicFormats: 100x34 - .png, 300x100 -.jpg, .gif static or animatedFunctionality: Exclusive position, hardcoded (not ad server delivered thus impression information must be calculated based on page views), Click tracked Local only position

Supported Pages:

Home

Weather Section

Story

*This additional section sponsorship is only available on the Weather section and must be hardcoded. Requests to add additional sponsorship to additional sections and/or serve both sponsorships would be a custom request.

*Placement of the Content Integration Module in the third column may vary based on the editorial content layout in the Weather Section. Optional placement would be above the Display ad.

Sponsorship Wrapper

Dimensions: 640x60 Top, 640x90 or 640x120 Bottom Placement: weather map pages and editorial interactives Formats: Top- .gif or .jpg, animated or static Bottom - .swf, .gif or .jpg, animated or static Functionality: Rotates upon refresh or exclusiveCan rotate 50/50 with national

Supported Pages:

Home

Section

Story

*Placement of the Content Integration Module in the third column may vary based on the editorial content layout in the Weather Section. Optional placement would be above the Display ad.

Flash Video

Dimensions: 240x180 Placement: Top Right ColumnFormats: .swfFunctionality: Auto Plays upon first visit to sectionRotates upon refresh or exclusiveLocal only position

Supported Pages:

Home

Section

Story

240x180Flash Video

240x180Flash Video

80x60

Pre-Roll Video Ads

Placement: Plays before videoin the Video section player and Home Page Video PlayerFormats: See product catalog for acceptable file formatsFunctionality: Rotates upon refresh or exclusive50/50 Split with nationalPre-Roll Video companion ads include either an IAB Leaderboard or Medium Rectangle, or both Leaderboard and Medium Rectangle Ad that appear when the pre-roll video begins and stay on the page until the visitor chooses a new video. * The Homepage video player and the player located on the /video/ page can accommodate either the Leaderboard and Display companion ads or both.

VideoPre-Roll

E-mail Newsletter Ads

Placement: Wide Skyscrapers appear in the right rail of html e-mail newsletters Text ads appear under the top story and headlines areas of text newslettersFormats: .jpg or .gif static or animated Functionality: Rotates upon refresh or exclusive50/50 Split with national

160x600Skyscraper

Page Skin Ad

Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats: .jpg or .gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad. Supported Pages:

Home

Section

Story

* The Page Skin ad is a premium product and requires approval from Tim Reynolds before submitting Webscan Order to IB to produce and schedule.

Homepage Skin and Pencil Ad

Dimensions: Pencil Ad: 1000x40Page Skin: Use a small graphic (100 x100

pixels max) on white background that can be tiled. IB will size as needed.

Placement: top and sides of homepageFormat: Pencil Ad:.jpg, .gif or .swfPage Skin: .jpg or .gif static Functionality: Pencil Ad and Page Skin

scheduled together to provide one cohesive branding message for your customer. This solution combines the visibility of a Page Skin with the clickability of a Pencil ad.

Supported Pages:

Home

Section

Story

Full Page Ads

Single Page Ads are client-based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.

Contest Pages

Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form.

Community Contest

Community Contest combines the photo upload functionality of Image Upload Module and Slideshow with a contest. It is useful for campaigns that want visitors to upload pictures as part of the promotion. For example, a contest for the best pet photos.

E-mail Blast

An E-mail Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An E-mail Blast consists of a client's logos, images and/or text.

Countdown Clocks

Countdown clocks are graphics that show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.

Lead Generation Form

The Lead Generation Form is an HTML form used to gather visitor information and provide it to the client via e-mail. Each form includes fields that the visitor must complete before submitting (all fields will be required fields). The information the visitor submits is then sent to designated e-mail address(es).

• Note: Anything requested that varies from these mocks must receive corporate approval with written documentation (e-mail) of approval.