Channel3000 Advertising Capabilities

2010

Leaderboard

Dimensions: 728x90Placement: Top of PageFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story

728x90 Leaderboard Ad

Display

Dimensions: 300x250Placement: Middle Column or within a storyFormats: .jpg, .gif, .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story Home Page

Story Page

300x250Display

Ad

300x250Display

Ad

Hover Ad

Home

Section

Story

Dimensions: 120 pixels high x browser window widthPlacement: Bottom of PageFormats: .swfFunctionality: The Hover Ad anchors itself to the bottom of your browser window on any section you target. As you scroll up and down on your site’s page, the Hover Ad follows.When requesting, please specifydate and section

Supported Pages:

To see this Hover Ad animate, please Click Here.

* If you wish to run a Hover ad on the homepage and story pages, interstitial settings would also allow traditional floating rich media ads to run there if they are targeted ROS. This is easy to prevent by excluding the homepage and Detail pages from ROS floating rich media targeting. Please contact your Campaign Specialist to review in greater detail if you feel this applies to you.

Pushdown

Dimensions: 1000x300 expanded1000x40 unexpandedPlacement: Top of PageFormat: .swfFunctionality: Pushes the page downOne ad per page, displays once per user per dayWhen requesting, please specifydate and section

Supported Pages:

Home

Section

Story

1000x300 Expanded

1000x40 Unexpanded

Pencil AdDimensions:1000x40Placement: Top of PageFormat: .jpg, .gif, .swfFunctionality: Appears immediately on page load and remains on the page until a viewer goes to another section where the ad is not scheduled or leaves the site completely. When requesting, please specify date and section

Supported Pages:

Home

Section

Story

1000x40

IB Countdown AdsDimensions: 300x250, 728x90, 160x600Placement: Top of Page, Middle and Right ColumnFormat: .swfFunctionality: Show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event. The countdown clock pulls data from the site visitor's computer clock to ensure accuracy and create a personalized experience.Rotates upon refresh

Supported Pages:

Home

Section

Story To see the Countdown Ad animate, please Click Here.

300x250Display

Ad

728x90 Leaderboard Ad

FloatingRich Media

Dimensions: Maximum size 500x300 Placement: Varies but will be above foldFormats: .swfFunctionality: Rotates upon refresh

Supported Pages:

Home

Section

Story

500x300Floating

Rich Media

ExpandableLeaderboard

Dimensions: 728x90, 728x180Placement: Top of PageFormat: .swfFunctionality: Expands down upon user initiationRotates upon refresh

Supported Pages:

*Not available on video page.

Home

Section

Story

728x180 Expanded

ExpandableDisplay

Dimensions: 300x250, 600x250Placement: Display positionFormat: .swfFunctionality: Expands left upon user initiationRotates upon refresh

Supported Pages:

*Not available on video page

Home

Section

Story

600x250 Expanded

Content Integration Module

Dimensions: 100x34 and 80x60

Placement: Right Column

Formats: .gif and .jpg

Functionality: Includes Titlebar, Titlebar image, Blurb image and Blurb text

Rotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Bookend Sponsorship

Dimensions: 100x34Placement: Below an editorial widgetFormats: .png

Supported Pages:

Home

Section

Story

Sponsorship WrapperDimensions: 650x60 Top, 650x90 or 650x120 Bottom Placement: weather map pages and editorial interactives Formats: Top- .gif or .jpg, animated or static Bottom - .gif or .jpg, animated or static Functionality: Rotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Weather-Triggered AdsDimensions: 300x250, 728x90, 160x600Placement: Top of Page, Middle and Right Column, up to 5 sectionsFormats: .jpg, .gif, .swfFunctionality: Display different information depending on a specified set of weather conditions. Use a specific location and specific set of weather data (i.e. current temperature) to display a message appropriate to that condition. Rotates upon refresh

Supported Pages:

*If more than one Weather-Triggered client is ordered to run on the same page at the same time, their trigger parameters need to be identical.

Home

Section

Story

300x250Display

Ad

728x90 Leaderboard Ad

Video Display AdDimensions: 300x250Placement: Display positionFormat: .swfFunctionality: Two parts: a teaser and the video player. The teaser is a standard Display Ad that encourages or "teases" viewers to watch the video by clicking on a play button. If a visitor presses the play button, the teaser dissolves and the video plays within the body of the ad Rotates upon refresh

Supported Pages:

Home

Section

Story

300x250Display

Ad

Flash Video

Dimensions: 180x135 Placement: Top Right ColumnFormats: .swfFunctionality: Auto Plays upon first visit to sectionRotates upon refresh or exclusive

Supported Pages:

Home

Section

Story

Full Page Ads

Single Page Ads are client-based content pages that incorporate logos, images, text and links into the site using a variety of templates. Single Page Ads can also include additional functionality such as Coupons, Feedback Forms, and Flash Video Ads as requested.

Contest Pages

Contest Pages provide contest functionality to collect information from visitors, such as their name, address and e-mail. The main components of a Contest Page campaign include: The template or layout, contest rules and the contest form. You may also add additional ads on such as questions fields, flash video and coupons.

Page Skin Ad Placement: Home and Section Pages. The Page Skin Ad campaign is active on the site for 24 hours. Campaigns may be extended by request. Formats: .jpg or .gif static Use a small graphic (100 x100 pixels max) on white background that can be tiled. IB will size as needed. Functionality: The ad does not click through, but its impressions are counted. Floating Rich Media cannot run on the same section or during the same time-period as the Page Skin Ad.

Home

Section

Story

E-mail Blast

An E-mail Blast is a customized e-mail that is sent out once the contest ends to everyone who has entered the contest. An E-mail Blast consists of a client's logos, images and/or text.

Customized Thank You Page

A Customized Thank You Page allows for graphic treatment and a custom message. A Customized Thank You Page consists of a client's logos, images and customized text such as “Thank you for signing up; click here to go back to the home page.”

Additional Modules may be included on the Customized Thank You Page such as the Coupon.

E-mail Newsletter Ads

Placement: Skyscrapers appear in the right rail of html e-mail newsletters Text ads appear under the top story and headlines areas of text newslettersFormats: .jpg or .gif static or animated Functionality: Rotates upon refresh or exclusive

160x600Skyscraper

Ad Opportunities

Unit Dimensions Size Format ServedHardcode

dIndex Detail Notes

IAB Unit Leaderboard

728x90 40k GIF, Animated GIF, JPG, SWF Expandable leaderboard

available. See Product Catalog for details.

IAB Unit Display

300x250 40k GIF, Animated GIF, JPG, SWF

Expandable display available. See Product Catalog for details. (All pages must denote top or bottom if necessary)

Header Ad 230x90 20kGIF, Animated GIF, JPG,

SWF Local promo ads that served by Google Ad Manager and not available local sales.

Titlebar Logo 100x34 3.5k

Transparent PNG-24 image (generally logo) with stroke or glow since image may live on a dark or light background.

Titlebar logo to run on a specified titlebar on a section, can be paired with a brick ad if desired.

Brick Ad 300x100 20k GIF, Animated GIF, JPG Can run on all index pages, including homepage. Can be paired with a Titlebar Logo or run independently.

Floating Rich Media

Maximum size

500x300 40k Flash Runs on index pages only,

including homepage.

Content Integration

Module (CIM)

Image size 80x60 with a 100x34 Bookend

3.5kImage: GIF or JPG

Headline: 50 charactersContent: 150 characters

Can be targeted to a specific section, exact placement on the page will need to be provided for scheduling.

Webvision 200x15015-30 seconds of play

time

Video can be served on any index page and will always be in the upper right hand corner. Can be set to autoplay the first time or always user initiated.

Ad Opportunities (Continued)

Unit Dimensions Size Format ServedHardcode

dIndex Detail Notes

Content Integration

Module (CIM)

Image size 80x60 with a 100x34 Bookend

3.5kImage: GIF or JPG

Headline: 50 charactersContent: 150 characters

Can be targeted to a specific section, exact placement on the page will need to be provided for scheduling.

Hover Ad

Unexpanded Leave Behind

Element: 100 pixels

wide by 120 pixels tallExpanded Element:

Full browser width x up

to 120 pixels tall

40K SWF

Hover Ad cannot be animatedHover Ad remains in its fixed location at the bottom while the site content appears to scrollbehind the ad. The Hover Ad is collapsible and, when collapsed, a left-justified "Leave Behind“ ad appears.

Pushdown

Expanded: 1000x300

Unexpanded: 1000x40

40k

10kFlash No goal

This ad should run exclusive for one day only on the specified index page.

Pencil Ad 1000x40 10k GIF, Animated GIF, JPG, SWF

Appears immediately on page load and remains on the page until a viewer goes to another section where the ad is not scheduled or leaves the site completely.

Countdown Ads

300x250, 728x90

40k Flash Show how many days, hours, minutes or seconds is left until a specific date or event, such as a sale or event.

IAB Unit Skyscraper

160x600 40k GIF, Animated GIF, JPG This ad unit is available for E-Newsletters ONLY

• Questions? Contact your campaign specialist.