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Recruiting Students into f i i ldTransforming Career Fields –

Overcoming Stereotypes and i d iPreconceived Notions

5/20/2010PREPARED BY JEAN HARA

PANEL2 PANEL

Traci Sylva, PI, University of Hawaii

Rick Parker, Executive Director, AgrowknowledgeATE Center

E i S ll P id t A C Eric Spell, President, AgCareers.com

5/20/2010PREPARED BY JEAN HARA

OBJECTIVE3 OBJECTIVE

Identify barriers and suggest l i f i i dsolutions for recruiting students 

into careers with incorrect and h ichanging stereotypes

5/20/2010PREPARED BY JEAN HARA

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Hawai‘i imports more than 80% of its food. 

5/20/2010PREPARED BY JEAN HARA

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Since 1992 diversified agriculture has grown and

ACADEMIC SUBJECT CERTIFICATE

Since 1992, diversified agriculture has grown and provided many opportunities for new agriculture business, becoming a major part of today’s agriculture industry in Hawai‘i, as sugar and pineapple has decreased. 

Hydroponic Cucumber Chrysanthemum5/20/2010PREPARED BY JEAN HARA

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5/20/2010PREPARED BY JEAN HARA

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5/20/2010PREPARED BY JEAN HARA

TECHNICAL CAREERS8

TECHNICAL CAREERS

Growth in agriculture means more technician‐level 

ACADEMIC SUBJECT CERTIFICATE

gjobs in the industry.  Average starting salary $30,000.

Crew Supervisor Grower

Estate Gardener Integrated Pest Management (IPM) Specialist

Fertilizer Technician Irrigation TechnicianFertilizer Technician Irrigation Technician

Field Technician/Supervisor Laboratory Technician

Garden Center Manager Landscape MaintenanceGarden Center Manager Landscape Maintenance Technician

Greenhouse Manager Production Technician

Grounds Manager

5/20/2010PREPARED BY JEAN HARA

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Crops Replacing SugarACADEMIC SUBJECT CERTIFICATE

Crops Replacing Sugar and Pineapple

H i‘i (Bi ) I l dHawai‘i (Big) Island Eucalyptus trees Tropical fruits mainly papaya Tropical fruits, mainly papaya, 

rambutan Sweet potato Macadamia Tropical foliage and flowers Coffee Papaya

Rambutan

Coffee Pasture

5/20/2010PREPARED BY JEAN HARA

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Maui

ACADEMIC SUBJECT CERTIFICATE

Maui Seed crops, mainly corn Turf grass Lavender protea strawberry Lavender, protea, strawberryCoffee PastureVegetables and fruits LavenderVegetables and fruits

Kaua‘i Seed crops, mainly corn

Lavender

Seed crops, mainly corn PastureBiomass treesCoffee Shrimp

Coffee

5/20/2010PREPARED BY JEAN HARA

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ACADEMIC SUBJECT CERTIFICATE

O‘ahu Seed crops, mainly corn V t bl i l t t Vegetables, mainly tomato, pepper, watermelon, leafy greens, herbs

Coffee Coffee Cacao Tropical fruitsp Pasture Shrimp

Hydroponic Butter Lettuce5/20/2010PREPARED BY JEAN HARA

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ACADEMIC SUBJECT CERTIFICATE

Moloka‘i Seed crops, mainly corn Coffee Coffee Tropical fruits Sweet potato Vegetables

Lanai

Diversified agricultureBanana

5/20/2010PREPARED BY JEAN HARA

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What’s Needed

ACADEMIC SUBJECT CERTIFICATE

What s Needed Animal feed Animal productsp More vegetable and tropical fruit 

production (lychee, rambutan, dragon fruit, longan) Basilg , g )

Expansion of seed industry to include additional crops

New crops for exportDragon Fruit

p p Ag tourism Public and private research and 

service Biomass for biofuel

5/20/2010PREPARED BY JEAN HARA

Protea

Longan

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ACADEMIC SUBJECT CERTIFICATE

5/20/2010PREPARED BY JEAN HARA