2011 Audi Q7 Why-Buys in 3D

Designwhat design attributes make it special?

DynAmicshow does this feature impact the user?

DifferentiAtionin what ways is it unique or different from the competition?

1.New3.0-litersuperchargedTFSI®engines

2.TDI®andFSI®technologies

3.Optionalthird-generationMMI®withvoicerecognition

4.quattro®all-wheeldrivewithnew40:60torquesplitconfiguration

5.Audisideassist

6.Progressivedesign

7.Well-executedseatingconcept

8.8-speedTiptronic®transmission

9.Wraparoundpowertailgate

10.Award-winning,benchmarkinteriordesign

“ThecombinationofFSI,supercharging,variablevalvetimingandvariableintakemanifold…

“Withmorethan20yearsofrefiningdirect-injectiontechnology…

“Thesingle-pointusercontrol,incombinationwithoptionallivetrafficreports,voiceactivationandnavigation…

“Withmorethan30yearsofrefiningtheartofmanagingtraction…

“AudisideassistintheAudiQ7usesradartechnologytohelpmonitorthedriver’sblindspots…

“Withitscoupe-likeprofile,theAudiQ7…

“Thesecondandthirdrowsofthe7-passengerAudiQ7havea40/20/40anda50/50split…

“Eightgears,twowithoverdrive,withsportandmanualshiftprograms…

“Thealuminumtailgate’sintegratedLEDtaillightsandwideopening…

“TheAudiQ7isworld-classinitsoverallcraftsmanshipandmaterials…

…offersmorepower,betterfueleconomy1andfasteroff-the-lineacceleration…

…theAudiQ7makesthemostofeverydropoffuelforpropulsiveaccelerationandtowingtorque…

…displaysinstunningclarityandhelpsincreaseoveralldriversafetyandconvenience…

…quattroprovidessuperiorhandlingtohelpenhancesafetyANDperformance…

…tohelpidentifyencroachingvehicleswhenchanginglanes…

…projectsadistinctive,progressiveaura…

…providingthevariabilityof28differentseatconfigurations…

…deliverenginepowerondemandthroughoutthetorquerangeandbest-in-classfueleconomy…

…offertremendouspracticalityanddesignelegance…

…thatsurrounddriverandpassengerswithattentiontodetailandatrueupscaleexperience…

…andnocompetitoroffersasuperchargedengineinthisclass.”

…deliveringthelongestdrivingrangeinthecityamongdirectcompetitors.”2

…it’sconsideredthemostuser-friendlydriver-interfacesystemintheluxurysegment.”

…undervirtuallyallsurfaceconditions,fromdrypavementtosnowtoice.”

…andit’snotavailableoncompetitorslikeBMWandLexus.”

…andtheefficiencyofthelowestaerodynamicdragcoefficientinclass.”

…andalevelofversatilityandpracticalityunmatchedbythecompetition.”

…andit’snotavailableonanycompetitor.”

…inadistinctivestylenotavailableonanycompetitor.”

…thatmakesAudiinteriorstheverybestintheindustry.”

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1 Q7

PowerfulSingleframe®grilledesign

AudiXenonplusheadlightswithautomaticself-levelingfeature

Cominghome/leavinghomefunction

Frontandrearfoglights

Aluminumwraparoundpowertailgate

Towingpackage(optional)

Award-winning,benchmarkinteriorwithworld-classdesign,materialsand

craftsmanship

Automaticdual-zoneandautomaticfour-zoneclimatecontrol(four-zone

standardonPrestige,optionalonPremiumPlus)

Recliningandsliding40/20/40split-foldingsecondrow

Power12-wayfrontpassengerseatswithforeandaftadjustments,including

powerfour-waylumbaradjustment

Optionalheatedfour-spoke,leather-wrapped,multifunctionsteeringwheel,

tiltandtelescope

3.0TFSI®engines—272hpand330hp(Sline)

TDIcleandieselwithultra-lowemissionssystems

8-speedTiptronic®transmission

Servotronicspeed-sensitivesteering

Distinctive,unique“family”facedifferentiatesfromcompetition

Longercomponentlife,brighter,morefocusedlightbeamsforincreased

visibility

Providesgreatersecurityandsafetywhenapproachingorleavingvehicle—

automaticallyswitchesonvehicle’staillightsandfrontfoglights

Helpincreasevisibilityforotherdriversinadverseweatherconditions

Hasthewidestopeninginitsclass,infiniteheightadjustability

Trailerhitchpreparationincludestowbar,strongercoolingandalternator,and

electricalcontrolunitandincreasesthevehicle’stowingcapacityto6,600lb.

(with660-lb.tongueweight)

Addstothevehicle’svalue;thedetailsoftheinterior,suchastheleather,

trimandlayout,enhancetheownershipanddrivingexperience

Increasesindividualoccupantcomfort;secondair-conditioningcompressor

offersdiscretecomfort;thegloveboxfeaturesanair-conditionedareatokeep

itemscool

Increasesstoragespaceandflexibility

Allowfrontpassengerstotailorseatingpositionandcomforttotheirtaste

Optimalsteeringwheelplacementfordriver;steering-wheel-mountedcontrols

providebothsafetyandconvenience

Spiritedperformanceandpowerondemandinalldrivingsituationsoverawide

torquerange,ultra-lowemissions,smoothpowerdelivery

Powerful,clean,quiet,fuel-efficient3withcommon-railfuelinjectionsystem

thathelpsdispeloldperceptionsaboutdieselengines

Widegearspreadoptimizesenginepower;Tiptronictransmissionofferssport

mode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriver

preferences

Adjustssteeringassistbygaugingvehiclespeed;increasedassisthelps

maketurningeasieratlowerspeeds,whilelessassisthelpsincrease

responsivenessandenhancesthefeeloftheroad

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change points for 2011

Design:

n BlackheadlinerincludedwithSlinepackage

n Lowerbodypanelstrategy:

n 3.0Thascontrastpaint

n TDI®hasfull-bodypaint

n 3.0TSlinehasSlineexterior

n Discontinued:Cricketleather

Offer Structure:

n AudiXenonpluswithadaptivelightstandardonTDIPrestigeand3.0TSline

n VentilatedfrontseatsstandardonTDIPrestigeand3.0TSline

n Powertilt/telescopingsteeringwheelnowincludedinTDIPrestige

n HDradionowincludedwithAudiMMI®Navigationplus(optionalonPremium,standardonPremiumPlusandPrestige)

n Warm-weatherpackagenowstandardonTDIPrestige

n TDIavailableasaPremium,PremiumPlusorPrestigemodel

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi Q7 product Highlights

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Voicecontrol(StandardonPrestige,optionalonPremiumandPremiumPlus)

Adaptiveairsuspension(OptionalonPrestige)

AudiMMI®NavigationPlussystem(StandardonPrestige,optionalonPremiumandPremiumPlus)

Audiparkingsystempluswithrearviewcamera(StandardonPremiumPlusandPrestige)

AudicellphonepreparationwithBluetooth®

Advancedkey(StandardonPrestige)

Bose®SurroundSoundfeaturingAudioPilot®

Bang&Olufsen®premiumsoundsystem

AudimusicinterfacewithiPod®cable

Lightsensor

Rain-sensingwipers

Advanced,two-stage,occupant-sensingairbagsupplementalrestraints3

IndirectTirePressureMonitoringSystem(TPMS)

Reinforcedhigh-strengthsteel/aluminumcross-members,reinforcedbumpersandrigidoccupantcell

ElectronicStabilityProgram®(ESP)withoff-roadmode

Height-adjustablesafetybeltsforfront-andsecond-rowoutboardpassengers

Safety-beltpre-tensioners

Letsdriveroperateinfotainmentoptionsviavoicecommandsformoreconvenience

Fivemodes(Lift,Off-road,Comfort,AutomaticandDynamic)provideexcellentridecomfortinvirtuallyallroadconditions;cargoloadingmodelowerstherearaxleforeasierloading;self-levelingwhencarryingheavierloads

Permitsthesimple,logicalandintuitiveoperationofthevehicleandprovidesinfotainmentcomponents

Greaterconfidenceinbackingmaneuvers;helpsreducepotentialforaccidentsandallowsforgreatermaneuverabilityintightparkingsituations

Enableshands-freecommunicationandhelpsreducedriverdistraction

Greaterdriverconveniencebecausedoorscanbelockedorunlockedwithoutactiveuseofthekeyfob;theengineisstartedbypushingabuttononthecenterconsole

FeaturesAudioPilotnoisecompensationtechnologythatautomaticallyandcontinuouslyhelpsminimizetheeffectsofunwantedbackgroundnoise;Centerpoint®signal-processingcircuitryallowslistenerstoenjoysurroundsoundfromtheirCDs

14activeloudspeakers,DigitalSignalProcessing(DSP),morethan1,000wattsmakethissoundsystemamongthebestintheworld,andAudiwasthefirstautomakertopartnerwiththisworld-classmanufacturerofaudiosystems

PermitsfulliPodintegrationviainfotainmentcontrols

Asafetyandconveniencefeature—turnsonheadlightsautomaticallywhenitgetsdark

Activatewindshieldwipersautomaticallywhenmoistureissensedonthewindshieldtohelpmaintainmaximumvisibility

Helpprovidesuperiorpassivesafetyprotectionthatadaptstotheseverityofthecrashimpact,aidedbyseat-mountedfrontairbagsandSideguard®head-protectionairbags

TheIndirectTirePressureMonitoringSystemuseswheel-speedsensorstotracktirerotation.Under-inflatedtirestendtorotatefasterandthesystemwillalertthedriverinthissituation.

Provideimpactprotectiontoshieldoccupantsinacollisionandcontributetothevehicle’soverallsafetyconcept

Monitorsvehiclesensorsandintervenestohelpmaintainvehiclecontroltoavoidpotentialrolloversituations

Allowadjustmentofsafetybeltroutingovershoulderforoptimumoccupantfit

Activatedinseverefrontandsidecollisionsandrolloversituationstoreduceexcessslackinthesafetybeltandhelpreduceoccupants’forwardmovementduringthecollision

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©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi Q7 product Highlights

3

change points for 2011

Engineanddrivetrain

n 3.0TFSI®superchargedenginereplaces3.6FSIand4.2FSI

n 3.0superchargedTFSIhastwopowerlevels:272hpand333hpforSline

n New8-speedTiptronic®transmissionstandard

n Newquattro®torquesplit:40:60replaces42:58

TheAudiQ7’ssafetyfeatureshelppreventcrashesandincreaseitsperformancewhenunavoidablecollisionsoccur.Theseinclude:

n High-strengthbodyshell

n ElectronicStabilityControl(ESP®)BrakeAssist

n Rolloversensorsandprotection

n Dualfrontandsideairbags3

n Sideguard®headairbagsforallthreeseatingrows3

n Optionalrearsideairbags3

n Three-pointsafetybeltsforallpassengers

n LATCHattachmentsforchildseats

n TheAudiQ7earnedafive-starfront-andside-crashtestratingfromtheNationalHighwayTrafficSafetyAdministration(NHTSA).4ItwasalsoanInsuranceInstituteforHighwaySafety(IIHS)TopSafetyPickfor2009.5

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi Q7 consideration set

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model competitive comparison

2011 Audi Q7 3.0 TFSI 2011 BMW® 2011 Acura® 2010 Volvo® 2011 Mercedes-Benz® Premium X5 xDrive35i MDX XC90 3.2 ML350

Third-rowseating STD N/A STD STD N/ASecond-rowsplit 40/20/40 40/60 40/60 40/20/40 40/60Powertailgate STD N/A STD N/A STDBluetooth® STD OPT STD STD OPTHomeLink® STD N/A — OPT N/AiPod®integration STD STD OPT OPT STDParkingsystem Rearparkingsensors OPT OPT OPT OPTLEDtaillights N/A N/A — N/A OPTSatelliteradio STD OPT STD OPT OPTAll-wheeldrive STD STD STD OPT OPTBaseMSRP $45,700 $45,800 $42,230 $38,200 $46,490

2011 Audi 2011 Mercedes-Benz® Q7 3.0 TDI 2011 BMW® ML350 Premium X5 xDrive35d BlueTEC

Third-rowseating STD OPT N/ASecond-rowsplit 40/20/40 40/60 40/60Powertailgate STD OPT OPTBluetooth STD OPT STDHomeLink STD N/A N/AiPodintegration STD OPT OPTParkingsystem Rearparkingsensors OPT OPTLEDtaillights N/A N/A OPTSatelliteradio STD OPT OPTAll-wheeldrive STD STD STDSparetire Temporary Spacesaver Run-flatAdBluerefilllocation Byfuelrefill Byserviceonly Undercargofloor inplaceofsparetireBaseMSRP $50,900 $51,300 $50,490

competitive Advantage summary

Inanydirectcomparison,theAudiQ7hasnumerousadvantagesoverthecompetition.

n Benchmarkinteriors—envyoftheautomotiveindustry

n quattro®all-wheeldrive

n Optionalthird-generationMMI®withvoicenavigation

n Three-panelpanoramicsunroof

n Bang&Olufsen®premiumsoundsystem

n OptionalAudiadaptivecruisecontrol

Sinceitsdebut,theAudiQ7hasearnedpraiseandawardsfromthemostdiscriminatingandcredibleorganizationsintheUnitedStates.

American Awards

n 2010Earth,Wind&Power“MostEnvironmentallyProgressiveTruckoftheYear”

n Strategic Vision2010TotalQualityIndex™Award

n 2009Kelley Blue Book™BestResaleValueAward—LuxurySUV6

n 2009StrategicVision’sSmartGreen™Award—LuxuryUtilitySUV

n 2007“BestBet”—TheCarBook

n 2006AutoInterioroftheYear—WardsAuto.com7

n 2006Robb Report“BestoftheBest”SUV

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi Q7 Accolades

American Accolades

“Externally,theQ7comesacrossastheKingKongeditionoftheA6Avant,butinsideitispureluxurylimo.ThecabindesignmixesA6andA8elementswithAudi’susualfinematerialsandfaultlesscraftsmanship.Theinstrumentpanelandswitchgearareupper-classAudi…”

— Automobilemag.com

“TheQ7’sinteriorisdownrightwonderful…seatstitchingisperfect,andthere’saharmonyofcolorsandtexturesyouwouldn’texpectfromsomethingwithsomanydifferentcolorsandtextures.”

— MotorTrend Magazine

“LikeotherAudis,theQ7isaparagonofdrivingeleganceandinteriorrefinement.”

— NewCarTestDrive.com

“Asathird-genSUV,Audi’snewQ7managesitall,effectivelyblendingluxuryandspacewithprowessbothonandoffthepavement.”

— RoadandTrack.com

5 Q7

1: 16city/22highwaympg(2011AudiQ73.0TwithTiptronic®).EPAestimates.Yourmileagewillvary.

2: 17city/25highwaympg(2011AudiQ73.0TDI).EPAestimates.Yourmileagewillvary.

3: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallcrashcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.

4: GovernmentstarratingsarepartoftheNationalHighwayTrafficSafetyAdministration’s(NHTSA’s)NewCarAssessmentProgram(www.safercar.gov).

5: “TopSafetyPick”basedon31mphside-impactcrashtest,40mphfrontal-offsetcrashtestand20mphrearimpacttestandtheavailabilityofESC.TestperformedbytheInsuranceInstituteforHighwaySafety.Fordetails, visit iihs.org.

6: FormoreinformationonKelley Blue Book’s 2009BestResaleValueAwards,pleasevisitwww.kbb.com/BRVA

7: Ward’sAutomotiveGroupInterioroftheYearAward.Foralistofthevehiclesevaluatedandwinners,seeWardsAuto.com.

©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.

2011 Audi Q7 Disclaimers

6 Q7