2011 Audi Q7 Why-Buys in 3D
Designwhat design attributes make it special?
DynAmicshow does this feature impact the user?
DifferentiAtionin what ways is it unique or different from the competition?
1.New3.0-litersuperchargedTFSI®engines
2.TDI®andFSI®technologies
3.Optionalthird-generationMMI®withvoicerecognition
4.quattro®all-wheeldrivewithnew40:60torquesplitconfiguration
5.Audisideassist
6.Progressivedesign
7.Well-executedseatingconcept
8.8-speedTiptronic®transmission
9.Wraparoundpowertailgate
10.Award-winning,benchmarkinteriordesign
“ThecombinationofFSI,supercharging,variablevalvetimingandvariableintakemanifold…
“Withmorethan20yearsofrefiningdirect-injectiontechnology…
“Thesingle-pointusercontrol,incombinationwithoptionallivetrafficreports,voiceactivationandnavigation…
“Withmorethan30yearsofrefiningtheartofmanagingtraction…
“AudisideassistintheAudiQ7usesradartechnologytohelpmonitorthedriver’sblindspots…
“Withitscoupe-likeprofile,theAudiQ7…
“Thesecondandthirdrowsofthe7-passengerAudiQ7havea40/20/40anda50/50split…
“Eightgears,twowithoverdrive,withsportandmanualshiftprograms…
“Thealuminumtailgate’sintegratedLEDtaillightsandwideopening…
“TheAudiQ7isworld-classinitsoverallcraftsmanshipandmaterials…
…offersmorepower,betterfueleconomy1andfasteroff-the-lineacceleration…
…theAudiQ7makesthemostofeverydropoffuelforpropulsiveaccelerationandtowingtorque…
…displaysinstunningclarityandhelpsincreaseoveralldriversafetyandconvenience…
…quattroprovidessuperiorhandlingtohelpenhancesafetyANDperformance…
…tohelpidentifyencroachingvehicleswhenchanginglanes…
…projectsadistinctive,progressiveaura…
…providingthevariabilityof28differentseatconfigurations…
…deliverenginepowerondemandthroughoutthetorquerangeandbest-in-classfueleconomy…
…offertremendouspracticalityanddesignelegance…
…thatsurrounddriverandpassengerswithattentiontodetailandatrueupscaleexperience…
…andnocompetitoroffersasuperchargedengineinthisclass.”
…deliveringthelongestdrivingrangeinthecityamongdirectcompetitors.”2
…it’sconsideredthemostuser-friendlydriver-interfacesystemintheluxurysegment.”
…undervirtuallyallsurfaceconditions,fromdrypavementtosnowtoice.”
…andit’snotavailableoncompetitorslikeBMWandLexus.”
…andtheefficiencyofthelowestaerodynamicdragcoefficientinclass.”
…andalevelofversatilityandpracticalityunmatchedbythecompetition.”
…andit’snotavailableonanycompetitor.”
…inadistinctivestylenotavailableonanycompetitor.”
…thatmakesAudiinteriorstheverybestintheindustry.”
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
1 Q7
PowerfulSingleframe®grilledesign
AudiXenonplusheadlightswithautomaticself-levelingfeature
Cominghome/leavinghomefunction
Frontandrearfoglights
Aluminumwraparoundpowertailgate
Towingpackage(optional)
Award-winning,benchmarkinteriorwithworld-classdesign,materialsand
craftsmanship
Automaticdual-zoneandautomaticfour-zoneclimatecontrol(four-zone
standardonPrestige,optionalonPremiumPlus)
Recliningandsliding40/20/40split-foldingsecondrow
Power12-wayfrontpassengerseatswithforeandaftadjustments,including
powerfour-waylumbaradjustment
Optionalheatedfour-spoke,leather-wrapped,multifunctionsteeringwheel,
tiltandtelescope
3.0TFSI®engines—272hpand330hp(Sline)
TDIcleandieselwithultra-lowemissionssystems
8-speedTiptronic®transmission
Servotronicspeed-sensitivesteering
Distinctive,unique“family”facedifferentiatesfromcompetition
Longercomponentlife,brighter,morefocusedlightbeamsforincreased
visibility
Providesgreatersecurityandsafetywhenapproachingorleavingvehicle—
automaticallyswitchesonvehicle’staillightsandfrontfoglights
Helpincreasevisibilityforotherdriversinadverseweatherconditions
Hasthewidestopeninginitsclass,infiniteheightadjustability
Trailerhitchpreparationincludestowbar,strongercoolingandalternator,and
electricalcontrolunitandincreasesthevehicle’stowingcapacityto6,600lb.
(with660-lb.tongueweight)
Addstothevehicle’svalue;thedetailsoftheinterior,suchastheleather,
trimandlayout,enhancetheownershipanddrivingexperience
Increasesindividualoccupantcomfort;secondair-conditioningcompressor
offersdiscretecomfort;thegloveboxfeaturesanair-conditionedareatokeep
itemscool
Increasesstoragespaceandflexibility
Allowfrontpassengerstotailorseatingpositionandcomforttotheirtaste
Optimalsteeringwheelplacementfordriver;steering-wheel-mountedcontrols
providebothsafetyandconvenience
Spiritedperformanceandpowerondemandinalldrivingsituationsoverawide
torquerange,ultra-lowemissions,smoothpowerdelivery
Powerful,clean,quiet,fuel-efficient3withcommon-railfuelinjectionsystem
thathelpsdispeloldperceptionsaboutdieselengines
Widegearspreadoptimizesenginepower;Tiptronictransmissionofferssport
mode,shiftpaddlesandDynamicShiftProgram(DSP),whichadaptstodriver
preferences
Adjustssteeringassistbygaugingvehiclespeed;increasedassisthelps
maketurningeasieratlowerspeeds,whilelessassisthelpsincrease
responsivenessandenhancesthefeeloftheroad
eX
te
rio
rin
te
rio
rp
er
fo
rm
An
ce
feAture Benefit
change points for 2011
Design:
n BlackheadlinerincludedwithSlinepackage
n Lowerbodypanelstrategy:
n 3.0Thascontrastpaint
n TDI®hasfull-bodypaint
n 3.0TSlinehasSlineexterior
n Discontinued:Cricketleather
Offer Structure:
n AudiXenonpluswithadaptivelightstandardonTDIPrestigeand3.0TSline
n VentilatedfrontseatsstandardonTDIPrestigeand3.0TSline
n Powertilt/telescopingsteeringwheelnowincludedinTDIPrestige
n HDradionowincludedwithAudiMMI®Navigationplus(optionalonPremium,standardonPremiumPlusandPrestige)
n Warm-weatherpackagenowstandardonTDIPrestige
n TDIavailableasaPremium,PremiumPlusorPrestigemodel
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi Q7 product Highlights
2
Voicecontrol(StandardonPrestige,optionalonPremiumandPremiumPlus)
Adaptiveairsuspension(OptionalonPrestige)
AudiMMI®NavigationPlussystem(StandardonPrestige,optionalonPremiumandPremiumPlus)
Audiparkingsystempluswithrearviewcamera(StandardonPremiumPlusandPrestige)
AudicellphonepreparationwithBluetooth®
Advancedkey(StandardonPrestige)
Bose®SurroundSoundfeaturingAudioPilot®
Bang&Olufsen®premiumsoundsystem
AudimusicinterfacewithiPod®cable
Lightsensor
Rain-sensingwipers
Advanced,two-stage,occupant-sensingairbagsupplementalrestraints3
IndirectTirePressureMonitoringSystem(TPMS)
Reinforcedhigh-strengthsteel/aluminumcross-members,reinforcedbumpersandrigidoccupantcell
ElectronicStabilityProgram®(ESP)withoff-roadmode
Height-adjustablesafetybeltsforfront-andsecond-rowoutboardpassengers
Safety-beltpre-tensioners
Letsdriveroperateinfotainmentoptionsviavoicecommandsformoreconvenience
Fivemodes(Lift,Off-road,Comfort,AutomaticandDynamic)provideexcellentridecomfortinvirtuallyallroadconditions;cargoloadingmodelowerstherearaxleforeasierloading;self-levelingwhencarryingheavierloads
Permitsthesimple,logicalandintuitiveoperationofthevehicleandprovidesinfotainmentcomponents
Greaterconfidenceinbackingmaneuvers;helpsreducepotentialforaccidentsandallowsforgreatermaneuverabilityintightparkingsituations
Enableshands-freecommunicationandhelpsreducedriverdistraction
Greaterdriverconveniencebecausedoorscanbelockedorunlockedwithoutactiveuseofthekeyfob;theengineisstartedbypushingabuttononthecenterconsole
FeaturesAudioPilotnoisecompensationtechnologythatautomaticallyandcontinuouslyhelpsminimizetheeffectsofunwantedbackgroundnoise;Centerpoint®signal-processingcircuitryallowslistenerstoenjoysurroundsoundfromtheirCDs
14activeloudspeakers,DigitalSignalProcessing(DSP),morethan1,000wattsmakethissoundsystemamongthebestintheworld,andAudiwasthefirstautomakertopartnerwiththisworld-classmanufacturerofaudiosystems
PermitsfulliPodintegrationviainfotainmentcontrols
Asafetyandconveniencefeature—turnsonheadlightsautomaticallywhenitgetsdark
Activatewindshieldwipersautomaticallywhenmoistureissensedonthewindshieldtohelpmaintainmaximumvisibility
Helpprovidesuperiorpassivesafetyprotectionthatadaptstotheseverityofthecrashimpact,aidedbyseat-mountedfrontairbagsandSideguard®head-protectionairbags
TheIndirectTirePressureMonitoringSystemuseswheel-speedsensorstotracktirerotation.Under-inflatedtirestendtorotatefasterandthesystemwillalertthedriverinthissituation.
Provideimpactprotectiontoshieldoccupantsinacollisionandcontributetothevehicle’soverallsafetyconcept
Monitorsvehiclesensorsandintervenestohelpmaintainvehiclecontroltoavoidpotentialrolloversituations
Allowadjustmentofsafetybeltroutingovershoulderforoptimumoccupantfit
Activatedinseverefrontandsidecollisionsandrolloversituationstoreduceexcessslackinthesafetybeltandhelpreduceoccupants’forwardmovementduringthecollision
te
cH
no
lo
gy
sA
fe
ty
feAture Benefit
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi Q7 product Highlights
3
change points for 2011
Engineanddrivetrain
n 3.0TFSI®superchargedenginereplaces3.6FSIand4.2FSI
n 3.0superchargedTFSIhastwopowerlevels:272hpand333hpforSline
n New8-speedTiptronic®transmissionstandard
n Newquattro®torquesplit:40:60replaces42:58
TheAudiQ7’ssafetyfeatureshelppreventcrashesandincreaseitsperformancewhenunavoidablecollisionsoccur.Theseinclude:
n High-strengthbodyshell
n ElectronicStabilityControl(ESP®)BrakeAssist
n Rolloversensorsandprotection
n Dualfrontandsideairbags3
n Sideguard®headairbagsforallthreeseatingrows3
n Optionalrearsideairbags3
n Three-pointsafetybeltsforallpassengers
n LATCHattachmentsforchildseats
n TheAudiQ7earnedafive-starfront-andside-crashtestratingfromtheNationalHighwayTrafficSafetyAdministration(NHTSA).4ItwasalsoanInsuranceInstituteforHighwaySafety(IIHS)TopSafetyPickfor2009.5
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi Q7 consideration set
4
model competitive comparison
2011 Audi Q7 3.0 TFSI 2011 BMW® 2011 Acura® 2010 Volvo® 2011 Mercedes-Benz® Premium X5 xDrive35i MDX XC90 3.2 ML350
Third-rowseating STD N/A STD STD N/ASecond-rowsplit 40/20/40 40/60 40/60 40/20/40 40/60Powertailgate STD N/A STD N/A STDBluetooth® STD OPT STD STD OPTHomeLink® STD N/A — OPT N/AiPod®integration STD STD OPT OPT STDParkingsystem Rearparkingsensors OPT OPT OPT OPTLEDtaillights N/A N/A — N/A OPTSatelliteradio STD OPT STD OPT OPTAll-wheeldrive STD STD STD OPT OPTBaseMSRP $45,700 $45,800 $42,230 $38,200 $46,490
2011 Audi 2011 Mercedes-Benz® Q7 3.0 TDI 2011 BMW® ML350 Premium X5 xDrive35d BlueTEC
Third-rowseating STD OPT N/ASecond-rowsplit 40/20/40 40/60 40/60Powertailgate STD OPT OPTBluetooth STD OPT STDHomeLink STD N/A N/AiPodintegration STD OPT OPTParkingsystem Rearparkingsensors OPT OPTLEDtaillights N/A N/A OPTSatelliteradio STD OPT OPTAll-wheeldrive STD STD STDSparetire Temporary Spacesaver Run-flatAdBluerefilllocation Byfuelrefill Byserviceonly Undercargofloor inplaceofsparetireBaseMSRP $50,900 $51,300 $50,490
competitive Advantage summary
Inanydirectcomparison,theAudiQ7hasnumerousadvantagesoverthecompetition.
n Benchmarkinteriors—envyoftheautomotiveindustry
n quattro®all-wheeldrive
n Optionalthird-generationMMI®withvoicenavigation
n Three-panelpanoramicsunroof
n Bang&Olufsen®premiumsoundsystem
n OptionalAudiadaptivecruisecontrol
Sinceitsdebut,theAudiQ7hasearnedpraiseandawardsfromthemostdiscriminatingandcredibleorganizationsintheUnitedStates.
American Awards
n 2010Earth,Wind&Power“MostEnvironmentallyProgressiveTruckoftheYear”
n Strategic Vision2010TotalQualityIndex™Award
n 2009Kelley Blue Book™BestResaleValueAward—LuxurySUV6
n 2009StrategicVision’sSmartGreen™Award—LuxuryUtilitySUV
n 2007“BestBet”—TheCarBook
n 2006AutoInterioroftheYear—WardsAuto.com7
n 2006Robb Report“BestoftheBest”SUV
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi Q7 Accolades
American Accolades
“Externally,theQ7comesacrossastheKingKongeditionoftheA6Avant,butinsideitispureluxurylimo.ThecabindesignmixesA6andA8elementswithAudi’susualfinematerialsandfaultlesscraftsmanship.Theinstrumentpanelandswitchgearareupper-classAudi…”
— Automobilemag.com
“TheQ7’sinteriorisdownrightwonderful…seatstitchingisperfect,andthere’saharmonyofcolorsandtexturesyouwouldn’texpectfromsomethingwithsomanydifferentcolorsandtextures.”
— MotorTrend Magazine
“LikeotherAudis,theQ7isaparagonofdrivingeleganceandinteriorrefinement.”
— NewCarTestDrive.com
“Asathird-genSUV,Audi’snewQ7managesitall,effectivelyblendingluxuryandspacewithprowessbothonandoffthepavement.”
— RoadandTrack.com
5 Q7
1: 16city/22highwaympg(2011AudiQ73.0TwithTiptronic®).EPAestimates.Yourmileagewillvary.
2: 17city/25highwaympg(2011AudiQ73.0TDI).EPAestimates.Yourmileagewillvary.
3: Airbagsaresupplementalrestraintsonlyandwillnotdeployunderallcrashcircumstances.Alwaysusesafetybeltsandseatchildrenonlyintherear,usingrestraintsystemsappropriatefortheirsizeandage.
4: GovernmentstarratingsarepartoftheNationalHighwayTrafficSafetyAdministration’s(NHTSA’s)NewCarAssessmentProgram(www.safercar.gov).
5: “TopSafetyPick”basedon31mphside-impactcrashtest,40mphfrontal-offsetcrashtestand20mphrearimpacttestandtheavailabilityofESC.TestperformedbytheInsuranceInstituteforHighwaySafety.Fordetails, visit iihs.org.
6: FormoreinformationonKelley Blue Book’s 2009BestResaleValueAwards,pleasevisitwww.kbb.com/BRVA
7: Ward’sAutomotiveGroupInterioroftheYearAward.Foralistofthevehiclesevaluatedandwinners,seeWardsAuto.com.
©2010AudiofAmerica,Inc.Forinternaltrainingpurposesonly.Donotcopyordistributeinanyform.
2011 Audi Q7 Disclaimers
6 Q7
