Vitals: 29 Years Old, born in Warwick, RI

Interactive Marketing Manager – Aspen/Snowmass Started November 1, 2010

Years in Ski Industry: 12

Previously: Freeskier Magazine / Storm Mountain Publishing, One to One Interactive, Sunday River

Winner of the 2008 Ski Area Management “Sammy” Award for Marketing

iTunes Top 10 Podcast of 2009 – Freeskier Magazine Podcast

Spare Time: Cycling, Swimming, Photography, Event & TV Hosting

Dave Amirault - @ozskier

Advertising

SEO (search)

Foursquare

Ipads / Tablets

Marketing Channels

Direct Mail

Brochures

Mobile Web

Text Messaging

Apps

Email

Website

Web Advertising

YouTube

Twitter

Facebook

PRINT

MOBILE

WEB

SOCIAL MARKETING

Our New Smartphone Overlords

• Wireless 3G service proliferation. Pending 4G network rollouts.• Stability in platforms – iOS, Android.• Consumer adoption.• Data plans becoming increasingly affordable.• Amazing amount of applications.

Fragmentation of the Web

• Up until a few years ago, the way we consumed information on the internet was on a desktop or laptop computer. We all know that mobile use is skyrocketing, but in 2011…

• Consumer electronics companies are finally creating worthy competitors to the iPad. This will be the year of the tablet. Did I mention a healthy portion of them are equipped with GSM / CDMA radios?

• We need to rethink the way we develop websites.• Rather than have “optimized” versions of sites

we should be developing flexible information platforms that deliver content down to each device’s unique capabilities.

• It won’t be this fragmented for long, especially as mobile OS platforms mature and hardware capabilities increase.

Customer Service As Marketing

2011 – The Year We “Un-Like”

• Facebook users “Like” too many brands.• News feeds are cluttered with posts

from brands.• Appearing in “Top News” is becoming

increasingly difficult due to FB EdgeRank changes.

• 2011 – Consumer Content Curation• Consumers are creating record

amounts of content thanks to smartphones, apps and mobile internet access.

• As marketers, we’ve got to be smarter about listening, repurposing, recognizing and rewarding this type of behavior.

Location Based Marketing

• We all know that 2010 was the year of location based services (LBS). In 2011, this is the year that we sharpen our pencil and create amazing location based marketing campaigns.

• Don’t limit yourself to Foursquare, Facebook Places, etc.

• Content is being created and uploaded with GPS data attached to it.

• Remember, it’s not JUST for the mobile web and apps!Modern browsers can relay location data via IP address, for destination brands / travel & tourism this means you can custom tailor promotions to viewers.