2011 media kit
DESCRIPTION
Information for advertisersTRANSCRIPT
Game onRead SSM and know who’s winning and who to watch.Know what’s happening and what’s hot. Authoritative. Exciting. On target. Get in it. Game on.
Community. Loyalty. Partnership.SportStars™ Magazine partners with local, regional and national organizations
to embed our advertisers into the heart of each community and each reader we serve — from football jamborees to track & field events, major soccer tournaments to neighborhood swim meets, we bring you community.
Regional editions in major markets, with over 90% localized content means SportStars covers high school sports more authoritatively than any other publication.
We put your business in front of loyal, active readers who are passionate about their sports — their players and their communities.
■ Boys and Girls Club■ Community Youth Center■ High School Ballistics
■ PGA Jr. Tour■ The First Tee■ Tieni Duro Competitive Cycling
To learn more, call (925) 566-8500 or e-mail [email protected]
Delivering superior advertising, marketing and creative performance. It’s our tradition for over 23 years to be your #1 marketing partner.
See what makes us better. Click over to us at www.SportStarsMag.com.
Editorial ProfileSportStars Magazine covers high school sports — the athletes and the action with regional editions in major markets.
We feature every high school and hundreds of athletes, county-by-county in every local edition. SSM brings energy, excitement and entertainment to today’s high school athlete and active adult reader.■ SportStar of the Week: Honoring exceptional achievement
■ Locker Room Chatter: The buzz on what’s happening, what’s said and who said it
■ Health Watch: Advice to keep athletes on their game
■ GameDay: Where the games are played
■ The Numbers: Rankings, stats and more!
■ Impulse: Hottest products and trends
■ Tee2Green: Tips and tricks to go low on the course
■ Fusion: Endurance sports news and how-tos
■ Seasonal coverage: All sports, all the time
CoMMuNITy PaRTNeRSHIPS
SportStars™ advances the physical, social and behavioral development of young athletes through sports education and coverage and sports- and health-related clinics. We make stars of every player by promoting a safe, fun and healthy sports experience for all children — youth through high school. We provide interesting and intelligent, educational and compelling publica-tions and clinics that reinforce positive self image and confidence, leadership and acceptance, and health and nutritional enrichment — core values found in the team experience and encouraged by active, healthy lifestyles.
■ SportStars™ is the #1 magazine for active, engaged sports enthusiasts reaching readers who share a passion about their sports, community and children.
■ SportStars™ provides you the largest, most active unduplicated audience of supporters and participants: parents, coaches, volunteers and athletes.
Loyal, passionate
parents & athletes ■ SportStars™ Magazines are extremely targeted, reaching a loyal, active fan base by utilizing a saturated circulation model.
■ SSM is distributed at every community high school and hun-dreds of retail-based businesses where target audiences frequent.
■ SSM clients are integrated into the culture and lifestyles of each community through focused editorial about the teams, leagues, athletes, games and schools cov-ered in each localized edition.
Targeted, Integrated Magazines
Demographics. Core Market: Teens & 35-54
of our readers use SportStars™ to plan their sporting activities; they’re active participants.
96%■ SportStars™ target readers — families with children under 18 years:
162,394
■ Our buying audience is the sports participant/enthusiast— players, parents, volunteers, of-ficials, trend-setters and buyers; these active participants have above average household incomes
($75,483 average)
86%use SportStars™ to make buying decisions
92%buy from our advertisers
Our Mis
sion
Reader profile■ SportStars reaches
538,880 monthly highly in-volved readers on average with each regional edition. Readers with buying power!
■ Regionalized editions feature every high school team and circulate at hundreds of schools and retail locations across the cities we serve.
■ SSM brings sports cover-age, lifestyle, trends, health and nutrition and performance-focused instruction along with character and life-skills training to today’s high school reader.
■ Similarly, SSM speaks to the parent, coach and adult fan-base by chronicling the players and the games in the community in which they live and care passionately for.
(avg. each community edition)
Size/ Color
Space Cost
Space Closes/Art
Due
Space Closes/Art
Due
Release Date
Size/ Color
Space Cost
Release DateIssue Issue
March 10, 2011#19
March 24, 2011#20
Jan. 13, 2011#15
Jan. 27, 2011#16
Feb. 10, 2011#17
Jan. 13Jan. 4/Jan. 10
Jan. 27Jan. 18/Jan. 24
Feb. 10Feb. 1/Feb. 7
Feb. 24, 2011#18
Feb. 24Feb. 15/Feb. 21
March 10
March 1/March 7
March 24
March 15/March 21
FaLL SPoRTSTaRS oF THe yeaR
WINTeR SPoRTSTaRS oF THe yeaR
LITTLe LeaGue TRyouTS/CyCLING GeaR uP
baSebaLL/SoFTbaLLPRevIeW
baSkeTbaLL PLayoFFS
LaCRoSSe PRevIeW/CaMPS SPeCIaL
June 9, 2011#25
Jun 23, 2011#26
June 9May 31/ June 6
June 23June 14/ June 20
April 14, 2011#21
April 28, 2011#22
April 14April 5/April 11
April 28April 19/April 25
May 12, 2011#23
May 26, 2011#24
May 12May 3/May 9
May 26May 16/May 23
SPRING SPoRTSTaRS oF THe yeaR
NCS SWIMMING PRevIeW
baSebaLL/SoFTbaLL PLayoFFS
STaTe TRaCk & FIeLD
Space Closes/Art
Due
Space Closes/Art
Due
Size/ Color
Space Cost
Release Date
Size/ Color
Space Cost
Release Date
July 14, 2011#27
July 28, 2011#28
July 14July 5/July 14
July 28July 19/July 25
IssueIssue
August 11, 2011#29
Sept. 8, 2011#31
August 25, 2011#30
Sept. 22, 2011#32
Aug. 11Aug. 2/Aug. 8
Sept. 8Aug. 30/Sept. 5
Aug. 25Aug. 16/Aug. 22
Sept. 22
Sept. 13/Sept. 19
LITTLe LeaGue WRaPuP/ CouNTy SWIM SPeCIaL
CLub SoCCeR TouRNaMeNT PLay
FooTbaLL PRevIeW
voLLeybaLL PRevIeW
CoLLeGe ReCRuITING
December 8, 2011#37
December 22, 2011#38
Dec. 8Nov. 29/Dec. 5
Dec. 22Dec. 13/Dec. 19
October 13, 2011#33
October 27, 2011#34
Oct. 13Oct. 4/ Oct. 10
Oct. 27Oct. 18/ Oct. 24
November 10, 2011#35
November 24, 2011#36
Nov. 10Nov. 1/ Nov. 7
Nov. 24Nov. 15/ Nov. 21
GoLF SHoWCaSe
PHoToPaLooza
baSkeTbaLL PRevIeW
STaTe FoobaLL/ WeST CoaST jaMboRee
Mechanical guidelinesbLaCk & WHITe
Digital art on Mac disc ac-cepted, accompanied by a proof, showing a maximum of 70% shadow dot and a mini-mum 5% highlight.
HaLFToNeS aND aDveRTISeMeNTS
85 line screen for B&W, 133 line screen for 4 color. Perfect alignment gutter bleed cannot be guaranteed. We do not accept film. Materials incorrectly sized will be altered to fit at the cost of the adver-tiser and the discretion of the publisher.
CoLoR Laser proof required for all
color advertisements. 4 color web printing rotation: C, M, Y, K. Total ink density not to exceed 220%. UCR: 240-260, GCR: 85%.
bLeeDSAll bleed ads will be cen-
tered within image area and not trimmed. Allow a minimum of 1/2” total gutter width. Trim Size: 10” wide x 11-3/8” tall. Live area 9-1/2” x 10-3/4”.
PRoDuCTIoN SportStars offers com-
plete production services to advertisers at cost, plus a nominal handling fee to cover pickup and delivery, postage, etc. Please call for production charge quote. Artwork submit-ted after closing dates is sub-ject to revision if mechanical requirements are not met.
SPoRTSTaRSMaG.CoMThe SportStars Online
Marketing Alliance offers you great deals on combined print and online advertising packages. Call for details.
aPPLICaTIoNS aCCePTeDWe accept InDesign,
Illustrator, Photoshop, Pagemaker and QuarkXpress. We do not accept Microsoft Publisher files. For other ap-plications, contact production department.
MeDIa DeLIveRyE-mail us your art at
[email protected] or [email protected]; or FTP: ftp.ads.sportstarsmag.com. We also accept CDs & Mac-formated flash or memory stick.
Digital guidelines for submitted files
We have many fonts. To be certain that we match the fonts you desire, always in-clude SCREEN and PRINTER fonts. We only accept Post-Script Type 1 fonts. True Type fonts are NOT ACCEPTABLE.PLaCeD ePS & TIFF FILeS
Be sure to include any and all placed or embedded files. Any type should be out-lined in your Illustrator files. Bitmap continuous-tone color images should be 266-300 dpi, bitmap continuous-tone grayscale images should be 200 dpi, and bitmap line-art images should be 600 dpi.
PRooFSA supplied proof reduces
the chances of mishaps. We cannot be responsible for digital ads submitted without a proof. In the event we have trouble with your digital file, we will modify the supplied file to match your proof. B&W ads must be accompanied with a full size laser proof. Color ads must be accompanied by:
1) Full size composite laser proof. 2) Full size color separated laser proof. 3) Composite color output like a Rainbow or Iris print.
Fonts
PHoNe: (925) 566-8500e-MaIL: [email protected]; [email protected]
FTP: ftp.ads.sportstarsmag.com.
Contact us
Ad sizes
1/2 PaGe HoRIz9-1/2” X 5-1/4”
1/2 ISLaND 6-1/4” X 8”
1/3 PaGe
veRT 3” X
10-3/4”
1/4 PaGe4-5/8”
X 5-1/4”1/6 PaGe HoRIz
6-1/4” X 2-5/8”
1/3 ISLaND 4-5/8” X 8”
1/2 PaGeveRT
4-5/8” X 10-3/4”
1/3 PaGe SQ6-1/4”
X 5-1/4”
1/8 PaGe4-5/8” X 2-5/8”
FuLL PaGe9-1/2” X 10-3/4”
2/3 PaGe 6-1/4” X 10-3/4”
1/6 PaGe veRT 3” X
5-1/4”
1/12 PaGe 2-1/4” X 2-1/2 ”
SPoRTSTaRS™ eveNTS CaLeNDaRThe Calendar section, editorial coverage
and listings, are the #1 draw to Sport-Stars™ 6 million annual readers. These sections are very desirable to advertisers. Full, 1/2, 1/3 and 1/4-page ads are avail-able within the calendar section as are special “Mega” and “Mini” ads.
eveNTS PRoDuCeRS: SPeCIaL RaTeS
Event producers receive the 24-time discount rate for contracts of three (3) issues or more in a calendar year for any standard size ad unit. Color upcharges &/or production charges apply.
CLubS & eveNT PRoDuCeRS: eXTRa IMPaCT oN a buDGeT!
There are two Special Ad Sizes for event producers, clubs, teams, etc. when on a budget or looking for additional impact; the “Mega” ad (3” wide X 3.5” tall) and the “Mini” ad (1.5” wide X 2” tall). Both Special Calendar ad placements are payable in advance, with copy. Production is avail-able for a nominal $25 charge on either of these sizes.
All-in-1 Advertising:SportStars Clients Receive All-Star Bundle
Special sections
• Tee2Green — Weekly golf roundup
• red Zone — The area’s best high school football coverage
• TwenTy-four7 — Weekly events calendar
• Gameday — The best games on the horizon
• In The PaInT — If it happened in basketball, it’s in here
• ImPulse — Find out what prod-ucts are buzzing
• fusIon — Endurance sports: cycling, running, swimming & MMA
• TraInInG TIme — Helping our athletes perform
• exTra bases — Slide into baseball & softball
Focused sectionsfor targeted marketing
When: March 22, 2 p.m.
Where: SportStars, 5356 Clayton Road, Concord
Come hear ...Tony LA RuSSA
Major League Manager
Share secrets of successful baseball players!
Mega ad3” x 3.5”
Call (925) 566-8500 to reserve your spot!
Tony LA RuSSA
■ March 22, 2 p.m.■ Where: SportStars, 5356 Clayton Road, Concord
yeS! CLInICS
Mini ad
1.5” x 2”
■ Full-Color Ads in Print Editions■ “Interactive Advertiser Index”■ Ads Run in Digital Editions■ Banner & Skyscraper ads (optional)
■ FREE Exhibitor Space at SportStars Community Events■ Response Data Sharing■ Community Involvement
■ FREE Text Campaign■ Mobile Marketing — Incoming/Outgoing Offers & Text Campaigns
ConTACT InFoRMATIon
thE Main OffiCEFAx
(925) 566-8507(925) 566-8500phone e-MAIL
[email protected]@SportStarsMag.com
5356 Clayton Road, Suite 222, Concord CA 94521
advErtising EditOriaL■ CHaCe bRySoN Editor x104; [email protected]
■ eRIk SToRDaHL Impulse & SportStars of the Week sections, x103; [email protected]
CaLEndar Listings■ Go to SportStarsMag.com/ all-events or email calendar@ SportStarsMag.com
distributiOn & dELivEry
■ buTCH NobLe Distribution Manager x107; [email protected]
■ MIke CaLaMuSa Publisher x106; [email protected]
ReGIoNaL eDITIoN SaLeS
■ MIke WoLCoTT Account Executive x109; [email protected]
■ PaTRICk MCCoRMICk Account Executive x102; [email protected]
■ eRIk SToRDaHL Special Sections x 103; [email protected]