media kit 2011 - time out shanghaiimg.timeoutshanghai.com/sh media kit 2011.pdf · 2011-04-13 ·...

Media Kit2011

Time Out Shanghai Media Kit 2011 2011 Media Kit Time Out Shanghai

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Time Out Shanghai Media Kit 2011 2011 Media Kit Time Out Shanghai

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Time Out Shanghai is published under license to SEEC Media Group. Listed on the Hong Kong Stock Exchange, SEEC is of one of the largest magazine houses in China. This means Time Out Shanghai has incredible channels and resources with which to reach your target audience. SEEC also publishes the nation’s most influential business perodical Caijing, niche titles such as Real Estate and Autocar as well as foreign titles such as Grazia, Sports Illustrated and Better Homes & Gardens.

Time Out Shanghai英文刊隶属于财讯传媒集团。

财讯传媒集团是香港上市公司，同时也是全中国最大的媒体集团之一。Timeout立足在财讯传媒的基础上，多样的媒介渠道和丰富的媒介资源将使你的讯息在第一时间到达目标客户。

《财经》是财讯传媒集团发行的全国最具影响力的商业刊物。集团旗下刊物还包括国内外著名杂志《新地产》、《动感驾驭》、《红秀》、《体育画报》和《美好家园》等。

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Time Out Shanghai Media Kit 2011 2011 Media Kit Time Out Shanghai Time Out Shanghai Media Kit 2011 2011 Media Kit Time Out Shanghai

London BarcelonaLisbon

Beijing

Tokyo

Shanghai

Hong Kong

Sydney

Melbourne

New York

Chicago

Amsterdam PortoParis

St Petersburg Moscow

Bangalore

AlmatyAccra

Abuja

Lagos

Bahrain

Tel Aviv

Belgrade

Bucharest

Istanbul

Cyprus

Beirut

Budapest

MumbaiSao Paolo

Buenos Aires

Delhi

Kuala Lumpur

Singapore

Jakarta

Forty two years ago, Tony Elliott turned 70GBP into Time Out. The first issue consisted of a poster-sized sheet of paper that aimed to bring readers the very best of London’s cultural scene. Today, that single sheet has grown into a company that has 37 magazines around the world, providing the latest, most reliable and authoritative information on what’s happening from Abu Dhabi to Zagreb and, of course, Shanghai.

Malta DubaiDohaAbu Dhabi

The brand品牌

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四十二年前，托尼艾略特（Tony Elliot）用70英镑做出了《Time Out》。第一期是张海报，为的是带给伦敦读者最好的文化景象。如今，那张海报已发展成一家在世界上拥有37个杂志的公司，提供着从阿布扎比到萨格勒布，以及上海等地方最新、最可靠的资讯。

Officially the best magazine in the world!


37 city magazines 37个城市杂志

5,300,000 magazines each month

每月印刷530万份杂志

34 city websites 34个城市网站

7,000,000 unique users each month

每月700万独立用户

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In just a year, Time Out Shanghai has become the best quality English language publication in Shanghai, known for its sharp writing, in-depth research and honest, authoritative reviews written by local experts.We are now the trusted go-to for the latest information on where to eat, drink, shop, listen, watch and play.

在短短的一年里，Time Out Shanghai 凭借独特的视角、深入的调查以及当地专家最真挚、最权威的评论，成为上海最受欢迎的英文杂志之一。

现在，在美食、餐饮、购物、家居、视听、艺术、娱乐、旅游和教育等众多最新资讯方面，我们已成为最值得信赖的生活指南。

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杂志

‘Time Out Shanghai is definitely the best English language content in

China at the moment.’ Archie Hamilton, managing director of

Split Works music promoters


The magazine in 2010

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January Health February Travel March Food April Arts

May City June Bars July City August Outdoors

September Food October Shopping November Arts December City

2011 cover themes


The big news in early 2011 will be the launch of the Time Out Shanghai website, which we believe will become the number one English language website in town.As well as daily events listings, the site features comprehensive listings of the city’s key venues, from restaurants to bars, hotels and more. It will be clean, easy to use and packed with updated information.Adding to our digital offerings, we will also send out a newsletter every Thursday detailing the key events that will be happening on that weekend, driving traffic to both the magazine and website.

2011年初我们将推出Time Out Shanghai 网站。我们深信该网站将成为上海No 1英文娱乐网。

除了每日更新的活动列表，网站也会有城市中主要活动场所的具体信息，如餐厅、酒吧等。每期杂志的重要内容及相关评论也会在网站上同时发布，搭配靓丽简约的设计，更易于读者感受时下热点，方便使用。

每周四，我们会发布周末主要活动的电子周刊，为读者的周末活动提供便捷的信息。

Online

FRI 03

Shanghai this week

Complete listings

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Let The Right One in (Film) Spine-tingling filmmaking in Tomas Alfredson’s haunting Swedish vampire thriller screened at the Rockbund Art MuseumMore details…

Rustic (Music)

Beijing pop punks Rustic, winners of last year’s Global Battle of the Bands, bring their wild antics to YYTMore details…

Hope for Jiaozhou Lu Charity Fundraiser (Around Town)

Support the victims of last month’s Jiaozhou Lu apartment fire at this charity event from BEAN Shanghai.100 per cent of the night’s proceeds go the Red Cross’s fire relief fundMore details…

More concerts & events

NADAV KANDAR: YANGTZE – THE LONG RIVER ART

Award-winning photographer Nadav Kander exhibits his series in its entirety for the first time in China (until Fri 31)MORE ART

Editor’s Pick

THE ALCHEMIST DRINKS

Experience expertly-crafted elixirs and unique food at this newly-opened molecular cocktail barMORE DRINKS

SEVEN DAYSSHOPPING

Hipster boutique-meets-Ming Dynasty enclave that showcases young Chinese designers at their best MORE SHOPPING

More restaurants

SHINMACHI Kitsch, cosy Japanese restaurant from the owners behind the ever-popular Koyama.

Restaurants

MORTON’S THE STEAKHOUSE A classic American steakhouse, but is it worth the wallet sting?

NINA SPICY CUISINE

Good value spicy Sichuan among the top affordable restaurants in town.

More Nightlife

TOP FLOOR CIRCUSLegendary Shanghainese musicians return for their first headline show in over a year. (Fri 24)

Nightlife

DAS RACISTBrooklyn-based rappers bring their controversial hip hop to the Shelter (Thur 3)

LINDSTRØMIntelligent, expertly crafted electronic music from the Norwegian creator of nu disco (Fri10)

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‘Time Out stands head and shoulders above the rest.’ Christine Forte, reader


Supplements

Events

Our 2010 education guide was just the start of a series of supplements we plan to publish in 2011.We intend to do another education guide in March, with guides to wellness, weekend getaways and lunch deals penciled in for later in the year.

In addition to Time Out supplements, we will also produce guides and books based on the marketing and branding needs of clients.

Last year, we hosted some of Shanghai’s best events, from reader parties at M1NT and Vue Bar to an indie film screening at The Nut, a gig at MAO Livehouse, a photography exhibition at source and a charity DJ night at DADA. We plan to do even more in 2011, and hope to work with clients to create more brilliant events.

2010年，我们主办了多场精彩派对，如 M1NT 和 Vue Bar 的读者沙龙、The Nut 的艺术电影节及MAO Livehouse 的演唱会等。2011年，我们将为众多《 Time Out 》粉丝和客户举办更多特色专属活动。

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Brand solutions‘We chose Time Out for their unrivalled reputation and

ability to inspire.’ Henrik Johnsson, director and head of strategic partners at

Scandic

《教育别册 2010 》开启了我们2011年系列别册的出版计划。我们将于三月份再次推出教育别册。随后，根据市场和品牌客户的需求，我们将定制更多精彩的别册，例如健康指南，周末旅行指南，午餐优惠指南等。

品牌推广方案


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Average frequency of going out (per month) 平均外出频率

Dining out 外出就餐 16 times

Drinks 泡酒吧 14 times

Shopping 购物 6 times

Exhibitions 参观展览 2 times

Concerts 欣赏音乐会 2 times

Domestic travel 国内旅游或公干 10 times

International travel 国外旅游或公干 6 times

Average frequency of travel (per year) 平均外出频率

Gender 性别

Age 年龄

Employment status 职业状况

Household income (monthly) 家庭收入(每月)

Time Out readers are • Average age 31 • 80 per cent expatriates and 20 per cent locals • In the high-income bracket • Employed mostly by multinational companies • Likely to eat out 16 times a month and spend an average of 550RMB on a night out • Likely to travel abroad six times and make ten trips within China annually

Timeout 典型读者特征

• 平均年龄31岁• 外籍人士（80%）和本国人士（20%）• 高收入人士• 众多外企职员• 每月16次外出就餐，平均每次消费不少于550元人民币• 每年出国6次，国内旅行10次

‘I love it, and I read it every month for updates. It’s stylish, informative

and the layout is really friendly.’ Brian Tan, owner of House of Flour

and HoF读者


Distribution

Restaurants 32 per cent Cafes 11.5 per cent Hotels 10 per cent Subscribers/VIPs 10.5 per cent Bars 9.5 per cent Apartments/villas 8 per cent Schools/ training centres 8 per cent Clubs/gyms/spas 3.5 per cent Hospitals/clinics 3 per cent Stores 1.5 per cent Others 1.5 per cent Galleries 1 per cent

Breakdown by type of venue

‘Because Time Out Shanghai is such a high-quality, diverse and well-informed magazine, we chose to

place them in our guestrooms, which our residents love!’

Richard Yap, general manager, JIA Shanghai

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Monthly distribution 50,000 copies

发行分布每月50,000份

Our readership 150,000 per month

读者群每月150,000人

发行

我们的发行策略是发行杂志到目标读者经常光顾的场所。我们也会每个月探查新开的场所并加入到派发名单中。

Our distribution strategy is based on hitting the key venues for our target audience in large numbers. We also do weekly rounds to top up supplies at venues, and add new places to our list each month.


Advertising rates

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POSITION 版面

SIzE 尺寸 H×W(MM)

BLEED 出血H×W(MM)

RMB 价格

CLASSIFIEDS RMB 价格

A FuLL PAGE ROP 整版 273 × 206 279 × 212 60,000 20,000

A INSIDE FRONT COVER 封二 273 × 206 279 × 212 80,000 NA

A INSIDE BACK COVER 封三 273 × 206 279 × 212 68,000 NA

A OuTSIDE BACK COVER 封底 273 × 206 279 × 212 90,000 NA

A FuLL PAGE BEFORE CONTENT PAGE 内容页前整版 273 × 206 279 × 212 68,000 NA

B DOuBLE PAGE SPREAD (DPS) 封二跨页 273 × 412 279 × 418 118,000 NA

B DOuBLE PAGE COVER GATEFOLD 封面拉页 273 × 408 279 × 414 168,000 NA

B FIRST DOuBLE PAGE SPREAD 封二跨页 273 × 412 279 × 418 160,000 NA

B CENTRAL DOuBLE PAGE 中心跨页 273 × 412 279 × 418 158,000 NA

C HALF PAGE VERTICAL 内页竖半版 249 × 91 NA 34,000 12,000

D HALF PAGE HORIZONTAL 内页横半版 123 × 185 NA 34,000 12,000

E 1/3 PAGE HORIZONTAL 内页横1/3版 81 × 185 NA 25,000 10,000

F QuARTER PAGE 内页1 / 4版 123 × 91 NA 19,000 8,000

G QuARTER PAGE VERTICAL 内页竖1 / 4版 249 × 44 NA 19,000 8,000

H QuARTER PAGE HORIZONTAL 内页横1 / 4版 60 × 185 NA 19,000 8,000

I 1/6 PAGE 内页1 / 6版 81 × 91 NA 10,000 6,000

J LOGO BOx 内页竖1 / 24版 44 × 44 NA 5,000 2,000

广告价格


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POSITION 版面

SIzE 尺寸 H×W(Pixels)

RMB/WEEK 价格

A WEBSITE FIREPLACE CuSTOMISABLE 50,000

B WEBSITE BANNER 728 × 90 15,000

C WEBSITE BOx 300 x 250 10,000

D WEBSITE SKYSCRAPER 120 × 600 10,000

E NEWSLETTER BANNER A 600 × 90 10,000

F NEWSLETTER BANNER B 600 × 90 8,000

Worldwide, timeout.com has 5.75 million users in 59 cities. A typical timeout.com visitor is aged between 25 and 34 with a high disposable income which they like to spend on the very best their city has to offer.

世界范围内，timeout.com在59个城市已经拥有575万的用户。

典型timeout.com的用户大约在25岁至34岁之间，高收入并且喜欢品质生活。

Time Out ShanghaiRoom I, Eighth Floor, Lucky Mansion,

660 Shangcheng Lu, Pudong 200120上海市商城路660号乐凯大厦8层I座

邮编：200120

AdvertisingEileen Qiu

Mob: +86 138 0170 2203 Email: [email protected]

EditorialToby Skinner

Mob: +86 187 2126 1337Email: [email protected]

Contact usEditor-in-chief, Time Out China

Kenneth TanMob: +86 186 0137 0057Email: [email protected]

KNOW MORE. DO MORE.

media kit 2011 - time out shanghaiimg.timeoutshanghai.com/sh media kit 2011.pdf · 2011-04-13 ·...

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