wjan 2011 media kit

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WJAN - MIAMI 2011

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Page 1: Wjan 2011 media kit

WJAN - MIAMI2011

Page 2: Wjan 2011 media kit

AMÉRICA TEVÉ

Miami/Fort Lauderdale is the third largest Miami/Fort Lauderdale is the third largest Hispanic Market in population and is ranked #1 Hispanic Market in population and is ranked #1 in household income, making it the most affluent in household income, making it the most affluent Hispanic Market in the country. Hispanic Market in the country.

More than half of the 1.86 million Hispanics living More than half of the 1.86 million Hispanics living in the Dade & Broward Counties are from in the Dade & Broward Counties are from countries in South and Central America and the countries in South and Central America and the Caribbean, with only 4.0% coming from Mexico.Caribbean, with only 4.0% coming from Mexico.

America TeVe’s programming reflects the America TeVe’s programming reflects the diversity and uniqueness of South Florida’s diversity and uniqueness of South Florida’s Hispanic community, reaching audiences that are Hispanic community, reaching audiences that are often overlooked by the two largest Spanish often overlooked by the two largest Spanish language networks.language networks.

America TeVe offers viewers live, locally America TeVe offers viewers live, locally produced programming specifically designed for produced programming specifically designed for the local Hispanic community and provides the local Hispanic community and provides advertisers with a loyal viewing audience not advertisers with a loyal viewing audience not available on any other station in the market.available on any other station in the market.

America TeVe is an independent, minority-owned, America TeVe is an independent, minority-owned, Spanish language local broadcast station. Unlike Spanish language local broadcast station. Unlike the major networks whose programming targets the major networks whose programming targets Mexicans as the majority segment in the US Mexicans as the majority segment in the US Hispanic Market, America TeVe’s programming Hispanic Market, America TeVe’s programming targets a wide range of Hispanic groups. America targets a wide range of Hispanic groups. America TeVe covers the Miami/Ft. Lauderdale Market, TeVe covers the Miami/Ft. Lauderdale Market, with additional distribution throughout South with additional distribution throughout South Florida.Florida.

America TeVe is broadcast on Channel 41 as well America TeVe is broadcast on Channel 41 as well as on virtually all cable systems, covering more as on virtually all cable systems, covering more than 90% of Hispanic cable households within the than 90% of Hispanic cable households within the DMA.DMA.

America TeVe is also carried on Direct TV from America TeVe is also carried on Direct TV from West Palm Beach to Key West and on Dish West Palm Beach to Key West and on Dish Network.Network.

*Source: U.S. Census Bureau, 2005-2007 American Community *Source: U.S. Census Bureau, 2005-2007 American Community SurveySurvey

Page 3: Wjan 2011 media kit

COVERAGE

Media Market Highlights

Hispanic Market Rank (DMA) #3

Hispanic Population 1,862,283

Hispanic TV Households 658,490

TV Household Penetration 98%

2009 Hispanic Population %Hispanic Population (DMA) 43%

Miami-Dade County 62%

Broward County 21%

Monroe County 15% The Miami/Ft. Lauderdale Market is ranked #1 in The Miami/Ft. Lauderdale Market is ranked #1 in Household Income, making it the most affluent Household Income, making it the most affluent Hispanic Market in the United States. The market’s Hispanic Market in the United States. The market’s median Hispanic Household Income $39,842.median Hispanic Household Income $39,842.

*Source: U.S. Census Bureau, 2005-2007 American Community Survey

& Nielsen 2009 Universe Estimates

Total HispanicsTotal Hispanics 1,858,606 1,858,606

Country of OriginCountry of Origin

CubanCuban 840,147 840,147 45.2%45.2%

Puerto RicanPuerto Rican 159,211 159,211 8.6%8.6%

ColombianColombian 154,856 154,856 8.3%8.3%

NicaraguanNicaraguan 106,080 106,080 5.7%5.7%

Dominican (Dominican Republic)Dominican (Dominican Republic) 78,042 78,042 4.2%4.2%

MexicanMexican 74,392 74,392 4.0%4.0%

Other HispanicOther Hispanic 445,878 445,878 24.0%24.0%

Page 4: Wjan 2011 media kit

COVERAGE

Miami-Ft. Lauderdale Hispanic DMA Miami-Ft. Lauderdale Hispanic DMA

DMA Rank:DMA Rank: #3 #3

Hispanic Population:Hispanic Population: 1,862,283 1,862,283

CountyCounty Hispanic TV HouseholdsHispanic TV HouseholdsDadeDade 511,940511,940BrowardBroward 141,760141,760MonroeMonroe 4,790 4,790DMA TOTALDMA TOTAL 658,490658,490

*Source: U.S. Census Bureau, 2005-2007 American Community Survey*Source: U.S. Census Bureau, 2005-2007 American Community Survey

& Nielsen 2009 Universe Estimates& Nielsen 2009 Universe Estimates

Over the Air SignalDigital Signal

Page 5: Wjan 2011 media kit

COVERAGE

4141DirecTV DirecTV

1717Atlantic Broadband South Miami & Miami BeachAtlantic Broadband South Miami & Miami Beach

4141Dish NetworkDish Network

CABLE PROVIDER/ZONE & SATELLITECABLE PROVIDER/ZONE & SATELLITE CHANNELCHANNEL

Comcast Broward Co.-PompanoComcast Broward Co.-Pompano 1515

Comcast Broward DavieComcast Broward Davie 1515

Comcast Century Village- Pembroke PinesComcast Century Village- Pembroke Pines 22

Comcast Ft. LauderdaleComcast Ft. Lauderdale 1515

Comcast Grand Palms Pembroke PinesComcast Grand Palms Pembroke Pines 22

Comcast HallandaleComcast Hallandale 1515

Comcast HialeahComcast Hialeah 1212

Comcast Key BiscayneComcast Key Biscayne 1212

Comcast Miami MetroComcast Miami Metro 1212

Comcast Miramar Pembroke PinesComcast Miramar Pembroke Pines 1515

Comcast Opa Locka/Miami ClassicComcast Opa Locka/Miami Classic 1212

Comcast RedlandsComcast Redlands 1818

Comcast South Broward MiramarComcast South Broward Miramar 1212

Comcast South DadeComcast South Dade 1212

Comcast AventuraComcast Aventura 1212

Comcast West Miami- Coral GablesComcast West Miami- Coral Gables 1212

Page 6: Wjan 2011 media kit

2011 PROGRAMMING

Page 7: Wjan 2011 media kit

ARREBATADOS

Hosted by Hosted by MARIA LARIA, “ARREBATADOS”MARIA LARIA, “ARREBATADOS” is the is the preferred forum for viewers to escape from the preferred forum for viewers to escape from the craziness of everyday life.craziness of everyday life.

““ARREBATADOS” ARREBATADOS” is an interactive program in which is an interactive program in which viewers participate via live calls and emails or by being viewers participate via live calls and emails or by being part of the audience. Viewers are treated to ardent part of the audience. Viewers are treated to ardent debates over the most controversial and relevant debates over the most controversial and relevant topics of the day taken straight from the headlines topics of the day taken straight from the headlines

““ARREBATADOS” ARREBATADOS” is a talk show unlike any other! A is a talk show unlike any other! A 25 year television veteran, 25 year television veteran, María LariaMaría Laria, tackles issues , tackles issues that directly affect our South Florida community. She that directly affect our South Florida community. She is joined by experienced journalist is joined by experienced journalist Jose Tres Jose Tres Palacios Palacios along with radio anchor along with radio anchor Eunice Ricard-Eunice Ricard-Rodriguez Rodriguez who share their controversial opinions who share their controversial opinions about politics, social issues, current events and culture about politics, social issues, current events and culture in lively debates.in lively debates.

Monday – Friday 3:00 – 4:00 pm Talk Show Hosted by: Maria LariaMonday – Friday 3:00 – 4:00 pm Talk Show Hosted by: Maria Laria

Page 8: Wjan 2011 media kit

NOTICIAS 41 – EARLY NEWS 5 P.M. Monday – Friday 5:00 – 6:00 pm News Anchors: Juan Manuel Cao & Yossie Galindo Monday – Friday 5:00 – 6:00 pm News Anchors: Juan Manuel Cao & Yossie Galindo

NOTICIAS 41NOTICIAS 41 is one of the most popular Spanish is one of the most popular Spanish language newscasts in South Florida. language newscasts in South Florida.

One hour earlier than any the rest, news and One hour earlier than any the rest, news and information is delivered with the fluency and information is delivered with the fluency and spontaneity of spontaneity of JUAN MANUEL CAOJUAN MANUEL CAO and and YOSSIE YOSSIE GALINDO. GALINDO. Our team of respected journalists deliver Our team of respected journalists deliver stories of interest to South Floridians with a profound stories of interest to South Floridians with a profound knowledge of the variety of Latinos that make up South knowledge of the variety of Latinos that make up South Florida, covering current affairs and political issues Florida, covering current affairs and political issues along with newsworthy topics that affect their lives. along with newsworthy topics that affect their lives.

The best team of newscasters in South Florida - The best team of newscasters in South Florida - delivering live, fast-breaking coverage that South delivering live, fast-breaking coverage that South Floridians count on daily.Floridians count on daily.

Page 9: Wjan 2011 media kit

MINUTO DE FAMA

Minuto de Fama (Minute of Fame) hosted by renowned Minuto de Fama (Minute of Fame) hosted by renowned TV personality Nelson Bustamante, along with TV personality Nelson Bustamante, along with professional experts Kary Bernal, Juan de Alba, and professional experts Kary Bernal, Juan de Alba, and Marisol Calero. Marisol Calero.

Minuto de Fama (Minute of Fame) is a reality Minuto de Fama (Minute of Fame) is a reality competition to find new musical talent. Many dream of competition to find new musical talent. Many dream of being big, but few reach success in the music world. being big, but few reach success in the music world.

Minuto de Fama (Minute of Fame) will give that Minuto de Fama (Minute of Fame) will give that opportunity to one of the 12 participants who were opportunity to one of the 12 participants who were chosen from hundreds of applicants. They will chosen from hundreds of applicants. They will compete, on stage, to achieve their dream and receive compete, on stage, to achieve their dream and receive thousands of dollars in prizes and sponsorships. The thousands of dollars in prizes and sponsorships. The first-of-its-kind reality competition will put 12 first-of-its-kind reality competition will put 12 professional artists who have not yet had their big professional artists who have not yet had their big break, and give viewers the chance to select Latin break, and give viewers the chance to select Latin music's next big superstar! music's next big superstar!

Monday – Friday 6:00 – 7:00 pm Variety and Contest Show Hosted by: Nelson BustamanteMonday – Friday 6:00 – 7:00 pm Variety and Contest Show Hosted by: Nelson Bustamante

Page 10: Wjan 2011 media kit

EL SHOW DE FERNANDO HIDALGO

AtAt 7:00 pm 7:00 pm the party starts with the small giant of the party starts with the small giant of entertainment in entertainment in “EL SHOW DE“EL SHOW DE FERNANDO FERNANDO HIDALGO”.HIDALGO”.

A live variety show featuring celebrity interviews, A live variety show featuring celebrity interviews, sketch comedy and live musical performances sketch comedy and live musical performances that speak directly to Miami’s diverse Hispanic that speak directly to Miami’s diverse Hispanic audience. audience.

Viewers tune in to see Fernando’s irreverent take Viewers tune in to see Fernando’s irreverent take on the news of the day, to meet his guests and to on the news of the day, to meet his guests and to enjoy the lovely ladies who dance and sing their enjoy the lovely ladies who dance and sing their way into their hearts.way into their hearts.

Monday – Friday 7:00 – 8:00 pm Comedy/Variety Hosted by: Fernando HidalgoMonday – Friday 7:00 – 8:00 pm Comedy/Variety Hosted by: Fernando Hidalgo

Page 11: Wjan 2011 media kit

A MANO LIMPIA

““A Mano Limpia”A Mano Limpia” is a stellar program that takes an is a stellar program that takes an in-depth look at what goes on behind the news.in-depth look at what goes on behind the news.

Relevant figures of our community sharing their Relevant figures of our community sharing their opinions about politics, social issues and culture. opinions about politics, social issues and culture. Expert panels dissect the complex news of the day Expert panels dissect the complex news of the day and explain the effect on our community.and explain the effect on our community.

Hosted by Hosted by OSCAR HAZAOSCAR HAZA, a respected journalist and , a respected journalist and author, offers a comprehensive analysis of local and author, offers a comprehensive analysis of local and international news without censorship - international news without censorship - “A Mano “A Mano Limpia”.Limpia”.

Monday – Friday 8:00 – 9:00 pm News, Opinion & Debate Hosted by: Oscar Haza

Page 12: Wjan 2011 media kit

PELLÍZCAME QUE ESTOY SOÑANDO

The most recognized Cuban TV host, who began his career The most recognized Cuban TV host, who began his career in theater and television in his native Cuba, is now the in theater and television in his native Cuba, is now the presenter of presenter of “Pellízcame Que Estoy Soñando”“Pellízcame Que Estoy Soñando” (Pinch Me (Pinch Me I amI am Dreaming)Dreaming), the highest quality prime time hour in , the highest quality prime time hour in entertainment.entertainment.

In the tradition of “The Late Night Show”, In the tradition of “The Late Night Show”, “Pellízcame Que“Pellízcame QueEstoy Soñando”Estoy Soñando” features a big band, with a variety of features a big band, with a variety of comedy skits, celebrity interviews and musical guests every comedy skits, celebrity interviews and musical guests every evening.evening.

““Pellízcame Que Estoy Soñando”Pellízcame Que Estoy Soñando” is giving South Florida is giving South Florida Hispanic TV, a real prime-time quality show, with a whole Hispanic TV, a real prime-time quality show, with a whole new attitude.new attitude.

Monday – Friday 9:00 – 10:00 pm Comedy/Variety Hosted by: Carlos Otero

Page 13: Wjan 2011 media kit

NOTICIAS 41 – Late News 11 P.M.

NOTICIAS 41: NOTICIAS 41: South Florida tunes into journalistic South Florida tunes into journalistic excellence and professionalism with our late edition excellence and professionalism with our late edition newscast, weeknights at 10pm anchored by respected newscast, weeknights at 10pm anchored by respected journalists journalists FELIX GUILLERMOFELIX GUILLERMO and and ALEJANDRA ALEJANDRA MOLINAMOLINA. .

NOTICIAS 41NOTICIAS 41 keeps the Miami Hispanic Community keeps the Miami Hispanic Community informed and renews its commitment to serve the South informed and renews its commitment to serve the South Florida community, one hour earlier than the rest, with Florida community, one hour earlier than the rest, with the finest journalistic tradition.the finest journalistic tradition.

Monday – Friday 10:00 – 10:45 pm News Hosted by: Felix Guillermo Sanchez/Alejandra Molina

Page 14: Wjan 2011 media kit

7 DIAS

7 Dias7 Dias, a “factual reality” hosted by journalist, Leana , a “factual reality” hosted by journalist, Leana Astorga. In each episode, the viewer enters an unfamiliar Astorga. In each episode, the viewer enters an unfamiliar world in which one may discover that reality is often world in which one may discover that reality is often more impacting than fiction.more impacting than fiction.

The show takes viewers on different experiences such The show takes viewers on different experiences such as: being homeless, life without the use of sight, being as: being homeless, life without the use of sight, being unemployed and struggling to live while looking for a job. unemployed and struggling to live while looking for a job. The journeys will keep the viewer tuned in to see what The journeys will keep the viewer tuned in to see what happens next. Follow Leana in happens next. Follow Leana in 7 Dias7 Dias… …

Monday – Friday 10:45 – 11:00 pm Factual Reality Hosted by: Leana Astorga

Page 15: Wjan 2011 media kit

TROPICALISIMO

The spirit of Havana’s legendary Tropicana The spirit of Havana’s legendary Tropicana nightclub comes alive every Saturday nightclub comes alive every Saturday evening and delivered right to your living evening and delivered right to your living room every. room every.

““TROPICAMA”TROPICAMA” is the modern version of the is the modern version of the classic variety show featuring elaborate classic variety show featuring elaborate musical numbers, prizes and pure musical numbers, prizes and pure entertainment. entertainment.

““TROPICAMA”TROPICAMA” is hosted by renowned is hosted by renowned Cuban entertainers Cuban entertainers RAUL GÓMEZRAUL GÓMEZ, , LEONOR ZAMORALEONOR ZAMORA & & GUIANKO GÓMEZGUIANKO GÓMEZ..

Saturday 6:00 – 7:00pm Musical/Variety Hosted by: Raúl, Leonor & Guianko

Page 16: Wjan 2011 media kit

ESCENAS DE MATRIMONIO

““Escenas de Matrimonio”Escenas de Matrimonio” reveals the reveals the amusing and extraordinary lives of three amusing and extraordinary lives of three middle-class married couples, who reside in middle-class married couples, who reside in different suburbs of the same city. They all different suburbs of the same city. They all deal with the same life circumstances. Now, deal with the same life circumstances. Now, the love thermometer has different levels and the love thermometer has different levels and different points of view. We must live the different points of view. We must live the daily coexistence to the limit! Three different daily coexistence to the limit! Three different generations, the young couple, the middle-generations, the young couple, the middle-aged husband and wife and the married aged husband and wife and the married senior citizens. senior citizens.

The eagerness of two young spouses The eagerness of two young spouses sharing a life together, the forty something sharing a life together, the forty something couple who live under one roof without the couple who live under one roof without the presence of their only child, and the constant presence of their only child, and the constant disagreements of two people who barely disagreements of two people who barely stand each other is the perfect recipe for an stand each other is the perfect recipe for an outstanding and genuinely funny comedy.outstanding and genuinely funny comedy.

Saturday 9:00 – 10:00pm Comedy

Page 17: Wjan 2011 media kit

LA MIRADA INDISCRETA

““LA MIRADA INDISCRETA”LA MIRADA INDISCRETA” (“The indiscreet look”) is (“The indiscreet look”) is a different way of experiencing Cuba because one a different way of experiencing Cuba because one image is worth a thousand words. image is worth a thousand words.

““LA MIRADA INDISCRETA”LA MIRADA INDISCRETA” is an informative is an informative television program that talks about Cuban movies, television program that talks about Cuban movies, history, and films that other filmmakers from foreign history, and films that other filmmakers from foreign nations have made about and inside Cuba. In addition, nations have made about and inside Cuba. In addition, they exhibit movies and documentaries done in Cuba. they exhibit movies and documentaries done in Cuba.

Hosted by Alejandro Rios, a respected journalist who Hosted by Alejandro Rios, a respected journalist who offers an in-depth analysis about the Cinematography offers an in-depth analysis about the Cinematography of Cuba.of Cuba.

Sunday 8:00 – 9:00 pm Documentary Hosted by: Alejandro Ríos

Page 18: Wjan 2011 media kit

AIDA

Aída Aída is a family-oriented comedy with zesty humor and is a family-oriented comedy with zesty humor and an ironic point of view, but, nonetheless, always an ironic point of view, but, nonetheless, always realistic. It captures the daily life and struggles of Aída, realistic. It captures the daily life and struggles of Aída, a divorcee who lives with her mom, her brother and her a divorcee who lives with her mom, her brother and her two children. She is an honest and not so attractive two children. She is an honest and not so attractive woman, with no higher education degree and an woman, with no higher education degree and an alcoholic background. She wakes up every morning alcoholic background. She wakes up every morning with two things on her mind: will she ever find a man with two things on her mind: will she ever find a man that will love her and her children and will she ever be that will love her and her children and will she ever be able to go through one whole month without having to able to go through one whole month without having to borrow money. All her jobs have three things in borrow money. All her jobs have three things in common: they do not exceed the minimum wage, they common: they do not exceed the minimum wage, they do not need skill, and there is not one single Spanish do not need skill, and there is not one single Spanish citizen capable of tolerating it. This series is a vivid citizen capable of tolerating it. This series is a vivid picture of the social conflicts ordinary people struggle picture of the social conflicts ordinary people struggle with on a daily basis.with on a daily basis.

Sunday 9:00 – 10:00 pm Comedy

Page 19: Wjan 2011 media kit

EXPLOSIVOS

A high risk area not suitable for those with a A high risk area not suitable for those with a weak heart, this program is hotter and sexier weak heart, this program is hotter and sexier than ever. than ever.

An explosion of laughter hosted by the great An explosion of laughter hosted by the great Argentine comedians, Argentine comedians, MIGUEL DEL SELMIGUEL DEL SEL and and EMILIO DISSIEMILIO DISSI along with a stellar group along with a stellar group of performers and a bevy of beautiful of performers and a bevy of beautiful models, who are coming in… models, who are coming in… “EXPLOSIVOS”“EXPLOSIVOS”

Sunday 10:00 – 11:00 pm Comedy Hosted by Miguel del Sel y Emilio Dissi

Page 20: Wjan 2011 media kit

PROGRAMMING SCHEDULE

7 Dias10:45-11:00pmExplosivos7 Dias

Noticias 41/Al Cierre10:00-10:45pm

AidaEscenas de MatrimonioPellizcame 9:00-10:00 pm

La Mirada IndiscretaLo Mejor de A Mano LimpiaA Mano Limpia8:00-9:00 pm

Lo Mejor de Fernando Hidalgo

Lo Mejor de Fernando HidalgoEl Show de Fernando Hidalgo7:00-8:00 pm

TropicalisimoMinuto de Fama6:00-7:00 pm

Noticias 415:00-6:00 pm

7 Pecados4:00-5:00 pm

Paid ProgrammingPaid Programming

Arrebatados3:00-4:00 pm

Casa Voladora, Super Libro, Agua VivaPaid Programming6:00-7:30 am

SundaySaturdayMonday- Friday

Updated: May 2010

Page 21: Wjan 2011 media kit

MONDAY-SUNDAY PROGRAMMING

Rate Card 2011

PROGRAM FORMAT DAY-TIME RATES Arreb atad o s Talk S ho w M -F 3:00 p .m . -4:00 p .m . $400

S iete Pecad o s S o ap O p era M -F 4:00 p .m . -5:00 p .m . $400

N o ticias 41 Early N ews-LIVE Lo cal N ews M -F 5:00 p .m . -6:00p m $700

M inuto D e Fam a-LIVE Variety & C o ntest M -F 6:00 p .m . -7:00 p .m . $600

El S ho w d e F ernand o -LIVE C o m ety & Variety M -F 7:00 p .m .- 8:00 p .m . $900

A M ano Lim p ia-LIVE N ews,O p inio n & D eb ates M -F 8:00 p .m .-9:00 p .m , $1,300

Pell zcam e Q ue Esto y S o and o -LIVEí ñ C o m ed y/Variety M -F 9:00 p .m . -10:00 p .m . $1,300

N o ticias 41 Late N ews -LIVE Lo cal N ews M -F 10:00 p .m . -10:30 p .m . $1,800

N o ticias 41 Al C ierre -LIVE Lo cal N ews M -F 10:30 p .m . - 10:45 p .m . $900

7 D ias Factual R eality M -F 10:45 p .m .-11:00 p .m . $900

Tro p icalis im o M us ical/Variety S AT 6:00 p .m .-7:00 p .m . $300

Lo M ejo r d el S ho w d e F ernand o Hid algo C o m ety & Variety S AT-S U N 7:00 p .m . - 8:00 p .m . $300

Lo m ejo r d e A M ano Lim p ia N ews,O p inio n & D eb ates S AT 8:00 p .m . -9:00 p .m . $300

Escenas D e M atrim o nio C o m ety S AT 9:00 p .m . -10:00 p .m . $300

Lo M ejo r D e 7 D ias Factual R eality S AT 10:00 p .m . -11:00 p .m . $300

C lave Guajira Entertainm ent S U N 6:30 p .m .-7:00 p .m . $300

La M irad a Ind iscreta D o cum entary S U N 8:00 p .m . -9:00 p .m . $300

Aid a C o m ed y S U N 9:00 p .m . -10:00 p .m . $400

Exp lo s ivo s C o m ety S U N 10:00 p .m . -11:00 p .m . $400

R .O .S . D aytim e M -F 2 :00 p .m . -4:00 p .m . $300

R .O .S . Early Fring e M -F 4:00 p.m. -7:00 p.m. $500