utah media group media kit
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2015 Utah Media Group Media KitTRANSCRIPT

Media Kit 2015

Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
About Utah Media Group . . . . . . . . . . . . . . . . . . . . . . . . 4
Market Area . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Newspaper Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Reader Statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Newspaper vs . TV & Radio . . . . . . . . . . . . . . . . . . . . . . . 8
Niche and Targeted Publications . . . . . . . . . . . . . . . . . 9
Mail Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
Deadlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Daily Newspaper Sections . . . . . . . . . . . . . . . . . . . . . . .14
Ad Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15
Digital Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18
Creative Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21
Real Estate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
Contents
Print AdvertisingReverse Publication
Targeted/Niche PublicationCustom Publications
Banner AdvertisingBehavioral TargetingAdvanced TargetingSocial Networks
Search Engine OptimizationSearch Engine Marketing Database MarketingLocal Search
Multimedia Palette
Video On DemandDirectories
Niche MicrositesE-mail Newsletter
E-CommerceE-Pubs
Print AdvertisingNewspaper Inserts
Front Page Sticker NotesSpecial Publication Advertising
Cover Wraps (Spadea)
Save Now- Shared MailDirect Mail Campaigns
Money Bag
Mobile Microsites
Text (SMS) Marketing2D Bar Codes/SnapTags
Smart Phone Apps
Event/EXPO SolutionsMarketplace
E-Commerce
Community ZoningE-Couponing
Auto Inventory Listing SolutionsVirtual Auto Tent Sales
Auto Ad Distribution NetworksAuto Mobile Platform
Lead Generation ToolsBehavioral Targeting Campaigns
ApplyUtah.comTarget CandidatesResponse ManagementVirtual Career EventsDiversity SolutionsCareer & Company ProfilesEmployment Social Networking Campaign
MediaOne Real EstateUtahMore.comVirtual Home ToursReal Estate Inventory Listing SolutionsZip Code Level Ad Targeting
PRINTONLINEMOBILE
2 Media Solutions 2015

Contacts
Utah Media Group Executive TeamPresident and CEO . . . . . . . . . . . . . . . . . . . . . . . .Brent Low
Senior Vice President and CFO . . . . . . . . . . Kirk Simmons
Senior Vice President/Circulation Sales . . .Kelly Roberts
Senior Vice President/Operations . . . . . . . . .Scott Porter
Real Estate Division . . . . . . . . . . . . . . . . . . . . . . Doug Olson
Retail/National Advertising
Sally Steed . . . . . . . . . . . . . . . . Vice President, Advertising
sstee[email protected] .com . . . . . . . . . . . . . . (801) 204-6336
Janna Jensen . . . . . . . . . . . . . . Director, Retail Advertising
[email protected] .com . . . . . . . . . . . . . . . (801) 204-6346
Pam Barnett . . . . . . . . . . . . . . . . . . Outside Sales Manager
p[email protected] .com . . . . . . . . . . (801) 204-6349
Automotive/Real Estate/Recruitment
Trent Eyre . . . . . . . . . . . . . . . . . Vice President, Advertising
[email protected] .com . . . . . . . . . . . . . . . . (801) 204-6305
Terry Baird . . . . . . . . . . . . . . .Director, Targeted Marketing
[email protected] .com . . . . . . . . . . . . . . . . (801) 204-6233
Hometown Values
Travis Henderson . . . . . . . . . . . . . . . . Production Manager
t[email protected] .com . . . . . . . . . . (801) 204-6325
Events & Growtix
Dan Hartman . . . . . .Vice President, Events Development
dha[email protected] .com . . . . . . . . . . . . (801) 204-6227
Digital Product Development
John Sloan . . . . . . . . . . . . . . . . . . . . . Vice President, Digital
[email protected] .com . . . . . . . . . . . . . . . . (801) 204-6842
Marketing & Development
Jed Call . . . .Vice President, Marketing and Development
[email protected] .com . . . . . . . . . . . . . . . . . (801) 204-6827
Utah Business
Sam Urie . . . . . . . . . . . . . . . . . . . . . . . . . . . General Manager
[email protected] .com . . . . . . . . . . . . . . . . . . . . . (801) 839-1425
Memberships/Affiliations
Chamber of Commerce
American Fork Area Chamber of Commerce
Chamber West-Regional Chamber of Commerce
Draper Area Chamber of Commerce
Utah Valley Chamber of Commerce
Murray Chamber of Commerce
Salt Lake Chamber of Commerce
Sandy Area Chamber of Commerce
South Jordan Area Chamber of Commerce
West Jordan Area Chamber of Commerce
Realty & Home Builder Associations
Northern Wasatch Home Builders Association
Park City Home Builders Association
Salt Lake Home Builders Association
Utah Association of Realtors
Utah Valley Home Builders Association
Utah Home Builders Association
Newspaper Related Organizations
Advertising Checking Bureau
Alliance for Audited Media
Newspaper Association of America (NAA)
American Advertising Federation of Utah (AAF Utah)
Utah Chapter of American Marketing Assoc . (Utah AMA)
Other Associations
Utah Apartment Association
Utah Automobile Dealers Association (UADA)
Utah Media Group4770 S . 5600 W .
West Valley City, Utah 84118
Phone: (801) 204-6500
Fax: (801) 204-6395
3www.utahmediagroup.com

Utah Media Group is Utah’s largest media company, distributing the most trusted sources for news and information through our partners, Deseret News and The Salt Lake Tribune. Utah Media Group was organized as the Newspaper Agency Company, in a joint operation between these two competitive news organizations, more than 60 years ago.
Utah Media Group has expanded beyond our core news publications into digital publishing, targeted regional magazines, event management, and more. Today, Utah Media Group reaches more than 1.7 million weekly readers in Utah and 99 percent of all households in the Salt Lake and Davis counties through our combined products.
Reaching beyond traditional media solutions, Utah Media Group’s growing product line reaches more people than ever before. Advertising through Utah Media Group’s products will extend the reach of any business. Whether you are looking to connect with our daily massive audience or a targeted niche, we have customized marketing solutions to reach your customers through the most trusted media brands in Utah!
Utah Media Group
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> SLTRIB.COM
U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
50,000 aresealed off inLiberia to stopEbola spreadWORLD • Riot police and sol-
diers used scrap wood and
barbedwire to seal off 50,000
people inside their Liberian
slum Wednesday, trying to
contain the Ebola outbreak
that has killed 1,350 people
acrossWest Africa. > A8
U.S. SupremeCourt blocksgaymarriagesin Virginia
U.S. has triedbut failed torescue hostages
NATION • Same-sex couples
won’t be able to marry in Vir-
ginia for now, after the Su-
preme Court on Wednesday
delayed an appeals court rul-
ing striking down the state’s
gay-marriage ban. > A5
WORLD • President Barack
Obama this summer sent spe-
cial operations troopsto Syr-
ia on a mission to rescue U.S.
hostages, including journalist
James Foley, but they failedto
find them, the White House
saidWednesday. > A3
ABBAS DULLEH | The Associated Press
A Liberian security officer pa-
trols Wednesday in Monro-
via, Liberia, as the government
clamps down on the move-
ment of people to prevent the
spread of the Ebola virus.
]Classified Ads C9
Comics B4
Editorials A10
Legal Notices C8
Money A9
Movies B3
Obituaries B7
Puzzles B5
Sports C1
Television B6
VOLUME 288 | NUMBER 129
Today • Sun, a few
thunderstorms. > B10
8462
HI
LO
]
Fire threat low, but water scarce
Wet monsoon storms that
started in July and are con-
tinuing this week have staved
off Utah’s wildfire threat,
but they have caused serious
flash flooding and done little
to help the state’s water sup-
ply.That’s the word from state
officials monitoring the im-
pact of the seasonal storms in
very different ways.
“Rain in the summer is a
nice thing. It keeps people
from using water stored in
the reservoirs by shutting
off their sprinklerswhenthey
can, but overall it has avery
minimal impact on ourwater
supply scenario,” said Nation-
al Weather Service hydrolo-
gist BrianMcInerney.Utah’s precipitation was
131 percent above average in
July, according to the month-
ly Climate andWater Report
from the Natural Resources
Conservation Service.And August is off to a ro
ar-
ing start, but even with the
impressive rainfall totals the
state was still only at 83 per-
cent of average in water year
(October to October) precip-
itation.That number might seem
high, but it is better tohave
higher totals in the late win-
ter or early spring as a result
of snowpack and not summer
rain that often disappears
before contributing towater
storage in Utah.“Not much is going into
our reservoirs,” McInerney
said. “A lot of it evaporates.
Plants take it to grow and it
goes away. We really don’t
seemuch benefit besides it is
cooler.”A pattern of brief, dry pe-
riods between waves of wa-
ter-engorged clouds is ex-
pected to repeat through the
remainder of the workweek
as a cycle of storms continues
to drift through the state to-
ward a southeastern exit into
the Four Corners region and
Storms • July rains helpedprevent wildfires
but didn’t domuch for Utah’s reservoirs.
By BRETT PRETTYMAN
and BOB MIMS
The Salt Lake Tribune
Please seeWATER, A4
FRANCISCO KJOLSETH | The Salt Lake Tribune
Top • The Egyptian Room, on the left, and the Colonial Room, on the right, of the Salt Lake Masonic
Temple may have been designated as public fallout shelters.
Above • Some signs that mark where fallout shelters used to be designated remain in Salt Lake City. The
state Capitol, and the Pioneer Museum across the street from it, still have their fa
llout shelter signs out-
side, directing people to the buildings.
RICK EGAN | The Salt Lake Tribune
RICK EGAN | The Salt Lake Tribune
Utah fallout shelters remain
hidden relics of the Cold War
Beyond the sphinxes of the
Salt Lake Masonic Temple’s
stone steps — through the gi-
ant wooden doors and amid
the hushed halls and secre-
tive sanctuaries — is a fallout
shelter.“This building would have
come down like a house of
cards,” said Larry Fairclough,
the Masonic society’s secre-
tary, walking into a high-ceil-
inged loungewith tall windows
that an atomic blast could have
shattered.Fairclough was unsure what
part of the Masonic building
would act as a shelter, but he
figures it might have been the
Colonial Room or Egyptian
Room, a pair of romantically
decorated sanctuaries for so-
ciety meetings, which are win-
dowless and built with con-
crete roofs and floors ona steel
frame.The buildings designated
as community fallout shelters
during the 1960s were never
meant as salvation from the
explosion, only sanctuary from
the ensuing radiation.Salt Lake City had at least
four — the Masonic temple,
the Utah Capitol, the Pioneer
Memorial Museum and the
At least four buildings in Salt Lake City
were chosen as sanctuaries from radiation.
By MICHAEL MCFALL
The Salt Lake Tribune
FORGOTTEN FEARS • PREPARING FOR THE BOMB
Please see SHELTERS, A4
MormonsseeWebas a tool,but it canbackfire
The LDS Church has em-
braced the virtual universe
with unalloyed enthusiasm,
hoping to harness its glob-
al reach to bring converts
to Christ, while some local
Mormon leaders have used
the same tools to monitor —
and occasionally discipline—
longtime members.Whether to proselytize or
to punish, social-media out-
lets are part of the LDSland-
scape, and leaders and mem-
bers alike are struggling to
adopt and adapt guidelines
for getting along in what they
see as God’s kingdom.The 15 million-member
Church of Jesus Christ of
Latter-day Saints nowhands
out digital devices to nearly
Religion • Social
media can help spread
LDS gospel, but
postings can get some
members in trouble.
By PEGGY FLETCHER STACK
The Salt Lake Tribune
Please see LDS ONLINE, A4
The mourners filled an enormouschurch to remember Michael Brown,the unarmed teen shot by police, A2
FUNERAL IN MISSOURI
S.L. County settles lawsuit overimmigration status detainmentSalt Lake County has settled a lawsuit filed on behalfof a man held in the Salt Lake County Jail and by federalauthorities for 46 days after he posted court-orderedbail. The plaintiff, Enrique Uroza, was detained by theSalt Lake County Sheriff’s Office to check his immigrationstatus, which the county officials believed was requiredunder SB81, passed by the Utah Legislature in 2008.
LOCAL B1
TUESDAYAUGUST 26, 2014
SALT LAKE CITY, UTAH
DESERETNEWS.COM
MONEYWISE SPORTSLOCAL
PARTLY CLOUDY, THUNDERSTORMS TODAY
CLASSIFIEDS ....................D7, 8COMICS.............................C4, 5COMMENT........................A8, 9
DEATHS..............................B5�7LEGALNOTICES.....................B4MOVIES..................................C7
TELEVISION............................C8WEATHER...............................C8WORLD/NATION ....................A2
INDEX
FAMILY MEMBERS OFDROWNING VICTIMSET UP LIFE JACKETSTATIONS, B1
PEOPLE FIND WAYSTO PUT THEIR MONEYWHERE THEIR FAITHIS, C1
BYU, CONNECTICUTCOACHES SHAREA SIMILAR APPROACH,D1
HIGH: 81 LOW: 62VOL. 165 / NO. 74
Bachelor’s degree No bachelor’s degree
PERC
ENTRELIGIOUSLYUN
AFFILIATED
BIRTH YEAR
Faith-impact of a college degree
DESERET NEWS GRAPHICSOURCE: University of Nebraska-Lincoln
25%
20%
15%
1900-04
1905-09
1910-14
1915-19
1920-24
1925-29
1930-34
1935-39
1940-44
1945-49
1950-54
1955-59
1960-64
1965-69
1970-74
1975-79
10%
5%
0%
Connection, community key to keeping faith in college· BY MARK A. KELLNER
DESERET NEWS
Elizabeth Campbell saidshe took a break from thingsof the spirit when she firstarrived at the sprawling Uni-versity of Missouri campus inColumbia three years ago.The native of Marshfield,
Missouri — population 6,686— was just one among 34,000students caught up in a cul-
ture that encouraged explora-tion, making new friends andfinding one’s self.“I didn’t put as much effort
into my relationship with Je-sus as I should have; it wasn’tmy highest priority,” the now21-year-old international stud-ies major recalled. “I startedpartying and (doing) otherthings. In freshman year, if youcome up with friends, it’s realeasy to get caught up in that.”
Campbell’s detachmentfrom the faith communitythat nourished her — shewas very active in her home-town Assemblies of Godcongregation — is one of thefactors that could lead to aseparation from faith while atcollege, faith leaders say. Andmany religious institutionsrespond to that detachmentby creating campus minis-tries that give students a
familiar place to reconnectwith their faith.As students explore what
may be a highly unfamiliarand stressful setting, religiousgroups should offer “a senseof hospitality, of forming acommunity, of welcoming andinviting people,” said BarbaraMcCrabb, assistant directorof Catholic Education for the
COLLEGE A4
Stewartseeking todemilitarizefed agencies
· BY LISA RILEY ROCHEDESERET NEWS
SALT LAKE CITY — Rep.Chris Stewart said a policeshow of force against protestsin Ferguson, Missouri, thathas been compared to aninvading army is boostinginterest in his effort to de-militarize federal regulatoryagencies.But the Utah Republican
told the Deseret News andKSL editorial board Mondaythat he isn’t trying to takeadvantage of the concernsraised by the local policereaction to demonstrationsagainst the police shooting ofan unarmed 18-year-old.“I don’t feel comfortable
taking advantage of that andtrying to sell it by saying,‘Well, look what’s happeningout in Ferguson, therefore,come support my bill.’ I thinkthose situations are differentenough,” he said.Still, the images of a heav-
ily armored vehicle rollingthrough the small St. Louissuburb while officers outfittedin battle-ready camouflagegear carry automatic weaponsis having an impact.“There’s no question it’s
brought much more attentionto the bill because of whathas happened in the last fewweeks in Missouri,” the 2nd
AGENCIES A4
MISSOURI EVENTS SPARKINTEREST IN HIS BILL TODISARM REGULATORS
COMMONCORE: 41 PERCENT OF UTAHNS OPPOSE THE STANDARDS
Unliked andmisunderstood· BY BENJAMIN WOOD
DESERET NEWS
SALT LAKE CITY —A plurality oflikely Utah voters oppose the CommonCore State Standards, but only 1 in 5can accurately identify what they are,according to a poll released Monday byUtahPolicy.com.The poll, conducted by Dan Jones &Associates, surveyed 408 likely votersand found that 41 percent of partic-
ipants opposed the Common Corecompared with 29 percent who supportthe standards.The remaining 30 percent respondedthat they were either neutral or “didn’tknow” when asked whether they
support or oppose the Common Core,meaning the voters who either supportor have no opinion of the state stan-dards outnumber the voters who opposethem.“I would say the best way to put it is
that Utahns are split about this issue,”said Bryan Schott, managing editor ofUtahPolicy.com. “They’re really not surehow they feel about it. They’re brokenup into a number of camps, and whenwe asked them what Common Corewas, they really couldn’t answer.”The Common Core State Standardsare a series of educational benchmarksaimed at preparing students for higher
POLL A7
SCOTT G WINTERTON, DESERET NEWS
Third-grade teacher Christine Mitchell helps Joshua Hanks with a question as they work on math Monday at Rosecrest Elementary School.Common Core in Utah
12%Strongly support
10%Don't know
SOURCE: UtahPolicy.com
DESERET NEWS GRAPHIC
27%
From what you know today, do you support oroppose the Common Core State Standards?
Strongly oppose
14%Somewhatoppose20%
Neutral
17%Somewhatsupport
Survey conducted Aug. 19-21 with 408likely voters. Margin of error: +/-4.9%
Deseret News and The Salt Lake Tribune stand together as the oldest, largest, most trusted sources of news and information, as well as the best way for advertisers to reach influential readers throughout Utah.
No other media company can match the reach of Utah Media Group. These two news channels continue to be the highest quality and affordable marketing vehicle to reach a mass audience. In fact, when, combined these two newspapers we reach more than 658,597 readers every week.
*Scarborough 2014, release 1
Utah’s most powerful and trusted voices in news:
4 Media Solutions 2015

Market Area
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5www.utahmediagroup.com

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> SLTRIB.COM
U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
50,000 aresealed off inLiberia to stopEbola spreadWORLD • Riot police and sol-
diers used scrap wood andbarbedwire to seal off 50,000people inside their Liberianslum Wednesday, trying tocontain the Ebola outbreakthat has killed 1,350 peopleacrossWest Africa. > A8
U.S. SupremeCourt blocksgaymarriagesin Virginia
U.S. has triedbut failed torescue hostages
NATION • Same-sex coupleswon’t be able to marry in Vir-
ginia for now, after the Su-
preme Court on Wednesdaydelayed an appeals court rul-
ing striking down the state’sgay-marriage ban. > A5
WORLD • President BarackObama this summer sent spe-
cial operations troops to Syr-
ia on a mission to rescue U.S.
hostages, including journalist
James Foley, but they failed tofind them, the White HousesaidWednesday. > A3
ABBAS DULLEH | The Associated Press
A Liberian security officer pa-
trols Wednesday in Monro-
via, Liberia, as the government
clamps down on the move-
ment of people to prevent the
spread of the Ebola virus.
]Classified Ads C9
Comics B4
Editorials A10
Legal Notices C8
Money A9
Movies B3
Obituaries B7
Puzzles B5
Sports C1
Television B6
VOLUME 288 | NUMBER 129
Today • Sun, a few
thunderstorms. > B10
8462
HI
LO
]
Fire threat low, but water scarce
Wet monsoon storms thatstarted in July and are con-tinuing this week have stavedoff Utah’s wildfire threat,
but they have caused seriousflash flooding and done littleto help the state’s water sup-ply.
That’s the word from stateofficials monitoring the im-pact of the seasonal storms invery different ways.
“Rain in the summer is anice thing. It keeps peoplefrom using water stored inthe reservoirs by shuttingoff their sprinklerswhen theycan, but overall it has a veryminimal impact on ourwatersupply scenario,” said Nation-al Weather Service hydrolo-gist BrianMcInerney.
Utah’s precipitation was131 percent above average in
July, according to the month-ly Climate andWater Reportfrom the Natural ResourcesConservation Service.
And August is off to a roar-ing start, but even with theimpressive rainfall totals thestate was still only at 83 per-cent of average in water year(October to October) precip-itation.
That number might seem
high, but it is better to havehigher totals in the late win-ter or early spring as a resultof snowpack and not summerrain that often disappearsbefore contributing to waterstorage in Utah.“Not much is going into
our reservoirs,” McInerneysaid. “A lot of it evaporates.
Plants take it to grow and itgoes away. We really don’t
seemuch benefit besides it iscooler.”
A pattern of brief, dry pe-riods between waves of wa-ter-engorged clouds is ex-pected to repeat through theremainder of the workweekas a cycle of storms continuesto drift through the state to-ward a southeastern exit intothe Four Corners region and
Storms • July rains helped prevent wildfires
but didn’t domuch for Utah’s reservoirs.
By BRETT PRETTYMAN
and BOB MIMS
The Salt Lake Tribune
Please seeWATER, A4
FRANCISCO KJOLSETH | The Salt Lake Tribune
Top • The Egyptian Room, on the left, and the Colonial Room, on the right, of the Salt LakeMasonic
Temple may have been designated as public fallout shelters.
Above • Some signs that mark where fallout sheltersused to be designated remain in Salt Lake City. The
state Capitol, and the Pioneer Museum across the street from it, still have their fallout shelter signs out-
side, directing people to the buildings.
RICK EGAN | The Salt Lake TribuneRICK EGAN | The Salt Lake Tribune
Utah fallout shelters remain
hidden relics of the Cold War
Beyond the sphinxes of the
Salt Lake Masonic Temple’s
stone steps — through the gi-
ant wooden doors and amid
the hushed halls and secre-
tive sanctuaries — is a fallout
shelter.“This building would have
come down like a house of
cards,” said Larry Fairclough,
the Masonic society’s secre-
tary, walking into a high-ceil-
inged loungewith tall windows
that an atomic blast could have
shattered.Fairclough was unsure what
part of the Masonic building
would act as a shelter, but he
figures it might have been the
Colonial Room or Egyptian
Room, a pair of romantically
decorated sanctuaries for so-
ciety meetings, which are win-
dowless and built with con-
crete roofs and floors on a steel
frame.The buildings designated
as community fallout shelters
during the 1960s were never
meant as salvation from the
explosion, only sanctuary fromthe ensuing radiation.
Salt Lake City had at least
four — the Masonic temple,
the Utah Capitol, the Pioneer
Memorial Museum and the
At least four buildings in Salt Lake City
were chosen as sanctuaries from radiation.
By MICHAEL MCFALL
The Salt Lake Tribune
FORGOTTEN FEARS • PREPARING FOR THE BOMB
Please see SHELTERS, A4
MormonsseeWebas a tool,but it canbackfire
The LDS Church has em-
braced the virtual universewith unalloyed enthusiasm,
hoping to harness its glob-
al reach to bring convertsto Christ, while some local
Mormon leaders have usedthe same tools to monitor —and occasionally discipline —longtime members.
Whether to proselytize orto punish, social-media out-
lets are part of the LDS land-
scape, and leaders and mem-
bers alike are struggling toadopt and adapt guidelinesfor getting along in what theysee as God’s kingdom.
The 15 million-memberChurch of Jesus Christ of
Latter-day Saints now handsout digital devices to nearly
Religion • Social
media can help spread
LDS gospel, butpostings can get some
members in trouble.
By PEGGY FLETCHER STACK
The Salt Lake Tribune
Please see LDS ONLINE, A4
Circulation: 80,818*
Audience: 274,418**
Frequency: Printed dailyDistribution: Paid, carrier,statewide
*AAM Publisher’s Statement March 31, 2014, Sunday Print Only**Sunday Audience - Scarborough Research 2014, release 1
The mourners filled an enormous
church to remember Michael Brown,
the unarmed teen shot by police, A2
FUNERAL IN MISSOURI S.L. County settles lawsuit over
immigration status detainmentSalt Lake County has settled a laws
uit filed on behalf
of a man held in the Salt Lake County Jail and by federal
authorities for 46 days after he posted court-ordered
bail. The plaintiff, Enrique Uroza, was detained by the
Salt Lake County Sheriff’s Office tocheck his immigration
status, which the county officials believed was required
under SB81, passed by the Utah Legislature in 2008.
LOCAL B1
TUESDAYAUGUST 26, 201
4
SALT LAKE CITY, UTAH
DESERETNEWS.COM
MONEYWISESPORTS
LOCAL
PARTLY CLOUDY, THUNDERSTORMS TODAY
CLASSIFIEDS ....................D7, 8
COMICS.............................C4, 5
COMMENT........................A8, 9
DEATHS..............................B5�7
LEGALNOTICES.....................B4
MOVIES..................................C7
TELEVISION............................C8
WEATHER...............................C8
WORLD/NATION ....................A2INDEX
FAMILY MEMBERS OFDROWNING VICTIMSET UP LIFE JACKETSTATIONS, B1
PEOPLE FIND WAYSTO PUT THEIR MONEYWHERE THEIR FAITHIS, C1
BYU, CONNECTICUTCOACHES SHAREA SIMILAR APPROACH,
D1
HIGH: 81 LOW: 62
VOL. 165 / NO. 74
Bachelor’s degree No bachelor’s degree
PERC
ENTRELIGIOUSLYUN
AFFILIATED
BIRTH YEAR
Faith-impact of a college degree
DESERET NEWS GRAPHIC
SOURCE: University of Nebraska-Lincoln
25%
20%
15%
1900-04
1905-09
1910-14
1915-19
1920-24
1925-29
1930-34
1935-39
1940-44
1945-49
1950-54
1955-59
1960-64
1965-69
1970-74
1975-79
10%
5%
0%
Connection, community key to keeping faithin college
· BY MARK A. KELLNERDESERET NEWS
Elizabeth Campbell said
she took a break from things
of the spirit when she first
arrived at the sprawling Uni-
versity of Missouri campus in
Columbia three years ago.
The native of Marshfield,
Missouri — population 6,686
— was just one among 34,000
students caught up in a cul-
ture that encouraged explora-
tion, making new friends and
finding one’s self.“I didn’t put as much effort
into my relationship with Je-
sus as I should have; it wasn’t
my highest priority,” the now
21-year-old international stud-
ies major recalled. “I started
partying and (doing) other
things. In freshman year, if you
come up with friends, it’s real
easy to get caught up in that.”
Campbell’s detachment
from the faith community
that nourished her — she
was very active in her home-
town Assemblies of God
congregation — is one of the
factors that could lead to a
separation from faith while at
college, faith leaders say. And
many religious institutions
respond to that detachment
by creating campus minis-
tries that give students a
familiar place to reconnect
with their faith.As students explore what
may be a highly unfamiliar
and stressful setting, religious
groups should offer “a sense
of hospitality, of forming a
community, of welcoming and
inviting people,” said Barbara
McCrabb, assistant director
of Catholic Education for the
COLLEGE A4
Stewartseeking todemilitarizefed agencies
· BY LISA RILEY ROCHEDESERET NEWS
SALT LAKE CITY — Rep.
Chris Stewart said a police
show of force against protests
in Ferguson, Missouri, that
has been compared to an
invading army is boosting
interest in his effort to de-
militarize federal regulatory
agencies.But the Utah Republican
told the Deseret News and
KSL editorial board Monday
that he isn’t trying to take
advantage of the concerns
raised by the local police
reaction to demonstrations
against the police shooting of
an unarmed 18-year-old.
“I don’t feel comfortable
taking advantage of that and
trying to sell it by saying,
‘Well, look what’s happening
out in Ferguson, therefore,
come support my bill.’ I think
those situations are different
enough,” he said.Still, the images of a heav-
ily armored vehicle rolling
through the small St. Louis
suburb while officers outfitted
in battle-ready camouflage
gear carry automatic weapons
is having an impact.“There’s no question it’s
brought much more attention
to the bill because of what
has happened in the last few
weeks in Missouri,” the 2nd
AGENCIES A4
MISSOURI EVENTS SPARKINTEREST IN HIS BILL TODISARM REGULATORS
COMMONCORE: 41 PERCENT OF UTAHNS OPPOSE THE STANDARDS
Unliked andmisunderstood· BY BENJAMIN WOOD
DESERET NEWS
SALT LAKE CITY —A plurality of
likely Utah voters oppose the Common
Core State Standards, but only 1 in 5
can accurately identify what theyare,
according to a poll releasedMonday by
UtahPolicy.com.The poll, conducted by Dan Jones &
Associates, surveyed 408 likely voters
and found that 41 percent of partic-
ipants opposed the Common Core
compared with 29 percent who support
the standards.The remaining 30 percent responded
that they were either neutralor “didn’t
know” when asked whether they
support or oppose the Common Core,
meaning the voters who eithersupport
or have no opinion of the state stan-
dards outnumber the voters who oppose
them.“I would say the best way to put it is
that Utahns are split about this issue,”
said Bryan Schott, managing editor of
UtahPolicy.com. “They’re really not sure
how they feel about it. They’re broken
up into a number of camps, and when
we asked them what Common Core
was, they really couldn’t answer.”
The Common Core State Standards
are a series of educational benchmarks
aimed at preparing students for higher
POLL A7
SCOTT G WINTERTON, DESERET NEWS
Third-grade teacher Christine Mitchell helps Joshua Hanks with a question as they work on math Monday at Rosecrest Elementary School.
Common Core in Utah
12%Strongly support
10%Don't know
SOURCE: UtahPolicy.com
DESERET NEWS GRAPHIC
27%
From what you know today, do yousupport or
oppose the Common Core State Standards?
Strongly oppose
14%Somewhatoppose20%
Neutral
17%Somewhatsupport
Survey conducted Aug. 19-21 with408
likely voters. Margin of error: +/-4.9%
Circulation: 109,330*
Audience: 261,544**
Frequency: Printed dailyDistribution: Paid, carrier,statewide
The Deseret News is Utah’s oldest continually published, fastest growing, award-winning, daily newspaper. Deseret News continues to see circulation growth, bucking the national trend of dwindling
readership. Through distinct content, the Deseret News has a unique, targeted audience throughout the state and a strong national and international following, giving advertisers an exclusive audience reach not available anywhere else.
Deseret News was first published in 1850, three years after Brigham Young led Mormon pioneers into the Salt Lake Valley. Dr. Willard Richards, the first editor of the Deseret News, wrote: “We hold ourselves responsible to the highest court of truth for our intentions and the highest court of equityfor our execution.”
* The Deseret News does not accept ROP advertising for
alcohol (including,beer), tobacco, tea or coffee; NC-17 or
X-rated movies; unlicensed massage therapy; astrology
services; gambling; or escort and adult entertainment
services.
* The Deseret News reserves the right to reject or deny
any advertising, whether previously published or not, at
Publisher’s sole discretion.
* The Deseret News prohibits any gun advertising on A1.
Newspaper Publications
6 Media Solutions 2015

Scarborough Research 2014, release 1, Salt Lake Tribune & Deseret News combined
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%
$75,
000
- $99
,999
17%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%
$350
,000
- $4
99,9
99
8%
$500
,000
- $9
99,9
99
2%
$1,0
00,0
00+
.8%
52%
48%
Gender
679,135
Average Issue Reach of AdultsM-F 10pm TV News Avg. Half Hour Reach of AdultsM-F Morning Drive Time Avg. Quarter Hour Reach of Adults
Own or Rent Residence
72%
4%24%
Own
Rent
Other
Female
Male
675,600
542,160
328,989
237,144
288,343
114,254 100,565124,779
KUBL FM120 ads
KNRS FM120 ads
KXRK FM120 ads
KSL AM120 ads
KSTU30 ads
KTVX30 ads
KUTV30 ads
KSL30 ads
The Salt Lake Tribune &
Deseret NewsDaily and Sunday
1 ad
52%
48%
Gender
679,135
Average Issue Reach of AdultsM-F 10pm TV News Avg. Half Hour Reach of AdultsM-F Morning Drive Time Avg. Quarter Hour Reach of Adults
Own or Rent Residence
72%
4%24%
Own
Rent
Other
Female
Male
675,600
542,160
328,989
237,144
288,343
114,254 100,565124,779
KUBL FM120 ads
KNRS FM120 ads
KXRK FM120 ads
KSL AM120 ads
KSTU30 ads
KTVX30 ads
KUTV30 ads
KSL30 ads
The Salt Lake Tribune &
Deseret NewsDaily and Sunday
1 ad
Reader Statistics
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%
$75,
000
- $99
,999
17%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%$3
50,0
00 -
$499
,999
8%$5
00,0
00 -
$999
,999
2%
$1,0
00,0
00+
.8%
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%$7
5,00
0 - $
99,9
9917%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%
$350
,000
- $4
99,9
99
8%
$500
,000
- $9
99,9
99
2%
$1,0
00,0
00+
.8%
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%
$75,
000
- $99
,999
17%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%
$350
,000
- $4
99,9
99
8%
$500
,000
- $9
99,9
99
2%
$1,0
00,0
00+
.8%
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%
$75,
000
- $99
,999
17%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%
$350
,000
- $4
99,9
99
8%
$500
,000
- $9
99,9
99
2%
$1,0
00,0
00+
.8%
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%
$75,
000
- $99
,999
17%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%
$350
,000
- $4
99,9
99
8%
$500
,000
- $9
99,9
99
2%
$1,0
00,0
00+
.8%
Education
.6%
Tem
pora
rily
Une
mpl
oyed
4%
Dis
able
d
17%
Retir
ed
2%
Stud
ent
7%
Hom
emak
er
19%
Empl
oyed
PT
(Les
s th
an 3
5 ho
urs)
48%
Empl
oyed
FT
(35
hour
s or
mor
e)
50
40
30
20
10
0
Employment Status
30
20
10
0
Less
than
$25
,000
13%
$25,
000
- $34
,999
11%
$35,
000
- $49
,999
16%
$50,
000
- $74
,999
23%
$75,
000
- $99
,999
17%
$100
,000
- $1
49,9
99
15%
$150
,000
+
5%
Income
One
Two
Three
Four
Five+
15%
12%
8%
4%
3%
Number of Children
Six+
One
Two
Three
Four
Five
10%
26%
21%
15%
15%
14%
Size of Household
Men 18-34
Men 18-49
Men 21-49
Men 25-54
Women 18-34
Women 18-49
Women 21-49
Women 25-54
19%
30%
26%
27%
13%
23%
20%
22%
Age & Gender
Market Value of Owned HomeHigh School Education Or Less
Any College Post Graduate Degree or Work
32%
68%
14%
40302010
0
Und
er $
150,
000
14%
$150
,000
- $2
49,9
99
30%
$250
,000
- $3
49,9
99
16%
$350
,000
- $4
99,9
99
8%
$500
,000
- $9
99,9
99
2%
$1,0
00,0
00+
.8%
7www.utahmediagroup.com

Competitive Media
*Scarborough 2014, release 1.
Audience Reach ComparisonAverage Issue Reach of Adults
M-F Evening Prime Time TV Avg. Half Hour Reach of Adults
M-F Morning Drive Time Avg. Quarter Hour Reach of Adults
CombinedNewspapers
SUND
AY
419,130
CombinedNewspapers
DAILY
327,315
CityWeekly
65,685
Salt LakeMagazine
17,838
KSL TV CH 5
153,881
KUTV CH 2
111,785
CH 4KTVX
30,317
KSTU CH 13
46,214
KSL
16,251
KXRK
10,382
KSFI
10,215KUBL
6,561KNRS
10,179
Sources: Scarborough, 2014, Release 1, Salt Lake DMA geography
Publications When combined, Deseret News and The Salt Lake Tribune deliver the largest audience in Utah and Salt Lake City for advertisers . Together they provide readers the most comprehensive, and trusted, news in the state . In addition to the daily news, Utah Media Group delivers targeted publications such as Save Now, Hometown Values and Utah Business to maximize reach and leverage channels for our advertisers .
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U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
50,000 aresealed off inLiberia to stopEbola spreadWORLD • Riot police and sol-
diers used scrap wood andbarbedwire to seal off 50,000people inside their Liberianslum Wednesday, trying tocontain the Ebola outbreakthat has killed 1,350 peopleacrossWest Africa. > A8
U.S. SupremeCourt blocksgaymarriagesin Virginia
U.S. has triedbut failed torescue hostages
NATION • Same-sex coupleswon’t be able to marry in Vir-
ginia for now, after the Su-
preme Court on Wednesdaydelayed an appeals court rul-
ing striking down the state’sgay-marriage ban. > A5
WORLD • President BarackObama this summer sent spe-
cial operations troops to Syr-
ia on a mission to rescue U.S.
hostages, including journalist
James Foley, but they failed tofind them, the White HousesaidWednesday. > A3
ABBAS DULLEH | The Associated Press
A Liberian security officer pa-
trols Wednesday in Monro-
via, Liberia, as the government
clamps down on the move-
ment of people to prevent the
spread of the Ebola virus.
]Classified Ads C9
Comics B4
Editorials A10
Legal Notices C8
Money A9
Movies B3
Obituaries B7
Puzzles B5
Sports C1
Television B6
VOLUME 288 | NUMBER 129
Today • Sun, a few
thunderstorms. > B10
8462
HI
LO
]
Fire threat low, but water scarce
Wet monsoon storms thatstarted in July and are con-tinuing this week have stavedoff Utah’s wildfire threat,
but they have caused seriousflash flooding and done littleto help the state’s water sup-ply.
That’s the word from stateofficials monitoring the im-pact of the seasonal storms invery different ways.
“Rain in the summer is anice thing. It keeps peoplefrom using water stored inthe reservoirs by shuttingoff their sprinklerswhen theycan, but overall it has a veryminimal impact on ourwatersupply scenario,” said Nation-al Weather Service hydrolo-gist BrianMcInerney.
Utah’s precipitation was131 percent above average in
July, according to the month-ly Climate andWater Reportfrom the Natural ResourcesConservation Service.
And August is off to a roar-ing start, but even with theimpressive rainfall totals thestate was still only at 83 per-cent of average in water year(October to October) precip-itation.
That number might seem
high, but it is better to havehigher totals in the late win-ter or early spring as a resultof snowpack and not summerrain that often disappearsbefore contributing to waterstorage in Utah.“Not much is going into
our reservoirs,” McInerneysaid. “A lot of it evaporates.
Plants take it to grow and itgoes away. We really don’t
seemuch benefit besides it iscooler.”
A pattern of brief, dry pe-riods between waves of wa-ter-engorged clouds is ex-pected to repeat through theremainder of the workweekas a cycle of storms continuesto drift through the state to-ward a southeastern exit intothe Four Corners region and
Storms • July rains helped prevent wildfires
but didn’t domuch for Utah’s reservoirs.
By BRETT PRETTYMAN
and BOB MIMS
The Salt Lake Tribune
Please seeWATER, A4
FRANCISCO KJOLSETH | The Salt Lake Tribune
Top • The Egyptian Room, on the left, and the Colonial Room, on the right, of the Salt LakeMasonic
Temple may have been designated as public fallout shelters.
Above • Some signs that mark where fallout sheltersused to be designated remain in Salt Lake City. The
state Capitol, and the Pioneer Museum across the street from it, still have their fallout shelter signs out-
side, directing people to the buildings.
RICK EGAN | The Salt Lake TribuneRICK EGAN | The Salt Lake Tribune
Utah fallout shelters remain
hidden relics of the Cold War
Beyond the sphinxes of the
Salt Lake Masonic Temple’s
stone steps — through the gi-
ant wooden doors and amid
the hushed halls and secre-
tive sanctuaries — is a fallout
shelter.“This building would have
come down like a house of
cards,” said Larry Fairclough,
the Masonic society’s secre-
tary, walking into a high-ceil-
inged loungewith tall windows
that an atomic blast could have
shattered.Fairclough was unsure what
part of the Masonic building
would act as a shelter, but he
figures it might have been the
Colonial Room or Egyptian
Room, a pair of romantically
decorated sanctuaries for so-
ciety meetings, which are win-
dowless and built with con-
crete roofs and floors on a steel
frame.The buildings designated
as community fallout shelters
during the 1960s were never
meant as salvation from the
explosion, only sanctuary from
the ensuing radiation.Salt Lake City had at least
four — the Masonic temple,
the Utah Capitol, the Pioneer
Memorial Museum and the
At least four buildings in Salt Lake City
were chosen as sanctuaries from radiation.
By MICHAEL MCFALL
The Salt Lake Tribune
FORGOTTEN FEARS • PREPARING FOR THE BOMB
Please see SHELTERS, A4
MormonsseeWebas a tool,but it canbackfire
The LDS Church has em-
braced the virtual universewith unalloyed enthusiasm,
hoping to harness its glob-
al reach to bring convertsto Christ, while some local
Mormon leaders have usedthe same tools to monitor —and occasionally discipline —longtime members.
Whether to proselytize orto punish, social-media out-
lets are part of the LDS land-
scape, and leaders and mem-
bers alike are struggling toadopt and adapt guidelinesfor getting along in what theysee as God’s kingdom.
The 15 million-memberChurch of Jesus Christ of
Latter-day Saints now handsout digital devices to nearly
Religion • Social
media can help spread
LDS gospel, butpostings can get some
members in trouble.
By PEGGY FLETCHER STACK
The Salt Lake Tribune
Please see LDS ONLINE, A4
The mourners filled an enormouschurch to remember Michael Brown,the unarmed teen shot by police, A2
FUNERAL IN MISSOURI
S.L. County settles lawsuit overimmigration status detainmentSalt Lake County has settled a lawsuit filed on behalfof a man held in the Salt Lake County Jail and by federalauthorities for 46 days after he posted court-orderedbail. The plaintiff, Enrique Uroza, was detained by theSalt Lake County Sheriff’s Office to check his immigrationstatus, which the county officials believed was requiredunder SB81, passed by the Utah Legislature in 2008.LOCAL B1
TUESDAYAUGUST 26, 2014
SALT LAKE CITY, UTAH
DESERETNEWS.COM
MONEYWISESPORTS
LOCAL
PARTLY CLOUDY, THUNDERSTORMS TODAY
CLASSIFIEDS ....................D7, 8COMICS.............................C4, 5COMMENT........................A8, 9
DEATHS..............................B5�7LEGALNOTICES.....................B4MOVIES..................................C7
TELEVISION............................C8WEATHER...............................C8WORLD/NATION ....................A2
INDEX
FAMILY MEMBERS OFDROWNING VICTIMSET UP LIFE JACKETSTATIONS, B1
PEOPLE FIND WAYSTO PUT THEIR MONEYWHERE THEIR FAITHIS, C1
BYU, CONNECTICUTCOACHES SHAREA SIMILAR APPROACH,D1
HIGH: 81 LOW: 62
VOL. 165 / NO. 74
Bachelor’s degree No bachelor’s degree
PERC
ENTRELIGIOUSLYUN
AFFILIATED
BIRTH YEAR
Faith-impact of a college degree
DESERET NEWS GRAPHIC
SOURCE: University of Nebraska-Lincoln
25%
20%
15%
1900-04
1905-09
1910-14
1915-19
1920-24
1925-29
1930-34
1935-39
1940-44
1945-49
1950-54
1955-59
1960-64
1965-69
1970-74
1975-79
10%
5%
0%
Connection, community key to keeping faith in college· BY MARK A. KELLNERDESERET NEWS
Elizabeth Campbell saidshe took a break from thingsof the spirit when she firstarrived at the sprawling Uni-versity of Missouri campus inColumbia three years ago.The native of Marshfield,Missouri — population 6,686— was just one among 34,000students caught up in a cul-
ture that encouraged explora-tion, making new friends andfinding one’s self.“I didn’t put as much effortinto my relationship with Je-sus as I should have; it wasn’tmy highest priority,” the now21-year-old international stud-ies major recalled. “I startedpartying and (doing) otherthings. In freshman year, if youcome up with friends, it’s realeasy to get caught up in that.”
Campbell’s detachmentfrom the faith communitythat nourished her — shewas very active in her home-town Assemblies of Godcongregation — is one of thefactors that could lead to aseparation from faith while atcollege, faith leaders say. Andmany religious institutionsrespond to that detachmentby creating campus minis-tries that give students a
familiar place to reconnectwith their faith.As students explore whatmay be a highly unfamiliarand stressful setting, religiousgroups should offer “a senseof hospitality, of forming acommunity, of welcoming andinviting people,” said BarbaraMcCrabb, assistant directorof Catholic Education for the
COLLEGE A4
Stewartseeking todemilitarizefed agencies
· BY LISA RILEY ROCHEDESERET NEWS
SALT LAKE CITY — Rep.Chris Stewart said a policeshow of force against protestsin Ferguson, Missouri, thathas been compared to aninvading army is boostinginterest in his effort to de-militarize federal regulatoryagencies.But the Utah Republicantold the Deseret News andKSL editorial board Mondaythat he isn’t trying to takeadvantage of the concernsraised by the local policereaction to demonstrationsagainst the police shooting ofan unarmed 18-year-old.“I don’t feel comfortabletaking advantage of that andtrying to sell it by saying,‘Well, look what’s happeningout in Ferguson, therefore,come support my bill.’ I thinkthose situations are differentenough,” he said.Still, the images of a heav-ily armored vehicle rollingthrough the small St. Louissuburb while officers outfittedin battle-ready camouflagegear carry automatic weaponsis having an impact.“There’s no question it’sbrought much more attentionto the bill because of whathas happened in the last fewweeks in Missouri,” the 2nd
AGENCIES A4
MISSOURI EVENTS SPARKINTEREST IN HIS BILL TODISARM REGULATORS
COMMONCORE: 41 PERCENT OF UTAHNS OPPOSE THE STANDARDS
Unliked andmisunderstood· BY BENJAMIN WOODDESERET NEWS
SALT LAKE CITY —A plurality oflikely Utah voters oppose the CommonCore State Standards, but only 1 in 5can accurately identify what they are,according to a poll released Monday byUtahPolicy.com.The poll, conducted by Dan Jones &Associates, surveyed 408 likely votersand found that 41 percent of partic-
ipants opposed the Common Corecompared with 29 percent who supportthe standards.The remaining 30 percent respondedthat they were either neutral or “didn’tknow” when asked whether theysupport or oppose the Common Core,meaning the voters who either supportor have no opinion of the state stan-dards outnumber the voters who opposethem.
“I would say the best way to put it is
that Utahns are split about this issue,”said Bryan Schott, managing editor ofUtahPolicy.com. “They’re really not surehow they feel about it. They’re brokenup into a number of camps, and whenwe asked them what Common Corewas, they really couldn’t answer.”The Common Core State Standardsare a series of educational benchmarksaimed at preparing students for higher
POLL A7
SCOTT G WINTERTON, DESERET NEWS
Third-grade teacher Christine Mitchell helps Joshua Hanks with a question as they work on math Monday at Rosecrest Elementary School.
Common Core in Utah
12%Strongly support 10%
Don't knowSOURCE: UtahPolicy.com
DESERET NEWS GRAPHIC
27%
From what you know today, do you support oroppose the Common Core State Standards?
Strongly oppose
14%Somewhatoppose
20%Neutral
17%Somewhatsupport
Survey conducted Aug. 19-21 with 408likely voters. Margin of error: +/-4.9%
8 Media Solutions 2015

Niche Publications and Sites
*AAM Publisher’s Statement March 31, 2014**Scarborough 2014, release 1. ***Internal Distribution and Subscriber numbers
UtahRides.comUtahRides .com is our automotive portal for anyone who is looking for a new ride or is interested in the automobile industry . On UtahRides .com, visitors can search for new and used vehicles from all of the best dealerships in the area, on this all vehicle super site .
Circulation: 110,599*
Audience Size: 327,315**
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Distribution: Newspapers
Printed on Saturdays
Utah Rides is a weekly section about Utah’s car culture that appeals to car lovers and car buyers alike . Find expert auto reviews and insight into Utah’s robust car community in this local automotive publication . Utah Rides is also a valuable resource for readers looking to purchase a new car from our advertisers .
Saturday 08.23.2014SpacesINSIDE
INSIDE THIS ISSUE:Take a Sunday Drive in the
2014 Toyota Corolla LEECO
Page T8
August 23, 2014
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facebook.com/UtahRides
twitter.com/UtahRides
By AARON COLE AUTO COLUMNIST
The Subaru BRZ, unleashed on
the automotive universe only three
short years ago was a darling in
critical circles. It was evenhailed as
the second coming for quick, light
sports cars that forgot practicality
and remembered what it was like to
reconnect drivers with roads.
Imagine the world for automobiles if
we can have our fun two-seaters
again? Maybe the Brits will get back
in the business of building cars?
Maybe GM will bring back Pontiac
as a true performance brand?
Maybe not.
For the most part, the BRZ and
nearly identical twin, Scion FR-S,
have hit their zenith as far as sales
go. (Oddly, that’s what theZ stands
for in BRZ, “B” for boxer engine,
“R” for rear wheel drive.) Buyers
dreaming of low-slung Saturdays
whipping around mountain roads
were satisfied a few years ago on
launch. For the most part, BRZ
buyers were second-car buyers who
could afford to snap up the sub-
$30,000 roadster fairly quickly. After
all, The tightly cramped cockpit and
low-slung weight doesn’t exactly
scream, “Drive me in the winter.” All
that resulted in a decent sales drop
off, and let’s also not forget that
Mazda still sells the MX-5 that
currently offers what the BRZ/FR-S
does not: a topless experience.
It’s up to the 2015 Subaru BRZ
Series.Blue to tempt a few more
buyers into the fold before the BRZ/
FR-S experiment may end. (Note:
It’s possible that the Subaru/Toyota
partnership that developed the BRZ
could be over soon. Both sides have
And thensuddenly I
understand
the idea of a parallel
reality.
hinted it may be a one-hit wonder.)
The Series.Blue is the firstsignificant
change since the car’s introduction,
mostly by way of aerodynamics. The
Series.Blue tag adds nearly $5,000 in
body kits and interior changes to the
BRZ for some $4,000 on top of the
normal BRZ $25,595 price. Some of
the additions functionally improve
the sports car’s aerodynamics,
although Subaru won’t say by how
much. Some changes like the black
STI wheels help the BRZ look much
better. Others look like ideas
borrowed from Pep Boys — I don’t
much care for the BRZ seat stitching.
A rear spoiler, front chin, side
skirts, rear diffuser and underbody
smoothing highlight the more
functional changes to the BRZ.
Astute observers will notice that all
of the additions listed above
normally help glue really fast race
cars to the ground — and the BRZ
isn’t technically all that fast. The
2.0-liter flat four cranks 200
horsepower and powers the car up
See SUBARU on Page T4
2015 Series.Blue BRZ Subaru Series.Blue BRZ Subaru2015 Series.Blue BRZ Subaru Series.Blue BRZ Subaru2015 Subaru BRZ Series.Blue
A glimpse into a d
ifferent universe
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Classifieds have been the leader in classified advertising
throughout the state for decades and is the go-to source for Utah’s best deals, everything from a new career to a new dining room table .ApplyUtah.com
Concrete Carpenters
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Hiring for projects located in
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Wages from $13.00 to $23.00,
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in production and execution
of assigned area, may
alternate between front and
back of house.Closes 9/04/2014.
For more information and to
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Wanted- Experienced
Concrete FinishersLayout Plan reading A plus.
Ability to do foundation, footing
and wall forming and concrete
finishing. Employees will be
required to pass a
background check in
order to be badged at the
Salt Lake International Airport.
Please email:
or send applications into our
office which at
415 west 9800 SouthSandy, Utah 84123
Applications can be found on
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CONSTRUCTION2 positions available.
Foreman. Concrete personel.
Wages commensuratewith experience.
Lynn 435-650-3698
Asphalt CrewPetroleum Retailer now hiring
asphalt crew for parking lot
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valid CDL. Email resume
.com, fax 801-834-6777 or call
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Wanted - Experienced
Carpenters and LaborersLayout Plan reading A plus.
Ability to do foundation, footing
and wall forming. Employees
will be required to pass a
background check in order to
be badged at the Salt Lake
International Airport.
Please email:[email protected]
or send applications into our
office which at415 west 9800 South
Sandy, Utah 84123
Applications can be found on
our website atwww.allstateconstruction.org
Advisor 2, Accessibility
#14049
Under general supervision,
advises and counsels students
with disabilities at SLCC
regarding their academic
and career choices in light of
their disabilities. Open until
filled, priority review 9/8/14.
For more information and to
apply go tohttps://jobs.slcc.edu .
SLCC is an AA/EEO employer.
Coordinator,
Learning Center
#14043 and #14044
Develops team to manage,
supervise and coordinate
tutoring activities and
learning staff. Assist in budget
preparation, grant/report
writing, fiscal planning. Must
have Bachelor’s Degree in
English or Math, or related
and 2-4 years experience.
For information on this position
and to apply go tohttps://jobs.slcc.edu
The following positionsavailable:
• Morning 10-3Cashier/Customer Service
P.T.• Afternoon 3-Close
Cashier/Customer Service
P.T.• Packaging Person needed
F.T./P.T. Seasonal (Sept-
May)
Apply in person:
2057 East 3300 South.
HealthSouth of Utah is looking
for a Director of Quality & Risk
with a strong clinical
background to join our Senior
Team. Send Resumes [email protected]
We are looking for a
Substitute Bus DriverFor application details, please
see our website at
www.jordandistrict.org
WERNER NEEDS
DRIVER TRAINEES!Drivers are IN DEMAND &
we need YOU!
No CDL? No Problem! 16-Day
CDL training avail!
Opportunity Awaits,CALL TODAY!
1-800-493-1268
WINTER HIRING EVENT
Thursday, September 4, 2014
3 - 6 p.m.
Snow Park Lodge
2250 Deer Valley Drive South
Park City, UT
Work for the ski resort consistently ranked #1
by the readers of SKI Magazine in the categories of
Service, On-mountain Dining and Grooming.
Our excellent benefits and perks include competitive
wages, ski privileges, health benefits, end of season
bonus and more!
Indoor and Outdoor Job Opportunities in:
• Food and Beverage • Housekeeping
• Lodging Operations • Mountain Operations
• Ski School and Children’s Programs • Skier Services
Find a great job at the resort that’s not only one of
the best in the world, it feels a lot like home!
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For more information
deervalley.com/jobs | [email protected]
800-4-SKIJOB (800-475-4562) or 435-645-6654
• Flexible Schedules• Home Weekly• Up to 5000+miles with Bonuses
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To apply email resume to:
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• $500 sign on bonus!
ACCOUNTING
Local Ski Industry firm is
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receivables, preparing
payroll, payroll taxes and
has extensive knowledge
in the use of QuickBooks
Software. Salary is
negotiable based on
experience. Please email
your resume and salary
requirements [email protected]
Programmer/Analyst II
The Research and Graduate
Studies Office (RGS) is seeking
to fill the position of Programmer
Analyst. This position plays a
leadership role in developing,
maintaining and enhancing
various web applications, web
interfaces, and computer sys-
tems that enhance the efficien-
cy and mission of RGS. A
Bachelor’s degree in a related
field with a minimum of 3-5
years of experience with data
base systems, and web-based
presentations required.
See http://jobs.usu.edu
(req ID. 054779) for more
information and to apply online.
EEOEmployer/Veterans/Disabled
BRANCH MANAGER
The University Federal Credit
Union is looking for a dynamic
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possess excellent communica-
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Apply online atwww.ucreditu.com
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8DWednesday, August 27, 2014
The Salt Lake Tribune and The Deseret News ClassifiedsCirculation: 102,194 daily*
Audience: 658,597 weekly**Frequency: Daily, The Salt Lake Tribune and Deseret News
August 23, 2014SPACESUTAH.COM
FOLLOW US ON PINTEREST
PINTEREST.COM/UTAHSPACES
2014 Park City AreaShowcase of HomesAug. 22 - 24 & Aug. 29 - Sept. 1
in this issueAdvertising supplement produced by Utah MediaOne Group
»See page 8 for more information
2 » Dress your mantel
for fall
3 » A farm-raised option
you won't be afraid
to put on yourdinner table
4 » Can contemporary
design includecrystal chandeliers?
8 » 2014 Park CityArea Showcase of
Homes
Can contemporary
design include crystal
chandeliers?
A farm-raisedoption youwon't beafraid toput on yourdinner table
Use code UMG14 for $5 off tickets at
www.PCShowcaseOfHomes.com
� ������� ���� ���
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Circulation: 110,599*
Audience Size: 327,315**
Target Audience: Subscribers
Distribution: Newspapers
Printed on Saturdays
Spaces is a weekly section that features Utah communities and lifestyles with an emphasis on local real estate and home design trends . Each week readers turn to Spaces to get valuable tips for their home .
SALT LAKE CITY, UTAH •
NATIONAL.DESERETNEWS.COM TO SUBSCRIBE, CAL
L 866-628-4677
NAT I ON A L E D I T I ON
VOICES
FAITHMORMON TIMES
AUGUST 24, 2014SUNDAYEDITOR, PAUL S. EDWARDS 801�237�219
4
EDITOR�DESNEWS.COM
INSIDE: CHURCH NEWS
FAMILY
How to choose a
home layout that fits
your family’s values
and promotes
togetherness. P6
HOW CHURCHGROUPS CANHELP PROBLEMGAMBLERS, P4
WHAT MORMONSSHOULD KNOWABOUT RELIGIOUSFREEDOM, P8
AMERICANS ARESTRUGGLINGTO SAVE FORRETIREMENT, P12
VOL. 4 / NO. 1
The rightdesign
ATTENTION
VERNALEXPRESSSUBSCRIBERS
Not a subscriber?
SPECIALOFFER!The weekly National
Edition of Deseret News,
including Church News, is
included as part of your
subscription to your Vernal
Express subscription.*
Two ways to order:
1. www.Vernal.com2. Call 435-789-3511*If you do not wish to receive
delivery of the
Deseret News, please call 435-789-3511
Premaritalchoices affectmarriage’sfuture· BY LOIS M. COLLINS
DESERET NEWS
Your prospects for a happy
marriage may be tied to
people other than your soon-
to-be spouse. For example,
the more people who come
to your wedding, the better it
bodes for your marital bliss.
But the more serious pre-
marital relationships you had
before, the less likely you are
to be happily married later.
A new report from the Na-
tional Marriage Project at the
University of Virginia, “Before
‘I Do’: What Do Premarital
Experiences Have to Do
with Marital Quality Among
Today’s Young Adults,”
highlights those and other
findings on how decisions and
experiences before marriage
can help or hurt future mar-
riage quality.Individuals who had more
sexual partners or more
MARRIAGE P9
· BY LOIS M. COLLINSDESERET NEWS
RonWilliams is talking about
fat: How it can seem im-
possible to defeat, clinging
stubbornly to bodies despite
exercise and calorie control and even
prayer. The latter is an important
point, because Williams is not just a
fitness instructor and body builder
with international titles.
ONE MAN’SJOURNEY
TO BECOMINGMR. NATURALUNIVERSE ANDMAN OF GOD
&Faithfitness
LAURA SEITZ, DESERET NEWS
Pastor RonWilliamsleads an ex-ercise groupof UtahNationalGuard mem-bers, above.At left, hepreaches atthe Commu-nity of GracePresbyteri-an Church.
JEFFREY D. ALLRED, DESERET NEWS
He’s also a man of God, pastor
of a nondenominational Christian
church who taught himself to read by
studying the Bible after he wearied of
his way of life and found God in his
late 20s.Recently, standing before the
con-
gregation of the Community of Grace
Presbyterian Church in Sandy, Utah,
as a guest speaker, his well-defined
musculature hidden beneath layers of a
three-piece suit, he explainedthe “soul
wounds” that send people to food for
comfort, as well as the preservatives
and other chemicals in foods that
make the battle to stay trim a hard
WILLIAMS P11
Circulation: 84,891***
In-State: 34,838***
Out-of-State: 50,053***
Target Audience: Subscribers, Partnerships, Institutes.
Distribution: Subscribers in-state and out-of-state, institutes and partnerships.
Deseret News National Edition is an informative weekly section on the faith and values of members of The Church of Jesus Christ of Latter-day Saints, living in and out of Utah .
Deseret News National Edition is not an official publication of the church and not reviewed by the church prior to publication .
9www.utahmediagroup.com

Niche Publications and Sites
*ABC Audit CMR, Sept 2010
Hometown Values Distribution Markets Include:
Circulation: 545,731*
Target Audience: Women,
homeowners
Distribution: Direct mail, 16 market
editions - Logan to Payson
Circulation: 370,000*
Target Audience: Non-
subscribers
Distribution: Shared Direct mail,
greater Salt Lake area, Davis
County.
Distributed on Mondays
RepairCreteCREATIVE CONCRETE SOLUTIONS
SANDY/DRAPER
BACK TO SCHOOL EDITION
AUGUST 2011
Hometown Values is Utah’s largest monthly, direct-mail magazine and is distributed to a more than a half-million homes along the Wasatch Front . With 16 targeted zones, Hometown Values features great local deals and discounts by advertisers . Hometown Values has a target audience of female readers who make a majority of household decisions . It is circulated from Logan, Utah to South Utah County .
Save Now extends your reach beyond affluent subscribers of the newspapers to every home in the market . Direct mailed to more than 370,000 homes, Save Now provides advertisers an unprecedented level of connection to high quality, loyal users who are looking for entertainment information and insert circulars . A combination of media to reach every home:
1) Reach affluent, high-value subscribers through Deseret News and The Salt Lake Tribune.
2) Reach every door with Save Now, a weekly publication direct mailed to non-subscribers to more than 370,000* homes across Salt Lake and Davis Counties .
Market 1: 545,731 mailedStatewide Insert:Full distribution across all marketsexcept market 14
Market 2: 31,781 mailedCache Valley: Logan, Richmond, Smithfield, Wellsville, Hyrum
Market 3: 40,986 mailedNorth Weber: Brigham City, Pleasant View, North Ogden, Ogden, Eden, Huntsville
Market 4: 41,525 mailedSouth Weber: Ogden, Roy, Riverdale, South Weber, Morgan, Hooper
Market 5: 48,321 mailedNorth Davis: Layton, Kaysville, Fruit Heights, Clearfield, Syracuse, West Point, Clinton, Hill A .F .B .
Market 6: 35,836South Davis Cty: Bountiful, North Salt Lake, Centerville, Woods Cross, Farmington,
Market 7: 45,257East Side: Murray, SLC, Sugarhouse, Holladay, Cottonwood, Midvale
Market 8: 40,103Oquirrh Mountain: West Valley, Taylorsville, Kearns, Magna
Market 9: 50,808Southwest Valley: West Jordan, South Jordan, Riverton, Bluffdale, Herriman
Market 10: 43,631Sandy/Draper
Market 11: 35,028North Utah County: Alpine, American Fork, Lehi, Saratoga Springs
Market 12: 35,086Central Utah County: Pleasant Grove, Lindon, Orem, Provo
Market 13: 35,115 mailedSouth Utah County: Springville, Spanish Fork, Mapelton, Payson, Salem, Santaquin
Market 14: SMART, 24,921 mailedSalt Lake City
Market 15: 15,418Summit/Wasatch County: Park City, Jeremy Ranch, Heber, Midway
Market 16: Tooele; 17,573 Stansbury Park, Grantsville
SLCDailyDeal.com
INSIDE
August 25, 2014
August 22-24, August 29-September 1
FOR TICKETS AND MORE INFORMATION VISIT
www.PCShowcaseOfHomes.com or call 435-645-9363
10 Media Solutions 2015

*Internal distribution estimates
Targeted Publications and Sites
Circulation: 20,000*
Target Market: Business
executives and managers
Distribution: Subscription,
retail statewide, printed
monthly
March 2013www.utahbusiness.com
Live GreenTransform Your
House to Save
Energy & Money
Count on It A Primer on
Web Analytics
CEO of the
YearJosh Coates
Builds Another
Great Company
and More
Leadership
Success Stories
Upper CrustThe Good Eats of Park City
Josh Coates founded Mozy and Instructure,
two companies that have experienced great success.
Mar13_001.indd 1
3/6/13 2:42 PM
Utah Business is the statewide leader for business news and information . If you are targeting business leaders and professionals in Utah, Utah Business is your primary solution . With an average household income of $175,000, Utah Business readers are a
key target demographic .UtahBusiness.com
Downtown the Magazine is an important tool in reaching your customers through cost-effective advertising, targeted to thousands of downtown employees, visitors and conventioneers . In addition, Downtown the Magazine is also delivered to local residents that frequent downtown for their dining, shopping and entertainment needs . This guide is designed to attract the attention and interests of those who like to engage in Utah’s capital city .
Growing Up DOWNTOWN
downtownslc.orgthe MAGAZINE
SPRING | SUMMER 2014
Eat, Sleep, Love
INSIDER SECRETS
NOT-SO-SQUARE MEALS
LIBATIONS 101 and more
Doug and Mikell Weber
and their children love
family living downtown
Salt Lake City.
Families Love Living
the Urban Lifestyle
Circulation: 120,000*
Target Market: Downtown Salt
Lake City area
Distribution: Downtown
employees, businesses and
residents as well as visitors.
Circulation: 20,000*Target Market: Salt Lake Parade of Homes AttendeesDistribution: Distributed during the parade at Parade homes
August 1 - 16, 2014
Monday - Saturday 12 p.m. - 9 p.m.
MEDIA SPONSORS
PRESENTED BYPLATINUM SPONSOR
TICKET SPONSOR
GOLD SPONSORS
FREEParade App
APP STORE: SLHBA Parade of Homes
Circulation: 100,000*Target Market: Visitor, LocalDistribution: Free, statewide, rack, mail, Salt Lake Chamber distribution to members and relocation packets
2014 SLCHAMBER.com
Inside : LIVE WORK LEARN PLAY
Life in Utah is a must-have guidebook for newcomers, long-time residents, visitors and businesses to use as a resource guide for everything that happens in the Beehive State . This magazine explores every facet of life in Utah from work and business to living and playing .
Utah’s longest running Parade of Homes, the Salt Lake Parade of Homes features more than 40 homes across the Salt Lake Valley with over 25,000 attendees . Many attendeess visit the Parade because they are in the market to buy or build a new home or remodeling their current home . Attendees are also looking for products and services for their current home . The Parade magazine is the number one place to target your message to them .
HBA Publishing Partnerships include:
• Salt Lake Parade of Homes
• Park City Showcase of Homes
• Bear Lake Parade of Homes
11www.utahmediagroup.com

Utah Media Group offers businesses the chance to
reach hundreds of thousands of new potential customers
through mail marketing . Our state-of-the-art printing
presses, veteran support team and digital experts offer
clients the best solution for mail marketing .
Consistent DeliveryUtah Media Group’s proprietary database ensures that
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to your ideal customer’s doorstep . No other mail marketing
service can deliver targeted new customers like Utah Media
Group does .
Exclusive Cusomters Utah Media Group provides an opportunity for your
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Other companies can’t deliver that type of consistency . For
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maximize your holiday bottom line .
FlexibilityUtah Media Group facilitates businesses to reach more
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High value weekly subscriber Direct mailMaximum ROI
55% Market 70% Market Market or target GEO DEMO
+ =
84105
84102
84103
84101 84112
84111
84113
84108
15
15
15
68
73
84043
84045
8400584003
84003
84062
84062
84042
84057 84097
8405884604
84602
8460684601
84664
84660
84663
84004
Lehi
SaratogaSprings
Lindon
OremProvo
BYU
Springville
MapletonSpanish Fork
AmericanFork
PleasantGrove
Alpine
80
80
36
36
Grantsville
Tooele
Stansbury Park
Stockton
8402984074
84071
N. Logan
8432184341
84328
S. Logan
84319
Paradise
Hyrum
8433284339
ProvidenceWellsville
84318
84335Smith�eld
Hyde Park89
West Jordan9000 S
15
80
215
215
15
2100 S
3900 S
84115
84106 84109
84124
84117
8412184047
84070 8409
4
84092
84020
84065
84095
84088
84084
8412384118
Taylors-ville
Kearns
West Valley City
8412884044
84104
8412084119
Herriman
South Jordan
West Jordan
Riverton
Blu�dale
84093
Sandy
Draper
Midvale
84107Murray
Holladay
Sugarhouse
SouthSalt Lake
Cottonwood Heights
84118Kearns
215
5400 S
15
15
15
89
89
North Salt Lake
Woods Cross
Centerville
Farmington
Bountiful
84054
84087
84010
84014
84025
84037
84040
84041
84075
84015
84056
Kaysville
Layton
Layton
Syracuse
Clear�eld
Hill AFBWest PointClinton
Fruit Heights
89
89
15
15
Ogden
Ogden
Pleasant View
North Ogden
West Haven
Roy
84401
84067
84404
84404
84414
South WeberMorgan
1
89
89
15
84
15
84
West Haven
Ogden
Riverdale
Ogden
Pleasant View
North Ogden
HarrisvillePlain City
West Weber
Marriott-Slaterville
Farr West
Roy
8440184401
84403
84403
8440584050
84067Hooper
84315
84404
84404
84414
Liberty
Eden
Huntsville
84310
15
15
89
Brigham CityPerryWillard
84302
8411684103
8410884113
8411284102
84101
84105
Direct Marketing
12 Media Solutions 2015

Daily ROP deadlines Monday through Saturday
• Cancellations accepted after deadline are subject to a 50 percent cancellation fee.
• Process multiple color separation deadline is 48 hours in advance of one-proof service.
• Double-truck deadline is an additional 24 hours in advance of appropriate color deadline.
• All computer disk ads are due 24 hours in advance of camera-ready deadline.
• Advanced deadlines may apply on select holidays.
Day of InsertionSpace Reservation
& One-Proof ServiceCamera Ready Final Proof Corrections
DAILY SECTIONS
Sunday 3 p.m. Wednesday 3 p.m. Thursday Noon Friday
Monday 3 p.m. Thursday Noon Friday Noon Friday
Tuesday 3 p.m. Friday Noon Monday Noon Monday
Wednesday 3 p.m. Friday 3 p.m. Monday NoonTuesday
Thursday 3 p.m. Monday 3 p.m. Tuesday Noon Wednesday
Friday 3 p.m. Tuesday 3 p.m. Wednesday Noon Thursday
Saturday 3 p.m. Wednesday 3 p.m. Thursday Noon Friday
WEEKLY ROP SECTIONS
Comics (Sunday) 3 pm Friday (23 days prior) Noon Tuesday (19 days prior) Noon Tuesday (19 days prior)
Money/Travel (Sunday) 3 pm Monday 3 pm Tuesday Noon Wednesday
4x Insert Jacket (Monday) 3 pm Wednesday (12 days prior) 3 pm Thursday (11 days prior) Noon Friday (10 days prior)
Mormon Times (Thursday) 3 pm Monday 3 pm Tuesday 10 am Wednesday
Spaces (Saturday) 3 pm Tuesday 3 pm Wednesday 10 am Thursday
Utah Rides (Saturday) 3 pm Tuesday 3 pm Thursday 10 am Thursday
Deseret News National Edition (Sunday) 3 pm Friday (9 days prior) 3 pm Tuesday 10 am Wednesday
Spaces (Saturday) 3 p.m. Tuesday 3 p.m. Wednesday 10 a.m. Thursday
Utah Rides (Saturday) 3 p.m. Tuesday 3 p.m. Thursday 10 a.m. Friday
Deseret News Sunday Edition 3 p.m. Friday (8 days prior) 3 p.m. Tuesday 10 a.m. Wednesday
SPECIALTY
Save Now (Monday) 3 pm Wednesday (12 days prior) 3 pm Thursday (11 days prior) Noon Friday (10 days prior)
DML Card(Monday) 3 pm Wednesday (12 days prior) Noon Thursday (11 days prior) Noon Thursday (11 days prior)
Deadlines
13www.utahmediagroup.com

BAUGUST 27, 2014
WEDNESDAYMANAGING EDITOR, RICK HALL 801�237�2110
STUDENTS BIKE TO COLLECT BUTTERFLIESIN A HANDS�ON LEARNING TECHNIQUE
B2
PAUL MERO STEPS DOWN AS HEADOF SUTHERLAND INSTITUTE
B2
DESERETNEWS localDABC strugglingwith license sales· BY DENNIS ROMBOY
DESERET NEWSSALT LAKE CITY — Statealcohol regulators are grap-
pling with the first applica-
tions under a new law that
allows liquor licenses to be
bought and sold on the open
market.David Gladwell, Utah De-
partment of Alcoholic Bev-
erage Control Commissionchairman, said there is still
some confusion over the law
that took effect July 1.“We’re still kind of work-
ing out the bugs a little bit,”
Gladwell said at Tuesday’scommission meeting.Utah law previously pro-
hibited a liquor license hold-
er from selling the permit to
another person or business.
Licenses have no monetary
value and had to be turnedin to the commission to be
reallocated.Under the new law, thecommission must approvequalified license sales. The
license could be used ata new location but must
remain in the same county.
A new permit holder must
open for business within 30
days to prevent people from
holding licenses to drive up
the value.The alcohol controldepartment received at least
one request to transfer alicense, but the applicantsaren’t sure how to dealwith the requirements. The
commission suggested theapplicants hire an attorneyto guide them.Nina McDermott, DABC
director of compliance andlicensing enforcement, said
she’s walking restaurantowners through the process,
but ultimately it’s up tothem to understand the law.
“We’re continuing to tryand navigate the waters,”McDermott said, addingthat she’s compiling a list of
questions that come up.The commission will likely
have to write some rulesto govern the process, shesaid.The Legislature’s Business
and Labor Interim Commit-
tee talked about the issuelast month and plans to look
at it again in November ifproblems arise.EMAIL: [email protected]
TWITTER: dennisromboy
LAWON SELLING LIQUORPERMITS HAS ‘BUGS,’CHAIRMANNOTES
Lyft, Uber are freemarket at work
AWHILE BACK, MYwife and I flew intoNew York’s LaGuardia
Airport, retrieved our lug-gage and prepared to takeour place in a long line fora taxi. In an almost imper-ceptible voice, a man nearthe line asked us where wewere going. Then he offered
to take us there, right then,
for less than what taxis were
charging.Our initial reluctancedisappeared as we encoun-
tered several other travelers
following the same man into
the nearby parking garage,
where he was about to dosomething as illegal asselling drugs — give us all
a ride for money. He loaded
us into a clean, late-modelminivan that took us safelyto our hotel.This was in an age before
Lyft and Uber, two up-start taxi services that arethreatening to shake up the
world of transportation aswe know it. But it was just
as perplexing to me then as
it is now.Americans talk a lot about
freedom, and many of themprofess a healthy regard for
the free market. But whenthe rubber meets the road,
so to speak, it’s clear manyof them really don’t get it.Which explains why driv-
ers for these new serviceshave been getting $6,500tickets from Salt Lake Citylately — and not just once.Earlier this month, the city
said it had issued 17 suchcitations and 111 warnings.All this just for giving
people rides in exchange for
money — and less moneyEVENSEN B3
JAYEVENSEN
Man arrested in baby’s death at motel
· BY WHITNEY EVANSDESERET NEWS
OGDEN —A 14-month-old
child was found dead in amotel Monday evening, and
a man has been arrested inconnection with the child’s
death, police said.Emergency personnel re-sponded to the Western Colo-
ny Inn, 234 24th St., to a call
of an unresponsive 14-month-
old girl at 6:12 p.m. The child
was dead when they respond-
ed, according to Ogden Police
Lt. DanielleCroyle.The babyand twoother chil-dren werein the careof AdamJosephBarney,23, a live-
in boyfriend. Barney wasarrested for investigation of
child abuse homicide and two
other misdemeanor warrants
in Ogden.
Police said during the in-
vestigation and an additional
interview, Barney told them
he hit the child several times
and squeezed her “substan-
tially,” which caused injuries
and her death.“There’s some indicationthat he just wasn’t equipped
to take care of these kids,”Croyle said. “It’s just hard to
say, but what makes some-
body do that do a 14-month-
old?”Kaci Rupert, the mother of
the baby, said she was com-
pletely surprised when shelearned what happened.Rupert said she is trying “to
come to terms with it. It’s not
something I’ve fully realized
yet.”She said she left her chil-
dren, including the toddler,
with her boyfriend inside the
motel room when she left for
work. When she came home,
she learned that her daughter
was dead.“He watches them everyARREST B2
Adam J. Barney
TRANSITOVERSIGHT: ‘SWEETHEART DEALS’ AT UTA?
Audit reveals major concerns· BY JASEN LEE
DESERET NEWSSALT LAKE CITY —A review
of policies and practices at the
state’s largest mass transit agen-
cy shows numerous instances of
questionable business practices,
including a “sweetheart deal” in
which a developer was prepaid
$10 million for a future project
that was eventually constructed
by a different developer.The performance audit of the
Utah Transit Authority wasconducted at the request of Sen.
John Valentine, R-Orem, who
had expressed concerns about
UTA’s plans for transit-oriented
development in the Salt Lake
and Utah valleys.Valentine said he was alsotroubled by the elevated salaries
and bonuses of the agency’s“highly compensated” manage-
ment team and the seeminglack of compliance to transpar-
ency requirements in reporting
total annual compensation.
A third issue was whetherUTA has been judicious in the
use of the tax resources theagency had been given as itpurportedly worked to expand
bus and rail service.Valentine said the findings in
the audit report would seem to
validate his concerns regarding
the way the agency operates.“They advanced $10 million
to a developer, and it appeared
to be some kind of insidertransaction to me,” he said.
“That’s why I (asked for) the
audit.”The report found that UTA
prepaying developer DraperHoldings for the Draper Front-
Runner parking structure was
against the agency’s internal
policy and practices. Anindependent law firm conclud-
ed that agreements with thedeveloper appear to be overly
favorable to the developer.Valentine, who is a tax attor-
ney by trade, said the audit indi-
cates UTA needs to implement
some fundamental changes in
the way it does business.“There is some room for
change to accomplish whatwe’ve mandated for them todo,” he said, “but to do it in a
way that is transparent.”UTA submitted a formal re-
sponse to the report, noting the
audit identified recommended
improvements in a few areas
and that the agency has already
implemented all of the recom-
mendations, said Mike Allegra,
UTA’s general manager.Allegra acknowledged that
the agency has “made somemistakes” over the years.“Frankly, we’re moving
forward, (and) we’ve learned a
lot,” he said.“We’ve already changed our
procedures and policies, andwe’re looking to better our-selves,” Allegra said. “We have
to strengthen our polices andAUDIT B8
RAVELL CALL, DESERET NEWS
A TRAX train arrives at Salt Lake Central Station in Salt Lake City. An audit raised questions about procedures, pay at UTA.Executive compensation comparisonPOSITION
SALARY BONUS BENEFITS
BENEFITS
TOTAL COMPENSATION
DESERET NEWS GRAPHIC
SOURCE: Utah Transit Authority, Utah Department of Human Resource Management, Utah Attorney General’s Office
General managerGeneral counselChief operating officer
$228,558$222,835$174,534
$30,000$30,000$29,918
$143,629$131,637$105,052
SALARIES OF TOP EXECUTIVES FOR UTA AND UDOT
UTA
$402,187$384,472$309,503
POSITIONSALARY BONUS
TOTAL COMPENSATION
Executive directorDirector of project development
Director of program development
$155,127$139,114$138,571
$0$5,378$5,628
$66,306$65,768$65,231
UDOT
$221,433$210,260$209,430
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SPECTATOR’SDOGS ARENOT ALLOWED
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Edition) N/A
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AUGUST 26, 2014
TUESDAYBUSINESS EDITOR, AARON SHILL 801�237�2150
OUR SOLAR SYSTEM HAS UNDERGONE
MANY CHANGES DURING ITS FORMATIONC6
EVER WONDER WHAT YOUR CHILDREN
SEE WHEN THEY LOOK AT YOU?
C7
DESERETNEWS
C
moneywiseGovernment isunlikely to takeinvestmentsDear Dave: I have a 5-year-old
daughter, and I want to start
a 529 for her. However, I’m
concerned that the government
might seize the 529 assets in
order to pay off debt and give
people treasury bonds instead.
Do you think this might hap-
pen?
— Barry
Dear Barry: I think there’s less
than a 1 percent chance they’d
seize the actual assets. Really, I
don’t believe they’re any more
likely to come take investments
away than they are to come take
your home. I mean, we’re really
talking about private property
here.If you have $100,000 in a
retirement fund, and they say
they’re going to take that away
from you, it’s like taking a per-
son’s home. I just don’t see that
happening.The big question, I think, is
this: Are they likely to take
away some of the tax benefits
— like the 529 plan’s ability
to grow tax-free? As in, they
just come in and say they’re
making it all taxable to pay the
bills they’ve accumulated up in
Washington, D.C., from all their
stupid behavior. That kind of
thing actually could happen.— Dave
Dear Dave: I’m retired, and
my husband plans to work for
several more years. We have
$130,000 in savings accounts,
plus a rental property. The
rental property has a $150,000
mortgage, but we have no other
debt. Should we sell the rent-
al and reinvest in the stock
market?
— Barbara
Dear Barbara: If I were in your
shoes, I’d be investing in mutual
funds and paying off the rental
property as fast as possible.
That would be my game plan.
When it comes to mutual
funds, you shouldn’t be jump-
ing in and out. The key is to
find good ones with long track
records of success and stability.
Then, leave the money alone for
several years and let it do its
thing.
— Dave
Dear Dave: Is it possible to set-
tle the debt on a student loan?— James
Dear James: Sallie Mae
DAVERAMSEY
FAMILYFINANCE
RAMSEY C2
Co-signing astudent loancan be risky· BY SUSAN TOMPOR
DETROIT FREE PRESSOne question is bound to pop
up as college students head to
campus: “Hey, Mom, would you
co-sign for a student loan?”
And too often that knee-jerk
reaction is “Sure, why not?” Par-
ents and grandparents feel they
should help out when it comes
to getting a college diploma and
contribute to building up all that
college debt.“There’s no boxed warning label
that says co-signing a student
loan may be hazardous to your
wealth,” said Mark Kantrowitz,
a college debt expert and senior
vice president and publisher for
Edvisors.com.OK, but maybe there should be.
“On this loan, you’re giving
them the keys to your car,” Kan-
trowitz said. “You’re giving them
the ability to ruin your credit.”
For the student, getting a
co-signer increases the chance
of being approved for a private
student loan. The borrower
typically would qualify for a lower
rate. Loan rates on private stu-
dent loans vary based on credit
history.But co-signing is nothing as
simple as offering a reference. It
can mean the parent or grandpar-
ent is on the hook if the student
defaults. Co-signing puts your
credit score at risk if the student
makes late payments or falls
behind.We may have great faith in our
children, but it’s possible they
won’t get a job right away or even
complete college.
Katie Moore, financial counsel-
or at GreenPath Debt Solutions
in Detroit, said sometimes
students take on so much debt
that they’re truly unable to repay
it. She met one aunt who took on
a good deal of debt for a nephew
and then was not in contact with
the student. She had no idea that
the student loans were not being
repaid.“She actually thought he was
repaying them until she got the
calls,” Moore said.
The aunt now faces the burden
of those student loans, along with
her own financial hardship after
a layoff. Another point: Student
loan debt typically cannot be
discharged in bankruptcy.
Some points parents — and,
yes, grandparents — need to
consider before co-signing for a
high-cost private student loan:
• Did the college student first
apply for federal student loans?
Federal student loans do not
require a co-signer. About 90 per-
cent of private student loans were
co-signed in 2011, according to
the Consumer Financial Protec-
tion Bureau. That’s up from 67CO�SIGNING C2
Faith-basedinvestingFINANCIAL ADVISERS ANDTHEIR CUSTOMERS FIND
WAYS TO PUT THEIR MONEY
WHERE THEIR FAITH IS
SHUTTERSTOCK
· BY KELSEY DALLAS
DESERET NEWSWhen the Rev. Phil Blackburn and his wife,
Tasha, stabilized their finances and started
saving, they began looking into mutual funds.
Rev. Blackburn, the pastor of First Presbyteri-
an Church in Fort Smith, Arkansas, noted that
their first priority was to find a fund that would
pay off financially without crossing certain
ethical boundaries. He asked his financial ad-
viser to research faith-based mutual funds that
avoided weapons manufacturers.
“As a Christian and as a pastor, I have some
obligation to be consistent across the board,”
Rev. Blackburn said. “My faith has to play a
role in all the aspects of my life. If it doesn’t,
then what does it really mean?”
Larger institutions go through the same
self-analysis Rev. Blackburn did. Earlier this
summer, the Presbyterian Church (USA),
Union Theological Seminary and the Uni-
versity of Dayton adjusted their investment
portfolios to reflect their values. Deseret News
National reported that the two schools would
divest from fossil fuels, while the PC (USA)
ended its relationship with Israeli companies
tied to the occupation of Palestine.
Faith-based investors like Rev. Blackburn
are a subset of so-called socially responsible
investors that money managers are increasingly
accommodating. Mutual fund families like The
Timothy Plan or Amana Mutual Funds Trust
build investment options around religious
convictions, empowering investors to put their
money where their faith is.
“People should be comfortable with their
investments,” said David Kathman, a mutual
fund analyst at Morningstar, a Chicago-based
investment research and investment manage-
ment firm. “If (faith-based investing) helps
people sleep at night, that’s great.”
Socially responsible investing
The 2014 Investment Company Fact Book
reported that $15 trillion was invested in U.S.
mutual funds last year. Faith-based funds are
often discussed alongside the larger trend of
socially responsible investing. Socially respon-
sible mutual funds are defined by Forbes as
funds “which eliminate or favor certain invest-
ments for moral or ethical concerns.”
And although the number of investors who
are influenced by their faith is impossible to
come by, the market for such customers could
be huge. Pew Research Center reported in
2012 that 79 percent of Americans consider
themselves members of Christian, Muslim or
other faith groups.
Stephen Ally, the vice president of The
Timothy Plan, said that despite the
company’s success in attracting faith-
based investors, it is still “barely
scratching the surface.”
The Timothy Plan has attracted
mainly Protestant and Catholic
investors to its funds, which are
designed around the company’s
conservative Christian beliefs.
Although personal faith clearly
influences the The Timothy Plan (its
website includes the testimony of the
company’s founder and Ally’s father,INVESTING C2
Types of faith-based mutual funds
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DESERET NEWS GRAPHIC
PROTESTANT
CATHOLIC
ISLAMIC
SOURCE: Morningstar, “Getting
ReligionWith Faith-BasedMutual Funds”
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SECTION C » WEDNESDAY, AUGUST 27, 2014
TRENT NELSON | The Salt Lake Tribune
Emma, the golden lab mascot of Squatters Pubs and Beers, dons Ute gear on the pub’s patio in Salt Lake City. Squat-
ters is one of several Utah bars helping U. of U. football fans party before the game with its new “Chasing Tail-gating”
events. For $20, fans can enjoy a buffet and beer and then get a ride to and from the game.
TAILGATING’SBEST FRIENDSYou may love University of Utah
football, but that doesn’t mean you en-
joy driving to the stadium or finding
parking.Several Salt LakeCity bars andpubs
have a game-winning plan to help fans
avoid those annoying traffic hassles.
For $10-$20, depending on the busi-
ness, guests can fill up at a pregame
buffet and then hop in a van or luxury
bus, or catch a nearby TRAX train, for
a convenient ride to Rice-Eccles Stadi-
um.After the game, hop back on the ve-
hicle or train for a return trip. Nowait-
ing, no stress.The offer is good for every home
game during the 2014 season, which
kicks off Thursday against Idaho State.
The only thing participants need to
do is pre-register with the bar. Guests
also have to buy their own ticket to the
game.Here are five pubs offering the ser-
vice.
Squatters Pub Brewery •The new
pregame football party, named “Chas-
ing Tail-gating” after Squatters’ popu-
lar ChasingTail GoldenAle, starts two
hours before every U. football game.
The buffet of game-day favorites is $15,
draft beer of choice is an additional
$5. The fee includes a ride to and from
Rice-Eccles Stadium. “We’ve never
tried the bus-to-the-game idea before,
but since somany folks complain about
having to park to attend the games, we
thought that this has the potential to
be a fun solution,” said JudyCullen, di-
rector of marketing. Call or go online
Dining • Pubs offereat-and-ride deals soU. football fans canavoid parking hassles.By KATHY STEPHENSON
The Salt Lake Tribune
SCOTT SOMMERDORF | TheSalt LakeTribune
Historical mementos fromUtah football, including the original sign fromwhatwas
then Rice Stadium, hang at The Green Pig in Salt Lake City. This fall, in an effort to ca-
ter to U. fans, the pubwill serve its popular Sunday brunch on Saturdays aswell.
Please see TAILGATING, C2
RICK EGAN | The Salt Lake Tribune
Street Dumplings at Rye, a
new venture by the owners
of Urban Lounge.
Lovers ofcomfortfood canrock onat Rye
A lot of peoplewho visit Salt
LakeCity for the first timedon’t
knowwhere to get drinks and
dinner. Some don’t even know
if you can drink in Utah’s capi-
tal city.So let’s giveprops to theown-
ers of Rye for clearing up the
confusion,at least formusicians
whovisit SaltLake toplay atUr-
banLounge.The owners of Rye — Chris
Wright, Lance Saunders and
WillSartain—alsoowntheadja-
centUrbanLoungeandthought
adinerwas anatural extension,
not only for their musical acts
New diner adjacent toUrban Lounge showsa little bit of ambitionmakes a difference.By ANNE WILSON
Special to The Tribune
DINING OUT
Please seeDINING, C3
So muchdependsupon oneold doll
I f you’re the kind of reader
who likes a story seasoned
with irony, then you might
appreciate this one.So my maternal grand-
mother gave me her doll
a long time ago. A great big
beautiful bisque girl with
blue glass eyes and a mohair
wig made in Germany. It was
hard for my grandmother to
hand over that doll — espe-
cially to me, because the sad
truth is that I am as clumsyPlease seeCANNON, C2
ANN CANNON
The Salt Lake Tribune
AweekwhereUtah food isthe celebrityEat Local •Here’syour chance to takepart in the locavoremovement. There arevarious levels of par-ticipation. Hardcorelocavores, for instance,will try to eat onlyfoodproducedwith-in a 250-mile radi-us ofwhere they live.Check out the activi-ties planned aroundthe event. > C2
The Associated Press
A fresh toastto fruits andvegetablesGardening • Fewdrinks are as re-freshing as fresh orfrozen fruits andsyrups mixed withmilk and yogurt —especially if someingredients comefrom your garden.Here are a few sug-gestions for enhanc-ing the flavor andnutritional punch ofsmoothies. > C3
The Associated Press
Here’s how tospruce up yourLabor Day feastCooking •Weknowyou’ve got the grill-ing part of yourcookout covered. So
rather thanmesswith that, we’ll of-fer up some delicioussides that will com-plementwhatev-er else you have onthemenu. Consid-er these recipes for afruity salad and cur-ried shrimp. > C7
SECTION O» SUNDAY, AUGUST 24, 2014 » WWW.SLTRIB.COM/OPINION
]
}
OUR VIEWBy the Tribune Editorial Board
Another shutdownS en.Mike Lee, whose fingerprints are all over the dis-
graceful government shutdown, knows better than
most how little Congress is able to accomplish. Now
he wants tomake sure that other parts of the federal
government are just as big awaste as the legislative branch is.
On the bright side,meanwhile, Utah’s junior senatormade
it clear at his own anti-regulation powwow in Salt Lake City
Thursday that he is not a total tea party lemming.
He opposes, correctly, the idea that the states should call a
new constitutional convention tomandate balanced federal
budgets or other right-wing articles of faith. Not because he
grasps the fact that a constitutionally mandated end to defi-
cit spending is a sure recipe for global financial collapse— he
doesn’t — but because he respects the amendment process
that has been used successfully for more than two centu-
ries. The one where proposed amendments make their way
throughCongress and go to the states for ratification.
Lee correctlyworries that a new constitutional convention
— lacking the moderating and compromising genius of the
original authors —would run a serious risk of tossing off all
kinds of ideologically charged and damaging ideas.
Speaking ofwhich. Lee’s proposed solution tohis belief that
the federal bureaucracy exists mostly to torment the Ameri-
can people as they go about their lives and businesses is clear-
ly a cure that is worse than the disease.
Not that bureaucracies at all levels can’t be genuine pains.
The federal rule-making apparatus, particularly, has the
thankless task of taking compromised, vague and ideological-
ly inspired acts of Congress and trying to turn them into ac-
tions and procedures that really serve and protect the Amer-
ican people.Often, as Lee argues, they fail. Often, as Lee argues, it is
becausemembers of Congress are happy to take credit for an
idea that sounds good on paper, or in a campaign sound bite,
and happier still to blame the bureaucrats when actual prac-
tice doesn’t live up to pie in the sky legislating.
His proposed solution, however, is a really bad idea. Lee
wouldmake both house of Congress ratify every new federal
rulewith at least a $100million impact on the economy.
That’s a plan that would ensure that few, if any, new rules
would be adopted. Even, or especially, rules opposed by those
whowould steal fromourfinancial institutions, pollute our air
and otherwisemake private profit at public expense.
Congress has the power to amend laws that are being poor-
ly, even stupidly, implemented by the executive branch. That
power should be used more often. Lee’s proposal should be
used not at all.
Lee’s cure worse than the disease.
OPINION Editor and Publisher • Terry Orme
Deputy Editor and Editorial Page Editor • Tim Fitzpatrick
Past publishers •
John F. Fitzpatrick ( 1924~1960 )
JohnW. Gallivan ( 1960~1983 )
Jerry O’Brien ( 1983~1994 )
Dominic Welch ( 1994~2002 )
William Dean Singleton ( 2002-2013 )
Ferguson is our future
—written in the past
Utah cops conduct a
sadly honest drug bust
“You ask any D.E.A. man,
he’ll say, ‘There’s nothin’ we
can do’ ...” — Glenn Frey,
“Smuggler’s Blues”G oogle andYouTube
have both failedme,
so we’ll be relying
here onmy rapidly
fragmenting mem-
ory.But I have a pretty clear
image of a scene from the
gritty 1980s cop show “Hill
Street Blues,” where some
high city poobahs were
striding through the dark
halls of FrankFurillo’s rust-
belt police station, on their
way to bask in the glory of a
big drug bust.As they walked, the big
wigs were trying to figure
out just what the street val-
ue of the seized substance
was. Their estimate got big-
ger practically with every
step, until they stood be-
fore the TV cameras with a
very large, and totally imag-
inary, monetary value for
their bust.All the street cops could
do was roll their eyes and
hold their tongues.
Contrast that fictional, in
more ways than one, pre-
sentationwith the real news
event stagedThursday right
here in Salt Lake City.
Folks from the Drug En-
forcement Agency and the
brass frommore Salt Lake
area police departments
than most of us knew ex-
isted gathered at the office
of Salt Lake County Dis-
trict Attorney Sim Gill to
announce that they had
made a major dent in the
local workings of a Mexi-
co-based drug cartel that
supplied heroin to users in
these parts.
As befits a more media-
savvy age, Salt Lake City
Police Chief Chris Burbank
didn’t just make up some
numbers on the fly. He had
someone prepare a chart
that showed the amount of
the drug seized, along with
21 arrests, added up to 31
pounds, or about 138,000
hits.That’s about 25 years
worth of street-level busts,
officials said, or the loss of
maybe $2.6 million in prof-
its for the distributors.
Absent from the media
availability was any hint,
spoken or on a banner, of a
sense of “Mission Accom-
plished.” These folks are, ad-
mirably, both smarter and
more honest than that.
Utah Attorney General
Sean Reyes said the heroin
trade inUtah is still, “active
and robust,” if for no other
reason than illegal heroin
is cheaper and easier to get
than the other big narcotic
killer—prescription opiates.
Officials even admitted
Clayton,Mo. •T he St. Louis area has
become embroiled in
questions since the
Aug. 9 shooting death
of Michael Brown in
the nearby suburb of
Ferguson.But newcomers and na-
tives alike know the city has
always been built on ques-
tions. Two come immedi-
ately to mind, even for new-
comers such asmyself.
“Are you from St. Louis?”
is first.If not, the conversation
quickly turns to your home-
town, and why you moved.
Believe everything you hear
aboutMidwestern hospital-
ity. If friendliness is mea-
sured in minutes before a
stranger shows you family
photos on a cellphone screen,
the average St. Louisan will
get there in 10 minutes or
less — regardless of color or
social class.Reveal yourself as a city
native, and the second ques-
tion becomes, “Where did
you go to high school?”
This one-two punch of
queries is almost ceremo-
nial among St. Louisans.
The tone is never less than
friendly. After all, with those
two questions out of theway
you canmove on tomore vi-
tal topics, such as the Cardi-
nals’ last game.To a relative outsider,
however, they reveal the
double-edged sword be-
tween friendlyquestions and
ulterior interrogations deep
at the heart of life in this
amazing city. Everyone has
his or her place of origin, and
that origin tells. Few would
be so unkind as to judge you
personally, based on race or
class. But in a strange way
endemic to St. Louis and
so many other U.S. cities,
no one has to. Mechanisms
have been in place for de-
cades, if not centuries, for
neighborhoods, school dis-
tricts and other civic insti-
tutions to sort that out for
you, and everyone else.
It’s all baked deep into
the city’s history, fromMis-
souri’s status as a slave state
STATE OF THE DEBATE
Please see PYLE, O7
GEORGEPYLE
BENFULTON
INSIDEOPINION
RESOLVESKI IMPASSEPAGE O4
BOLSTERPARDONSBOARDPAGE O4
SAVEPRECIOUSREDROCK
PAGE O5
IN YOUROWNWORDSPAGE O3
Doubling down on failure
WhenPresidentObamaannounced in2011 thewithdrawalof
allU.S. troops fromIraq,hewassanguineabout thatnation’s fu-
ture.U.S. soldiers couldbe “proudof their success,” he said, and
hewas “confident” that Iraqiswould “build a futureworthy of
theirhistory as a cradleof civilization.”
Today’s reality of civil war, humanitarian horror and politi-
cal fracturing is at oddswithObama’s sunny predictions. So it
is almost breathtaking that he remains committed to the same
strategy inAfghanistan.
Thestrategy is topulloutallU.S. troops.Thetheory,unlikely
onits faceandresoundinglydisproveninIraq, is that leaderswill
bemore likely tomakepolitical compromises if they feel threat-
enedandabandoned than if they feel secure.
Neither in Iraq norAfghanistan did the debate concern pro-
longingtheU.S. combatmission.Thequestionratherwaswheth-
er to stationamodestnumberof troops—10,000to15,000was
the rangementioned by generals — once thatmission ended.
Their job would be to train and support local forces and, cru-
cially, tomaintain someU.S. influence to continuenudging de-
mocracies in theirpolitical infancy towardcompromise,human
rights andcivilian control of themilitary.
Mid-levelWhiteHouseofficials triedtopushforsuchthings in
Baghdadevenafter the troopwithdrawal. But they found them-
selveswith little sway, asPrimeMinisterNouri al-Maliki,with-
outU.S. reassurance, unsurprisingly fell back on supporters in
Iran andwithinShiitemilitias. Progress that hadbeenmade in
cooperationamongShiites,SunnisandKurdswasreversed;U.S.-
trainedprofessionalswerebooted fromthedefenseand interior
ministries in favorof sectarian loyalists.
“Peoplehavesaid, ‘Doesn’t thisshowthatyoushouldnevertake
thetroopsoutofAfghanistan?’ “aWhiteHouseofficial said this
week, according toTheNewYorkTimes.Obama’s response, ac-
cording to thisofficial: “Hesaid, ‘No, it actuallypoints to the im-
perative of having political accommodation. There’s a limit to
whatwecanachieveabsent apolitical process.’”
That’s true. Butwhat is the bestway to promote political ac-
commodation?SinceObamaannouncedhewouldpullall troops
outofAfghanistanbytheendofhis secondterm, it’snot surpris-
ing thatAfghan factions have begun looking forways to hedge
theirbetsandensuretheirsurvival iforderbeginstobreakdown.
What’s the bestway to avoid a collapse? Is it to offer support
to thosewho take a chance at compromise?Or is it towag a fin-
ger, lecture andwalk away? Iraq over the past three years pro-
vided an answer. ButObama seems determined to run the ex-
periment again.
TheWashington Post
Please see FULTON, O7
Languageof the Bookof Mormon
Reminders ofvital truths fromthe Uchtdorfs
S EEMING “ERRORS INgrammar and diction,”particularly in the earliest
manuscripts and first printededition of the English Book ofMormon, have provided merri-ment for mocking critics since atleast 1830.Recent scholarly study of thebook’s textual history, however,suggests that such derisive criti-cism is fundamentally misguided.
Indeed, it may even demonstratethat, here as elsewhere, appar-ently “weak things” can “becomestrong” for those who believe (see
Ether 12:27).The pioneering research ofRoyal Skousen, a professor ofEnglish language and linguisticsat Brigham Young University, forexample, extending now overnearly three decades, providesarresting evidence that significant
portions of the vocabulary of theBook of Mormon derive from the1500s and the 1600s, and not, asone might expect, from the 1800s.
P RESIDENT DIETER F.Uchtdorf, along with hiswife, Sister Harriet Ucht-
dorf, have upended my applecart. They didn’t mean to. Butnow there are apples all overthe street. And I had them insuch a tidy display.I’ll explain what I mean, butfirst it requires some timetravel.Back in 1968, I was called
to serve a mission in Bolivia.And since the day I set foot inLa Paz, I’ve felt a kinship withHispanic people.Over the years, I’ve lived
DANIELPETERSONDEFENDINGTHE FAITH
JERRY EARLJOHNSTONNEW HARMONY
JASON WRIGHT: NOTICE THE COMMA INTHE PHRASE ‘COME, FOLLOW ME’
C4
SUU COACH ED LAMB ISN’T A MORMONBUT STILL SERVES ANYWAY
C6
AUGUST 21, 2014
THURSDAYC
timesEDITOR, AARON SHILL 801�333�7402
DESERETNEWS MORMON
PETERSON C4
JOHNSTON C4
HOW LDS COACHES BALANCECHURCH SERVICE, PROFESSIONS
Morgan ScalleyU. assistant coach
Bronco MendenhallBYU head coach
Jay HillWeber State head coach
Charlie StubbsNicholls State head coach
Darrell BevellSeahawks off. coordinator
Ken NiumataloloNavy head coach
COACHESANDCALLINGS· BY TRENT TOONEDESERET NEWS
K enNiumatalolo is not afan of camping. The Navyhead football coach prefersnice hotels when away from
home.Yet when duty called a few years ago, he
endured the outdoors for a week at a lake
near Cumberland, Maryland.Coach Niumatalolo is also the Young
Men president of his LDS ward. For sev-
eral days, the coach encouraged 15 teen-
agers to pass off Duty to God require-
ments and earn Boy Scout merit badges
while attending Aaronic Priesthoodcamp. Game preparation for opponents
like Notre Dame and Pittsburgh would
have to wait.“When I come to church, I am Brother
Niumatalolo. I’m nobody special,” Niu-
matalolo said in a recent Deseret News
interview. “When I’m at camp, they don’t
care that I’m the head coach. I guarantee
there is not another Division I coach
chasing around Boys Scouts, saying, ‘Put
that knife down’ or ‘Don’t throw that
rock.’ ”Perhaps not. But there are many coach-
es like Niumatalolo who are dedicated
to serving in The Church of Jesus Christ
of Latter-day Saints despite the rigors of
their profession.Coaching football at the college and
professional level is stressful, competitive
and high-profile. Yet these men serve in
their own unique ways. BYU head coach
Bronco Mendenhall is like the roving
free safety of high councilors in his stake,
speaking and filling in where needed.COACHES C7
SECTION D» WEDNESDAY, AUGUST 27, 2014 » WWW.SLTRIB.COM/SPORTS
}
SPORTSSet on a three-peat
PREP VOLLEYBALL • Pleasant Grove coach Allyce Jones, a
former setter at the school, will try to guide the Vikings to
their third straight state title. For a seasonpreview, see > D6
B.COM/SPORTS
NBA • The Utah Jazz on Tuesday an-
nounced the signing of Australian for-
ward BrockMotum, pictured, and, ac-
cording to league sources, the teamhas
also reached a deal with free-agent
guard TouréMurry. Murry, a second-
year player out ofWichita State, spent
last season with the New York Knicks, appearing in 51
games. Motum spent last season in Europe, averaging
8.3 points and 3.3 rebounds for the Italian club Gran-
arolo Bologna. TheAussie, who played his college ball at
Washington State,made an impression on the Jazzwith
his play in the Las Vegas summer league. > D3
Jazz add 2 players
to preseason roster
H
Bees’ season a bust? Not for Angels
You can’t always judge the
quality of a Triple-A baseball
seasonby a quick check of the
league standings.Good thing for the Salt
Lake Bees.With one week left in
the 2014 season, including
Wednesday night’s home fi-
nale againstNewOrleans, the
Bees are certain to finishwith
oneof the threeworst records
in the franchise’s 20-year his-
tory.It’s a stark contrast for
a team that finished over
.500 in eight of the previ-
ous nine seasons and played
for the Pacific Coast League
championship last year.
But look closer.After 195 player person-
nel moves since April 9 — 54
more than all of last season
— the Bees have contributed
mightily to the Los Angeles
Angels’ rise into contention
in the American League.
Ex-Bees including 13-game
winnerMatt Shoemaker, out-
fielderKoleCalhoun, versatile
EfrenNavarro and invaluable
utility infielder Grant Green
have made significant contri-
butions to the parent club’s
success. So have C.J. Cron
andBrennanBoesch,who are
Baseball • Salt Lake has struggled in part
because of its contributions to the parent club.
By STEVE LUHM
The Salt Lake TribuneRICK EGAN | Tribune file photo
Salt Lake and ex-Utah star C.J. Cron, left, celebrating a run
with Tony Campana, was called up several times this season. No banner yearWorst records in 20-year
history of Salt Lake Bees:
YearRecord
Pct.
200456-88
.389
201458-80
.420
201162-82
.431
200368-75
.476
Please seeBEES, D5
More Utah coverage
Utes quarterback Travis
Wilson is eager to go live
Thursday. He hasn’t played
in a game since Nov. 9. > D2
Tribune file photos
“It’s just something we
decided to do this year,”
Utah athletic director Chris
Hill said about the short-
term contracts for Utah
football coaching staff,
including head coach Kyle
Whittingham, above, and
assistant head coach Kalani
Sitake, left.
Coaching for their jobsO n the brink of a new
season, times are un-
certain for Utah foot-
ball.For the guys who
runUtah football.
Anybody who thinks Kyle
Whittingham isn’t under ex-
treme pressure to make head-
way in the Pac-12 — right now
— by delivering a winning re-
cord, anybody who thinks ur-
gency isn’t throttling toward
redline levels up on the hill,
hasn’t sneaked a peek at the
terms of his staff’s contracts.
Like the sharp edge of a
switchblade, they are short and
unforgiving.Even specific assistant
coaches and coordinatorswith
proven track records, whose
deals typically are rolled over,
are on the business end of
a threat pointed straight at
them: Win now or … hasta la
vista, baby.The promise of potential
progress in 2015 hasn’t dimin-
ished the threat.The man with the knife
in his hand is Utah athletic
Short-term contracts
putWhittingham,
staff on notice that
progress is needed.
Please seeMONSON, D2
GORDONMONSON
UTAH SEASON OPENER • VS. IDAHO ST., THURSDAY, 5:30 P.M., PAC-12 NETWORK
BYU, UConnare kindredspirits in newlandscape
Provo•Atfirst glance,BrighamYoung
University and its opponent in Friday’s
college football season opener, the Uni-
versity of Connecticut, don’t havemuch
in common. The ESPN-televised en-
counter is the first meeting between the
schools; BYU is an independent, while
UConn belongs to the American Athlet-
ic Conference.Knownprimarily in the college sports
world as a basketball school, UConn is a
public research institution, ownedby the
state of Connecticut, while BYU is a pri-
vate school owned and operated by The
Church of Jesus Christ of Latter-day
Saints. Football is where BYUmade its
mark nationally. Its basketball programs
aren’t in the same stratosphere as UCo-
nn’s, but then again, few others are.
And the schools are roughly 2,000
miles apart.
College football • Both left
behind bymajor conference
expansion and realignment.
By JAY DREWThe Salt Lake Tribune
Please seeCOUGARS, D3
UConn’s recent history
AllConf. H
ANeu.
20133-9
3-52-5
1-40-0
20125-7
2-53-3
2-40-0
20115-7
3-44-3
1-40-0
20108-5
5-26-0
2-40-1*
20098-5
3-34-2
3-31-0**
20088-5
3-34-2
3-31-0***
*Lost toOklahoma48-20 in the Fiesta Bowl
** Beat S. Carolina 20-7 in the Papajohns.comBowl
*** Beat Buffalo 38-20 in the International Bowl
Season opener BYU at UConn
O Friday, 5 p.m.TV • ESPN
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Daily Sections

Utah Media Group Broadsheet sizesMechanical requirements
Standard advertising units (SAU)The number of columns in width by the depth in inches is
the ad designation .
Strip ads: 6 columns by 3" are available on selected pages and must be approved in advance.
Mechanical measurementsStandard page ROP - 6 column (SAU)
Type page or form size: 10 .972" wide x 20" deep
Columns Inches Picas1 1.736" 10.5p
2 3.583" 21.6p
3 5.431" 32.7p
4 7.278" 43.8p
5 9.125" 54.9p
6 10.972" 65.1p
Double truck
9 15.61" 93.8p
11 19.31" 115.1p
13 23" 138p
21 23" 138p
Tabloid sizesMechanical requirements
Standard advertising units (SAU)The number of columns in width by the depth in inches is
the ad designation .
Strip ads: 5 columns by 3” are available only in selected pages and must be approved in advance.
Advertisements more than 18 inches deep will be charged for 20 inches.
1x1"
1x2"
1x3"1x3.5"
1x5.25"
1x7"
1x10.5"
1x14"
1x15.75"
1x18"
1xFull"(20")
2x2"
2x3"2x3.5"
2x5.25"
2x7"
2x10.5"
2x14"
2x15.75"
2x18"
2xFull"(20")
3x5.25"
3x7"
3x10.5"
3x14"
3x15.75"
3x18"
3xFull"(20")
4x5.25"
4x7"
4x10.5"
4x14"
4x15.75"
4x18"
4xFull"(20")
5x10.5"
5x14"
5x15.75"
5x18"
5xFull"(20")
6x7"
6x10.5"
6x14"
6x15.75"
6x18"
6xFull"(20")
6x3"
1.736" 3.583" 5.431" 7.278" 9.125" 10.972"
(19.75 ) (19.75 ) (19.75 ) (19.75 ) (19.75 ) (19.75 )
1x1"
1x2"
1x3"
1x3.5"
1x5"
1x7"
1xFull"(10.75")
2x2"
2x3"
2x3.5"
2x5"
2x7"
2xFull"(10.75")
3x5"
3x7"
3xFull"(10.75")
4x5"
4x7"
4xFull"(10.75")
5xFull"(10.75")
1.736" 3.583" 5.431" 7.278" 9.125"
Ad Specifications
15www.utahmediagroup.com

Mechanical measurementsStandard page ROP 5 column (SAU) Tabloid and TV Week 5 column Image area: 9 .125” wide x 10 .75” deep (11” deep without folio)
Columns Inches Picas
1 1.736" 10.5p
2 3.583" 21.6p
3 5.431" 32.7p
4 7.278" 43.8p
5 9.125" 54.9p
Double truck
11 20" 120.6p
ROP depth requirementsAdvertisements in standard size format more than 18 inches deep are charged a full column depth of 19 .75 inches .
ROP/Classified columns in inches
ROP CLASSIFIED
Double-truck width requirements • Standard broadsheet size — 23 inches wide includes gutter . • Tabloid size — 20 inches wide includes gutter .
Miscellaneous mechanical notes • Classified display ads are measured at 12 .7 lines per column inch . • Classified in-column ads are not billed at 12 .7 lines per inch . • Embed all fonts .
The ad document must be built to the correct size according to this book .
Recommended quality standardsPrint media such as newspapers and magazines differ in their production requirements . Adherence to these standards will ensure the best possible reproduction of your ad .
Black-and-whiteScreen ruling: 110 lines per inch
Black-and-white halftone reproduction(Camera-Ready Positive Prints)
• Black type with screened background; no greater than 30 percent screen recommended .
• Reverse white type with screened background; 60 percent or greater screen recommended .
Process color• Minimum type size: 6 point . • Minimum reverse type size: 10 point (avoid serif type) . • Minimum process color reverse type size: 12 point or greater (avoid serif type) . • Minimum line width: positive print — 1 point rule; reverse positive print — 2 point rule .
C M Y K
Cyan Magenta Yellow Black
Make total print density 240%
Digital ad specificationsUtah Media Group recommends PDF as the preferred file format . We prefer not to receive native format files . If necessary, consult a sales representative . All native formats should include packaged links, fonts and interchange files .
PDF export settings• High quality print (preset) • Compatibility Acrobat 4 .0 (PDF 1 .3) • 240 dpi resolution • Bitmap images 600 dpi
12345678910
1.032.123.254.355.446.547.648.749.8610.96
123456
1.736
3.583
5.431
7.278
9.125
10.972
Ad Specifications
16 Media Solutions 2015

Your sales representative is available to give you ideas and help on planning your advertising needs.
For graphics questions, please feel free to call our art department at 801-204-6300.
Acceptable formatsAdobe InDesign, Adobe Photoshop, Adobe Illustrator and print-ready PDF files
Acceptable imagesMagazine sizes1 . All images must be in CMYK mode 300 dpi (high res .) .
2 . Web images are not usable for magazines . The only acceptable method of getting images from a web site is if the web site has a separate area for downloading high-resolution images . A signed release of copyright must accompany use for such photos .
3 . Advertiser is responsible for all copyright usage and releases Utah Media Group of any responsibility for copyright for items/photos provided to Utah Media Group .
4 . Due to copyright issues, we will not scan preprinted advertising photos or other material for use in any ad .
5 . All placed images must be embedded and must not be compressed, ie, LZW or JPG .
6 . All color in document must be in CMYK mode (no spot or RGB colors) .
7 . All fonts (both screen and printer fonts) must be included or converted to paths (outlined) .
8 . Publisher reserves the right to refuse any ad for objectional content .
Hometown Values
Full page 9 .125” x 10 .875” with tab (9 .375” x 11 .125” w/ .125 bleed)
8 .375” x 10 .875” without tab
(8 .625” x 11 .125” w/ .125 bleed)
Half page 7 .625” W x 5 .00” H
One third horizontal 7 .625” W x 3 .325” H
Quarter page 3 .735” W x 5 .00” H
One sixth page 3 .735” W x 3 .325” H
Utah Business
Two page spread 16 .75” W x 10 .875” H - trim size 17 .0” W x 11 .125” H - including bleed
0 .375 - live margins
Full page 8 .375” W x 10 .875” H - trim size 8 .625” W x 11 .125” H - including bleed 0 .375” - live margins 7 .875” W x 10 .375” H - without
bleeds
Half page 7 .25” W x 4 .85” H
One third vertical 2 .317” W x 9 .875”
Ad Specifications
17www.utahmediagroup.com

THE BEST DIGITAL PRODUCT SUITE IN UTAH
Digital solutions that fit your objectives.Our broad digital services make it easy for our clients to be dynamic and achieve results with their online advertising. It doesn’t matter what type of business you have we have the right online marketing channel for you.
WHAT OUR CLIENTS GAIN Content Marketing We can help you strategize the best path to gain trust with your customers. Custom content is the first step to achieving your marketing objectives.
Dynamic Campaigns The unique combination of tools and outlets offer compelling, attention-getting campaigns.
Wide Coverage Reach more than 4 MILLION unique visitors per month through Utah Media Group’s broad network.
Targeted Audiences Unique targeting capabilities for your business to reach your desired target audience.
Instant Analytics Figure out who and how our audience is interacting with your ads. Our site analytics make it easy to track and measure the success of your advertisments.
Cost-effective
We will design a campaign that is affordable and customized to your goals.
Our full-service approach
• In-house design team with free creative services
• Identify the best advertising opportunities for your business with our needs analysis
• Solution-based support staff
• Campaign monitoring and optimization
• Bi-weekly reports
• Monthly consultations
• Campaign flexibility
Online & Mobile Advertising
18 Media Solutions 2015

As media channels continue
to fragment, reaching
target audiences is
becoming increasingly
complex. It is the mission
of Connect+ to not only
streamline the entire online
media buying process for
advertisers, but also to
deliver the most successful
campaigns.
Premium News Network Category Targeting Behavior Targeting
Extend your reach through a network of 2,500 + high-quality newspaper, broadcast, radio, and magazine websites.
Reach your target audience by running on a mini-network of premier national sites across your specific category. Over 50 targets available.
Reach buyers that have exhibited a clear interest in your products or services.
Job-Title Targeting
Contextual Display Targeting
Demographic Targeting
Mobile
Re-Targeting
Using 3rd-party registration data we are able to place your ad in front of users that currently have specific occupations.
Target your ad to stories and sites relating directly to your keywords and key phrases. Example: When a user is reading an article about travelling in Europe and sees a display ad offering a special price on a flight to Italy, that’s contextual advertising.
Reaching 600,000,000 people is great- being able to identify them by their interests, demographic information and location is better.
Target your ads by age, gender, education level, home ownership, ethnicity and household income.
Our wide array of mobile solutions reaches all smartphones in the DMA, Run of network, by topical channel, or leverage our powerful hyper-local targeting capability.
When a user visits your site we begin to track them and serve your ads back to them
Tablet YouTube National TV Networks
Get serious about radio and engage your target audience with an audio spot that can’t be skipped.
Extend your TV campaign reach with pre-roll video on YouTube and tap into the world’s largest online video community.
Extend your TV campaign on the nation’s most reputable news website with pre-roll video. Have you ever wanted to see your commercial on CNN.com? Now you can.
Online editions:
OUTSTANDING REACH
99.1%reach in the SALT LAKE market
More than 25,000 category websites to target your customers.
2,500 PREMIUM newspaper, broadcast, radio, and media websites to leverage.
Digital and Mobile Marketing Solutions
Online & Mobile Advertising
19www.utahmediagroup.com

Utah Media Group’s services include: PR/copy writing; branding; graphic design; interactive development; direct mail fulfillment; custom publishing; specialty printing; web development; media planning and search engine optimization .
Our clients have included: US Speedskating, Farr’s Fresh Ice Cream, Moreton & Company, Global Background Checks, Intermountain Hearing, Salt Lake Chamber, Utah Hispanic Chamber of Commerce, Sandy Chamber of Commerce, ACG, Silicone Slopes (Omniture), GL Enterprises, IM Furniture,
Symphony Homes, Hamlet Homes and many others .
Statement stuffersEach month we send out more than 60,000 statements to our readers who subscribe to the newspaper and elect to have a hardcopy billing statement sent to them . Our readers are loyal and trust our newspapers and our advertisers . Each insert is mailed with a statement inside the envelope .
Good things come in small packages!
Buy 1 Stack, Get 1 Free!With coupon only. Expires 9/23/09
Baby Cakes Pancake ShoppeHome of the mini pancakes!151 E. 250 So. Salt Lake801-555-1234
Sticker notesCustom sticker notes can be positioned on the front pages of Deseret News, The Salt Lake Tribune, Travel section, Classifieds, and Save Now .
Printing servicesUtah Media Group leads the region in newsprint publishing . With the expansion to our West Valley City facility, Utah Media Group installed three state-of-the-art presses designed by TKS Japan . These presses represent the first of their kind and each measures 64-feet high by 410-feet long . Each press is capable of printing 70,000 copies per hour with the help of sophisticated robotics that lift 2,300-pound paper rolls .
Utah Media Group also provides clients any kind of commercial printing services . Whether it’s a magazine, catalog, booklet, flier, brochure, envelope or magnet, we can provide you with the services to handle all of your business printing needs .
Call your Utah Media Group account executive for more information 801-204-6300 .
Several publications and circulars are printed by Utah
Media Group including:
Deseret News • The Salt Lake Tribune • Save Now • Park Record • Provo Daily Herald • USA Today • The New York Times • The Wall Street Journal • Church News • U of U - Daily Utah Chronicle • BYU - Daily Universe • SLCC Globe • BYU Idaho - Scroll • SUU - Journal • USU - Statesman • Weber State - Signpost • Jewish Community • Wyoming Newspapers Inc.
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$20,000*
As a leader in the media industry, Utah Media Group can help target new customers for every kind of business . We know that good businesses look for new opportunities to capitalize on each marketing dollar spent . Utah Media Group’s creative team can help . With a focus on brand development, essential marketing strategies and top creative talent, Utah Media Group can help deliver new customers through any business’s doors .
Graphic designUtah Media Group’s designers and staff can help you with graphic design, content planning, magazine publishing, packaging, web development and other projects to help your business expand .
For a personal consultation call your account executive at 801-204-6300 .
Creative Services
20 Media Solutions 2015

The Governor’s Utah Economic Summit is Utah’s premier business meeting . In partnership with the Governor’s Office of Economic Development, Utah Media Group produces the summit annually .
Utah’s Energy Development Summit is produced annually with the Utah Office of Energy Development . This critical topic brings national attendees from all over the country to discuss energy development in Utah and the region .
The Utah Health Summit is an event to convene leaders from public policy and business to discuss best practices and impacts of current health care policy and reforms .
Utah Global Forum focuses on helping Utah’s businesses export, foreign direct investment and importing goods .
Utah Ops conference was created by the Utah Office of Management and Budget to convene state, county, city public managers to discuss efficiency in today’s workplace . The event is expanding to include business and HR groups .
Event Type: Convention/meetingAttendees: 1,200+Audience: Executives and professionalsDate: April 2015Opportunity: Sponsorship
Event Type: Convention/meetingAttendees: 1,600+Audience: Energy Executives and professionalsDate: May 2015Opportunity: Sponsorship
Event Type: Convention/meetingAttendees: 800Audience: Public health and HRDate: September 2015Opportunity: Sponsorship
Event Type: Convention/meetingAttendees: 600Audience: Public health and HRDate: September 2015Opportunity: Sponsorship
Event Type: Convention/meetingAttendees: 800Audience: Public sector and business opsDate: September 2015Opportunity: Sponsorship
Utah Media Group produces more than 12 individual events annually . Events are a great way for your company to activate your brand with customers on direct marketing platform as a major sponsor . Plus, we work closely with other event producers on a national basis to provide our event technology and mobile platform (GrowTix) for registrations and check-in . Businesses can also utilize Utah Media Group’s experience in planning, hosting and capitalizing on specialty events by drawing on Utah Media Group’s event-planning team . Contact Dan Hartman at 801-204-6227 to learn more about Utah Media Group’s event opportunities .
The ultimate experience in fashion, jewelry, skin care, health and fitness geared specifically toward women . This show is the premier event on the Wasatch Front for women in Utah . The What a Woman Wants Show is the ultimate shopping experience .
The ApplyUtah .com Job Fair is produced three times annually and draws more 3,000 people to each event . As the market tightens for labor, the Job Fair is an excellent way to get out in front of potential employees . We work closely with Deparment of Workforce Services to provide training and workshops .
Utah’s Best Prep Sports Athletes is an award event for Utah’s finest high school athlete both on and off the field . The Deseret News is closely involved with the selection criteria and promotion of the event . A great way to maximize your brand with athletes, high-shool sports and families across Utah .
Begininng in the fall of 2013, Salt Lake Comic Convention draws attendees from every demographics with more than 100,000 attendees to each Con .
Event Type: ExpoAttendees: 30,000 attendeesAudience: Women 18+Dates: 3x AnnuallyOpportunity: Sponsorship, exhibitor
Event Type: Job fair / expAttendees: 10,000 AnnuallyAudience: Adults 18+Dates: 3x AnnuallyOpportunity: Sponsorship, exhibitor
Event Type: AwardAttendees: 300 + exposure across mediaAudience: Adults 18+Dates: May 2015Opportunity: Sponsorship and engagement
Event Type: ConventionAttendees: 100,000+Audience: All agesDates: Sponsorship, exhibitor
Consumer EventsUtah Media Group produces several other events in partnership . For more details on how you can create an experiential marketing opportunity to engage your customers call 801-204-6227 .
More events at: UtahSummit.com
If your company is looking for talented employees, call us to be part of the Sandy Job Fair at 801-204-6203.
Helping you � nd your next job.
PRESENTED BY
Sandy Chamber of Commerce
JOBFAIR{ {
Tuesday, September 9, 20149:30am - 2:30pm • South Towne Expo Center
Go to SandyChamberJobFair.com for more information and companies who will be there!
CMYK:54.18.100.2
CMYK:75.99.2.0
CMYK:86.52.0.0
Pantone:377 C (93%)
Pantone:527 C
Pantone:660 C
CMYK:54.18.100.2
CMYK:75.99.2.0
CMYK:86.52.0.0
Pantone:377 C (93%)
Pantone:527 C
Pantone:660 C
Events & Activations
ECONOMICSUMMIT 2015
THE GOVERNOR’S UT AH
21www.utahmediagroup.com

MediaOne Real Estate gives clients a better way to sell their home . Providing expert care in the listing, presentation, marketing and selling of your home is most important to our Realtors® and the MediaOne Real Estate team . Selling your home is about you and getting the best price for your home .
Our commitmentIn a complex real estate environment, it has become increasingly more difficult to stand out above the rest . Listing a home with MediaOne Real Estate brings the full power of the Utah Media Group network in marketing . Plus, our team brings more than 150 years of combined real estate marketing experience to sell homes fast .
We are professionals who are accountable . Our team will follow-up with traffic reports, marketing efforts and solutions to improve buyer perceptions to sell homes faster . The results are immediate through our vast network of solutions . We are committed to selling homes at the best price and terms .
Marketing and promotion Our parent company is Utah Media Group and with that comes their full marketing arsenal with the capability of reaching more than 1 million people weekly . MediaOne Real Estate provides MORE for less . Save money, reach more people and work closely with real estate experts .
MediaOne Real Estate has been developed to change the way homes are sold . We provide real marketing solutions to reach hundreds of thousands of potential home buyers in the Utah marketplace each week through our assortment of publications and interactive portals . Whether you are selling a home, acreage or residential building lot, MediaOne Real Estate will reach more potential buyers for less money .
Utah Media Group West Valley City, Utah Offices and Production Facility
Real Estate Services
22 Media Solutions 2015

ADVERTISING MATERIAL AND LIMITATION OF PUBLISHER’S LIABILITY1. Advertising material submitted by Advertiser or Agency shall conform to the regulations of
Publisher as set forth in this Agreement and in the applicable Publisher’s Rate Card, as in effect or amended (incorporated herein by reference), receipt of which is acknowledged by Advertiser or, if applicable, Agency can be accessed online by advertiser or Agency at: www.utahmediagroup.com.
2. Publisher reserves the right to classify all advertisements; to delete objectionable words or phras-es; to refuse or revise any advertisement; to change regulations and rates applicable to such advertisements subject to terms of this Agreement; and to insert the word “Advertisement” above or below any advertisement set to resemble a news story in minimum 10pt. type face.
3. Cancellations (“kills”) of individual advertisements shall be governed by the terms of the Publisher’s Rate Card. The advertising contracted for will be located in the publication(s) at the discretion of the Publisher. Position is not guaranteed. However, a reasonable attempt will be made to fill position requests so far as conditions permit. No refunds will be made because of the position in which an advertisement appears. No orders will be accepted on a “position-or-omit” basis. A limited number of positions may be requested with, advanced notice and a premium surcharge on the over-all cost of the ad (will be refunded if position is not provided).
4. Publisher assumes no responsibility for subject matter contained in advertising placed by Advertiser or Agency. Publisher is not responsible for false and misleading advertising. Ads deemed by Publisher to inconvenience or mislead readers are unacceptable and may be with-held.
5. Advertiser and Agency agree that all advertising and materials submitted shall comply with all applicable federal, state, and local laws, ordinances, regulations, guidelines and administrative standards as now or hereafter in effect. Advertiser and Agency, jointly and severally, agree to indemnify and hold Publisher harmless against all loss, damage, expense, claim, liability or injury, including attorneys’ fees and costs, sustained by reason of Publisher’s printing advertis-ing for Advertiser giving rise, directly or indirectly, to any claim for slander, libel, infringement of trade name, copyright or patent, damages in tort, violations of statutes regulating solicitations by fax, telephone, mail or e-mail; illegal or unfair competition or trade practice, or any other demand of any sort whatsoever. In addition, Advertiser represents to the Indemnified Party that the use in any ad of any person’s name, photograph, likeness or any other identifying characteristic has been approved expressly by such person in writing, and Advertiser agrees to indemnify and hold the Indemnified Parties harmless from any and all claim, loss, lawsuit, and expenses (including attorneys’ fees) with respect to the use of such name, photograph, likeness or other identifying characteristic.., This provision shall survive termination of this Agreement.
6. Publisher’s liability to Advertiser and/or Agency in the event it fails to publish advertising purchased hereunder or in the event that errors are made in the publishing of advertising pur-chased hereunder shall not exceed the cost of the advertising space actually occupied by the ad, or, in the case of errors, by the error and/or omission. Advertiser and Agency expressly waive and release Publisher from any and all liability for actual and/or consequential damages (includ-ing claims for lost profits or business) claimed to result from the publication of and/or failure to publish advertising for Advertiser and/or Agency. The foregoing notwithstanding, in no event does Publisher assume liability or responsibility for errors in advertising purchased hereunder unless a proof of such advertising is requested by Advertiser or Agency and submitted to Publisher with the error or correction plainly noted in writing thereon prior to the scheduled publication date of the advertising in question. Claims for adjustment or re-runs must be made within 10 days of original publication. Credit is allowed for the first insertion only. No adjust-ments will be made for errors the Advertiser fails to mark for correction on its proof.
7. Advertiser and Agency agree that original creative artwork, logos or designs created by Publisher for the Advertiser and/or Agency remains the property of Publisher and may not be provided to other media without prior written consent of Publisher. Subject to this reservation of rights, Publisher provides to Advertiser and/or Agency unlimited use of Publisher-created original cre-ative artwork, logos or designs in advertisements and materials published by Publisher. One-time rights to use Publisher-created original creative artwork, logos or designs for advertising to be placed with media other than in products published or distributed by Publisher may be pur-chased from Publisher by Advertiser or Agency under a separate Creative Rights Agreement.
GENERAL TERMS1. A waiver by Publisher of any breach of this Agreement or default in payment shall not be con-
strued as a waiver of any subsequent breach or default. 2. This Agreement shall not be assigned by Advertiser or Agency without the express written
consent of Publisher. 3. It is agreed that this Agreement and Addendums as written, including Publisher’s Rate Card, as
now in effect or as subsequently amended, constitutes the sole and entire agreement between the parties. No representative of Publisher is authorized to make any oral modification to this Agreement or Publisher’s Rate Card. In case of conflict between this Agreement and Publisher’s Rate Card, this Agreement (together with Addendum Agreements, if any) shall control. This Agreement may be amended only by specific terms expressed in writing by an Addendum Agreement signed by Advertiser and/or Agency and at least a Vice President of Publisher. This Agreement and Addendum Agreements, if any, may not be supplemented, expanded, modi-fied, revised or added to by an Advertiser’s or Agency’s insertion order form or other document requesting advertising. It is expressly agreed this Agreement (together with any Addendum Agreements signed by all parties, if any) shall govern the terms, rates, conditions and liabilities of and for all advertising hereunder.
4. This Agreement shall not be binding until signed by Publisher’s Vice President of Advertising. It is not binding if signed only by an account executive of Publisher without at least a Vice President level title signed approval.
5. This authorization shall be continuing without expiration and a photocopy or fax copy shall be
given the same effect as the original. 6. In the event of flood, fire, strike, or other emergencies beyond the control of either party, this
contract shall be suspended and neither Publisher nor the Advertiser held liable for damages.RATES AND TERMS OF PAYMENT1. The Agreement is made and accepted pursuant to the rates, terms and conditions set forth in
Publisher’s Rate Card as now in effect or as amended from time to time. Publisher reserves the right to revise and amend its Rate Card at its option. The Publisher reserves the right, because of possible publication manufacturing costs beyond its control, to revise advertising rates upon thirty (30) days notice.
2. Publisher may revise the rates for advertising purchased hereunder upon thirty (30) calendar days’ advance written notice to Advertiser or, if applicable, Agency. Notice to Agency shall con-stitute notice to Advertiser. Notice shall be complete upon deposit in the U.S. mail or overnight delivery service, properly addressed to Advertiser’s or, if applicable, Agency’s address set forth herein, or to such change of address that may be amended in a written notice to the other party. Advertiser or Agency may terminate this Agreement within ten (30) calendar days of receipt of any such notice by giving written notice of termination to Publisher. In the event of such termination, the rates for advertising purchased before and including the date of termination shall be at the rate as set forth in Publisher’s Rate Card in effect on the date(s) of publication, for the minimum amount of spending on advertising specified under this Agreement, and the rate for all advertising purchased after the date of termination shall be the Open Rate, as set forth in Publisher’s Rate Card in effect on the date(s) of publication.
3. If Advertiser spends less than the minimum quantity of advertising required by this Agreement, Publisher may, at its option, charge (“short rate”) for the expenditure actually made at the applicable rate set forth in Publisher’s Rate Card in effect on the date(s) of publication, and/or terminate this Agreement as provided hereinafter. If Advertiser spends more than it is obligated to spend hereunder, Advertiser ‘s rate shall be adjusted to the applicable rate on the Publisher’s Rate Card for that amount of spending effective on the date(s) of publication, (see respective addendums for specific policy on re-rate terms).
4. This Agreement does not constitute an extension of credit to Advertiser or Agency by Publisher. Publisher, at its option, may at any time require Advertiser and/or Agency to pay in advance for all advertising purchased hereunder in cash, check, or certified funds. Publisher may, at its option, extend Advertiser and/or Agency credit upon the completion of an application for credit, agent of record form (if applicable), and/or a personal guaranty (ies) by Advertiser, Agency or their representatives. In the event Publisher extends credit, Publisher shall submit statements for advertising purchased hereunder to Advertiser, or, if applicable, Agency, and payment shall be made to Publisher in the full amount thereof. Statements are due and payable in full on the (30th) of the month following the month of publication at Publisher’s principal place of business, 4770 South 5600 West, West Valley City, Utah 84170. If payment of any statement or statements has not been made to Publisher as provided above, Publisher at its option may, without waiving any other rights hereunder, do any or all of the following: (a) require Advertiser and/or Agency to arrange for special credit terms, including a promissory note and a guaranty, corporate or personal; (b) refuse to accept any further advertising from Advertiser and/or Agency until all past-due payments are made; (c) terminate this Agreement.
5. Any statement submitted to Advertiser or, if applicable, Agency, by Publisher shall be conclusive as to the correctness of the items therein set forth and shall constitute an account stated unless objection is made to such statement in writing and delivered to Publisher on or before the due date of said statement. Any and all disputes as to the correctness of said statement must be made within 12 months of receipt of said statement. Failure to notify in writing Publisher within said time frame constitutes the acceptance of statement as being correct and releases Publisher from any future challenge or audit. Publisher does not participate in 3rd Party Audits.
6. In the event Publisher in its sole discretion deems it necessary or advisable to bring suit to collect amounts due and owing hereunder, Publisher shall be entitled to recover its reasonable costs of collection, including reasonable attorneys’ fees, investigators’ costs, including any such expenses in a bankruptcy of Advertiser or any guarantor (whether internal or external) and other court costs, plus interest on all unpaid sums calculated at the rate of two percent (2%) per month (twenty-four percent (24%) per annum APR).
7. Taxes: In the event any tax (federal, state, or municipal) is levied on advertising, Advertiser agrees to have this tax added to the regular rates (including those earned under contract) shown on the agreement.
TERMINATION1. Publisher may terminate this Agreement immediately at any time and for any reason, with or
without cause, upon 30 days written notice. If termination is given to Advertiser that is in good standing of this agreement there will be no rate penalty given. If termination is given due to breach of contract by Advertiser, the advertising actually purchased shall be charged (“short rated”) at the applicable discount rate earned as set forth in Publisher’s Rate Card as in effect on the date(s) of publication, unless Advertiser or Agency has met its contractual obligations provided in this Agreement. Payment for such advertising shall be due and payable immediately upon termination.
2. Advertiser or Agency may terminate this Agreement prior to the end of the term stated herein by delivering thirty (30) days’ written notice to Publisher and by making the ter-mination payment “short rate” due Publisher, if any, as outlined in “Rates and Terms” paragraph 3 this agreement. If such termination occurs for any reason other than Publisher’s revision in rates as provided herein, the rate for all advertising purchased from the effective date of this Agreement to the date of termination shall be at the appli-cable discount rate earned as set forth in Publisher’s Rate Card in effect on the date(s) of publication. All termination payments shall be due and payable immediately.
Policies
23www.utahmediagroup.com

©2014 Utah Media Group
4770 South 5600 West
West Valley City, Utah 84170-4005
Phone: 801-204-6500 | Fax: 801-204-639512/30/14