1. 1. YELLOwMEDIA INFLUENCING DAILY CHOICES YELLOWMEDIA
2. 2. YELLOwMEDIA SOUTHEAST ASIAs FASTEST GROWING DIGITAL PUBLISHING GROUP
3. 3. YELLOwMEDIA >5MM >3MM 6 68% 50+ Monthly page views Unique visitors owned & operated MEDIA TITLES audience on mobile partners across 4 cities in S.E.A.
4. 4. YELLOwMEDIA OUR AUDIENCEs LOVE US FOR OUR BOLD & FRESH CONTENT, SAYING IT AS IT IS ON PASSION POINTS THAT MATTER MOST TO MILLENNIALS.
5. 5. YELLOwMEDIA OUR AUDIENCE 0 15 30 45 60 > $20k $20-40k $40k-60k >$60k HOUSEHOLD INCOME Female 48% Male 52% GENDER EDUCATION 0 15 30 45 60 H igh SchoolJuniorC ollegePolytechnic U niversity
6. 6. YELLOwMEDIA GROWING ACROSS SOUTHEAST ASIA Singapore Malaysia Indonesia Philippines
7. 7. YELLOwMEDIA Yellow Media AT A GLANCE OUR ASSETS OUR SERVICES OUR TECHNOLOGY 6 O&O Digital Publications & 50+ Partners in six distinct verticals of Tech & Startups Lifestyle & Food Personal Finance Female Travel Parenting Our Native Advertising solutions include Advertorials Branded Videos Paid Mentions Our Brand Marketing solutions include Design & Publishing Content Management Social Media Management Content Planning Tool Parrot Content Discovery Tool Pollen User Engagement Tool PollBuzz
8. 8. BOLDMEDIAYELLOwMEDIA OUR ASSETS
9. 9. YELLOwMEDIA Our Owned & Operated Publications Vulcan Post is a top online publication focused on stories in the startup, digital and tech scene in Singapore & Malaysia. AGE: 18-35 | M: 55 F: 45 Monthly PVs: 1 Million Facebook: 20k Likes Discover SG is a lifestyle publication featuring all things exciting and happening in Singapore. AGE: 18-35 | M: 45 F: 55 Monthly PVs: 400,000 Facebook: 10k Likes Dollars & Sense aims to help Singaporeans make better nancial decisions through easy- to-digest nancial advice. AGE: 21-40 | M: 60 F: 40 Monthly PVs: 400,000 Facebook: 6.2k Likes PassportChop is a travel, food and lifestyle magazine, specialising in useful tips and destination-based itineraries. AGE: 18-45 | M: 45 F: 55 Monthly PVs: 1.2 Million Facebook: 12k Likes Unzippedtv aims to entertain, educate and inspire self- condence amongst young women in Southeast Asia. AGE: 18-35 | M: 35 F: 65 Monthly PVs: 100,000 Facebook: 2k Likes MumCentre is an online parenting resource specialising in practical tips on pregnancy, parenting & health. AGE: 23-45 | M: 25 F: 75 Monthly PVs: 100,000 Facebook: 24k Likes
10. 10. YELLOwMEDIA OUR MULTICHANNEL NETWORK OF INFLUENCE Singapore
11. 11. YELLOwMEDIA OUR PARTNERS LIFESTYLE & FOOD Discover SG is Yellow Medias lifestyle & food portal, offering daily insights into the latest happenings in events, F&B and attractions in Singapore. Our Lifestyle & Food Network has the best and most beloved media brands in Singapore in terms of food recommendations, places to be and shopping tips.
12. 12. YELLOwMEDIA OUR PARTNERS TECH & STARTUPS Vulcan Post is all about living life with a digital edge, covering stories in up and coming start ups, tech products and digital lifestyle. VP has a strong presence in Singapore & Malaysia. Our Tech & Startups Network delivers the latest stories in the digital and entrepreneurial scene, catering to consumers, investors and businesses.
13. 13. YELLOwMEDIA OUR PARTNERS FEMALE Unzippedtv brings unconventional topics to the table, saying it as it is. Its mission is to empower the women of Southeast Asia and inspire self- condence through honest, raw and real content. Our Female Network covers stories in fashion, beauty, love & relationships, trends and marriage.
14. 14. YELLOwMEDIA OUR PARTNERS FINANCe Dollars & Senses motto is to help Singaporeans make better nancial decisions, whether its purchasing their rst home to investment decisions and tips. Our Finance Network is equipped with media titles of various specialities and expertise within the nance industry.
15. 15. YELLOwMEDIA OUR PARTNERS PARENTING MumCentre brings to parents and parents-to-be practical information on pregnancy, parenting, health and education all under one site. With a presence in Philippines, Malaysia and Singapore, MumCentre has become a vital parenting resource for mums in the region. Our Parenting Network reaches the widest audience of parents throughout Southeast Asia.
16. 16. YELLOwMEDIA OUR PARTNERS TRAVEL PassportChop specialises in providing top notch recommendations and itineraries to travellers of all experience levels. With a focus on Asia, our Travel Network provides a 360 outlook on travelling within and beyond Singapore.
17. 17. BOLDMEDIAYELLOwMEDIA OUR SERVICES
18. 18. BOLDMEDIAYELLOwMEDIA BRANDED ADVERTORIALS Yellow Medias media titles offer paid advertorials for the promotion of branded messages within our content. Advertorials may be in the form of articles, listicles or interviews, highlighting your brand within our articles. Advertorials are shared on our publications social media pages to maximise reach.
19. 19. BOLDMEDIAYELLOwMEDIA BRANDED VIDEOs Yellow Media is offering a new service in video content as either standalone services or as complements to maximise reach for your advertorials. Our branded video services come in the form of listicles, facticles, how-tos and walk-throughs to give your audience a better understanding of your brand, product, venue or attraction.
20. 20. BOLDMEDIAYELLOwMEDIA MENTIONS Mentions are a great way for brands to generate awareness through our non-branded editorials. We have tiers of Mentions: Paragraph & Sentence. Paragraphs are longer form mentions, either as part of a long-form article or an item on a listicle. Sentences are shorter mentions, usually appearing in 20 words or less within our articles. Mentions (Sentence) Mentions (Paragraph)
21. 21. BOLDMEDIAYELLOwMEDIA DESIGN & BRAND PUBLISHING Our in-house team of designers and editorial writers are well-equipped in producing brand-owned publications for your brand. We have capabilities in conceptualising, designing and producing brand-owned publications in both print and online. DESIGN LAYOUT INFOGRAPHICS PHOTOGRAPHY ILLUSTRATIONS EDITORIAL LISTICLES LONG-FORM INTERVIEWS OPINION PIECES
22. 22. BOLDMEDIAYELLOwMEDIA CASE sTUDIES
23. 23. BOLDMEDIAYELLOwMEDIA DELIVERABLES GENERATING AWAReNESS Promote Marina Bay Precinct as a destination to explore, exchange and entertain Generate hype and excitement for MBSC 2016 and i Light 10 articles across six publishers, deployed in three phases 10 social media postings to drive trafc to the articles 06 additional social media postings during events Urban Redevelopment Board engaged us on a six-month retainer to promote the Marina Bay Precinct and to generate awareness and excitement for two key events: Marina Bay Singapore Countdown 2016 and the i Light Marina Bay. OBJECTIVES
24. 24. BOLDMEDIAYELLOwMEDIA GENERATING AWAReNESS Urban Redevelopment Board engaged us on a six-month retainer to promote the Marina Bay Precinct and to generate awareness and excitement for two key events: Marina Bay Singapore Countdown 2016 and the i Light Marina Bay. 274,951article views 7,000+ Social Media engagements
25. 25. BOLDMEDIAYELLOwMEDIA DELIVERABLES CONSUMER EDUCATION Inform and change perceptions that housing is not unaffordable in Singapore Educate public on their nancial options when purchasing a home 01 article on Dollars & Sense, guiding rst time home owners in purchasing a BTO home 01 Facebook Post to share the article on Dollars & Senses Facebook Page Ministry of National Development was looking for a content creator for its Housing Affordability Campaign, aimed at changing the perception among the population that housing in Singapore is unaffordable. OBJECTIVES 117,974 article views 6,973 Facebook engagement
26. 26. BOLDMEDIAYELLOwMEDIA USER ACQUISITION Generate awareness for SPARK Asia and educate customers of app functionality Drive downloads and demand for the app 01 article on Vulcan Post to introduce SPARK Asia 01 Facebook Post to share the article on Vulcan Posts Facebook Page SPARK Asia is a mobile photo printing app based in Singapore. They approached us in their early stages to drive awareness for the brand while encouraging downloads and usage for their app. OBJECTIVES DELIVERABLES Increased User Base by 300% in 1 Month
27. 27. BOLDMEDIAYELLOwMEDIA Downloads 0 1250 2500 3750 5000 Nov Dec Jan Feb Mar Apr May Jun Jul Aug Increased User Base by 300% in 1 Month Vulcan Post was incredibly effective for us. When they covered us, our downloads increased by 300%, it blew our minds away! - Max Lee, co-founder of SPARK Asia USER ACQUISITION
28. 28. BOLDMEDIAYELLOwMEDIA BRANDING JCube (CapitaLand Malls) appointed Yellow Media to take on the duties in establishing and maintaining branding, design, look & feel and tone of voice of JCubes marketing collaterals from their bi-monthly magazine J.Mag to their in-mall decorations and social media accounts. JCubes brand identity suffered from inconsistent branding across its marketing materials Its key mailer J.Mag has inconsistent look & feel from issue to issue Establish J.Mag as the centrepiece for campaign visuals Create a template for J.Mag to keep a consistent look & feel Take over social media management duties for JCube, to reinforce brand identity and visual on the digital sphere PROBLEM SOLUTION
29. 29. BOLDMEDIAYELLOwMEDIA BRANDING J.MAG IN THE PAST YOUTH FAMILYMay 15Mar 15 Nov 15 Feb 16
30. 30. BOLDMEDIAYELLOwMEDIA J.MAG 2016GRID Template BRANDING
31. 31. Brands we have worked with BOLDMEDIAYELLOwMEDIA
32. 32. BOLDMEDIAYELLOwMEDIA OUR TECHNOLOGY
33. 33. BOLDMEDIAYELLOwMEDIA PARROT Search for viral content or topics using keywords, time frame, topics and range of publications Get alerts for keywords that matter to you Content Planning - Brands who run their own content portals or social media sites, to nd topics or content to share and write about PR - monitor the media for viral topics and plan story angles for pitches around them Parrot is a content discovery tool, empowering users to discover trending topics and articles based on Facebook shares and engagement. Brands are able to use this tool to nd out whats viral on a daily basis and plan content around it. HOW IT WORKS WHAT IS IT GOOD FOR
34. 34. BOLDMEDIAYELLOwMEDIA POLLEN Drive trafc to or within your site by showing your articles, products, and videos to the right audience on popular, fast- growing publications in Southeast Asia. Pollen is great for brands who produce content to acquire trafc from top publications Pollen also increases time spent on your site by recommending related and popular content within your site Pollen is a Southeast Asia content discovery platform. Publishers use Pollen to surface relevant content to their readers, be it sponsored content or in house content. Publishers also add a new revenue stream by offering these recommendations to high-quality third-party content on other sites. HOW IT WORKS WHAT IS IT GOOD FOR
35. 35. BOLDMEDIAYELLOwMEDIA POLLBUZZ Increase brand engagement through a voting mechanic Obtain useful reader sentiment and insights into their preferences through voting results PollBuzz is particularly useful for engaging with readers immediately after they have consumed an article Increase time spent on an article and your brand by adding an interactive element to an advertorial or branded post PollBuzz provides brands and publishers with a simple yet powerful way to captivate your audience and promote content engagement, which results in higher time spent on site. It allows brands to obtain useful insights into readers minds and preferences. HOW IT WORKS WHAT IS IT GOOD FOR
36. 36. YELLOwMEDIA Yellow Media AT A GLANCE OUR ASSETS OUR SERVICES OUR TECHNOLOGY 6 O&O Digital Publications & 50+ Partners in six distinct verticals of Tech & Startups Lifestyle & Food Personal Finance Female Travel Parenting Our Native Advertising solutions include Advertorials Branded Videos Paid Mentions Our Brand Marketing solutions include Design & Publishing Content Management Social Media Management Content Planning Tool Parrot Content Discovery Tool Pollen User Engagement Tool PollBuzz
37. 37. YELLOwMEDIA Thank you.