2011 MEDIA KIT

LEDs and OLEDs form the foundation for solid state lighting (SSL) technologies, the next step in the continuing evolution of lighting technology. Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine.

Significant research efforts by established corporations, start-ups, academia and government agencies are underway worldwide to improve SSL devices for commercialization. The technologies necessary to realize commercial processes and equipment sets can lead to a low manufacturing cost structure. Commercialization research and development efforts, as well as manufacturing optimization processes address a multitude of issues ranging from semiconducting materials development and thermal, mechanical and electrical design to manufacturing cost reductions and sustainability. These efforts are underway to improve:

• Efficiency: for reduced energy consumption • Color: for improved user experience • Form factor: for more product and market

opportunities• Manufacturing cost: for greater consumer

acceptance and increased profit margins• Sustainability: for lower overall carbon

footprint and environmental responsibility

The result of these investments has been improved LED SSL lamp performance that in some cases is equal to or better than existing incandescent and fluorescent lamps. Long lived SSL products yield cost savings through reduced maintenance costs, further enhancing the SSL value proposition. Consequently, LED-based lamps are now commercially available, and in more and more cases are becoming cost competitive with incandescent and fluorescent lighting systems. The excitement within the SSL industry arises from the rapid performance increase demonstrated by LED-based lighting technology.

Since most incandescent and fluorescent lamps are commodity products, LED and OLED SSL products will ultimately participate in a commodity market. SSL products can command premium pricing in their initial roll-out, but in the established lighting value chain, cost will be a critical factor as SSL competes against the incumbent technologies. Global LEDs/OLEDs magazine will present to its readers technologies that drive toward solutions critical for ultimate market success.

In this rapidly evolving SSL industry, new supply chains and distribution channels are developing. Along the supply chain companies are learning how to design and manufacture SSL products and test their performance. Global LEDs/OLEDs magazine will bring to its readers the necessary knowledge to help them participate in these new value chains and increase their market share.

The inaugural Global LEDs/OLEDs magazine issue will focus on technologies that support the evolving SSL supply chain and value chain. The special features section will examine the European Union’s government funded programs in the LED and OLED space.

The second issue will look at the materials used in fabricating LED and OLED devices. Articles from companies participating in substrates, packages and encapsulants will be featured. The special features section will look at light emitting materials, such as quantum dots or phosphors, as well as OLED fabrication.

The final issue of 2011 will take an in depth look at the SSL test & measurement technologies and the issue of SSL sustainability. The special features section will address the US DOE Gateway Projects.

Editorial Advisory BoardGlobal LEDs/OLEDs has assembled an Editorial Advisory Board composed of leading technologists in the industry to provide editorial direction of the publication. Chaired by Marc Chason, Global LEDs/OLEDs’ editor-in-chief, present members include:

• Dr. Ravi Bhatkal, vice president, Energy Technologies, Cookson Electronics• Dr. Makarand H. (Chips) Chipalkatti, sr. dir. SSL & Emerging Market Initiative, Osram Sylvania Inc. • Dr. G. (Raj) Rajeswaran, group CTO, Moser Baer India Ltd, CEO, Moser Baer Technologies, Inc.• Dr. Tamim P. Sidiki, global marketing manager, DSM Engineering Plastics

Invitations have been extended to several other technology leaders from around the world for their consideration.

Marc ChasonEditor-In-Chief

Global LEDs/OLEDs

 

“Addressing the technical and design issues affecting the multi-faceted market for LED luminaires and the emerging market for OLED luminaires and displays is the mission of Global LEDs/OLEDs magazine.”

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Global lEDs/olEDs

Lighting the way: LEDs in SMT production

Global LEDs/OLEDs – Spring 2011 – 10

www.globalledoled.com

LED technology. The range of new

and potential applications for LEDs in

electronics is practically endless.

In order for electronics manufacturers

to get these LEDs into their products,

they must use one of two methods:

hand assembly or automated assembly.

Hand assembly is where skilled

technicians carefully place individual

LED components onto circuit boards

using specialized tooling. This is a

long, tedious process that can slow the

production rates of electronic devices

and tie up major labor resources. On the

other hand, automated assembly uses the

company’s existing SMT equipment to

quickly and efficiently place thousands of

LED components every hour. Most SMT

equipment is capable of placing multiple

components on a circuit board at one

time, increasing the overall production

rates while decreasing labor costs.

Obviously, the goal of a high-volume

electronics manufacturing company would

be to transition assembly into automated

production.

No SMT equipment can place

components accurately or run efficiently

without quality nozzles and feeders. These

two factors are the core of the pick-and-

place process. If the machine is either

unable to pick parts consistently or hold

on to the components during the transport

from feeder to PCB, defects will result.

An increase in defects means a decrease

in production, costing the company more

money over a short period of time. Proper

feeder and nozzle selection is critical,

especially with the current market growth

and technological advancements in SMT

equipment. At first sight, the principle of using

vacuum pressure and precision nozzles

to enable component placement are basic

and straightforward. It is a process that is

repeated in every type of SMT equipment.

There are five distinct stages of the pick-

and-place process:

1. Picking—components are withdrawn

from a feeder or tray by a vacuum

nozzle.

2. Holding—components are steadied for

rapid movement while the machine

detects proper alignment.

3. Transport—components are

transferred from the picking location

to the PCB for assembly.

4. Placement—components are lowered

to their specific location on the circuit

board.

5. Release—components are released

by the nozzle, which returns to the

picking area to restart the process.

Nozzles are the first and last thing to

touch all components placed, and they

move tens of thousands of these parts

every hour. With components sizes

reaching microscopic proportions, nozzle

manufacturers must strive to maintain

precision tolerances and exact dimensions

in their designs. These nozzles are required

to hold the part during transport to the

board while the machine is moving and/

or rotating at high speeds. Electronics

manufacturing service (EMS) providers

must use this technology to get LED

components into their customer’s

products.Debron Industrial Electronics,

Inc., is an EMS provider specializing in

high-technology electronic assemblies,

printed circuit board assemblies,

electronic wiring, cable assemblies

and box build. The company caters

to several customers specializing in

cutting-edge LED technologies, who

rely on Debron’s expertise to develop,

document, implement and sustain their

manufacturing processes. When one of the

company’s customers needed a product

that required the placement of LED

components in its design, Debron decided

to move forward with the automated

assembly process.

Since making the transition, Debron

has helped several of its customers to

fully automate the production of products

that previously had been assembled by

hand. The company was able to do this

by creating custom pick-and-place trays

for LEDs that were available only in bulk

for hand assembly. Debron also has been

working with tooling companies such as

Count On Tools to develop custom pick-

and-place nozzles that enable LEDs to be

picked, vision centered and placed with

high-speed, automated SMT assembly

equipment. Streamlining the automated

placement process has allowed Debron

to free needed manpower to use in other

areas of the assembly process.

As with any new project, there are

some challenges associated with the

placement of LED components in the

SMT production environment. It is the

goal of the EMS provider to overcome

each of these obstacles to cut production

costs and provide quality product

to its customers and their end users.

Some of the major challenges that EMS

companies face when trying to place LED

components in SMT production include:

1. Component handling in the feeder.

During the picking process, LED

components are withdrawn from

the feeder by a vacuum nozzle. SMT

technicians must ensure that the LED

components are correctly positioned

in the feeder pocket to guarantee

that pick-up is achieved and that the

LED is properly handled during the

transport stages. Slop in the pocket

may require nozzle centering during

the picking process while excessively

fast advancements of the feeder may

skew the part in the pocket, preventing

component pick-up.

2. Component handling on the nozzle

and proper nozzle selection. Some

LED technologies, such as CREE®

LED components, require special

handling operations to prevent

damage to the optical lens. They must

avoid placing mechanical stress on

the LED lens by not touching the

optical surface during the component

picking or placement processes. This

eliminates the possibility of degraded

performance from the LED after the

circuit board is assembled. Proper

nozzle selection also is important for

the transport and placement processes.

Not only does the SMT nozzle have to

pick the component, it also must move

Figure 2. LED nozzle.

Figure 3. LED nozzle.

Lighting the way: LEDs in

SMT production

www.globalledoled.com

9 – Global LEDs/OLEDs – Spring 2011

Lighting the way: LEDs in SMT production

Recent growth in LED technology

and solid state lighting has

provided the electronics

manufacturing industry with viable

solutions for its addition into today’s

electronic devices. LEDs have become an

alternative light source to conventional

incandescent and fluorescent bulbs. The

electronics manufacturing industry sees

the greatest benefits from the small size

and lower power consumption of today’s

LEDs. There also is the recent trend to “go

green” and use “green technology” in

consumer and commercial electronics.

LED components offer high brightness

and power efficiency for electronics

manufacturers. LEDs also offer lower

carbon emissions than traditional

technologies such as incandescent and

halogen lighting. This aspect has made

LED lighting popular with government

organizations, which are now installing

LED lighting in public places and

government offices worldwide.

When used for illumination

purposes, LEDs are more cost-effective

than traditional lighting sources. Thus,

the global LED component market

is witnessing an increasing demand.

As a result, companies in the surface

mount technology (SMT) industry

are expanding their manufacturing

capabilities to meet this demand. High

brightness LED components currently

are experiencing high growth as the

backlighting application in TVs is shifting

from traditional CCFL technology to

Keywords: LEDs, Pick and Place,

Automating Assembly, Component

Handling, Scaling Production

With demand growing for LEDs

in consumer and commercial

electronics, companies in the

surface mount technology (SMT)

industry are expanding their

manufacturing capabilities to

meet it. The range of new and

potential applications for LEDs

in electronics is practically

endless. In order for electronics

manufacturers to get these LEDs

into their products, they must

use one of two methods: hand

assembly or automated assembly.

This article discusses the

challenges that EMS companies

face when trying to place LED

components in SMT production.

Zachery Shook, Count On Tools, Inc., Gainesville, GA, USA

Figure 1. SMT production.

The Global Assembly Journal for SMT and Advanced Packaging Professionals

ISSN 1474 - 0893

www.globalledoled.com

NEW PRODUCTS

INDUSTRY NEWS

INTERNATIONAL DIARY

Lighting the way: LeDs in sMt proDuctionpec (printeD eLectronic circuit) process for LeD interconnection

LeD bin vaLiDation anD traceabiLity

printeD eLectronics for fLexibLe soLiD state Lighting

Volume 1 Number 1 Spring 2011

Each issue of the magazine is produced in both print and digital formats. The digital editions, available as a downloadable PDF or via a web browser, can be read from computers, netbooks, tablets, many smart and mobile phones, and the Apple iPad. Notifications are sent to our digital subscribers when a new issue goes online. The digital edition is also promoted in the e-newsletter, giving your print advertisement the widest possible exposure. Contact your local sales rep for login access to the digital archive.

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Issue Technology Features

Special Features

Additional Distribution Articles Deadline

News Deadline

Ad Mat’ls Deadline

Spring issue 1.1

• Supply Chain and Value Chain: Indian LED lighting market

• LED-Edison base replacement• LED Color Control• OLED-Transparent Conductive Oxides

LIGHTFAIR International

European Union R&D programs

lIGhTFAIR International, Philadelpha, PA, USA, May 17-19

lED Asia, Guangzhou, China, June 9-12

l-oPEC, Frankfurt, Germany, June 28-30

Apr. 1 Apr. 8 Apr. 22

Summerissue 1.2

• LED Materials • Substrates • Ceramic Packages • Polymers for LEDs • OLED Materials:

• Substrates • Encapsulants

Strategies in Light Quantum Dots for SSL

OLED Technology

lED Japan, Yokohama, Japan, September 28-30

Jun. 21 Jun. 28 Jul. 12

Autumn issue 1.3

• Test & Measurement and Standards• Lighting standards• SSL Sustainability

LEDS 2011

US DOE Gateway Projects

lEDs 2011, San Diego, CA, USA, October 24-26 Aug. 25 Sep. 16 Sep. 30

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