1. 2011 R&A Round Table
Social Media 101:
How to Profit from Social Media

2. Welcome & Introduction

3. Welcome & Introduction
Introductions
Agenda
Takeaways

4. Welcome & Introduction
Introductions
R&A Marketing Team
Chad Balser, Sales Development
Kevin Doran, Owner
Kyle Doran, Owner
Rick Doran, Consultant
David Lively, Consultant
RaffyPendery, Website Genius
Priscilla Powers, Account Executive
Carl Wochele, Account Executive

5. Welcome & Introduction
Agenda
Day One:
11:00 AM-11:15 AM
Introduction
11:15 AM-12:15 PM
YOU+ME=US: Social Media 101
12:15 PM-12:45 PM
Round Table Breakout #1
12:45 PM-1:30 PM
Lunch

6. Welcome & Introduction
Agenda
1:40 PM-2:40 PM
Marketing Jeopardy
2:50 PM-3:20 PM
Round Table Breakout #2
3:30 PM-5:00 PM
Marketing + Facebook CAN = Sales
5:00 PM-6:00 PM
Break & Individual Meeting Times

7. Welcome & Introduction
Agenda
6:00 PM-8:00 PM
Dinner & Cocktail Hour
Day Two
8:00 AM-9:30 AM
Breakfast
9:30 AM-10:30 AM
Round Table Breakout #3
10:30 AM-10:45 AM
Break

8. Welcome & Introduction
Agenda
10:45 AM-11:30 AM
Round Table Breakout Presentations
11:30 AM-12:00 PM
Question & Answer Period

9. Welcome & Introduction
Takeaways
Fail FastFail Forward
Quantity does not always equal quality
Quality can equal quantity
The conversation starts NOW
The relationship evolves LATER
The sales begin once we figure out NOW & LATER
Three solid ideas to jump start your social media strategy

10. YOU + ME = US: SOCIAL MEIDA 101
Where did Social Media start?

11. YOU + ME = US: SOCIAL MEIDA 101
situation
X
Social Media begins with
A
YOU
+

12. YOU + ME = US: SOCIAL MEIDA 101
situation
X
Social Media begins with
A
ME
=

13. YOU + ME = US: SOCIAL MEIDA 101
situation
X
Social Media begins with
A
U
S

14. YOU + ME = US: SOCIAL MEIDA 101
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
--Erik Qualman

15. YOU + ME = US: SOCIAL MEIDA 101
Social media is just a buzzword until you come up with a plan.
--Unknown

16. YOU + ME = US: SOCIAL MEIDA 101
Our head of social media is the customer.
--McDonalds

17. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
How does this apply to business?
SCISSORS
PAPER
ROCK

18. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
PAPER
PAPER
ROCK
SCISSORS

19. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
Local Independent
Core Competencies Include:
Customer Service
Limited $$$
Relationship
Core Focus
Quick reaction
SCISSORS

20. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
National Store
Core Competencies Include:
Buying Power
Lots of $$$
Core Focus
Slow reaction
ROCK

21. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
National Brand
Core Competencies Include:
Buying Power
Lots of $$$ & Awareness
Multiple Focus
Ability to react & counteract
PAPER

22. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
PAPER
PAPER
ROCK
SCISSORS
TRADITIONAL MEDIA

23. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
PAPER
PAPER
ROCK
SCISSORS
SOCIAL MEDIA

24. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
How can this be?
UNIFORMITY

25. YOU + ME = US: SOCIAL MEIDA 101
Source: John Moore, Brand Autopsy
UNIFORMITY

26. YOU + ME = US: SOCIAL MEIDA 101
Where can you find social media?

27. YOU + ME = US: SOCIAL MEIDA 101
How long would we be here?

28. YOU + ME = US: SOCIAL MEIDA 101
This is not Social Media 900its 101!
Lets go to the social media gateway for our introductory course

29. Nielsen Reports | 2010
Each month the average person views 1,050 pages and spends 25 hours month online
Two-thirds of the global internet population visits social networks
More than half of the U.S. population over age 12 have set up a social network
Social Networks/Blogs account for one in every four and a half minutes online
Facebook has over 600 million users

30. PracticaleCommerce.com
On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans
Fans are 28 percent more likely than non-Fans to continue using a specific brand.
Fans are 41 percent more likely than non-Fans to recommend a product.

31. Facebook Insights
Once your Facebook page has more than 30 followers and regular activity, Facebook will automatically engage Insights to start monitoring your pages activity and growth.
These analytics can only be accessed by page administrators.

32. Facebook Insights

33. Facebook Insights
WHAT YOU SHOULD BE
PAYING
ATTENTION TO

34. Understanding Insights
New Likes

35. Understanding Insights
Lifetime Likes

36. Understanding Insights
Monthly Active Users

37. Understanding Insights
Post Views

38. Understanding Insights
Post Feedback

39. Understanding Insights
Page Content Feedback

40. Understanding Insights
Weekly Email Stats

41. 2011 R&A Round Table
Social Media 101:
How to Profit from Social Media

42. Round Table Discussion #1
Discussions
What is the one thing you want out of social media?
What is the best marketing concept you have ever done?
What is your competition doing on social media?
How long do you expect your social media strategy to take to get you ROI?

43. 2011 R&A Round Table
Social Media 101:
How to Profit from Social Media

44. Round Table Discussion #2
Applications
What social vehicle can you begin today with no problems?
Which social vehicle can you begin today with lots of problems?
What is the best media to apply to the following avenues:
Facebook?
Twitter?
Blogs?

45. 2011 R&A Round Table
Social Media 101:
How to Profit from Social Media

46. Facebook Case Studies
FACEBOOK + MARKETING
CAN =
S A L E S

47. Case Study One

• Single Store Operation
• 48. R&A Customer Since 2008
• 49. Full Line Mid-Priced Store
• 50. Farming Community