2011 state of mobile video
DESCRIPTION
Amani Channel's 2011 SoCon11 presentation on producing video with mobile/smart phones. @urbanreporter or @visualeyemediaTRANSCRIPT
State of Mobile Video
By Amani Channel@urbanreporter - @visualeyemedia
SoCon11
Greetings!
Broadcast Journalist
Community/Content Manager
Vlogger
Video Producer
PR – Media Relations
Media Instructor
Where Are We?More Americans are watching mobile videos
Compared to traditional TV, the audience is small
Q2 2010 22-million people watched video (+43%)
Time spent watching: 3:37 min
Who’s watching? 13-17 (7:13), 18-24 (4:20), 25-34 (3:37)
Source: The Nielsen Company 12/8/2010http://blog.nielsen.com/nielsenwire/online_mobile/americans-watch-more-mobile-video-now-than-ever/
Where are We?35% of mobile usage is video streaming
YouTube is dominating:13% of global mobile bandwidth40% of mobile video streams
http://www.allot.com/MobileTrends_Report_H1_2010.htmlGraphic courtesy: http://www.reelseo.com/youtube-mobile-data-usage/
Best Camera PhonesiPhone 4 (AT&T)
LG Ally (Verizon - Android)
Nokia N8 (unlocked)
Samsung Focus (AT&T – Windows)
Samsung Nexus (T-Mobile)
Source: cnethttp://reviews.cnet.com/best-camera-phones/?tag=
Why Produce Mobile Vids?Easy
Convenient
Shareable
Quality Image (HD)
Accessories
Edit
Popular Mobile Video Communities
YouTube
Qik.com (live)
Kyte.tv
TwitVid.com
Ustream.tv (live)
Justin.tv (live)
Stickcam (live)
Sharing Mobile VideoE-mail - Most online video communities allow
you to email videos to your account.
YouTube - Direct upload (iPhone & Droid)
Other sites: Smartphone applications
How can video be used?Vlog
Testimonials
Citizen Journalism
Interviews
Building Relationships
Memories
Branding
Extras
Tripods, microphones and other accessories can enhance the quality of your video. (Owle Bubo for iPhone http://www.wantowle.com
Mobile editing applications: Reel Director, iMovie
Video can be edited with NLE software
TipsWatch how you hold your camera/cell phone
Watch the lighting
If interviews are involved, capture good audio
Keep videos short 1-2 minutes max
If application links to Twitter, use hashtag when appropriate
Use video to share stories
Have fun!!