2011_04_07_apple, google or microsoft_2010 in gemiusranking
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.Mini-report based on gemiusRanking
Trends in 2010 -
internet market in numbers
April 2011
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Trends in 2010 - internet market in numbers
• Windows 7 is gaining ground, mainly at the expense of Windows XP.
• No spectacular reshuffles on the browsers market: MSIE still the
leader, Google Chrome notes a more dynamic increase.
• The number of computers with panoramic screens is approaching the
number of the traditional ones.
The year 2011 will see
growing domination of
the panoramic monitor.
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Trends in 2010 - internet market in numbers
• Slowly yet gradually, the number of page views
generated with mobile devices is growing (from
0.28% in May 2010 to 0.50% in December 2010).
• Nokia remains the leader on the mobile devices
market, with Apple as the runner-up.
• iPad is on a rapid increase – the share of page
views generated with it reaches nearly 9 % in
December 2010.• The increase in the
popularity of mobile devices
as means to surf the web
results in the broadening
reach of the browsers in
general rankings.
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Operating Systems – Windows leading
Changes in the OS popularity ranking: Windows XP, Windows Vista and Windows 7 in countries participating in the rankings
Source: Gemius SA, gemiusTraffic, 01.2010 – 12.2010
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Browsers – increase in popularity by groups
The percentage share of page views made with the most popular browsers groups (all versions) in the countries participating in the rankings
Source: Gemius SA, gemiusTraffic, 01.2010 – 12.2010
How to read the graph? Example: Latvia
Chrome 14,91%
MSIE -7,08%
Firefox -7,94%
Opera -0,68%
Safari 0,10%
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Browsers – Google Chrome
Percentage share of page views generated with Google Chrome (all versions) on the markets included in the rankings
Source: Gemius SA, gemiusTraffic, 12.2009 i 12.2010
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Screen resolutions
Source: Gemius SA, gemiusTraffic, 01.2010 – 12.2010
Ranking of screen resolutions (panoramic vs. traditional) based on the number of page views in the countries participating in the rankings
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Mobile devices – top 3 manufacturers
Source: Gemius SA, gemiusTraffic, 05.2010–12.2010
Percentage share of page views made with the most popular mobile devices (manufacturers) in the countries participating in the rankings
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Mobile devices – top 3 models
Percentage share of page views made with the most popular mobile devices (models) in the countries participating in the rankings
Source: Gemius SA, gemiusTraffic, 05.2010–12.2010
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Mobile devices – iPhone vs. iPad
Source: Gemius SA, gemiusTraffic, 05.2010 (07.2010 for MENA)–01.2011
Percentage share of page views generated with Apple's mobile devices (iPhone and iPad) in the countries participating in the rankings.
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Most popular mobile browsers
Source: Gemius SA, gemiusTraffic, 01.2010 – 12.2010
Percentage share of page views generated with browsers for the most popular mobile devices (Opera Mini and Safari Mobile)
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About
Gemius
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Comprehensive approach
to internet research
Full range of online research services
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thousand clients2
911
victorious internet tenders
years of experience
Markets & Experience
markets
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95% of online
publishers in CEE
and Denmark
uses gemiusTraffic
2000 clients
1000 campaigns monitored a month
600 marketing research projects a year
Clients & Services
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250 Servers
250 Thousand measured websites
page views/month
of data processed a month
200Billion
1Petabyte
Technical details
in Europe and Middle East