Presented byCONCEPT CHASER CO., INC.

Yoshi Hayakawa the Agent of Akinori Ogatayoshi@conceptchaser.net

Direct: 310-989-8688www.conceptchaser.net

Akinori Ogata Sponsorship for Japan Disaster Relief 2011~2012

Declaration

As a Japanese, I feel the direct impact of the crisis in Japan, and the people suffering from it. For that I contribute by fund raising through my NASCAR racing activities, also pursuing to be acknowledged and to connect with NASCAR fans, I moved and live in North Carolina.

I Akinori Ogata pledge to bring the integrity as a Japanese driver to challenge the making of history in NASCAR, together my activities this year will donate 100% of all proceeds from Ogata goods and 10% of winnings from all races to Save the Children - Japan Earthquake Tsunami Children in Emergency Fund.

Akinori OgataThe only Japanese NASCAR driver resides in USA

About NASCAR

• #1 in Brand Loyalty

• #2 Rated Sports Marketing Media on TV next to NFL

•Generate $3 Billion in annual licensed product sales

•75 Million NASCAR fans, 1/3 of the US adult population

•NASCAR races draw larger crowds than Super Bowl, NBA Final game,

and World Series game combined

•Participation of Fortune 500 companies than any other sport

•10-Months season from February through November

•Televised weekly in more than 100 countries around the world

•Sponsors received nearly $1.9 billion in total exposure value in 2009

•A powerful media, that other sports also exploit for their publicity

!Gender： Male 60％ 　　Female 40％

!Race： White 80％ / African American 8.7％ / Hispanic 8.3% / Asian 3％

!Age： 18～24 Years Old 11％ 　　25～54 Years Old 62％

　55～64 Years Old 12％ 　Over 65 Years Old 15％

!Annual Income: Less than $30,000 33％ 　$30,000～$50,000 29％ $50,000～$70,000 18％ $70,000～$100,000 12％ 　　 Over $100,000 8％

!Children： Family with less than 18 year old children 39％

!Geography： East 20% / Mid West 24％ / South 38％/ West 18％

NASCAR Fan Profile

Mortal Lock of 75 million

NASCAR fan Merchandising

McDonald's sees NASCAR the Fertile Marketing Grounds

Early 1990, McDonald’s launched its presence in NASCAR as the official quick service restaurant (QSR). The official status gave them the right to use NASCAR logo on their packaging and media, also allowed them to access the tracks for coupon disbursement. In turn, this led to food service contracts at several tracks.

McDonald’s gradually became more aggressive, using NASCAR as a promotional vehicle to drive store traffic and enhance brand equity through the sponsoring not only the official but also driver as well as a race team. This won the market of southeastern area against Hardee’s. As well as expanded the program to regional promotions, encouraged working attitudes of employees.

Today, there are over 13,000 McDonald’s franchises, far outnumbering Burger King (7,000+) and Pizza Hut, Taco Bell, and Wendy’s (about 6,000 each).

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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McDonald’s Case Study

Here’s a map of just the McDonald’s 2009:

NASCAR Image To Go Bag

McDonald’s Gained Twice the Value of Investment in NASCAR

McDonald’s spent $7.5 ~ $8 million annually in NASCAR, Driver

and a Racing Team. And received an estimate worth of $14.8

million in value -- in race broadcast television alone Joyce

Julius and Associates computed it received 6 hours and 24

minutes of in-focus exposure time and 416 mentions during 123

airings of NASCAR races.

Race Fans are Big Familyand Good Customers

Fans identify far more with teams and drivers than with series

sponsors. To establish stronger relationship with NASCAR fans,

encourage the lasting purchases of your products or services,

including your NASCAR novelties, the key factor is to fascinate your

fans by letting them involve in hands on activities promote

opportunity: These fans and their families have made an emotional

connection with the sport and the brand. This translates into

meaningful purchasing behaviors for sponsors.

McDonald’s captivates these fans by creating likable marketing

events benefiting the growth of its business.

• Reasonable Sponsorship Fee

• Domestic and International PR Support

• Marketing and Promotional Support

• Contribution to Save the Children - Japan Earthquake

Tsunami Children in Emergency Fund

Build Your Brand through Cost Effectiveness of NASCAR Events

Akinori’s Biography

!AKINORI OGATA!August 14, 1973!Rh +O!68.5”!150lb!Sagamihara, Kanagawa Japan!Kannapolis N.C. !Married / Wife Emiko!Kensuke, Ryo!Burgers, Barbecue Pork, Sushi !Biking, Movies, Golfing

!AKINORI PERFORMANCE,LLC"5320 Mooresville Rd."Kannapolis N.C. 28081"(704) 738-3805

!AKINORI OGATA INC.2-13-7 Chuo SagamiharaKanagawa 229-0039 P (81) 42-759-4929F (81) 42-752-7719

!Akinori Ogata FOUNDATION

NameBirthdayBlood TypeHeightWeightHome TownResidenceMarital StatusChildrenFavorite FoodHobbies

Company USA

Company JAPAN

Charity, Volunteer

Akinori Ogata has over 23 years of racing

experience. Began racing motocross in 1987 at

age of fourteen, collecting many wins in more

than 280 races. Because of his success in races

sanctioned by MFJ, he earned International-B

license in 1998, participated in All Japan

Motocross races. 1999 to 2006, he raced in

Japan Dirt Midget. With a total of 28 starts, he

earned a victory and also twelve Top 5 finishes.

Akinori began to compete in NASCAR since 2003

in Late Model Stock Division, the Whelen All-

American Series. Entered in 7 races, he earned

his first Top 10 finish in the First Season. The

following 7 years, he has been in 17 NASCAR

events gaining valuable experience. The 2008

Hickory Motor Speedway, “The Fall Brawl”, he

finished 13th after an intense battle. In 2009,

Akinori received the Tommy Johnson's

Performance Warehouse Parts Hard Charger

Award, which is awarded to the driver that passes

the most cars during the race. 2010 Pepsi Fall

Brawl, Akinori faced 5 spins and on the 5th

stacked with another driver still coming in Top 10.

Akinori’s Publicity in Japan

• HOLIDAY AUTO Serialization Special issueAutomobile Indulgence Legend ”Look at this Man!”featuring Akinori’s Racing Car Life Philosophy with his Midget Car

May 2006 Published by Motor Magazine

• DAYTONA Special:『Road to NASCAR』4 pages featuring NASCAR Driver Akinori came from Midget Car, the Japanese who is challenging

The World Highest Peak of Race

Apr, May & June 2006Published by NEKO Publishing

• TranScooter 2005Akinori’s Custom Car Racing

• TranScooter 2006Akinori’s Midget Car Racing

• VTEC SPORTS NEWSfeaturing Akinori advancing from MotoCross to Midget Car Race 2006

• VOXX Special EditionA NEKO Publishing Featured Akinori with his Ford Econo Line Car used in domestic races

Akinori’s Recent Publicity in America

• J-News - Oct. 21 2010 IssueAkinori’s NASCAR Whelen All-American Series Pepsi Fall Brawl 250 Race Report

• Bridge USA - October Issue Akinori’s challenge to NASCAR

• La La La - Nov. 5 2010 IssueAkinori’s Life in NASCAR

• Lighthouse - Nov. 1, 2010 IssueLIfe of a NASCAR driver Akinori

Akinori at Washington DC 51st “SAKURA MATSURI” April 9, 2011

• Largest one-day exhibition of Japanese culture in the United States National Cherry Blossom

Festival (NCBF) which brings over one million visitors to Washington DC every spring

• Draws domestic and international media coverage, valued at over $14 million and

including 2,100 TV hits reaching a Nielsen audience of over 180 million.

• It is featured in the NCBF website www.nationalcherryblossomfestival.org (1.6 million unique

visitors) and its website www.sakuramatsuri.org

Akinori’s Publicity in Japan continue ...

• ON THE ROAD MAGAZINEAkinori challenging into Sprint Cup and modeling for Gatorz Eye-ware Japan

• MACTOOLS Monthly Flyer: Serialization begin Aug 2010 ~Featuring Akinori Ogata Foundation

• Serialization of『Akinori

Ogata NASCAR Report』In “Mini Car Fan” a Quarterly Magazine 2003 ~ March 2010 (the final issue, total 32 issues)

• 2010 Ford Japan Ltd. Official SiteWE LOVE FORD!

Project “WE LOVE FORD”

• Serialization of 9 Issues『NASCAR MASTER』in Lightning Magazine

• Serialization of “Akinori Ogata” in Daytona Magazine (A NEKO Publishing）

Akinori’s TV AppearanceStock Car Exhibition Race Driver

Driver for『Stock Car Exhibition Race』held at『Twin Link Motegi』・2008 Apr. INDY JAPAN: Pre Race Program・2007 Apr. INDY JAPAN: Pre Race Program・2006 Apr. 22 INDY JAPAN: Pre Race Program・2005 Nov. 20 Super Endurance Race: Pre Race Program・2004 Nov. 14 Super Endurance Race: Pre Race Program

CS Broadcast GAORA Channel『NASCAR Live Telecast』TV Appearance

①2003 Feb 16『DAYTONA 500』　②2003 Aug 23『Sharpie 500』

CS Broadcast J-COM TV 『Saga Spo』Appearance

2005『The Driver Challenging America NASCAR』FM Radio Broadcast『FM Sagami』Appearance2003, 2004, 2008 & 2009

Disney Channel『DVD Dash』TV Appearance

2006 Akinori was the spokesperson promoting DVD

sales for the movie “Cars” by Disney & Pixar featuring

America NASCAR.

Tochigi TV『Evening ６』Appearance

July 2010 INDY JAPAN Race: Joint Appearancewith Comedian Talent group ” U-Ji and Ko-Ji”.

About NASCAR Whelen All-American SeriesThe NASCAR Whelen All-American Series (NWAAS: formerly the Dodge Weekly Series and Winston Racing

Series) is a points championship for NASCAR sanctioned local racetracks around United States and Canada.

In the 30 years of NASCAR sanctioning weekly races for a national championship, the tracks have been split, initially by geographical proximity of the tracks for purposes of developing regional champions, then randomly among four divisions and currently by states that have tracks participating. In 2005 the Weekly Series became the first NASCAR-sanctioned series to have a permanent presence outside the United States.

Currently, Akinori is the only Asian NASCAR driver participating in the NWAAS. His challenge to win the hearts of NASCAR fans, subsequently to be exposed by substantial media. His racing activities are based Charlotte, North Carolina the hub of NASCAR. Hence, sponsors of Akinori will be supported through out the giant NASCAR family.

SOCIAL MEDIANASCAR Home Tracks - has 3000 fans in FaceBook, and 1800 followers in Twitter.

TELEVISION①NASCAR TV on SPEED Channel　　　　　　　②NASCAR TV on HD Net

RADIO①MRN Radio – NASCAR USA②Sirius Satellite Radio – NASCAR RADIO

PRINT MEDIA ①NASCAR SCENE （NASCAR Weekly Newspaper）②NASCAR Illustrated （NASCAR Monthly Magazine）

INTERNET MEDIANASCAR Whelen All-American Series is introduced in www.nascarhometracks.com which is ranked the top five among NASCAR web media and has 4 million viewers per year.

http://hometracks.nascar.com/series/whelen_all_american_series

No RACE LOCATION LENGTH SEATS

1 Hickory Motor Speedway Newton, NC 0.363 miles Oval Asphalt9,600 Seating &

3,600 additional lawn seats

2 Caraway Speedway Asheboro, NC 0.455 Mile Oval Asphalt 7,000

3 Gresham Motorsports Park Georgia 0.5 Mile 4,000

4 North Wilkesboro Speedway North Wilkesboro, NC 0.875 Mile 25,000

5 Myrtle Beach　Speedway Myrtle Beach, SC 0.538 mile Oval 12,000 plus

6 Martinsville Motor Speedway Martinsville, VA 0.5 Mile 100,000

Akinori participating Racing Tracks of 2011 - NASCAR Late Model Series

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Updated 3/16/11

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16 RACES FOR PRIMARY PLATINUM SPONSOR AND10 RACES FOR PRIMARY GOLD SPONSOR,

* Race Tracks and Schedule to be confirmed upon Primary Sponsor is decided.

About NASCAR Nationwide Series

• # 2 rated motorsports series on television (trailing only the NASCAR Sprint Cup Series).

• 26 NASCAR Nationwide series races are scheduled as companion events with the

NASCAR Sprint Cup Series in 2010.

• ESPN2 (along with ESPN & ABC) is the exclusive home of live NASCAR Nationwide Series

racing in 2010.

• Events span North America: The 2010 schedule includes events in 21 U.S. states and

marks the fourth season in Montreal.

• Long-term household viewership for the NASCAR Nationwide Series is up 33% over the

past 10 years.

• Top 10 largest NASCAR Nationwide Series TV markets are spread across the U.S. and

include Atlanta, New York, Charlotte, Orlando, Dallas, Los Angeles, Indianapolis, Chicago,

Tampa, Nashville and Phoenix.

NASCAR Nationwide Series Tracks, Drivers & Top Viewership Markets

MEDIA PARTNERS OF NASCAR NATIONWIDE SERIES

2011 NASCAR Nationwide Series - East TRACKS

3 RACES FOR PRIMARY PLATINUM SPONSOR AND2 RACES FOR PRIMARY GOLD SPONSOR,

* Race Tracks and Schedule to be confirmed upon Primary Sponsor is decided.

No Date Location

1 8 / 1 3 W a t k i n s G l e n

2 8 / 2 0 M o n t r e a l

3 8 / 2 6 B r i s t o l

4 9 / 3 A t l a n t a

5 9 / 9 R i c h m o n d

6 9 / 1 7 C h i c a g o

7 1 0 / 1 D o v e r

8 1 0 / 8 K a n s a s

9 1 0 / 1 4 C h a r l o t t e

1 0 11 / 5 Te x a s

11 11 / 1 2 P h o e n i x

1 2 11 / 1 9 H o m e s t e a d

3 RACES FOR PRIMARY PLATINUM SPONSOR AND2 RACES FOR PRIMARY GOLD SPONSOR,

* Race Tracks and Schedule to be confirmed upon Primary Sponsor is decided.

2011 Sponsorship Packages

PRIMARY SPONSOR (Platinum)

• Full wrap on race car A1, A2, A3 (hood, upper quarter panels and rear TV panel)

• Company logo embroidery on driver and crew’s uniforms

• Full wrap on team’s 44’ show trailer

• Race day pit passes (6) and hospitality

• Advertising on akinoriogata.com

• High quality race photos for a year usage

• Pit wall banner

• America and Japan PR support• Design Service for Marketing and Promotional Materials• Event Appearances, Racer Akinori and his race car

"

(A) NASCAR Nationwide SERIES: 3 Races*

(B) NASCAR Late Model SERIES: 16 Races* PRIMARY SPONSOR (Gold)

• Full wrap on race car A1, A2, A3 (hood, upper quarter panels and rear TV panel)

• Company logo embroidery on driver and crew’s uniforms

• Full wrap on team’s 44’ show trailer

• Race day pit passes (6) and hospitality

• Advertising on akinoriogata.com

• High quality race photos for a year usage

• Pit wall banner

• America and Japan PR support• Design Service for Marketing and Promotional Materials• Event Appearances, Racer Akinori and his race car

"

(A) NASCAR Nationwide SERIES: 2 Races*

(B) NASCAR Late Model SERIES: 10 Races*

$600,000

$400,000

* Race Tracks to be confirmed upon Primary Sponsor is decided.

Advertising Decal Locations

#83 - Akinori’s Late Model Stock

Primary Locations (Full Wrapping)

A1: Hood (63” width ! 35” height)

A2: Upper Quarter Panels (55” width ! 12” height)

A3: Rear TV Panel (30” width ! 8” height)

Associate Locations

B1: Lower Door Panel (6” width ! 6” height)

B2: Lower Quarter Panel (33” width ! 12” height)

on both sides

B3: Front of Hood (20” width ! 10” height)Ogata Machine Design for Japan Relief