Clearspring Confidential 1

Data & the Blurring Lines of MediaTina McCainBethany Reilly

Clearspring Confidential 2

Advertisers Creating Content

• Engaging an audience

• Connecting people with their dreams

• Generating awareness while viewers are engaged

• Creating a resource of value

• Speaking to an audience looking for answers

Clearspring Confidential 3

Paid, Earned, Owned

• Social media is changing the way we interact with media and brands

• Social tools and social data can be used so each media type informs and inspires the other

Clearspring Confidential 4

Clearspring Confidential 5

Social Buzz Favors Giants

Clearspring Confidential 6

Lift in Interest by Brand% lift in interest for brands during the Super Bowl

game day vs the day before

Clearspring Confidential 7

Lift in Interest by Minute% Increase in interest for brands during the Super Bowl

Interest = search, shares and clicks

~2000% interest in Chevy

AB sees second highest lift in interest

First major interest spike goes to Pepsi

Clearspring Confidential 8

Interest in Budweiser by State

Clearspring Confidential 9

Where did Bud Fans Share?

Fans most often shared Bud content via . . .

Clearspring Confidential 10

Interest in Madonna by Nation

Clearspring Confidential 11

Sign up! Let us target the right spot!

Thank You!