2012 aug-usl

14
1 ICRA EQUITY RESEARCH SERVICE UNITED SPIRITS LIMITED Q1 FY 13 Results Update August 1, 2012 Industry: Alcoholic Beverages Standalone Performance: Premiumization strategy starts paying off United Spirits’ standalone operating performance in Q1 FY13 improved substantially on a sequentially basis aided by sharp improvement in operating margins following price increases and continuing benefits of a changing product mix in favour of premium brands. In Q1 FY13, even volumes grew by a modest 1.8% on a YoY basis; the company’s revenues reported a growth of 6.6% led by better pricing and a favourable product mix. As a result, the company’s EBITDA margins expanded by 650 bps on sequential basis and remained broadly in line on YoY basis even as cost pressures continued during the quarter. With company’s strategy clearly shifting towards improving profitability rather than chasing volume growth, we estimate, full year volumes to grow by 6% (below the historical average) with improvement in realization supporting a growth of 12% during the year. In terms of operating margins, although ENA prices are likely to trend upwards on expectation of poor monsoons, the impact of price increases planned during the rest of the year and efforts of improving the product mix should offset some of the cost pressures. Further, increasing reliance on in-house distillation capacities should also support in margin improvement going forward. The management’s plans of deleveragi ng the balance sheet at an opportune time frame could add to the improvement in earnings. Consolidated Performance: W&M’s performance remains muted While United Spirit’s standalone performance improved in Q1FY13, the consolidated performance was below expectations largely on account of lower than expected EBITDA margins in Whyte & Mackay (W&M) business, foreign exchanges losses (on translation) and provisioning for pension funds. W&M’s growth in the branded business at 10.0% was also affected by lower off take in own-label brands. As a result, company’s consolidated turnover grew by 7.7%, while it reported net loss of Rs. 39.7 crore for the quarter owing to higher interest expense and foreign exchange losses. Although, United Spirits’ Q1 FY13 performance shows initial signs of stabilization, its cautious strategy of focusing on premium segment brands, enhancing utilisation of in-house distillation assets may take time to deliver desired results. Additionally, competitive pressures continue to be on uptrend in the Indian market, which may limit company’s pricing power to some extent and restrict profitability improvement in an elevated cost based environment. On consolidated basis, W&M’s strategy of focusing on branded business is also likely to delay any material improvement in consolidated profitability indicators. ICRA Online Grading Matrix Valuation Assessment Fundamental Assessment A B C D E 5 4 3 3C 2 1 Fundamental Grading of ‘ 3’ indicates “good fundamentals Valuation Grading of ‘ C’ indicates “Fairly Valued” on a relative basis Key Stock Statistics Bloomberg Code UNSP IN Current Market Price* (Rs.) 803.0 Shares Outstanding (crore) 13.1 Market Cap (Rs. crore) 10,503 52-Week High (Rs.) 1039.0 52-Week Low (Rs.) 450.0 Free Float (%) 70% Beta 1.2 P/E on 2012-13 EPS Estimate (x) 32.2 *As on 1 st August 2012 Current Valuations Shareholding Pattern (30 June 2012) Source: BSE Website Share Price Movement (24 months) Source: Bloomberg 17.7 53.8 32.2 22.4 13.3 14.1 12.6 10.7 - 10.0 20.0 30.0 40.0 50.0 60.0 FY11 FY12e FY13e FY14e P/E EV/EBITDA Promoters 28% DIIs 6% FIIs 50% Others 16% - 200 400 600 800 1,000 1,200 1,400 1,600 1,800 - 1,000 2,000 3,000 4,000 5,000 6,000 1-Jun-10 1-Aug-10 1-Oct-10 1-Dec-10 1-Feb-11 1-Apr-11 1-Jun-11 1-Aug-11 1-Oct-11 1-Dec-11 1-Feb-12 1-Apr-12 1-Jun-12 CNX 500 USL (RHS) Table 1: Key Financials (Consolidated) FY11A FY12A FY13E FY14E Operating Income (Rs. crore) 7,420.8 9,356.1 10,499.4 11,796.2 EBITDA Margin (%) 16.1% 13.1% 14.0% 14.7% PAT Margin (%) 7.6% 2.0% 3.0% 3.8% Fully Diluted EPS (Rs.) 45.3 14.9 25.0 35.8 EPS Growth (%) - -67.1% 67.9% 43.5% P/E (x)* 17.7 53.8 32.2 22.4 P/BV (x)* 2.4 2.2 2.0 1.9 RoE 14.4% 4.2% 6.5% 8.7% RoCE 14.1% 10.7% 10.5% 11.6% EV/EBITDA* 13.3 14.1 12.6 10.7 Source: Company, ICRA Online estimates *on fully diluted basis

Upload: manoj-pk

Post on 07-Nov-2014

252 views

Category:

Education


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: 2012 aug-usl

1

ICRA EQUITY RESEARCH SERVICE

UNITED SPIRITS LIMITED Q1 FY 13 Results Update August 1, 2012 Industry: Alcoholic Beverages

Standalone Performance: Premiumization strategy starts paying off United Spirits’ standalone operating performance in Q1 FY13 improved

substantially on a sequentially basis aided by sharp improvement in operating

margins following price increases and continuing benefits of a changing product

mix in favour of premium brands. In Q1 FY13, even volumes grew by a modest

1.8% on a YoY basis; the company’s revenues reported a growth of 6.6% led by

better pricing and a favourable product mix. As a result, the company’s EBITDA

margins expanded by 650 bps on sequential basis and remained broadly in line

on YoY basis even as cost pressures continued during the quarter. With

company’s strategy clearly shifting towards improving profitability rather than

chasing volume growth, we estimate, full year volumes to grow by 6% (below

the historical average) with improvement in realization supporting a growth of

12% during the year. In terms of operating margins, although ENA prices are

likely to trend upwards on expectation of poor monsoons, the impact of price

increases planned during the rest of the year and efforts of improving the

product mix should offset some of the cost pressures. Further, increasing

reliance on in-house distillation capacities should also support in margin

improvement going forward. The management’s plans of deleveraging the

balance sheet at an opportune time frame could add to the improvement in

earnings.

Consolidated Performance: W&M’s performance remains muted While United Spirit’s standalone performance improved in Q1FY13, the

consolidated performance was below expectations largely on account of lower

than expected EBITDA margins in Whyte & Mackay (W&M) business, foreign

exchanges losses (on translation) and provisioning for pension funds. W&M’s

growth in the branded business at 10.0% was also affected by lower off take in

own-label brands. As a result, company’s consolidated turnover grew by 7.7%,

while it reported net loss of Rs. 39.7 crore for the quarter owing to higher

interest expense and foreign exchange losses. Although, United Spirits’ Q1 FY13

performance shows initial signs of stabilization, its cautious strategy of focusing

on premium segment brands, enhancing utilisation of in-house distillation assets

may take time to deliver desired results. Additionally, competitive pressures

continue to be on uptrend in the Indian market, which may limit company’s

pricing power to some extent and restrict profitability improvement in an

elevated cost based environment. On consolidated basis, W&M’s strategy of

focusing on branded business is also likely to delay any material improvement in

consolidated profitability indicators.

ICRA Online Grading Matrix

Valuation Assessment

Fun

dam

en

tal

Ass

ess

me

nt

A B C D E

5

4

3 3C

2

1

Fundamental Grading of ‘3’ indicates “good

fundamentals”

Valuation Grading of ‘C’ indicates “Fairly

Valued” on a relative basis

Key Stock Statistics

Bloomberg Code UNSP IN Current Market Price* (Rs.) 803.0 Shares Outstanding (crore) 13.1 Market Cap (Rs. crore) 10,503

52-Week High (Rs.) 1039.0

52-Week Low (Rs.) 450.0 Free Float (%) 70% Beta 1.2 P/E on 2012-13 EPS Estimate (x) 32.2

*As on 1st

August 2012 Current Valuations

Shareholding Pattern (30 June 2012)

Source: BSE Website Share Price Movement (24 months)

Source: Bloomberg

17.7

53.8

32.2

22.4

13.3 14.1 12.6 10.7

-

10.0

20.0

30.0

40.0

50.0

60.0

FY11 FY12e FY13e FY14e

P/E EV/EBITDA

Promoters28%

DIIs6%

FIIs50%

Others16%

-200 400 600 800 1,000 1,200 1,400 1,600 1,800

-

1,000

2,000

3,000

4,000

5,000

6,000

1-J

un

-10

1-A

ug-

10

1-O

ct-1

0

1-D

ec-

10

1-F

eb

-11

1-A

pr-

11

1-J

un

-11

1-A

ug-

11

1-O

ct-1

1

1-D

ec-

11

1-F

eb

-12

1-A

pr-

12

1-J

un

-12

CNX 500 USL (RHS)

Table 1: Key Financials (Consolidated)

FY11A FY12A FY13E FY14E

Operating Income (Rs. crore) 7,420.8 9,356.1 10,499.4 11,796.2 EBITDA Margin (%) 16.1% 13.1% 14.0% 14.7% PAT Margin (%) 7.6% 2.0% 3.0% 3.8% Fully Diluted EPS (Rs.) 45.3 14.9 25.0 35.8 EPS Growth (%) - -67.1% 67.9% 43.5% P/E (x)* 17.7 53.8 32.2 22.4 P/BV (x)* 2.4 2.2 2.0 1.9 RoE 14.4% 4.2% 6.5% 8.7% RoCE 14.1% 10.7% 10.5% 11.6% EV/EBITDA* 13.3 14.1 12.6 10.7

Source: Company, ICRA Online estimates *on fully diluted basis

Page 2: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

2

Given the above considerations, we have revised the fundamental grade to “3/5”, indicating “good fundamentals” and retained the valuation grade at “C”, indicating that the company is “fairly valued” at present. The assigned grades

continue to assume that United Spirits would not extend any financial support to any of the group companies. Any change in this may lead to a review of the grades.

Standalone Performance: Focus on premium segment brands is a positive; EBITDA expands on QoQ

Exhibit 2: United Spirits’ Quarterly Standalone Financial Performance (in Rs. Crore)

Standalone Q1 FY12 Q1 FY13 YoY Change (%) Q4 FY12 QoQ Change (%)

Volumes (in Million Cases) 30.72 31.28 1.8% 30.24 3.4%

Operating Income 1,944.5 2,072.9 6.6% 1881.7 10.2%

OPBDIT 339.4 350.6 3.3% 195.1 79.7%

Depreciation 12.7 16.2

17.5

Interest Expenses 130.2 165.6

166.3

Other Income 7.5 10.6

14.7

Exchange Diff. - Gain/(Loss) 0.8 34.5

(20.5)

Exceptional Items - -

2.1

PAT 137.7 145.0 5.3% 10.0 1348.1%

Key Ratios

Raw Material Cost/OI (%) 59.4% 58.3%

60.3%

Employee Cost/OI (%) 5.0% 5.3%

5.3%

Advertising & Promotions Cost/OI (%) 7.7% 8.3%

11.1%

Other Expenditure/OI (%) 10.4% 11.2%

12.8%

OPBDIT Margin (%) 17.5% 16.9% (50) bps 10.4% 630 bps

PAT Margin (%) 7.1% 7.0%

0.5%

Source: Company Data, ICRA Online Estimates

Revenue Growth: In Q1 FY13, United Spirits’ standalone revenues at Rs. 2,072.9 crore grew by 6.6% on YoY basis aided by a growth of 1.8% in volumes and a favourable impact of price increases and an improving product mix. The company’s strategy of shifting its focus away from lower margin brands and increasing impetus on premium brands continued to reflect in a modest volume growth during the quarter. As a result of this strategy, while volumes of regular segment brands (which contributes 63% to total volumes) dropped by 6.1%, those from prestige & above segments grew at a healthy pace of 17.2%. Despite strong competition in the premium-end of the market, United Spirits’ gained market share aided by increased focus and introduction of new brands. Apart from diminishing focus on lower-margin brands, lower growth in some of markets, especially, West Bengal (following sharp rise in duties in Q3 FY12) and supply disruption in Tamil Nadu continued to affect expansion in volumes. Additionally, demand from the some states such as U.P. where country liquor is a prominent substitute also moderated during the quarter was as widening price gap between country liquor and IMFL shifted demand in favour of the former.

Exhibit 3: Segment-wise Volume Growth (%)

Segments/Volumes (in Million Cases) Q1 FY12 Q1 FY13 YoY Change (%)

Prestige & Above 6.80 7.97 17.2%

Regular 20.87 19.60 -6.1%

II Line 2.54 3.11 22.4%

Franchisee 0.51 0.60 17.6%

Total 30.72 31.28 1.8%

Source: Company Data

Page 3: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

3

26

.7

26

.6

30

.3

28

.6

30

.7

28

.7 3

0.5

30

.2

31

.3

24.0

25.0

26.0

27.0

28.0

29.0

30.0

31.0

32.0

Q1 FY11

Q2 FY11

Q3 FY11

Q4 FY11

Q1 FY12

Q2 FY12

Q3 FY12

Q4 FY12

Q1 FY13

Volume Sales (in Million Cases)

54

8

50

9 5

72

55

6

63

0

62

4

64

0

61

6 65

8

400

450

500

550

600

650

700

Q1 FY11

Q2 FY11

Q3 FY11

Q4 FY11

Q1 FY12

Q2 FY12

Q3 FY12

Q4 FY12

Q1 FY13

Realisation (Rs. Per Million Cases)

29

9

27

1

38

2

32

0 37

6

36

4

39

0

37

5

38

7

-50

100 150 200 250 300 350 400 450

Q1 FY11

Q2 FY11

Q3 FY11

Q4 FY11

Q1 FY12

Q2 FY12

Q3 FY12

Q4 FY12

Q1 FY13

Raw Material Consumption/Case

10

8

87

94

73

11

0

11

6

66

65

11

2

0.0%

4.0%

8.0%

12.0%

16.0%

20.0%

-

20

40

60

80

100

120

140

Q1 FY11

Q2 FY11

Q3 FY11

Q4 FY11

Q1 FY12

Q2 FY12

Q3 FY12

Q4 FY12

Q1 FY13

EBITDA (Rs. Per Million Cases) EBITDA Margins (%)

Profitability Indicators: In terms of operating profitability, United Spirits’ standalone EBITDA margins at 16.9% improved substantially on sequential basis (Q4 FY12 EBIDAT margins stood at 10.4%) aided by a combined impact of a

changing product mix in favour of premium brands, price increases and lower Extra Neutral Alcohol (ENA) cost during the year. On YoY basis, the company’s margins were marginally lower as impact of lower input material cost was partially offset by higher advertising & promotional spend and other overheads. With pricing being restricted by local Governments, the impact of higher material prices has impacted United Spirits margins in the past. In FY12, the cost of basic raw material – ENA continued on an upward trend due to increased floor rates of ethanol supplies to the OMCs (raising the minimum prices of ENA) and supply constraints owing to delayed crushing season and supply disruptions. Apart from higher spirits cost, the company’s packaging cost also went up due to rise in cost of manufacturing glass with higher energy prices. While ENA prices may have softened during the first quarter, expectation of poor monsoon may have benign impact on ENA cost for balance part of the year. However, this would possibly be offset to some extent by price increases expected from some of the states in the near term, cost savings on account of higher sourcing from in-house distilleries and benefits of premiumization

strategy.

Business Performance Analysis (FY12) Exhibit 4: Volume growth remained sluggish in Q1 FY13 Exhibit 5: Realisations continued to improve

Exhibit 6: Material prices remain benign Exhibit 7: Offset by price increases to some extent

Source: Company Data, ICRA Online Estimates

Consolidated Performance Apart from United Spirits’ Indian business, Whyte & Mackay (W&M) is the key contributor to company’s consolidated performance. In Q1 FY13, W&M’s operating performance continued disappoint with 10% drop in revenues and a

Page 4: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

4

sharper reduction in contribution and EBITDA margins. According to the management, the impact of the company’s strategy of developing a branded business and preserving the bulk liquid continues to weigh on its performance and

expects results of the cautious strategy to be delayed to some extent. Apart from W&M’s weaker performance, higher interest outgo, foreign exchanges losses (on translation) and provisioning for losses in pension fund accounts cumulatively resulted in a loss of Rs. 39.7 crore on consolidated basis during the quarter.

W&M repositioning remains key concern We believe that company’s consolidated performance is likely to remain under pressure as it continues to pursue a strategy of focusing of changing W&M’s business model towards branded scotch whiskey segment compared to the

bulk segment, which accounted for nearly half of company’s total volumes. Post the acquisition by United Spirits, W&M has been working on a three-pronged strategy which involves a) increasing share of premium scotch whiskies, b) expanding presence in emerging markets thereby reducing dependence on developed markets particularly the U.K. and c) strengthening its own-label/private label in key markets in Western Europe. With respect to its premium branded business, the company has already stepped its efforts to introduce premium variants of its existing offerings and also upgraded the packaging of few of its brands. While W&M strategy to focus on strengthening its branded

business and expanding presence in fast-growing emerging markets are steps in right direction but are likely start showing results at least after 2-3 years as creating brand recognition and developing a distribution network in emerging markets is likely to take some time. Exhibit 8: United Spirits’ Quarterly Consolidated Financial Performance

Consolidated Q1 FY12 Q1 FY13 YoY Change (%)

Operating Income 2,260.7 2,434.3 7.7% OPBDIT 333.2 356.8 7.1%

Depreciation 29.4 50.2

Interest Expenses 152.1 212.8

Other Income 21.2 50.5

Exchange Diff. - Gain/(Loss) (7.7) (86.4)

Exceptional Items 17.3 (19.7)

PAT 165.2 57.9 -135.9%

Key Ratios

Raw Material Cost/OI (%) 52.7% 52.5%

Employee Cost/OI (%) 7.2% 6.0%

Advertising & Promotions Cost/OI (%) 9.1% 9.6%

Other Expenditure/OI (%) 16.2% 17.3%

OPBDIT Margin (%) 14.7% 14.7%

PAT Margin (%) 4.9% -1.6%

Source: Company Data, ICRA Online Estimates Key Takeaways

Improving Product Mix: United Spirits’ premiumization strategy and focus at the top-end of the product portfolio continues to reap dividends and mitigate the impact the impact of lower volume growth and cost pressures; the company continued to take price increases through a mix of increase in billing prices, lower promotional trade spends and introduction of higher-prices alternate brands.

key brands at the top-end continue to exhibit healthy growth – Mc Dowell’s Platinum (up 16%), Royal Challenge (up 27%) and signature also grew in double digits

Price Increases & Growth Outlook: Management remains fairly confident of affecting healthy prices increases during the year; while Kerala has recently declared an average price revision of 6%, it expects

Andhra Pradesh to follow suit.

Page 5: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

5

Overall, the company has guided to maintain a volume growth in 8-9% for the full year, expecting growth to stabilize in states where impact of increase duties has dampened demand in recent months.

In addition, the company has also stepped up its focus on emerging markets and has initiated business in South-East Asian and African countries.

Debt Position: As on 30th June 2012, United Spirits’ consolidated debt levels stood at Rs. 8,515.8 crore (up from Rs. 8,136.1 crore as on March 2012). The rise in debt levels was primarily driven by revaluation of foreign exchange loans and marginal increase in working capital loans. With sharp increase in debt levels, the company’s consolidated leverage has inched up to 1.7x as on June end.

Equity Infusion: The management has guided that it will continue to explore ways of deleveraging the balance sheet; however, the time frame for the same has not been indicated.

Capital Expenditure: The glass bottling project has been put on hold and will be taken up once equity infusion has been concluded; overall, the capital expenditure for FY13 will be restricted to Rs. 100 crore.

Extraordinary Items: In FY12, the company also booked a loss of Rs. 86.4 crore on revaluation of foreign exchange borrowings; the company also made provision of Rs. 22.2 crore related to pension fund deficit.

Exhibit 9: Whyte & Mackay’s Financial Performance (in GBP Million)

In GBP Million Q1 FY12 Q1 FY13 Change (%)

Operating Income (A+B) 37.82 33.77 -10.7%

Gross Profit 14.30 12.00

Marketing Expenses 7.21 7.13

Contribution 7.09 4.87

Overheads 2.93 3.68

EBITDA 4.16 1.19

Less: Depreciation 1.04 1.07

Less: Interest Expenditure 2.19 0.84

Restructuring & Goodwill 0.86 1.11

PBT 0.07 (1.83)

Ratios (%)

Contribution Margins (%) 18.7% 14.4% -4.3%

EBITDA Margins (%) 11.0% 3.5% -7.5%

Source: Company Presentation

Exhibit 10: United Spirits’ Consolidated Balance Sheet (in Rs. Crore)

Q1 FY12 Q1 FY13

Net Worth 4,669.4 4,911.5

Minority Interest 14.6 17.4

Non-Current Liabilities 5,357.5 5,508.6

Current Liabilities 5,583.9 5,752.4

Term Liability towards Franchisee Rights 231.1 196.7

Total 15,856.5 16,386.6

Net Fixed Assets 2,821.2 2,870.2

Goodwill on Consolidation 5,167.4 5,453.9

Investments 216.9 222.1

Loans & Advances 1,240.0 1,166.4

Other Non Current Assets 338.5 346.0

Cash & Bank Balances 363.2 452.4

Other Current Assets 5,709.3 5,875.6

Total 15,856.5 16,386.6

Page 6: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

6

VALUATION GRADE

Exhibit 11: Relative Valuation

Parameter USL* Radico Khaitan# CNX FMCG Index# S&P CNX Nifty#

Current Market Price 803.0 108.6 12,945.3 5,240.5

Market Capitalisation 10,503 1,441 n.a. n.a.

FY13e FY14e FY13e FY14e FY13e FY14e FY13e FY14e

Price/Earnings 32.2 22.4 14.5 11.4 27.6 23.4 13.1 11.6

EV/EBITDA 12.6 10.7 8.9 7.4 17.8 15.2 9.5 8.5

Price/Sales 1.0 0.9 1.1 0.9 3.6 3.2 1.4 1.3

Price/Book Value 2.0 1.9 1.8 1.6 8.2 7.4 2.2 1.9

Price Cash Flows 20.3 15.5 10.3 8.2 25.3 21.4 10.3 9.1

* ICRA Online estimates based on share price as on August 1st 2012 # Based on Bloomberg consensus estimates

Since our last update (on January 25, 2012), United Spirits’ stock has appreciated by almost 23% with much of appreciation coming in after the recently announced quarterly financials, which indicate a significant improvement in company’s operating margins on a sequential basis as well as initial signs of stability coupled with management stated

guidance of pursuing profitable growth. The company’s stock price has also outperformed the benchmark indices by a healthy margin during the same period. At current market price of Rs. 803, the company’s valuations at 32.2x FY13e earnings are at significant premium to other companies in the alcoholic beverages space but only marginally higher to the FMCG index. In our view, EV/EBITDA is a better metrics to value United Spirits given its high debt levels and variability in earnings. Historically, the company has traded in a forward EV/EBITDA band of 10-25x and current valuation of 12.6x is within the historical band. We expect United Spirits EPS to grow to Rs. 25.0, a growth of 68% over the previous year as standalone performance may strength to shield the weakness in W&M’s performance. While volume growth in the current year has been impacted by increased duties in certain states and other issues, we believe that the long-term growth prospects remain steady for the alcoholic beverages industry and United Spirits would continue to benefit from its strong brand position, wide product portfolio and pan-India manufacturing and distribution footprint. Nevertheless, competitive pressures in the industry continue to be on an uptrend, which may

limit company’s pricing power to some extent and restrict profitability improvement in an elevated cost based environment. On consolidated basis, W&M’s strategy of focusing on branded business is also likely to delay any material improvement in consolidated profitability indicators. Given the above considerations, we have revised the fundamental grade to “3/5”, indicating “good fundamentals” and retained the valuation grade at “C”, indicating that the company is “fairly valued” at present. The assigned grades continue to assume that United Spirits would not extend any financial support to any of the group companies. Any change in this may lead to a review of the grades.

Increasing in competitive pressures, further rise in duties (and prices) and deterioration in capital structure remains key risks to our view on company’s earnings estimates and valuations.

Page 7: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

7

COMPANY PROFILE Bangalore-based, USL Limited is the largest spirits company in the branded spirits market in the world. Incorporated in 1898, USL belongs to the Bangalore-based Vijay Mallya owned UB Group. The promoters, own a 28% stake in the

company. With over 112.2 million cases of liquor sold in FY11, the company commands over 40% market share in India. The company has a very strong and wide portfolio of spirits with 21 of those brands selling more than a million cases a year in its portfolio and enjoying a strong 55% market share for its first line brands in India. Its largest selling brand – Mc Dowell’s has also attained the largest alcoholic beverage brand status in the world besides India’s largest FMCG brand status.

The company has also been fairly aggressive in pursuing in-organic opportunities over the past 6-7 years. In 2005, USL acquired the second largest Indian liquor manufacturer – Shaw Wallace which it followed with the acquisition of Bouvet Ladubay (a French wine maker) and Whyte & Mackay, the fourth largest Scotch whiskey maker in the World in FY08. The company has also won several prestigious awards for flavours including Mondial, International Wine and Spirit Competition (IWSC) and International Taste and Quality Institute (ITQI). The company has been recognized in the industry as an innovator with several firsts to its credit such as the first pre-mixed gin. USL has a well established

global network with exports to over 59 countries. It has a sizeable presence in India with distilleries and manufacturing and bottling plant in every state in India. It has 37 owned manufacturing units and 57 contract manufacturing facilities. The company has also established a robust distribution network covering almost 98% of the ~66,000 retail outlets across the country.

Grading Positives The company’s key strengths include a) its strong market position in the Indian alcoholic beverages industry supported by leadership position across segments, wide product portfolio and well established brands. With the

industry being highly regulated and governed by restrictions across the value chain, USL’ pan India foot print in manufacturing and distribution supports its position against rising competitive pressures. The company’s overall strategy to enhance the share of more profitable premium segment brands both in India and in Whyte & Mackay supports a favourable long term view. USL is also focussing on a backward integration strategy to enhance its in-house distillation capacity besides pursuing plans to set up a glass bottle manufacturing plant to improve its cost structure and reduce vulnerabilities to cost-based headwinds.

Grading Sensitivities With prices governed by the state governments to the extent of ~60% of industry volumes, sharp variation in input material prices (molasses, glass etc.) tend to have an adverse impact on margins given that the pricing power is limited. Any increase in taxes (as witnessed recently in some states), could hurt volume growth and consequently earnings estimates. We believe, the most significant dissimilarity between alcoholic beverage player via-a-vis a branded FMCG business is the former’s lack of pricing power despite strong brand loyalty associated. Rising

competitive pressures particularly in the premium-end of the market from international majors is also a challenge for the company.

Page 8: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

8

USL Brand Pyramid

Source: Company, ICRA Online

RUM

Mc Dowell

Celebration Old Cask

WHISKY

Bagpiper

Old Tavern Haywards

Green Label

BRANDY

Mc Dowell

No 1 Honey Bee

John Exshaw

VODKA

White

Mischief Romanov

Blue Riband

GIN W&M

John Barr

REGULAR

PRESTIGE

PREMIUM

VODKA

Red Romanov Vladivar

WHISKY

Mc Dowell No 1 DSP Black

WHISKY

Royal Challenge Signature Antiquity

SCOTCH Black Dog 12yr Black Dog 8yr Isle of Jura Dalmore W&M Special

Page 9: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

9

Table 9: Key Milestones for USL

Year Milestones

1898 Establishment of Mc Dowell & Co.

1951 Late Mr. Vittal Mallya (founder of UB Group) acquired Mc Dowell & Co.

1983 Mr. Vijay Mallya took over as the Chairman of UB Group

2002 Acquired Triumph Distillers & Vinters; indirectly acquired Diageo PLC’s IMFL business in India

2005 Acquired 54.6% stake in India’s second-largest spirits company, Shaw Wallace for a consideration of Rs. 1,300 crore

Acquired balance 15% stake in Triumph; increased stake in Herbertsons during the year

2006 To strengthen presence in wine segment, USL acquired 100% stake in a French winemaker – Bouvet Ladubay for Euro 16.5 million

2007 Acquired world’s fourth largest scotch maker – Whyte & Mackay to become a formidable player in the scotch whiskey segment; USL acquired W&M for a consideration of GBP 595 million

2007 Shaw Wallace merged with USL 2010 Became the second-largest spirits company in the world surpassing Pernod Ricardo; second only to Diageo

Source: Company, ICRA Online

Table 10: Details of Key acquisitions by USL

Year Company Acquisition Rationale

June 2005 Shaw Wallace USL became a dominant player in the spirits market in India with the acquisition of

Shaw Wallace; the acquisition added strong brands such as Royal Challenge,

Director’s Special and Antiquity to USL’s portfolio

Acquisition Price: Rs. 1,300 crore

May 2007 Whyte & Mackay Got access to huge reserves of pure scotch whiskey, strong brand portfolio,

international distribution footprint and an essential source for its spirits production

Acquisition Price: US$ 1.18 billion

Bouvet Ladubay Allowed USL to kick start its presence in the wine segment

Acquisition Price: Euro 16.5 million

Liquidity Inc. Acquired established and premium vodka brands for introduction in the Indian

market

Balaji Distilleries Allows USL to raise in-house primary distillation capacities

Tern Distilleries Allows USL to raise in-house primary distillation capacities

Pioneer Distilleries Allows USL to raise in-house primary distillation capacities

GOVERNANCE AND MANAGEMENT STRUCTURE USL has a seven member board comprising of four independent directors. While the promoters – Dr. Vijay Mallya is closely involved in running the business, key managerial positions are handled by a team of professional managers. The accounting policies followed by USL are generally in line with best practises and there has been no material auditor qualification in recent period. The disclosure levels in USL’ annual report are broadly in line with that followed by the industry. The UB Group has presence across a number of business segments including alcoholic beverages, aviation, engineering and fertilisers. While the management’s stated policy indicates that no financial support would be extended by USL to other group companies, the stress in some of the other businesses of the group, notably aviation has weakened the outlook on the group and subsequently affected valuation for some of the group companies including USL.

Page 10: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

10

Annexure I: P&L Estimates (Consolidated)

Rs. Crore FY09A FY10A FY11A FY12A FY13e FY14e

Net sales 5,054.1 5,853.0 6,858.6 9,186.5 10,322.0 11,609.7 Other related income 452.0 547.1 562.1 169.6 177.4 186.5 Total revenue 5,506.1 6,400.2 7,420.8 9,356.1 10,499.4 11,796.2 OI Growth 16.2% 15.9% 26.1% 12.2% 12.4% EBITDA 808.4 1,072.1 1,197.1 1,229.8 1,464.9 1,731.2 Depreciation 92.6 95.0 102.3 147.4 183.2 202.8 EBIT 715.9 977.1 1,094.8 1,082.4 1,281.6 1,528.5 Interest expenses 737.7 618.7 557.5 875.7 868.7 909.7 Other income/expense (295.1) (258.8) 258.0 99.6 70.5 74.9 PBT (before extraord) (317.0) 99.6 795.3 306.4 483.5 693.6 Extraordinary Gain/Loss 0.0 70.0 36.8 28.9 0.0 0.0 PAT (408.6) (23.6) 566.9 187.2 314.3 450.9 Minority interest (0.2) (0.9) (2.6) (0.7) 0.0 0.0 PAT (concern share) (408.4) (22.7) 569.5 187.9 314.3 450.9 No of shares 100,163,256 120,669,098 125,869,737 125,869,737 125,869,737 125,869,737 DPS 2.0 2.5 2.5 2.5 2.5 2.5 EPS (39.7) (2.1) 45.3 14.9 25.0 35.8 CEPS (31.5) 5.9 53.2 26.6 39.5 51.9

Annexure II: Balance Sheet Estimates

Liabilities (Rs. Crore) FY09A FY10A FY11A FY12A FY13e FY14e

Net worth 2,312.3 3,728.7 4,133.9 4,661.8 4,939.3 5,353.4 Minority interest 6.3 8.5 17.5 14.6 14.6 14.6 Total Debt 7,360.5 5,554.2 6,455.7 7,523.1 8,740.7 8,729.0 NO Non Current Liability 443.1 344.4 329.6 0.0 204.9 163.9 Deferred Tax Liability (91.8) (71.5) (32.5) (59.2) (59.2) (59.2) Trade Creditors 1,091.8 1,142.4 1,468.3 1,995.1 2,174.6 2,415.9 Other Current Liabilities 554.5 630.8 541.9 1,661.9 693.9 716.8 Total liabilities 11,676.7 11,337.5 12,914.3 15,797.4 16,708.8 17,334.5 Assets (Rs. Crore) FY09A FY10A FY11A FY12A FY13e FY14e Net Fixed Assets 6,100.8 5,969.5 6,371.9 7,988.6 8,466.2 8,435.9 Capital Work in Progress 28.8 94.3 129.1 - 60.0 12.5 Total Net Fixed Assets 6,129.6 6,063.8 6,501.0 7,988.6 8,526.2 8,448.4 Total Long-Term Investments 950.1 126.5 150.9 235.8 235.8 235.8 Cash and Bank Balances 449.0 768.6 637.0 363.2 350.0 350.0 Receivables 888.0 1,388.1 1,557.1 1,972.9 2,223.7 2,507.9 Inventories 1,745.8 1,746.2 2,116.8 2,754.8 3,096.5 3,444.5 Loans & Advances 617.6 563.2 1,381.4 1,240.0 1,579.1 1,596.7 Other Current Assets 896.6 681.0 570.1 1,242.0 697.5 751.2 Total Current Assets 4,597.0 5,147.2 6,262.4 7,572.9 7,946.8 8,650.3 Total Assets 11,676.7 11,337.5 12,914.3 15,797.4 16,708.8 17,334.5

Page 11: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

11

Annexure III: Cash Flow Estimates

Cash flows (Rs. Crore) FY09A FY10A FY11A FY12A FY13e FY14e

OPBDIT 808.4 1,072.1 1,197.1 1,229.8 1,464.9 1,731.2 Less: Taxes 186.5 178.1 192.8 171.3 169.2 242.8 Changes in Net Working Capital (1,231.4) (385.8) (722.2) 364.9 (1,393.8) (376.3) Net Interest Charges (726.4) (606.9) (585.7) (1,044.0) (616.8) (897.8) Cash flow from operating activities (1,336.0) (98.8) (303.6) 379.4 (715.0) 214.4 Investments (295.1) 724.9 (42.7) (411.0) 204.9 (41.0) Capital expenditures 220.0 (29.2) (539.6) (1,635.0) (720.8) (125.0) Cash flow from investing activities (75.1) 695.7 (582.2) (2,046.0) (515.9) (166.0) Equity Raised / (Buyback) 14.4 1,546.0 5.2 0.0 (0.0) 0.0 Loans Raised / (Repaid) 756.4 (1,806.2) 901.4 1,071.5 1,217.6 (11.7) Others (Including Extra-ordinaries) 23.3 106.8 36.9 73.7 0.0 0.0 Dividend (14.0) (25.2) (35.7) (70.6) 0.0 (36.7) Cash Flow from Financing activities 780.2 (178.7) 907.8 1,074.6 1,217.6 (48.4) Cumulative cash flow (630.9) 418.2 22.0 (592.0) (13.2) (0.0) Opening Cash Balance 543.8 449.0 768.6 637.0 363.2 350.0 Closing Cash Balance (87.1) 867.2 790.7 45.0 350.0 350.0

Page 12: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

12

Annexure IV: Key Financial Ratios

Key Financial Ratios FY09A FY10A FY11A FY12A FY13e FY14e

Growth indicators Sales Growth 18.3% 15.8% 17.2% 33.9% 12.4% 12.5% EBITDA Growth -27.3% 32.6% 11.7% 2.7% 19.1% 18.2% EPS Growth -216.9% -94.8% -2307.3% -67.1% 67.9% 43.5% Cash EPS Growth -174.6% -118.8% 798.1% -50.0% 48.7% 31.4% Profitability indicators EBITDA Margin 14.7% 16.8% 16.1% 13.1% 14.0% 14.7% EBIT Margin 13.0% 15.3% 14.8% 11.6% 12.2% 13.0% PAT Margin -7.4% -0.4% 7.6% 2.0% 3.0% 3.8% RoE -18.2% -0.8% 14.4% 4.2% 6.5% 8.7% ROCE 4.6% 8.4% 14.1% 10.7% 10.5% 11.6% Liquidity ratios Debtor (days) 36 48 42 39 39 39 Inventory (days) 184 167 174 172 172 172 Net working capital/Revenues 49.2% 44.3% 51.4% 38.0% 47.8% 46.4% Capitalization Ratios Total Debt/ Equity + MI 3.2 1.5 1.6 1.6 1.8 1.6 Interest coverage 1.1 1.7 2.1 1.4 1.7 1.9 Total Debt/EBITDA 9.1 5.2 5.4 6.1 6.0 5.0 Valuation Ratios Price/Sales 1.5 1.5 1.4 1.1 1.0 0.9 Price/Earnings (19.7) (426.7) 17.7 53.8 32.2 22.4 Price/Book Value 3.5 2.6 2.4 2.2 2.0 1.9 EV/EBITDA 18.5 13.5 13.3 14.1 12.6 10.7 Price/Cash Flows (25.5) 135.6 15.1 30.2 20.3 15.5

Page 13: 2012 aug-usl

ICRA Equity Research Service United Spirits Limited

13

ICRA Limited

CORPORATE OFFICE

Building No. 8, 2nd Floor, Tower A, DLF Cyber City, Phase II, Gurgaon 122002

Ph: +91-124-4545300, 4545800 Fax; +91-124-4545350 REGISTERED OFFICE

1105, Kailash Building, 11th Floor,

26, Kasturba Gandhi Marg, New Delhi – 110 001 Tel: +91-11-23357940-50 Fax: +91-11-23357014

CHENNAI

Mr. Jayanta Chatterjee Mobile: 9845022459 Mr. D. Vinod

Mobile: 9940648006 5th Floor, Karumuttu Centre, 498 Anna Salai, Nandanam, Chennai-600035. Tel: +91-44-45964300, 24340043/9659/8080 Fax:91-44-24343663 E-mail: [email protected] [email protected]

HYDERABAD

Mr. M.S.K. Aditya Mobile: 9963253777 301, CONCOURSE, 3rd Floor,

No. 7-1-58, Ameerpet, Hyderabad 500 016. Tel: +91-40-23735061, 23737251 Fax: +91-40- 2373 5152 E-mail: [email protected]

MUMBAI

Mr. L. Shivakumar Mobile: 9821086490 3rd Floor, Electric Mansion, Appasaheb Marathe Marg, Prabhadevi, Mumbai - 400 025 Ph : +91-22-30470000, 24331046/53/62/74/86/87 Fax : +91-22-2433 1390 E-mail: [email protected]

KOLKATA

Ms. Anuradha Ray Mobile: 9831086462 A-10 & 11, 3rd Floor, FMC Fortuna, 234/ 3A, A.J.C. Bose Road, Kolkata-700020. Tel: +91-33-22876617/ 8839, 22800008, 22831411 Fax: +91-33-2287 0728 E-mail: [email protected]

PUNE

Mr. Sameer Mahajan Mobile: 9881300772 5A, 5th Floor, Symphony, S. No. 210, CTS 3202, Range Hills Road, Shivajinagar, Pune-411 020 Tel : +91- 20- 25561194, 25560195/196, Fax : +91- 20- 2553 9231 E-mail: [email protected]

GURGAON

Mr. Vivek Mathur Mobile: 9871221122 Building No. 8, 2nd Floor, Tower A, DLF Cyber City, Phase II, Gurgaon 122002 Ph: +91-124-4545300, 4545800 Fax; +91-124-4545350 E-mail: [email protected]

AHMEDABAD

Mr. Animesh Bhabhalia Mobile: 9824029432 907 & 908 Sakar -II, Ellisbridge, Ahmedabad- 380006 Tel: +91-79-26585049/2008/5494, Fax:+91-79- 2648 4924 E-mail: [email protected]

BANGALORE

Mr. Jayanta Chatterjee Mobile: 9845022459 'The Millenia', Tower B, Unit No. 1004, 10th Floor, Level 2, 12-14, 1 & 2, Murphy Road, Bangalore - 560 008 Tel: +91-80-43326400, Fax: +91-80-43326409 E-mail: [email protected]

www.icra.in

ICRA ONLINE LIMITED Corporate Office 107, 1st Floor, Raheja Arcade Plot No. 61, Sector-XI, CBD Belapur, Navi Mumbai Maharashtra-400614. Ph : +91-22-67816163 (Direct); 67816100 Fax : +91-22-27563057

Investor Desk: [email protected] www. icraonline.com Disclaimer: Although reasonable care has been taken to ensure that the information herein is true, such information is provided ‘as is’ without any warranty of any kind, and ICRA in particular, makes no representation or warranty, express or implied, as to the accuracy, timeliness or completeness of any such information. All information contained herein must be construed solely as statements of opinion, and ICRA shall not be liable for any losses incurred by users from any use of this publication or its contents. ICRA grades are not a recommendation to buy, sell or hold any securities of the graded entity. This Report is solely for the personal information of the authorized recipient in India only. The information contained in this report shall in no way either directly or indirectly be reproduced, redistributed, communicated in any form whatsoever to any other person both within India or outside India. Nor is it permissible for the information to be disseminated or copied in whole or in part, for any purpose whatsoever. Disclosure: The ICRA Equity Research Service is a mandate-based, paid service. In this case, ICRA or ICRA Online has received both the mandate and the research fee from the entity reported on.

Page 14: 2012 aug-usl