usl ppt final

7/31/2019 USL Ppt Final

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INTRODUCTION ABOUT UNITED SPIRITS

LIMITED

1826

McDowell &co established as a trading company with itsheadquarters in Madras, by an enterprising Scotsman, Angus

McDowell.

1951

Vittal Mallya acquires McDowell, initiating new era in the history

of the company.

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Cont

1983

Dr. Vijay Mallya takes over as the chairman of UB group and

McDowell. The company soon earns itself a reputation for

innovation in product development and marketing strategy.

2010-11

Global leaders by the sales of 114 million cases.

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Objectives of The Study

To understand the performance of different departments.

To understand the organizational structure.

The working condition in the organization.

To understand the production process.

To estimate the market share.

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INTRODUCTION TO THE UNIT

United Spirits Limited, Palakkad is an acquired unit of United

Breweries group.

The unit was first established by Mr. RVS Mari Muthu in 1974.

Later the unit was acquired by Shaw Wallace & Co Ltd.

In 2005 United Breweries group took over this plant on acquisition

of the Shaw Wallace & Co Ltd.

The unit caters mainly to the Kerala market. It also supplies

material to Mahe UT of Pudduchery.

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Products of USL, Palakkad

Products of USL, Palakkad is categorized in to

four;

Whisky

Rum

Brandy

Vodka

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Whisky Brandy Rum Vodka

Royal Challenge

Whisky

McDowells No.1

Whisky

DSP Black Whisky

McDowells Green

Label Whisky

Bagpiper Whisky

Directors Special

Whisky

McDowells

No.1 Brandy

Bonaparte

Brandy VSOP

Honey Bee

Brandy

WhiteMischief

Classic Brandy

French VSOP

Brandy

Mc Dowell

No.1

CelebrationXXX Rum

Old Cask Rum

Mc Dowell

Old Cask White

Rum

Bagpiper Rum

White Mischief

Vodka

Premium

Romanov Vodka,

Orange thrill

Premium

Romanov Vodka

Premium

Romanov Vodka,

Apple thrill

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Departments of United Spirits Limited,

Palakkad

Stores and Purchase

Production and Maintenance

Quality Control

Accounts and Finance

Personnel and Administration

Commerce

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SWOT Analysis

The largest spirits company in India, with 60% market share

It has a strong brand image.

In the last 25 years, USL has sold a total of 740 million cases

Company is the market leader.

Global presence.

Quality and innovation.

Extensive product portfolio.

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Weakness

Expensive brands.

Promotion of products is rare.

High price for ENA and other raw materials.

Lack of availability of molasses.

Demographic change.

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Opportunities

The Company has got a very positive goodwill in the market.

The company enjoys as the market leader in the market segment it

can protect from new competitors entering this segment.

Consumer brand.

High demand of Whisky in India.

Advanced technology for production process.

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Threat

Cloning of successful brands.

Government regulations.

Alternatives drinks.

Health conscious customers.

Refuse from society.

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Findings

The main process undertaken in this company is the production ofalcoholic breweries.

It is the leading supplier in the state.

The company is planning to expand its operations in future and to

set up its manufacturing unit for producing vines.

The co operation between various departments in the company is

remarkable.

Due to the blending and packing process of spirits, the odor in that

complex always remains high. Hence this makes working there a

difficult task.

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Suggestion

Maintain the competitive spirit through continuous improvement.

Steps should be taken to reduce the odor in near by areas.

Incentives and increments should be given based on the

performance of the employee.

Need to advertise the products.

Regular feedbacks should be taken from the customers in order tokeep a check on the quality of the product.

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Conclusion

Organizational study in UNITED SPIRITS LIMITED, PALAKKAD

helped to have a good knowledge about how a company operates and

the consequent focuses relating to the business activities. They also

enhanced about production process in details, which paved way for

rich experience in plant supervision. It also provided with information

regarding the department.

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THANK YOU

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