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2012 International Tourism Results and Prospects for 2013

UNWTO News Conference HQ, Madrid, Spain29 January 2013

John G.C. KesterProgramme Manager, Tourism

Trends and Marketing Strategies

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2012: one billion international arrivals in one year for the first time

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2012: one billion international arrivals in one year for the first time

1,035,000,000international tourists(overnight visitors)

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Inbound tourism: World

International tourist arrivals, 1995-2012* (million)

530563 589 605 627

678 678 698 689

760805

851911 929

894

1,035 mn952

996

0

200

400

600

800

1000

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012*

International tourist arrivals (million)

Source: World Tourism Organization (UNWTO)

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International Tourist Arrivals, monthly evolution World (% change)

Source: World Tourism Organization (UNWTO) ©

-15

-10

-5

0

5

10

15

2008 2009 2010 2011 2012*

International tourism maintains strength

+2.1% -3.8% +6.5% +4.7% +3.8%

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International Tourist Arrivals, monthly evolution World (million)

Source: World Tourism Organization (UNWTO) ©

50

60

70

80

90

100

110

120

130

1 2 3 4 5 6 7 8 9 10 11 12

20082009201020112012*

International tourism maintains strength

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International Tourist Arrivals (% change over same period of the previous year)

Source: World Tourism Organization (UNWTO) ©

2

4

10

7

4

10

1

12

3 34

9

-9

4

-7

0

3

8

2

6

9

4 43

4

6

4

9

5

-5

4.73.8

-12

-10

-8

-6

-4

-2

0

2

4

6

8

10

12

14

WorldNorth

ern Euro

peWest

ern Euro

pe

Central/

Eastern

Europe

Souther

n/Medi

ter. Eu.

North-East

AsiaSout

h-East

Asia

Oceania

South A

siaNorth

America

Caribbea

nCent

ral Americ

aSout

h Americ

aNorth

Africa

Subsaha

ran Afric

aMidd

le East

11/10 12*/11

2012: positive growth in all regions except ME

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World Inbound Tourism: International Tourist Arrivals, 2012 (million)

Source: World Tourism Organization (UNWTO) ©

Europe, 535 mn, 51%

Africa, 52 mn, 5%

Middle East, 53 mn, 5%

Americas, 162 mn, 16%

Asia and the Pacific, 233 mn,

23%

Absolute numbers 2012 by region

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International Tourist Arrivals (absolute change 2012, million)

Source: World Tourism Organization (UNWTO) ©

1715

63

-3-5

0

5

10

15

20

Europe Asia and thePacific

Americas Africa Middle East

Increase 2012 by region

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International Tourism Arrivals and Receipts, World

-6

-5

-4

-3

-2

-1

0

1

2

3

4

5

6

7

8

9

10

11

'90/89

'91/90

'92/91

'93/92

'94/93

'95/94

'96/95

'97/96

'98/97

'99/98

'00/99

'01/00

'02/01

'03/02

'04/03

'05/04

'06/05

'07/06

'08/07

'09/08

'10/09

'11/10

12*/1

1%

cha

nge

over

pre

viou

s ye

ar

International tourist arrivalsInternational tourism receipts (local currencies, constant prices)

growth in receipts follows growth in arrivals closelyAsian financial and economic crisis: receipts grew slower

11S, SARS, economic downturn:receipts more affected

‘Great recession’: receipts more affected and slower to recover

Source: World Tourism Organization (UNWTO)

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International Tourism Receipts (% change of same period year before, local currencies current prices)

-10

-5

0

5

10

15

20

25

30

35

United S

tates

Spain

France

China

ItalyGerm

any

United K

ingdom

Australi

a

Hong Kong

(Chin

a)Thai

land

Turkey

Austria

Malaysi

aSing

apore

Switzerlan

dInd

iaCanadaGree

ceNeth

erlands

Sweden

Republic

of Kore

aMexi

coBelg

ium

Russian

Federati

on

2011 2012*

International tourism receipts in major destinations confirm trend in volume

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International Tourism Expenditure (% change over same period year before, local currencies current

prices)

-20

-10

0

10

20

30

40

Germany

United S

tatesChin

a

United K

ingdom

France

Canada

Russian F

ederati

on Italy

Japan

Australi

aBelg

iumBraz

ilSing

apore

Netherla

nds

Republic

of Kore

a

Hong Kong (C

hina)

Spain

Saudi Arab

iaNorw

aySwede

nSwitze

rland

India

Malaysia

2011 2012*

International tourism expenditurein major outbound markets

BR I

C

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Outlook

www.unwto.org/facts

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UNWTO Panel of Tourism Experts: World

Better

Equal

Worse

Source: World Tourism Organization (UNWTO) ©

150 144 140 137 132

71

131 139122 124119

144 140 136 143

98

72

140127 121

25

50

75

100

125

150

175

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

Prospects (before)Evaluation (after)

Confidence weakening but still positive

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Source: World Tourism Organization (UNWTO)

International tourist arrivals

5.9 5.77.0

2.1

-3.8

6.5

4.73.8

-6

-4

-2

0

2

4

6

8

2005 2006 2007 2008 2009 2010 2011 2012 2013*

Forecast 2013: 3% to 4%

Outlook: World ch

ange

(%)

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2012 Projection 2013

World +3.8% +3% to +4%

Europe +3.4% +2% to +3%

Asia and the Pacific +6.8% +5% to +6%

Americas +3.7% +3% to +4%

Africa +6.0% +4% to +6%

Middle East -4.9% +0% to +5%

International tourism: projection full year 2013

Source: World Tourism Organization (UNWTO)

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Thank you very much for your attention!

John G.C. KesterProgramme Manager,

Tourism Trends and Marketing Strategies

World Tourism Organization (UNWTO)

www.unwto.org