2012 investor p kg
TRANSCRIPT
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
INVEST IN ST. LOUIS’ LARGEST, MOST DIVERSE
INTERNATIONAL FESTIVAL
As a Festival Sponsor, your company will gain visibility among 140,000+ St. Louisans, including many well-educated, young, cosmopolitans with broadinternational backgrounds.
The 2012 Festival of Nations offers an unparalleledopportunity to deliver your message of valuing diversity along with other key messages.
We can customize a package to increase yourreturn on Investment!
Promote your brand
Feature a product
Build your customer base
Meet community leaders
Be identified with this exciting multiculturalevent!
International Institute of St. Louis
Festival Producer
For more than 90 years, the International Institutehas offered comprehensive adjustment services forrefugees and immigrants in St. Louis. The Institutenow reaches more than 7,000 new Americansfrom 75 countries.
The Institute helps these newcomers overcomelanguage and cultural barriers, which if notsuccessfully addressed, can result in a lifetime of poverty. Instead, with the help of the Institute,many newcomers can become independent and valuable contributors to the St. Louis community.
We produce the Festival of Nations to honor andcelebrate our community’s growing culturaldiversity.
We are a 501 C (3) charitable organization and member of the United Wayof Greater St. Louis.. Learn more about us at www.iistl.org.
2012 SPONSOR PACKAGES
We have multiple investment levels designed to meet a variety of sponsor interests. We will put your namedirectly in front of hundreds of thousands of potentialcustomers and civic-minded St. Louisans before,during and after the Festival of Nations. Many co-branding opportunities are available. Let us partner with you to customize your package.
Three-year participation commitments at the
Presenting and Area Sponsor levels include exclusivity by product or service sector in years two and three.
Two-Sided Entry Archway is seen by all festival-goers
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
PRESENTING SPONSOR -- $30,000Premium placement valued at more than $250,000
Your name/logo as Presenting Sponsor will appearon all festival media and outreach materials and inmultiple venues including:
3 informational e-mails to 500 ethnic &international organizations
“Hold the Date” cards to125,000 Metro Area residents
All press releases to area media &communication outlets
All advertising, including print, radio & TV
The International Institute web site home page& throughout the Festival of Nations pages
At least 4 times in the complimentary eventprogram, plus a full page ad
Premium placement on our two-sided Festivalof Nations Archways.
Up to 4 more banners (to be provided by
sponsor) in high visibility festival locations,including the Main Stage.
Naming rights to the Main Stage, including banner placement & at least two publicannouncements per hour at the Main Stage.
20’ x 20’ or 10’x 40’ exhibitor booth in a location of your choice, with tastings, product demos andinteractivity, or couponing privileges.
Reach Our Influentials!
300 Ethnic community leaders
500 International organizations
75 Ethnic food & gift booth vendors
595 Festival volunteers
80 Staff of the International Institute
350 Institute Young Friends Association
1,400 Donors & other Institute supporters
MAIN STAGE NAMING OPPORTUNITY
RESERVED FOR PRESENTING SPONSOR
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
Area Sponsor Opportunities
Pavilion Stage
World Music Stage
Family Arts & Crafts
International Food Court
World Beer Garden
Village Green Dancing Circle
World Bazaar
Folk Grove Stage
International Culinary Showcase
…Or propose a focus to fit yourcommunity outreach and marketing goals.
Going green?Introducing a new product?
The sky’s the limit!
AREA SPONSOR -- $15,000High Visibility placement valued at more than $125,000
Your name/logo as Area Sponsor will appear inselected festival media and outreach materials and inmultiple venues:
1 informational mailing to 500 ethnic &international organizations each
“Hold the Date” cards to 125,000+ Metro Arearesidents
Selected press releases to area media &communications outlets
Selected advertising, including print, radio & TV
Throughout the International Institute’s Festivalof Nations web site
At least twice in the complimentary eventprogram, plus a half-page ad
High visibility placement on two-sided Festivalof Nations Archway (design on previous page).
Up to 2 additional banners (to be provided by sponsor) in festival locations including sponsored area.
Naming rights as Area Sponsor, including signat area and at least one public announcementper hour at all stages
20’ x 10’ exhibitor booth in a location of your choice with tastings, product demos and interactivity, orcouponing privileges.
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
COMMUNITY INVESTOR -- $7,500High Visibility placement valued at more than $60,000
Your name/logo as Community Investor willappear on selected festival media and outreachmaterials, the program, on the Festival of Nations web pages, and other venues, including:
Up to 2 banners (to be provided by sponsor) inhigh visibility locations
At least 4 public announcements per day fromthe Main Stage
10’ x 10’ exhibitor booth with tastings, productdemos and interactivity, or couponing privileges
Your logo will appear in the complimentary event program plus a ¼ page ad
INVESTOR -- $4,000Visibility placement valued at more than $30,000
Your name/logo as an Investor added toprogram and web site
A banner (to be provided by sponsor) in high visibility location
10’ x 10’ exhibitor booth with tasting orcouponing
EXHIBITOR -- $2,000 10’ x 10’ booth space only (no tent, table, chairs,
or electricity provided.)
We reach a broad market, including large numbers of well-educated, young, cosmopolitanSt. Louisans with strong purchasing power. Partnership with Festival of Nations provides aunique opportunity for you to reach this dynamic audience with your product or servicemessage – and to demonstrate your commitment to the value of cultural diversity.
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
2011 FESTIVAL VISITORS
A Diverse and Growing Audience …
Founded in 2000, Festival of Nations hasquickly grown into the St. Louis region’slargest, most diverse annual multiculturalfestival.
Education and Household Income
75% of adults had college degrees
40% had $75,000+ household incomes,including 25% with $100,000+
Where Our Audience Lives
45% of visitors live in our region’s Central Corridoror hail from Webster/Kirkwood. The rest hailedfrom 100+ zip codes in the St. Louis region and
around the US!
***
The target audience for the Festival of Nations is primarily an economically andethnically diverse group of young adults.
They are college educated and well traveled,and 55% are female.
Want to reach them with your message?
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
WHY PARTNER WITH FESTIVAL OF NATIONS?
Unique, family-friendly fun... at the multicultural event of the year!
This August, more than 140,000 visitors will gather in shady, tree-lined Tower Grove Park for two days of non-stop ethnic music, dance andthe most diverse array of food in town. Your investment helps keepthe festival free, so that St. Louisans can experience our region’sgrowing multicultural diversity first hand.
Outstanding community and volunteer support The International Institute’s Festival of Nations diverse managementteam of award-winning staff and seasoned volunteers works year-
round to deliver a top quality festival. Large companies, areabusinesses, ethnic organizations and local residents also give their timeand effort, providing 500+ volunteers during the festival weekend. And since the Festival of Nations is our free gift to the public, a strong financial partnership with corporations and foundations is essential.
Demonstrated Return on Investment
A survey conducted by the International Events Group, Inc. (IEG),the worldwide authority on the sponsor industry, revealed that festivalshave a higher audience loyalty than NASCAR! The survey also foundthat 78% of companies agree that participating in festivals has a
measurable impact on consumer sales of their product, providing themost attractive environment for experiential sampling whileheightening brand awareness.
JOIN US TODAY!
2012 FESTIVAL OF NATIONS (314) 773-9090 X 189 OR WWW.FESTIVALOFNATIONSSTL.ORG
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FESTIVAL OF N ATIONS A world of opportunity!
AUGUST 25-26, 2012 TOWER GROVE PARK
International Institute’s Festival of Nations - Tower Grove Park – August 25-26, 2012 – www.festivalofnationsstl.org
2011 Sponsors
Presenting Sponsor
Area Sponsors
Other Supporting Sponsors
Media Sponsors